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Market Insight- Global Mobile Analytics Market

Market Overview

Mobile analytics is the procedure of measuring and analyzing data generated by mobile platforms and properties namely mobile applications and mobile sites. Mobile analytics evaluate users’ interaction with the app along with the app installs, launches, screens, taps, events, flows, app versions, funnel analysis, user retention, and other factors. Similar to web analytics, mobile analytics measures and tracks similar metrics on users such as a number of users using the app and from which countries, whether they found an app on application store search or they followed a link on a marketing campaign, and which devices and versions are being used the most. The application of mobile analytics for enterprises is to evaluate and enhance the effectiveness of their apps and services.

The global mobile analytics market was valued at US$ 2,616.18 Mn in 2019 and is expected to exhibit a CAGR of 17.0% during the forecast period (2019-2027)

Market Dynamics- Driver

  1. Increasing demand for real-time analytics for personalized ads and growing investment in digital advertising across mobile platforms are expected to drive growth of the global mobile analytics market during the forecast period

Constant growth in online purchases through mobile apps and growing emphasis on increasing customer retention has increased the demand for mobile analytics across numerous sectors. Furthermore, increasing dependence on mobile analytics across organizations to track mobile advertisement effectiveness with real-time data and need to deliver personalized ads targeting individual customers based on their behavior and interests are expected to drive the global mobile analytics market growth during the forecast period. For instance, in April 2014, Localytics, a U.S-based provider of marketing and analytics platforms for mobile and web apps, was selected by Rumble, which is an Israel-based provider of smart mobile publishing platforms, in order to offer real-time analytics solutions to gain insights of its app users.

  1. Growing mobile users worldwide and increasing investment in mobile apps are expected to propel the global mobile analytics market growth over the forecast period

Increasing number of smartphone users and rising preference for accessing online content through mobile devices has allowed many companies to focus on reaching customers through mobile applications. Moreover, companies are developing mobile application for business where companies can augment performance of apps by partnering with mobile analytics solution providers. Mobile analytics solutions provide various insights such as mobile campaign optimization, user behavior, user preference, user location, and more. For instance, in October 2016, Ecobank Transnational Incorporated (ETI) – a pan-African banking conglomerate – launched Ecobank Mobile App, which is a mobile banking application. The objective of this is to offer mobile banking services to customers across 33 countries in Africa.

North America region dominated the global mobile analytics market in 2019, accounting for 38.8% share in terms of value, followed by Europe, APAC, Latin America and MEA respectively.

Mobile Analytics  | Coherent Market Insights

Source: Coherent Market Insights

Market Dynamics- Restraints

  1. Low availability of technical expertise is expected to restrain growth of the global mobile analytics market during the forecast period

Lack of knowledge to use the high-end expertise of mobile analytics solutions and limited opportunity of finding analytical talent from offshore locations are some of the major factors restraining growth of the market. Moreover, companies across various sectors, typically IT industry is undecided on investing in mobile analytics solutions, which in turn, is expected to hinder the global mobile analytics market growth over the forecast period.

  1. Increasing issues regarding privacy are expected to hamper the global mobile analytics market growth over the forecast period

Increasing privacy concerns regarding customer data is a major concern in the market. This, in turn, is dampening the progression of mobile analytics solutions and thereby restricting the global mobile analytics market growth in the near future.

Market Opportunities

  1. Increasing adoption of smart TV is expected to present lucrative growth opportunity for market players

Increasing adoption of smart TVs has accelerated the demand for dedicated analytics solutions to evaluate the efficiency of TV advertisements and performance of TV applications. Moreover, there is increasing demand for analytics solutions among smart TV application developers, in order to attain efficient comprehension of app usage. This, in turn, is expected to provide major market opportunities for mobile analytics solutions providers in the near future. For instance, Samba TV, a U.S-based smart TV apps publishing and advertising company partnered with Filmaster, a Poland-based software company specialized in offering analytics solutions for the entertainment industry, with the objective to include smart TV application analytics solution in its offerings

  1. Increasing requirement for integrated mobile analytics solutions to pose major business opportunity in the near future

Increasing number of connected personal devices namely laptops, tablets, smartphones, and wearable devices has accelerated the demand for integrated analytics solution to organize data across multiple devices. Integrated analytics solutions analyzes user behavior across various devices and helps to provide highly personalized customer experience. For instance, healthcare companies can deliver customized advertisement to a user connected with a smartphone and wearable device that is designed for fitness purposes, based on real-time factors.

Mobile Analytics  | Coherent Market Insights

Source: Coherent Market Insights

Market Trends

  1. Latin America Trends

Various mobile analytics solutions providers are focused on enhancing their presence in the region, in order to cater to increasing demand for mobile analytics solutions in gaming industry. For instance, in May 2016, AppsFlyer, an Israel-based mobile analytics company, expanded its operations in Latin America by opening a new office in Buenos Aires, Argentina, as the gaming industry is booming in the region and the need for mobile analytics solutions is opening up opportunity.

  1. Middle East & Africa Trends (MEA)

Various international players are focused on acquisition of domestic mobile analytics solutions providers, in order to enhance their market presence in the region. For instance, in May 2016, Cellwize, a Singapore-based mobile optimization startup company, acquired CrowdX, which is a developer of crowdsourcing mobile analytics, in order to enhance its presence in the mobile analytics solutions market in the Middle East.

Segment Information

In Global Mobile Analytics Market, by development type segment, the cloude, sub-segment dominated the global market in 2019, accounting for 68.3% share in terms of value, followed by on premise.

Mobile Analytics  | Coherent Market Insights

Source: Coherent Market Insights

Competitive Section

Key companies operating in the global mobile analytics market are Mixpanel, Inc., Microsoft Corporation, Amazon Web Services Inc., Adobe Systems Incorporated, Webtrends, Inc., Yahoo! Inc. (Flurry Analytics), Localytics Company, International Business Machine (IBM) Corporation, and Tune, Inc.

Key Developments

  1. Major market players are involved in product and service launches, in order to enhance their market presence. For instance, in December 2019, Amazon Web Services Inc. introduced new analytics capabilities Redshift RA3 to let customers scale compute and store separately.
  2. Key players in the market are focused on product and services launches, in order to expand their product portfolio. For instance, in June 2017, Adobe Systems Incorporated introduced voice analytics capabilities in Adobe Analytics Cloud.

Mobile analytics is way of understanding consumers by looking at the pattern, the way consumers are using applications. This is very similar to that of web analytics works. Mobile analytics includes. Mobile analytics evaluate users’ interaction with the app along with the app installs, launches, screens, taps, events, flows, app versions, funnel analysis, user retention, and other factors. This analytics can used for further development of apps and can used to mobile marketing. Mobile marketing is to evaluate performance of in-app marketing. Mobile marketing is primarily used for return on investment (ROI) of mobile marketing investment. This is also can be used for personalize advertisement or for targeting specific type of audience. Moreover, it is commonly used to optimize the user acquisition and engagement with mobile application.

Market Dynamics                             

Rapid increase in the app market is expected to drive the growth of the global mobile analytics market in the forecast period. People are now using mobile application for every use, from healthcare to travel and from to buy book to reserve seat in Movie Theater. These apps collects user information and personal data from smartphone user to provide better experience. This collectively large number of data can be used for mobile analytics.  

However, increase in strict regulations for consumer’s personal data collection. Misuse of personal data such as selling consumer data to another company. These factors could hamper the growth of the global mobile analytics market in the forecast period. For instance, in May 2018 Facebook Inc., started Q and A campaign for Transparency for Electoral and Issue Ads. This campaign to restrain misuse of personal data in time of election.

Market Taxonomy

This report segments the global mobile analytics market on the basis of solution, deployment type, End-user and region. On the basis of Solution Type, the global mobile analytics market segmented into Application Performance Analytics, Mobile Marketing/Advertising Analytics and In App Analytics. On the basis of Deployment Type, the market is segmented into On-premise, Cloud. On the basis of End-use Vertical, the market is segmented into BFSI, Transportation & Logistics, E-Commerce & Retail, Hospitality, Media & Entertainment, Healthcare and Others. On the basis of region, the market is segmented into North America, Latin America, Europe, APAC, and MEA.

Key features of the study:

  • This report provides an in-depth analysis of the global mobile analytics market and provides market size (US$ Million) and Compound Annual Growth Rate (CAGR %) for the forecast period (2019 – 2027), considering 2018 as the base year
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrix for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategy adopted by leading players
  • It profiles leading players in the global mobile analytics market based on the following parameters – regulatory landscape, company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments and strategies, and future plans
  • Key companies covered as a part of this study include Mixpanel, Inc., Microsoft Corporation, Amazon Web Services Inc., Adobe Systems Incorporated, Webtrends, Inc., Yahoo! Inc. (Flurry Analytics), Localytics Company, International Business Machine (IBM) Corporation, and Tune, Inc.
  • Insights from this report would allow marketers and management authorities of companies to make informed decision regarding future product launches, technology up-gradation, market expansion, and marketing tactics
  • The global mobile analytics market report caters to various stakeholders in this industry including investors, suppliers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through the various strategy matrices used in analyzing the global mobile analytics market

Detailed Segmentation:

  • Global Mobile Analytics Market, By Solution Type:
    • Application Performance Analytics
      • Mobile Marketing/Advertising Analytics
      • In App Analytics
  • Global Thermal printing Market, By Deployment Type:
    • On-premise
    • Cloud
  • Global Thermal printing Market, By End-use Vertical:
    • BFSI
    • Transportation & Logistics
    • E-Commerce & Retail
    • Hospitality
    • Media & Entertainment
    • Healthcare
    • Others
  • Global Mobile Analytics Market, By Region:
    • North America
    • Latin America
    • Europe
    • APAC
    • MEA
  • Company Profiles
    • Mixpanel, Inc.*
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Key Strategies
      • Recent Developments
      • Future Plans
    • Microsoft Corporation
    • Amazon Web Services Inc.
    • Adobe Systems Incorporated
    • Webtrends, Inc.
    • Yahoo! Inc. (Flurry Analytics)
    • Localytics Company
    • International Business Machine (IBM) Corporation
    • Tune, Inc.

*Browse all the market data tables and figures on "Global Mobile Analytics Market - Forecast to 2027”

Table of Contents

  1. Research Objective and Assumption
    • Research Objectives
    • Assumptions
    • Abbreviations
  2. Market Purview
    • Report Description
      • Market Definition and Scope
    • Executive Summary
      • Market Snippet, By Solution Type
      • Market Snippet, By Deployment Type
      • Market Snippet, By End-use Vertical
      • Market Snippet, By Region
    • Coherent Opportunity Map (COM)
  3. Market Dynamics, Regulations, and Trends Analysis
    • Market Dynamics
      • Drivers
      • Restraints
      • Market Opportunities
      • Regulatory Scenario
      • Industry Trend
      • Merger and Acquisitions
      • New Product Launch/Approvals
      • Value Chain Analysis
      • Porter’s Analysis
      • PEST Analysis
  4. Global Mobile Analytics Market, By Solution Type, 2017-2027 (US$ Million)
    • Introduction
      • Market Share Analysis, 2017 and 2027 (%)
      • Segment Trends
    • Application Performance Analytics
      • Introduction
      • Market Size and Forecast, 2019–2027, (US$ Million)
    • Mobile Marketing/Advertising Analytics
      • Introduction
      • Market Size and Forecast, 2019–2027, (US$ Million)
    • In App Analytics
      • Introduction
      • Market Size and Forecast, 2019–2027, (US$ Million)
  5. Global Mobile Analytics Market, By Deployment Type, 2017-2027  (US$ Million)
    • Introduction
      • Market Share Analysis, 2017 and 2027 (%)
      • Segment Trends
    • On-premise
      • Introduction
      • Market Size and Forecast, 2019–2027, (US$ Million)
    • Cloud
      • Introduction
      • Market Size and Forecast, 2019–2027, (US$ Million)
  6. Global Mobile Analytics Market, By End-use Vertical, 2017-2027 (US$ Million)
    • Introduction
      • Market Share Analysis, 2017 and 2027 (%)
      • Segment Trends
    • BFSI
      • Introduction
      • Market Size and Forecast, 2019–2027, (US$ Million)
    • Transportation & Logistics
      • Introduction
      • Market Size and Forecast, 2019–2027, (US$ Million)
    • E-Commerce & Retail
      • Introduction
      • Market Size and Forecast, 2019–2027, (US$ Million)
    • Hospitality
      • Introduction
      • Market Size and Forecast, 2019–2027, (US$ Million)
    • Media & Entertainment
      • Introduction
      • Market Size and Forecast, 2019–2027, (US$ Million)
    • Healthcare
      • Introduction
      • Market Size and Forecast, 2019–2027, (US$ Million)
    • Others
      • Introduction
      • Market Size and Forecast, 2019–2027, (US$ Million)
  7. Global Mobile Analytics Market, By Region, 2017-2027  (US$ Million)
    • Introduction
      • Market Share Analysis, By Region, 2017 and 2027 (%)
    • North America
      • Regional Trends
      • Market Size and Forecast, By Solution Type, 2019–2027 (US$ Million)
      • Market Size and Forecast, By Deployment Type, 2019–2027 (US$ Million)
      • Market Size and Forecast, By End-use Vertical, 2019–2027 (US$ Million)
      • Market Share Analysis, By Country, 2019 and 2027 (%)
        • U.S.
        • Canada
    • Europe
      • Regional Trends
      • Market Size and Forecast, By Solution Type, 2019–2027 (US$ Million)
      • Market Size and Forecast, By Deployment Type, 2019–2027 (US$ Million)
      • Market Size and Forecast, By End-use Vertical, 2019–2027 (US$ Million)
      • Market Share Analysis, By Country, 2019 and 2027 (%)
        • U.K.
        • Germany
        • Italy
        • France
        • Russia
        • Rest of Europe
    • Asia Pacific
      • Regional Trends
      • Market Size and Forecast, By Solution Type, 2019–2027 (US$ Million)
      • Market Size and Forecast, By Deployment Type, 2019–2027 (US$ Million)
      • Market Size and Forecast, By End-use Vertical, 2019–2027 (US$ Million)
      • Market Share Analysis, By Country, 2019 and 2027 (%)
        • China
        • India
        • Japan
        • ASEAN
        • Australia
        • South Korea
        • Rest of Asia Pacific
    • Latin America
      • Regional Trends
      • Market Size and Forecast, By Solution Type, 2019–2027 (US$ Million)
      • Market Size and Forecast, By Deployment Type, 2019–2027 (US$ Million)
      • Market Size and Forecast, By End-use Vertical, 2019–2027 (US$ Million)
      • Market Share Analysis, By Country, 2019 and 2027 (%)
        • Brazil
        • Argentina
        • Mexico
        • Rest of Latin America
    • Middle East and Africa
      • Regional Trends
      • Market Size and Forecast, By Solution Type, 2019–2027 (US$ Million)
      • Market Size and Forecast, By Deployment Type, 2019–2027 (US$ Million)
      • Market Size and Forecast, By End-use Vertical, 2019–2027 (US$ Million)
      • Market Share Analysis, By Country, 2019 and 2027 (%)
        • Israel
        • GCC Countries
        • South Africa
        • Rest of the Middle East and Africa
  8. Competitive Landscape
    • Company Profiles
      • Mixpanel, Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Microsoft Corporation
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Amazon Web Services Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Adobe Systems Incorporated
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Webtrends, Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Yahoo! Inc. (Flurry Analytics)
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Localytics Company
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • International Business Machine (IBM) Corporation
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Tune, Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
    • Analyst Views
  9. Section
    • References
    • Research Methodology
    • About us and Sales Contact

*Browse XX market data tables and XX figures on "Mobile Analytics Market - Global forecast to 2027”.

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