Table of Content - Mobile Analytics Market

Mobile analytics is way of understanding consumers by looking at the pattern, the way consumers are using applications. This is very similar to that of web analytics works. Mobile analytics includes. Mobile analytics evaluate users’ interaction with the app along with the app installs, launches, screens, taps, events, flows, app versions, funnel analysis, user retention, and other factors. This analytics can used for further development of apps and can used to mobile marketing. Mobile marketing is to evaluate performance of in-app marketing. Mobile marketing is primarily used for return on investment (ROI) of mobile marketing investment. This is also can be used for personalize advertisement or for targeting specific type of audience. Moreover, it is commonly used to optimize the user acquisition and engagement with mobile application.

Market Dynamics

Rapid increase in the app market is expected to drive the growth of the global mobile analytics market in the forecast period. People are now using mobile application for every use, from healthcare to travel and from to buy book to reserve seat in Movie Theater. These apps collects user information and personal data from smartphone user to provide better experience. This collectively large number of data can be used for mobile analytics.

However, increase in strict regulations for consumer’s personal data collection. Misuse of personal data such as selling consumer data to another company. These factors could hamper the growth of the global mobile analytics market in the forecast period. For instance, in May 2018 Facebook Inc., started Q and A campaign for Transparency for Electoral and Issue Ads. This campaign to restrain misuse of personal data in time of election.

Market Taxonomy

This report segments the global mobile analytics market on the basis of solution, deployment type, End-user and region. On the basis of Solution Type, the global mobile analytics market segmented into Application Performance Analytics, Mobile Marketing/Advertising Analytics and In App Analytics. On the basis of Deployment Type, the market is segmented into On-premise, Cloud. On the basis of End-use Vertical, the market is segmented into BFSI, Transportation & Logistics, E-Commerce & Retail, Hospitality, Media & Entertainment, Healthcare and Others. On the basis of region, the market is segmented into North America, Latin America, Europe, APAC, and MEA.

Key features of the study:

This report provides an in-depth analysis of the global mobile analytics market and provides market size (US$ Million) and Compound Annual Growth Rate (CAGR %) for the forecast period (2019 – 2027), considering 2018 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrix for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategy adopted by leading players
It profiles leading players in the global mobile analytics market based on the following parameters – regulatory landscape, company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments and strategies, and future plans
Key companies covered as a part of this study include Mixpanel, Inc., Microsoft Corporation, Amazon Web Services Inc., Adobe Systems Incorporated, Webtrends, Inc., Yahoo! Inc. (Flurry Analytics), Localytics Company, International Business Machine (IBM) Corporation, and Tune, Inc.
Insights from this report would allow marketers and management authorities of companies to make informed decision regarding future product launches, technology up-gradation, market expansion, and marketing tactics
The global mobile analytics market report caters to various stakeholders in this industry including investors, suppliers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through the various strategy matrices used in analyzing the global mobile analytics market

Detailed Segmentation:

Global Mobile Analytics Market, By Solution Type:
- Application Performance Analytics
  - Mobile Marketing/Advertising Analytics
  - In App Analytics
Global Mobile Analytics Market, By Deployment Type:
- On-premise
- Cloud
Global Mobile Analytics Market, By End-use Vertical:
- BFSI
- Transportation & Logistics
- E-Commerce & Retail
- Hospitality
- Media & Entertainment
- Healthcare
- Others
Global Mobile Analytics Market, By Region:
- North America
- Latin America
- Europe
- APAC
- MEA
Company Profiles
- Mixpanel, Inc.*
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments
  - Future Plans
- Microsoft Corporation
- Amazon Web Services Inc.
- Adobe Systems Incorporated
- Webtrends, Inc.
- Yahoo! Inc. (Flurry Analytics)
- Localytics Company
- International Business Machine (IBM) Corporation
- Tune, Inc.

*Browse all the market data tables and figures on "Global Mobile Analytics Market - Forecast to 2027”

Table of Contents

Research Objective and Assumption
- Research Objectives
- Assumptions
- Abbreviations
Market Purview
- Report Description
  - Market Definition and Scope
- Executive Summary
  - Market Snippet, By Solution Type
  - Market Snippet, By Deployment Type
  - Market Snippet, By End-use Vertical
  - Market Snippet, By Region
- Coherent Opportunity Map (COM)
Market Dynamics, Regulations, and Trends Analysis
- Market Dynamics
  - Drivers
  - Restraints
  - Market Opportunities
  - Regulatory Scenario
  - Industry Trend
  - Merger and Acquisitions
  - New Product Launch/Approvals
  - Value Chain Analysis
  - Porter’s Analysis
  - PEST Analysis
Global Mobile Analytics Market, By Solution Type, 2017-2027 (US$ Million)
- Introduction
  - Market Share Analysis, 2017 and 2027 (%)
  - Segment Trends
- Application Performance Analytics
  - Introduction
  - Market Size and Forecast, 2019–2027, (US$ Million)
- Mobile Marketing/Advertising Analytics
  - Introduction
  - Market Size and Forecast, 2019–2027, (US$ Million)
- In App Analytics
  - Introduction
  - Market Size and Forecast, 2019–2027, (US$ Million)
Global Mobile Analytics Market, By Deployment Type, 2017-2027 (US$ Million)
- Introduction
  - Market Share Analysis, 2017 and 2027 (%)
  - Segment Trends
- On-premise
  - Introduction
  - Market Size and Forecast, 2019–2027, (US$ Million)
- Cloud
  - Introduction
  - Market Size and Forecast, 2019–2027, (US$ Million)
Global Mobile Analytics Market, By End-use Vertical, 2017-2027 (US$ Million)
- Introduction
  - Market Share Analysis, 2017 and 2027 (%)
  - Segment Trends
- BFSI
  - Introduction
  - Market Size and Forecast, 2019–2027, (US$ Million)
- Transportation & Logistics
  - Introduction
  - Market Size and Forecast, 2019–2027, (US$ Million)
- E-Commerce & Retail
  - Introduction
  - Market Size and Forecast, 2019–2027, (US$ Million)
- Hospitality
  - Introduction
  - Market Size and Forecast, 2019–2027, (US$ Million)
- Media & Entertainment
  - Introduction
  - Market Size and Forecast, 2019–2027, (US$ Million)
- Healthcare
  - Introduction
  - Market Size and Forecast, 2019–2027, (US$ Million)
- Others
  - Introduction
  - Market Size and Forecast, 2019–2027, (US$ Million)
Global Mobile Analytics Market, By Region, 2017-2027 (US$ Million)
- Introduction
  - Market Share Analysis, By Region, 2017 and 2027 (%)
- North America
  - Regional Trends
  - Market Size and Forecast, By Solution Type, 2019–2027 (US$ Million)
  - Market Size and Forecast, By Deployment Type, 2019–2027 (US$ Million)
  - Market Size and Forecast, By End-use Vertical, 2019–2027 (US$ Million)
  - Market Share Analysis, By Country, 2019 and 2027 (%)
    - U.S.
    - Canada
- Europe
  - Regional Trends
  - Market Size and Forecast, By Solution Type, 2019–2027 (US$ Million)
  - Market Size and Forecast, By Deployment Type, 2019–2027 (US$ Million)
  - Market Size and Forecast, By End-use Vertical, 2019–2027 (US$ Million)
  - Market Share Analysis, By Country, 2019 and 2027 (%)
    - U.K.
    - Germany
    - Italy
    - France
    - Russia
    - Rest of Europe
- Asia Pacific
  - Regional Trends
  - Market Size and Forecast, By Solution Type, 2019–2027 (US$ Million)
  - Market Size and Forecast, By Deployment Type, 2019–2027 (US$ Million)
  - Market Size and Forecast, By End-use Vertical, 2019–2027 (US$ Million)
  - Market Share Analysis, By Country, 2019 and 2027 (%)
    - China
    - India
    - Japan
    - ASEAN
    - Australia
    - South Korea
    - Rest of Asia Pacific
- Latin America
  - Regional Trends
  - Market Size and Forecast, By Solution Type, 2019–2027 (US$ Million)
  - Market Size and Forecast, By Deployment Type, 2019–2027 (US$ Million)
  - Market Size and Forecast, By End-use Vertical, 2019–2027 (US$ Million)
  - Market Share Analysis, By Country, 2019 and 2027 (%)
    - Brazil
    - Argentina
    - Mexico
    - Rest of Latin America
- Middle East and Africa
  - Regional Trends
  - Market Size and Forecast, By Solution Type, 2019–2027 (US$ Million)
  - Market Size and Forecast, By Deployment Type, 2019–2027 (US$ Million)
  - Market Size and Forecast, By End-use Vertical, 2019–2027 (US$ Million)
  - Market Share Analysis, By Country, 2019 and 2027 (%)
    - Israel
    - GCC Countries
    - South Africa
    - Rest of the Middle East and Africa
Competitive Landscape
- Company Profiles
  - Mixpanel, Inc.
    - Company Overview
    - Product Portfolio
    - Financial Performance
    - Key Strategies
    - Recent Developments/Updates
  - Microsoft Corporation
    - Company Overview
    - Product Portfolio
    - Financial Performance
    - Key Strategies
    - Recent Developments/Updates
  - Amazon Web Services Inc.
    - Company Overview
    - Product Portfolio
    - Financial Performance
    - Key Strategies
    - Recent Developments/Updates
  - Adobe Systems Incorporated
    - Company Overview
    - Product Portfolio
    - Financial Performance
    - Key Strategies
    - Recent Developments/Updates
  - Webtrends, Inc.
    - Company Overview
    - Product Portfolio
    - Financial Performance
    - Key Strategies
    - Recent Developments/Updates
  - Yahoo! Inc. (Flurry Analytics)
    - Company Overview
    - Product Portfolio
    - Financial Performance
    - Key Strategies
    - Recent Developments/Updates
  - Localytics Company
    - Company Overview
    - Product Portfolio
    - Financial Performance
    - Key Strategies
    - Recent Developments/Updates
  - International Business Machine (IBM) Corporation
    - Company Overview
    - Product Portfolio
    - Financial Performance
    - Key Strategies
    - Recent Developments/Updates
  - Tune, Inc.
    - Company Overview
    - Product Portfolio
    - Financial Performance
    - Key Strategies
    - Recent Developments/Updates
- Analyst Views
Section
- References
- Research Methodology
- About us and Sales Contact

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