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Chocolate is prepared from tropical Theobroma cacao tree seeds. It poses various health benefits and reduces the risk of various chronic diseases such as cardiovascular disease. Its consumption is beneficial in lowering cholesterol levels. Moreover, it is also beneficial in weight management if consume at a moderate level. Furthermore, it is also useful in preventing cognitive decline.

The Asia Pacific chocolate market is estimated to account for US$ 17,968.3 Mn in terms of value by the end of 2019.


Growth in the retail industry is projected to foster the market growth of the Asia Pacific chocolates. The emergence of various department stores, mass merchandisers, and duty-free shops at airports due to improvement in the infrastructure is projected to foster the market growth of the chocolate. According to the India Brand Equity Foundation, the retail industry reached US$ 950 billion in 2018 at CAGR of 13 percent and expected to reach US$ 1.1 trillion by 2020.

Market Opportunities

The advent of nutritional bars for diet conscious consumers is projected to provide potential opportunities in the near future. For instance, in August 2019, Soylent Nutrition, Inc., announced that it has expanded into the growing nutrition bar category with the launch of a new product: Soylent Squared. Soylent Squared is the first 100 calorie mini-meal bar and is engineered to be complete with 5g of plant protein, 36 essential nutrients, and probiotics for digestive health.

Market Restraints

Chocolates have a high content of calorie and sugar which affects the tooth which increase the tooth decay. Moreover, consuming high-calorie food leads to obesity which can cause other lifestyle diseases. This is expected to hamper the market growth of the chocolates.

Key Takeaways:

Asia Pacific Chocolate was valued at 17,968.3 market in 2019 and is forecast to reach a value of US$ 27,067.2 Mn by 2027 at a CAGR of 5.0% between 2020 and 2027.

Molded chocolate segment dominated the Asia Pacific Chocolate in 2019, accounting for 31% share in terms of volume, followed by countline and boxed chocolate, respectively.

Market Trends

Increasing production capacity of the chocolates in the Asia Pacific region for meeting the rising demand is expected to be a major trend. For instance, in June 2020, Barry Callebaut has added a fourth chocolate production line to its Singapore facility, as it aims to meet the increased demand for chocolate in Southeast Asia. The new production line has been installed with ‘state-of-the-art’ equipment that Barry Callebaut claims have the ability to produce chocolate blocks of different volumes at an efficient rate.

Growing demand for premium chocolates from the urban population is positively impacting the market growth of chocolates. For instance, in November 2018, Nestlé India introduces Nestlé Les Recettes De L’Atelier– a premium collection of uneven chocolate tablets in India. The new premium chocolate is made by using only all-natural ingredients. Thus, the growing demand for premium chocolate is projected to propel the market growth.

Asia Pacific Chocolate Market - Impact of Coronavirus (Covid-19) Pandemic

The coronavirus outbreak is expected to disrupt supply chains causing current or permanent closure of various industries across the globe. The sudden outbreak of the novel Coronavirus has caused major changes in the buying pattern of the consumers. Consumers are nowadays becoming more inclined towards using the packed food products due to rising awareness thereby, expected to increase the demand for the chocolate market.

Competitive Section:

Company Names 

  1. Ferrero S.p.A
  2. MARS Inc.
  3. Mondelez International, Inc. (Kraft)
  4. The Hershey Company
  5. Lotte Co., Ltd.
  6. Nestle SA

Few Recent Developments

  1. In November 2018, Nestlé India introduces Nestlé Les Recettes De L’Atelier– a premium collection of uneven chocolate tablets in India. The new premium chocolate is made by using only all-natural ingredients.
  2. In November 2019, Nestle has launched 70% dark chocolate made entirely from the cocoa fruit. The chocolate has cocoa beans and pulp as the only ingredients that deliver natural sweetness and subtle acidity without added refined sugar.
  3. In Mumbai 2020, Hershey India Pvt Ltd, a part of The Hershey Company, and the largest producer of quality chocolates in North America has launched their much-loved range of indulgent chocolates pan India.



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