Automotive HUD Market to Surpass US$ 23.36 Billion by 2027 - Coherent Market Insights

Published On : Jul 03, 2019

The Global Automotive HUD Market is expected to be valued at US$ 361.2 million in 2017, and is projected to reach US$ 23.36 billion by 2027, exhibiting a CAGR of 18.7% over the forecast period 2019-2027, according to the Global Automotive HUD Market Report, by Technology (AR-HUD and Conventional HUD), by HUD Type (Combiner and Windshield), by Vehicle Class (Economy, Mid-Segment, and Luxury Car), by Dimension (2D and 3D), by Vehicle Type (Passenger Cars, Commercial Vehicle (Light Commercial Vehicle (LCV) and Heavy Commercial Vehicle (HCV)), and by Region (North America, Europe, Asia Pacific, Latin America, Middle East and Africa), published by Coherent Market Insights.

Automotive head-up displays or HUDs, are the transparent displays, which exhibit automobile data or information such as, warning signals, speed and indicator arrows for navigation, in a manner that does not require the driver to look away or lose focus on the task at hand. Automotive head-up displays or HUDs offer several other advantages such as HUDs do not disturb the concentration of the driver when driving (which leads to fewer accidents) and HUDs also provide easy access to automobile information or data. The main factors responsible for growth of the global automotive head-Up displays or HUDs market are the demand for luxury and high-end cars, growing focus on active safety systems, and growth of the Pico projector market, as automotive head-up displays or HUDs use Pico projectors to project an image.

The launch of portable HUDs at lower prices are driving factors for growth of HUDs in low and middle car segments. Hence, major car manufacturers such as BMW and AUDI are focusing on launching head-up displays or HUDs in the middle car segment. For instance, BMW launched its first Head-Up Display (HUDs) in 2004. The head-up display system uses an intense light source located inside the instrument panel to exhibit data or information through a translucent thin film transistor (TFT).

To know the latest trends and insights prevalent in global automotive HUD market, click the link below:

Key Trends and Analysis of the Global Automotive HUD Market:

  • The demand for luxury and sports cars globally is constantly evolving to launch better automotive technologies, encouraged by growing economy as well as better infrastructure. Consumers have high preference to technology, safety, comfort and convenience offered by vehicles, which is encouraging the head-up displays or HUD manufacturers to adopt technologically advanced offerings such as, advance driver assistance system (ADAS) and ultra-thin augmented reality (AR) HUD. This trend has created intense competition among HUD manufacturers, and is expected to result in increasing adoption of head-up displays or HUDs systems during the forecast period.
  • Among HUD type, combiner HUD segment is expected to be the fastest growing segment as compared to windshield HUD, as it requires lesser space for installation compared with the windshield HUD. The combiner HUD is a compact version of the windshield HUD. The compact size makes the combiner HUD an ideal fit for smaller vehicles. Moreover, the installation of head-Up displays in the mid-segment cars as well as economy cars is projected to be driven by an increase in adoption of combiner HUD.
  • Furthermore, the high cost of manufacturing of head-up display and requirement of larger space in the cockpit for the installation of HUD are likely to hamper growth of the global automotive HUD market. Hence, OEMs are focusing on the volume growth of combiner HUD in the mid-segment cars. Currently, combiner HUDs are offered in vehicles by OEMs such as, Mini, Peugeot, and Mazda and these HUDs are supplied by Bosch, Continental, and Visteon. For instance, in March 2018, refreshed Mazda 6 sedan was launched with an enhanced head-up display. Therefore, such factors aid in growth of global automotive HUD market during the forecast period.

Key Takeaways of the Market:

  • According to Coherent Market Insights, Europe held dominant position in the global automotive HUD market in 2017 and is expected to remain dominant throughout the forecast period. Furthermore, growing automotive industry and increasing adoption of automotive HUD systems by high-end luxury and sports car manufacturers is expected to drive growth of the global automotive HUD market in Europe. For instance, production of sports cars in Germany increased by 2.8% in 2015 to 17,2466 units, compared to 16,7712 units in 2014, according to Verband der Automobilindustrie (VDA) – German Association of the Automotive Industry.
  • Some of the major players operating in the global automotive HUD market are Continental Automotive GmbH, DENSO CORPORATION, Garmin Ltd., Nippon Seiki Co., Ltd., Panasonic Corporation, Pioneer Corporation, Robert Bosch GmbH, Visteon Corporation, and Yazaki Corporation among others.

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