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Impact Analysis of Covid-19

The complete version of the Report will include the impact of the COVID-19, and anticipated change on the future outlook of the industry, by taking into the account the political, economic, social, and technological parameters.

Market Overview

Automotive head-up display or also referred as auto HUD is any transparent display that shows information exactly when user needs it, which is aligned directly in the line of sight. Auto HUD displays crucial information including speed, warning signals, and navigation signals without looking down instrument cluster. As the driver gets all the important information, it reduces chances of potential road accidents. Advanced HUD systems also display advanced driver assistance system (ADAS) data, enabling driver to gain important information, without taking their attention off the road. In the recent past, augmented reality has revolutionized head-displays with information being projected on windshield and layer of information right in front of the car.

The global automotive HUD market is estimated to account for US$ 466.2 million in terms of value and 8,143.6 Thousand units in terms of volume by the end of 2019

Market Drivers

  1. Increasing incidence of road accidents around the globe is expected to drive the global automotive HUD market

Growing incidence of road accidents worldwide is expected to drive growth of the global automotive HUD market during the forecast period. Incidence of road accidents has increased significantly in North America and Europe. According Association for Safe International Road Travel’s Annual Global Road Crash Statistics, around 1.25 million people die in road crash every year worldwide, while 20-50 million are injured or disabled. HUD excels in various applications and provides advancements, in order to augment safety and comfort for users.

  1. Rising awareness among populace related to head-up displays is expected to drive the market growth

Furthermore, growing awareness regarding automotive heads-display system among car users is expected to propel the global automotive HUD market over the forecast period. Consumers in developed countries are more inclined towards luxury cars with HUD installed.

North America region dominated the global automotive HUD market in 2018, accounting for 31.4% share in terms of value, followed by Western Europe and Asia Pacific except Japan, respectively

Automotive HUD  | Coherent Market Insights

Source: Coherent Market Insights Analysis

Market Restraints

  1. Substantial investment required for implementation is expected to hinder the market growth over the forecast period

Although HUD system is helpful in minimizing road accidents, it requires significant investment for its development. Therefore, a lot car manufacturers are not inclined towards manufacturing of this system. This, in turn, is expected to restrain the global automotive HUD market growth over the forecast period.

  1. Limited use of automotive HUD system in luxury segment car to hamper the market growth

Moreover, HUD system can only be installed in high-end segment cars such as sports cars, premium cars, and luxury cars, owing to its high cost. This, in turn, is expected to hinder the global automotive HUD market growth in the near future.

Market Opportunities

  1. The global automotive HUD market is expected to offer lucrative growth opportunities in low- & mid-segment cars

Low- & mid-sized segment cars are expected to adopt conventional HUD system in the near future. This is owing to growing adoption of technology by OEMs, increasing awareness regarding passenger safety, and reducing installation prices of the HUD system. This, in turn, is expected to pose excellent growth opportunities for market players.

  1. HUD system offers excellent replacement option to digital instrument panel

Furthermore, automotive HUD offers excellent replacement for digital instrument panel, which is expected to pose excellent growth opportunities for key players in during the forecast period.

Automotive HUD  | Coherent Market Insights

Source: Coherent Market Insights Analysis

The windshield segment of global automotive HUD market was valued at US$ 287.4 million in 2019 and is expected to reach to US$ 810.7 million by 2027 at a CAGR of 19.0% between 2019 and 2027.

Market Trends

  1. Market players are involved in mergers and acquisitions, which seems to be a common trend

One of the most common trends in the market is adopting inorganic growth strategies such as mergers and acquisition, in order to enhance their market presence and share. For instance, in September 2014, Delphi Automotive LLP acquired Unwired Technology LLC and Antaya Technologies Corp. to enhance its position in the automotive infotainment solutions business.

  1. Key manufacturers in the market are focused on product innovation, to enhance product portfolio

Moreover, product development and innovation is another common trend among key players, in order to expand their product portfolio and gain competitive edge in the market. For instance, in 2014, Denso Corporation introduced HUD commander-linked system, which incorporates head-up display with vehicle air-conditioning and audio system.

Automotive HUD  | Coherent Market Insights

Source: Coherent Market Insights Analysis

Competitive Section

Key players operating in the global automotive HUD market are Continental AG, Delphi Automotive LLP, Denso Corporation, Pioneer, MicroVision, Inc., Nippon Seiki Co. Ltd., Robert Bosch GmbH, YAZAKI Corporation, Visteon Corporation, and Garmin International.   

Key Developments

  1. Major companies in the market are adoption organic growth strategies such as product innovation, in order to gain competitive edge in the market. For instance, in October 2017, Desna Corporation developed thin-film (TFT), liquid-crystal head-up display (HUD) to project critical driving information onto windshield for drivers.
  2. Key companies in the market are adopting organic growth strategies such as product innovation, in order to gain competitive edge in the market. For instance, in January 2017, Visteon Corporation demonstrated its latest advancement in head-up display technology at CES 2017 in Las Vegas, January 5-8.

Automotive head-up display (HUD) or heads-up display is an electronic system that displays important information onto a transparent screen, a combiner or windshield. HUD system projects crucial data such as speed, navigation information, various alerts, and advanced driver assistance system (ADAS) data. HUDs displays the information directly in the driver’s field of vision and reduces driver distraction. Moreover, the HUD manufacturing companies are coming up with the augmented Reality HUDs in which information being projected on windshield and layer of information right in front of the car.

Market Dynamics

Growing incidence of road accidents has compelled OEMs to focus on vehicle and passenger safety. OEMs across the globe has started offering advances solutions such as head-up displays to improve passenger safety by providing vehicle information such as vehicle speed, navigation routes, lane-departure warning, fuel indication, and traffic information to the driver’s field of vision. Due to this, the driver can operate a vehicle with minimal distraction. Moreover, awareness regarding automotive heads-display system among car users is increasing substantially among the car users which is expected to fuel the demand for automotive HUD market during the forecast period. In addition to this, increasing demand for connected vehicles and semi-autonomous vehicle is expected fuel the demand will be the factors responsible for the growth of this market.

Market Taxonomy

This report segments the global head-up display market on the basis of product type, passenger car type, and sales channel. On the basis of product type, the global head-up display market is segmented into windshield and combiner head-up displays. On the basis of passenger car type, the market is segmented into mid-size, premium, luxury, sports utility vehicle (SUVs) and sports car. On the basis of sales channels, the market is segmented into Original Equipment Manufacturer (OEMs), and Aftermarket. Multi-brand stores is sub-segmented into organized store and independent store.

Key features of the study:

  • This report provides an in-depth analysis of the Global head-up display market and provides market size (US$ Million) and Compound Annual Growth Rate (CAGR %) for the forecast period (2019 – 2027), considering 2018 as the base year
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrix for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategy adopted by leading players
  • It profiles leading players in the global head-up display market based on the following parameters – regulatory landscape, company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments and strategies, and future plans
  • Key companies covered as a part of this study Continental AG, Delphi Automotive LLP, Denso Corporation, MicroVision, Inc., Nippon Seiki Co. Ltd., Robert Bosch GmbH, YAZAKI Corporation, Visteon Corporation, and Harman International Industries Inc.
  • Insights from this report would allow marketers and management authorities of companies to make informed decision regarding future product launches, technology up-gradation, market expansion, and marketing tactics
  • The global head-up display market report caters to various stakeholders in this industry including investors, suppliers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through the various strategy matrices used in analyzing the global head-up display market

Detailed Segmentation:

  •  Global Head-Up Display Market, By product type:
    • Windshield
    • Combiner
  •  Global Head-Up Display Market, By passenger car type:
    • Midsize
    • Premium
    • Luxury
    • Sports Utility Vehicle
    • Sports Car
  •  Global Head-Up Display Market, By Sales Channels:
    • Original Equipment Manufacturers (OEMs)
    • Aftermarket
  • Company Profiles
    • Continental AG *
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Key Strategies
      • Recent Developments
      • Future Plans
    • Delphi Automotive LLP
    • Denso Corporation
    • MicroVision, Inc.
    • Nippon Seiki Co. Ltd.
    • Robert Bosch GmbH
    • YAZAKI Corporation
    • Visteon Corporation
    • Harman International Industries Inc.

*Browse all the market data tables and figures on "Global head-up display Market - Forecast to 2027”

Table of Contents

  1. Research Objectives and Assumptions
    • Research Objectives
    • Assumptions
    • Abbreviations
  2. Market Purview
    • Report Description
      • Market Definition and Scope
    • Executive Summary
      • Market Snippet, By Product Type
      • Market Snippet, By Passenger Car Type
      • Market Snippet, By Sales Channel
      • Market Snippet, By Region
    • Coherent Opportunity Map (COM)
  3. Market Dynamics, Regulations, and Trends Analysis
    • Market Dynamics
      • Drivers
      • Restraints
      • Market Opportunities
      • Regulatory Scenario
      • Industry Trend
      • Merger and Acquisitions
      • New Product Approvals/Launch
  4. Global Automotive HUD Market, By Product Type, 2017 - 2027 (Thousand Units and US$ Million)
    • Introduction
      • Market Share Analysis, 2017 and 2027 (%)
      • Segment Trends
    • Windshield
      • Introduction
      • Market Size and Forecast, 2019 - 2027,  (Thousand Units and US$ Million)
    • Combiner
      • Introduction
      • Market Size and Forecast, 2019 - 2027,  (Thousand Units and US$ Million)
  5. Global Automotive HUD Market, By Passenger Car Type, 2017 - 2027 (Thousand Units and US$ Million)
    • Introduction
      • Market Share Analysis, 2017 and 2027 (%)
      • Segment Trends
    • Midsize
      • Introduction
      • Market Size and Forecast, 2019 - 2027,  (Thousand Units and US$ Million)
    • Premium
      • Introduction
      • Market Size and Forecast, 2019 - 2027,  (Thousand Units and US$ Million)
    • Luxury
      • Introduction
      • Market Size and Forecast, 2019 - 2027,  (Thousand Units and US$ Million)
    • Sports Utility Vehicle
      • Introduction
      • Market Size and Forecast, 2019 - 2027,  (Thousand Units and US$ Million)
    • Sports Car
      • Introduction
      • Market Size and Forecast, 2019 - 2027,  (Thousand Units and US$ Million)
  6. Global Automotive HUD Market, By Sales Channel, 2017 - 2027 (Thousand Units and US$ Million)
    • Introduction
      • Market Share Analysis, 2017 and 2027 (%)
      • Segment Trends
    • Original Equipment Manufacturer (OEMs)
      • Introduction
      • Market Size and Forecast, 2019 - 2027,  (Thousand Units and US$ Million)
    • Aftermarket
      • Introduction
      • Market Size and Forecast, 2019 - 2027,  (Thousand Units and US$ Million)
  7. Global Automotive HUD Market, By Region, 2017 - 2027 (Thousand Units and US$ Million)
    • Introduction
    • Market Share Analysis, By Region, 2017 and 2027 (%)
    • North America
      • By Country
        • U.S.
        • Canada
      • By Segment
        • Market Size and Forecast, By Product Type, 2019 - 2027 (Thousand Units and US$ Million)
        • Market Size and Forecast, By Passenger Car Type, 2019 - 2027 (Thousand Units and US$ Million)
        • Market Size and Forecast, By Sales Channel, 2019 - 2027 (Thousand Units and US$ Million)
    • Western Europe
      • By Country
        • France
        • Germany
        • UK
        • Italy
        • Spain
        • Rest of Western Europe
      • By Segment
        • Market Size and Forecast, By Product Type, 2019 - 2027 (Thousand Units and US$ Million)
        • Market Size and Forecast, By Passenger Car Type, 2019 - 2027 (Thousand Units and US$ Million)
        • Market Size and Forecast, By Sales Channel, 2019 - 2027 (Thousand Units and US$ Million)
    • Eastern Europe
      • By Country
        • Russia
        • Poland
        • Rest of Eastern Europe
      • By Segment
        • Market Size and Forecast, By Product Type, 2019 - 2027 (Thousand Units and US$ Million)
        • Market Size and Forecast, By Passenger Car Type, 2019 - 2027 (Thousand Units and US$ Million)
        • Market Size and Forecast, By Sales Channel, 2019 - 2027 (Thousand Units and US$ Million)
    • Asia Pacific Excluding Japan
      • By Country
        • China
        • India
        • ASEAN
        • Australia & New Zealand
        • Rest Of APAC excluding Japan
      • By Segment
        • Market Size and Forecast, By Product Type, 2019 - 2027 (Thousand Units and US$ Million)
        • Market Size and Forecast, By Passenger Car Type, 2019 - 2027 (Thousand Units and US$ Million)
        • Market Size and Forecast, By Sales Channel, 2019 - 2027 (Thousand Units and US$ Million)
    • Japan
      • By Segment
        • Market Size and Forecast, By Product Type, 2019 - 2027 (Thousand Units and US$ Million)
        • Market Size and Forecast, By Passenger Car Type, 2019 - 2027 (Thousand Units and US$ Million)
        • Market Size and Forecast, By Sales Channel, 2019 - 2027 (Thousand Units and US$ Million)
    • Latin America
      • By Country
        • Mexico
        • Brazil
        • Rest of Latin America
      • By Segment
        • Market Size and Forecast, By Product Type, 2019 - 2027 (Thousand Units and US$ Million)
        • Market Size and Forecast, By Passenger Car Type, 2019 - 2027 (Thousand Units and US$ Million)
        • Market Size and Forecast, By Sales Channel, 2019 - 2027 (Thousand Units and US$ Million)
    • Middle East & Africa
      • By Country
        • GCC
        • North Africa
        • South Africa
        • Rest of Middle East & Africa
      • By Segment
        • Market Size and Forecast, By Product Type, 2019 - 2027 (Thousand Units and US$ Million)
        • Market Size and Forecast, By Passenger Car Type, 2019 - 2027 (Thousand Units and US$ Million)
        • Market Size and Forecast, By Sales Channel, 2019 - 2027 (Thousand Units and US$ Million)
  8. Competitive Landscape
    • Company Profiles
      • Continental AG
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Delphi Automotive LLP
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Denso Corporation
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • MicroVision, Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Nippon Seiki Co. Ltd.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Robert Bosch GmbH
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • YAZAKI Corporation
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Visteon Corporation
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Harman International Industries Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
    • Analyst Views
  9. Section
    • References
    • Research Methodology
    • About us and Sales Contact
    • Available Customizations

*Browse all the market data tables and figures on "Global Automotive HUD Market forecast to 2027”.

Frequently Asked Questions

Increasing incidence of road accidents, around the globeis one of the major factors that is expected to propel growth of the market over the forecast period.
HUD system can only be installed in high-end segment cars such as sports cars, premium cars, and luxury cars, owing to its high cost. This is one of the major factors that is expected to hamper growth of the market over the forecast period.
Product development and innovation by key players are some of the trends that has been observed in the market.
Major players operating in the global automotive HUD market include Continental AG, Delphi Automotive LLP, Denso Corporation, Pioneer, MicroVision, Inc., Nippon Seiki Co. Ltd., Robert Bosch GmbH, YAZAKI Corporation, Visteon Corporation, and Garmin International.
Auto HUD displays crucial information including speed, warning signals, and navigation signals without looking down instrument cluster.Growing incidence of road accidents worldwide is the major factor that is influencing adoption of automotive HUD globally.
Among regions, North America dominated the global automotive HUD market in 2018 , accounting for 31.4% share in terms of value, followed by Western Europe and Asia Pacific except Japan, respectively.
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