Automotive HUD (Head-up Display) Market – Insights
A head-up display (HUD) displays information of speed, indicator arrows, and warning signals in the line of sight of driver of vehicle. The purpose of this display is to improve focus of the driver by displaying all information on his usual viewpoints.
Need for safety and user comfort is the most important factor that drives growth of the global automotive HUD (head-up display) market. Moreover, rising number of road accidents drives the growth of the global automotive HUD (head-up display) market. By reducing driver’s distraction, HUD helps to minimize the number of road accidents. For instance, according to the World Health Organization, over 1.25 million people die each year as a result of road traffic crashes globally. Injuries from road traffic accidents are the leading cause of death among people aged between 15 and 29 years. Moreover, according to PRS Legislative Research, in 2015, there were about 500,000 road accidents in India, which killed around 150,000 people and injured around 500,000 people.
Furthermore, expanding automotive industry is expected to propel growth of the automotive HUD market over the forecast period. Manufacturers are increasing investments in the automobile industry, in order to improve performance, reliability, durability, user comfort, and safety of the vehicle by introducing new features. The head-up display of the vehicle is related to the safety and user comfort of the vehicle. Since, HUD comprise an important role in the performance of the vehicle, growth of the automotive industry is expected to drive demand for automotive HUD. Automotive HUDs are also used in commercial vehicles such as trucks and buses. According to the State Of The U.S. Automotive Industry report, 2018, and the American Automotive Policy Council (AAPC) report in August 2018, auto sales in the U.S. have increased by over 67% since 2009 (from 10.4 million to 17.4 million). Projected sale of cars will exceed 16.8 million vehicles per year through 2025. The U.S. auto production has more than doubled during the same period (from 5.6 million vehicles in 2009, to 11.3 million vehicles in 2017). The U.S. auto production is expected to exceed 11.5 million vehicles per year through 2021, and reach 12 million by 2025.
In recent trend, various manufacturers of automotive HUD (head-up display) such as Pioneer Corporation, Continental AG, Hyundai Motor Company, Visteon, and Jaguar Land Rover Limited are implementing augmented reality technology into HUD products. For instance, in 2015, Hyundai Motor Company showcased augmented reality head-up display at the Consumer Electronics Show (CES) event, which was held in the U.S at Las Vegas. In January 2019, Hyundai unveiled holographic head-up display. In this head-up display, the holographic AR navigation system’s stereoscopic image is projected to appear as if it’s 15 meters ahead of the driver at a virtual size of 1310 x 3512mm, appearing as if the directions are laid-out on the road itself. Moreover, Continental AG offers ultra-thin augmented reality head-up displays with the holographic HUD. In October 2018, Continental revealed an industry-first full-color demonstrator of an automotive-specific head-up display (HUD), based on waveguide technology. The new Continental AR-HUD with waveguide technology significantly reduces the packaging size. With this new innovative technology, Continental achieved an augmentation area of 15° x 5° (= 2,60 meters x 0,87 meters at a projection distance of 10 meters) while bringing down device size to a mere 10 liters magnitude. At that level, device integration becomes possible in many vehicles.
Figure: Global Automotive HUD Market, Regional Analysis (%, 2017)
Source: Coherent Market Insights, 2018-19
Europe automotive HUD (head-up display) market contributed the largest market share, owing to growth in the luxury cars segment. For instance, in 2018, Germany-based car brands Volkswagen, BMW, Mercedes-Benz, and Porsche recorded the following sales worldwide 1) Volkswagen produced 5,823,400 cars in 2015, and in 2019 the production reached 6,244,900 cars. 2) BMW produced 1,905,234 cars in 2015, and in 2019 the production reached 2,125,026 cars. 3) Mercedes Benz produced 1,871,511 cars in 2015, and in 2019 the production reached 2,310,185 cars. 4) Porsche produced 225,100 cars in 2015, and in 2019 the production reached 256,255 cars.
Key Players in the Global Automotive HUD (Head-up Display) Market:
Some of the key players operating in the global automotive HUD (head-up display) industry include Continental Automotive GmbH, DENSO CORPORATION, Garmin Ltd., Nippon Seiki Co., Ltd., Panasonic Corporation, Pioneer Corporation, Robert Bosch GmbH, Visteon Corporation, and Yazaki Corporation.
Automotive HUD is a display, which shows all information related to speed, signals, and indicators in the line of site of driver of vehicle. It helps to minimize distraction of driver and improves safety.
Advancements in automotive HUD display and ongoing deployment of HUD display by numerous manufacturers of automotive sector are major factors aiding growth of the global automotive HUD (head-up display) market. Moreover, increasing automotive sale worldwide and increasing consumer awareness about safety features of vehicle are some of the other key factors that are expected to drive growth of the global automotive carbonic ceramic brakes market during the forecast period (2019 – 2027). However, high cost of HUD products is likely to restrain growth of the global automotive HUD market.
Key features of the study:
“*” marked represents similar segmentation in other categories in the respective section.
Table Of Content
Research Objectives and Assumption
Market Dynamics, Regulations, and Trends Analysis
Global Automotive HUD (head-up display) Market, By Technology, 2017 - 2027 (US$ Million)
Global Automotive HUD (head-up display) Market, By HUD Type, 2017 - 2027 (US$ Million)
Global Automotive HUD (Head-up Display) Market, By Vehicle Class, 2017 - 2027 (US$ Million)
Global Automotive HUD (Head-up Display) Market, By Dimension, 2017 - 2027 (US$ Million)
Global Automotive HUD (head-up display) Market, By Vehicle Type, 2017 - 2027 (US$ Million)
Global Automotive HUD (head-up display) Market, By Geography, 2017 - 2027 (US$ Million)
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