Automotive HUD Market Report, by Technology (AR-HUD and Conventional HUD), by HUD Type (Combiner and Windshield), by Vehicle Class (Economy, Mid-Segment, and Luxury Car), by Dimension (2D and 3D), by Vehicle Type (Passenger Cars, Commercial Vehicle (Light Commercial Vehicle (LCV) and Heavy Commercial Vehicle (HCV)), and by Region (North America, Europe, Asia Pacific, Latin America, Middle East and Africa) - Size, Share, Outlook, and Opportunity Analysis, 2019 - 2027

  • Published On : Jul 2019 |
  • Pages : 176 Pages |
  • Format : CMI Insight PPT Format CMI Insight PDF Format

Automotive HUD (Head-up Display) Market – Insights

A head-up display (HUD) displays information of speed, indicator arrows, and warning signals in the line of sight of driver of vehicle. The purpose of this display is to improve focus of the driver by displaying all information on his usual viewpoints.

Need for safety and user comfort is the most important factor that drives growth of the global automotive HUD (head-up display) market. Moreover, rising number of road accidents drives the growth of the global automotive HUD (head-up display) market. By reducing driver’s distraction, HUD helps to minimize the number of road accidents. For instance, according to the World Health Organization, over 1.25 million people die each year as a result of road traffic crashes globally. Injuries from road traffic accidents are the leading cause of death among people aged between 15 and 29 years. Moreover, according to PRS Legislative Research, in 2015, there were about 500,000 road accidents in India, which killed around 150,000 people and injured around 500,000 people.

Furthermore, expanding automotive industry is expected to propel growth of the automotive HUD market over the forecast period. Manufacturers are increasing investments in the automobile industry, in order to improve performance, reliability, durability, user comfort, and safety of the vehicle by introducing new features. The head-up display of the vehicle is related to the safety and user comfort of the vehicle. Since, HUD comprise an important role in the performance of the vehicle, growth of the automotive industry is expected to drive demand for automotive HUD. Automotive HUDs are also used in commercial vehicles such as trucks and buses. According to the State Of The U.S. Automotive Industry report, 2018, and the American Automotive Policy Council (AAPC) report in August 2018, auto sales in the U.S. have increased by over 67% since 2009 (from 10.4 million to 17.4 million). Projected sale of cars will exceed 16.8 million vehicles per year through 2025. The U.S. auto production has more than doubled during the same period (from 5.6 million vehicles in 2009, to 11.3 million vehicles in 2017). The U.S. auto production is expected to exceed 11.5 million vehicles per year through 2021, and reach 12 million by 2025.

In recent trend, various manufacturers of automotive HUD (head-up display) such as Pioneer Corporation, Continental AG, Hyundai Motor Company, Visteon, and Jaguar Land Rover Limited are implementing augmented reality technology into HUD products. For instance, in 2015, Hyundai Motor Company showcased augmented reality head-up display at the Consumer Electronics Show (CES) event, which was held in the U.S at Las Vegas. In January 2019, Hyundai unveiled holographic head-up display. In this head-up display, the holographic AR navigation system’s stereoscopic image is projected to appear as if it’s 15 meters ahead of the driver at a virtual size of 1310 x 3512mm, appearing as if the directions are laid-out on the road itself. Moreover, Continental AG offers ultra-thin augmented reality head-up displays with the holographic HUD. In October 2018, Continental revealed an industry-first full-color demonstrator of an automotive-specific head-up display (HUD), based on waveguide technology. The new Continental AR-HUD with waveguide technology significantly reduces the packaging size. With this new innovative technology, Continental achieved an augmentation area of 15° x 5° (= 2,60 meters x 0,87 meters at a projection distance of 10 meters) while bringing down device size to a mere 10 liters magnitude. At that level, device integration becomes possible in many vehicles.

Figure: Global Automotive HUD Market, Regional Analysis (%, 2017)

Source: Coherent Market Insights, 2018-19

Europe automotive HUD (head-up display) market contributed the largest market share, owing to growth in the luxury cars segment. For instance, in 2018, Germany-based car brands Volkswagen, BMW, Mercedes-Benz, and Porsche recorded the following sales worldwide 1) Volkswagen produced 5,823,400 cars in 2015, and in 2019 the production reached 6,244,900 cars. 2) BMW produced 1,905,234 cars in 2015, and in 2019 the production reached 2,125,026 cars. 3) Mercedes Benz produced 1,871,511 cars in 2015, and in 2019 the production reached 2,310,185 cars. 4) Porsche produced 225,100 cars in 2015, and in 2019 the production reached 256,255 cars.

Key Players in the Global Automotive HUD (Head-up Display) Market:

Some of the key players operating in the global automotive HUD (head-up display) industry include Continental Automotive GmbH, DENSO CORPORATION, Garmin Ltd., Nippon Seiki Co., Ltd., Panasonic Corporation, Pioneer Corporation, Robert Bosch GmbH, Visteon Corporation, and Yazaki Corporation.

Automotive HUD is a display, which shows all information related to speed, signals, and indicators in the line of site of driver of vehicle. It helps to minimize distraction of driver and improves safety.

Market Dynamics

Advancements in automotive HUD display and ongoing deployment of HUD display by numerous manufacturers of automotive sector are major factors aiding growth of the global automotive HUD (head-up display) market. Moreover, increasing automotive sale worldwide and increasing consumer awareness about safety features of vehicle are some of the other key factors that are expected to drive growth of the global automotive carbonic ceramic brakes market during the forecast period (2019 – 2027). However, high cost of HUD products is likely to restrain growth of the global automotive HUD market.

Key features of the study:

  • This report provides an in-depth analysis of automotive HUD market size (US$ Million), and compound annual growth rate (CAGR %) for the forecast period (2019– 2027), considering 2018 as the base year
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategy adopted by leading players
  • It profiles leading players in the global automotive HUD market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, automotive HUD market capital, key developments, strategies, and future plans
  • Companies covered as part of this study Continental Automotive GmbH, DENSO CORPORATION, Garmin Ltd., Nippon Seiki Co., Ltd., Panasonic Corporation, Pioneer Corporation, Robert Bosch GmbH, Visteon Corporation, and Yazaki Corporation
  • Insights from this report will allow marketers and management authorities of companies to make informed decisions regarding their future product launches, product upgrades, market expansion, and marketing tactics
  • The global automotive HUD market report caters to various stakeholders in this industry including investors, suppliers, manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global automotive HUD market

Detailed Segmentation:

  • Global Automotive HUD Market, By Technology:
    • AR-HUD
    • Conventional HUD
  • Global Automotive HUD Market, By HUD Type:
    • Combiner
    • Windshield
  • Global Automotive HUD Market, By Vehicle Class:
    • Economy
    • Mid-Segment
    • Luxury Car
  • Global Automotive HUD Market, By Dimension:
    • 2D
    • 3D
  • Global Automotive HUD Market, By Vehicle Type:
    • Passenger Cars
    • Commercial Vehicle
      • Light Commercial Vehicle (LCV)
      • Heavy Commercial Vehicle (HCV)
  • Global Automotive HUD Market, By Geography:
    • North America
      • By Technology:
        • AR-HUD
        • Conventional HUD
      • By HUD Type :
        • Combiner
        • Windshield
      • By Vehicle Class:
        • Economy
        • Mid-Segment
        • Luxury Car
      • By Dimension :
        • 2D
        • 3D
      • By Vehicle Type:
        • Passenger Cars
        • Commercial Vehicle
          • Light Commercial Vehicle (LCV)
          • Heavy Commercial Vehicle (HCV)
      • By Country:
        • U.S.
        • Canada
    • Europe
      • By Technology:
        • AR-HUD
        • Conventional HUD
      • By HUD Type :
        • Combiner
        • Windshield
      • By Vehicle Class:
        • Economy
        • Mid-Segment
        • Luxury Car
      • By Dimension :
        • 2D
        • 3D
      • By Vehicle Type:
        • Passenger Cars
        • Commercial Vehicle
          • Light Commercial Vehicle (LCV)
          • Heavy Commercial Vehicle (HCV)
      • By Country:
        • U.K.
        • Germany
        • Italy
        • France
        • Russia
        • Rest of Europe
    • Asia Pacific
      • By Technology:
        • AR-HUD
        • Conventional HUD
      • By HUD Type :
        • Combiner
        • Windshield
      • By Vehicle Class:
        • Economy
        • Mid-Segment
        • Luxury Car
      • By Dimension :
        • 2D
        • 3D
      • By Vehicle Type:
        • Passenger Cars
        • Commercial Vehicle
          • Light Commercial Vehicle (LCV)
          • Heavy Commercial Vehicle (HCV)
      • By Country:
        • China
        • India
        • Japan
        • ASEAN
        • Australia
        • South Korea
        • Rest of Asia Pacific
    • Latin America
      • By Technology:
        • AR-HUD
        • Conventional HUD
      • By HUD Type :
        • Combiner
        • Windshield
      • By Vehicle Class:
        • Economy
        • Mid-Segment
        • Luxury Car
      • By Dimension :
        • 2D
        • 3D
      • By Vehicle Type:
        • Passenger Cars
        • Commercial Vehicle
          • Light Commercial Vehicle (LCV)
          • Heavy Commercial Vehicle (HCV)
      • By Country:
        • Brazil
        • Mexico
        • Argentina
        • Rest of Latin America
    • Middle East
      • By Technology:
        • AR-HUD
        • Conventional HUD
      • By HUD Type :
        • Combiner
        • Windshield
      • By Vehicle Class:
        • Economy
        • Mid-Segment
        • Luxury Car
      • By Dimension :
        • 2D
        • 3D
      • By Vehicle Type:
        • Passenger Cars
        • Commercial Vehicle
          • Light Commercial Vehicle (LCV)
          • Heavy Commercial Vehicle (HCV)
      • By Country:
        • GCC Countries
        • Israel
        • Rest of Middle East
    • Africa
      • By Technology:
        • AR-HUD
        • Conventional HUD
      • By HUD Type :
        • Combiner
        • Windshield
      • By Vehicle Class:
        • Economy
        • Mid-Segment
        • Luxury Car
      • By Dimension :
        • 2D
        • 3D
      • By Vehicle Type:
        • Passenger Cars
        • Commercial Vehicle
          • Light Commercial Vehicle (LCV),
          • Heavy Commercial Vehicle (HCV)
      • By Country/Region:
        • South Africa
        • Rest of Africa
  • Company Profiles
    • Continental Automotive GmbH.*
      • Company Introduction
      • Key Developments
      • Financial Overview
      • Strategic Overview
    • DENSO CORPORATION
    • Garmin Ltd.
    • Nippon Seiki Co., Ltd.
    • Panasonic Corporation
    • Pioneer Corporation
    • Robert Bosch GmbH
    • Visteon Corporation
    • Yazaki Corporation

 “*” marked represents similar segmentation in other categories in the respective section.

Table Of Content

Section 1

Research Objectives and Assumption

  • Research Objectives
  • Assumptions
  • Abbreviations

Section 2

Market Purview

  • Report Description
    • Market Definition and Scope
  • Executive Summary
    • Top 3 Market Findings
    • Top 3 Market Opportunity
    • Market Snippet By Technology
    • Market Snippet By HUD Type
    • Market Snippet By Vehicle Class
    • Market Snippet By Dimension
    • Market Snippet By Vehicle Type
    • Market Snippet By Region
  • CMI Opportunity Map (COM)

Section 3

Market Dynamics, Regulations, and Trends Analysis

  • Market Dynamics
    • Drivers
    • Restraints
    • Market Opportunities
  • Mergers and Acquisitions
  • Key Trends
  • New Product Approvals/Launches
  • Porter’s Five Forces Analysis

Section 4

Global Automotive HUD (head-up display) Market, By Technology, 2017 - 2027 (US$ Million)

  • Introduction
  • Market Share Analysis, 2018 and 2027 (%)
  • Segment Trends
    • AR-HUD
      • Introduction
      • Market Size and Forecast, 2017 - 2027, (US$ Million)
    • Conventional HUD
      • Introduction
      • Market Size and Forecast, 2017 - 2027, (US$ Million)

Section 5

Global Automotive HUD (head-up display) Market, By HUD Type, 2017 - 2027 (US$ Million)

  • Introduction
  • Market Share Analysis, 2018 and 2027 (%)
  • Segment Trends
    • Combiner
      • Introduction
      • Market Size and Forecast, 2017 - 2027, (US$ Million)
    • Windshield
      • Introduction
      • Market Size and Forecast, 2017 - 2027, (US$ Million)

Section 6

Global Automotive HUD (Head-up Display) Market, By Vehicle Class, 2017 - 2027 (US$ Million)

  • Introduction
  • Market Share Analysis, 2018 and 2027 (%)
  • Segment Trends
    • Economy
      • Introduction
      • Market Size and Forecast, 2017 - 2027, (US$ Million)
    • Mid-Segment
      • Introduction
      • Market Size and Forecast, 2017 - 2027, (US$ Million)
    • Luxury Car
      • Introduction
      • Market Size and Forecast, 2017 - 2027, (US$ Million)

Section 7

Global Automotive HUD (Head-up Display) Market, By Dimension, 2017 - 2027 (US$ Million)

  • Introduction
  • Market Share Analysis, 2018 and 2027 (%)
  • Segment Trends
    • 2D
      • Introduction
      • Market Size and Forecast, 2017 - 2027, (US$ Million)
    • 3D
      • Introduction
      • Market Size and Forecast, 2017 - 2027, (US$ Million)

Section 8

Global Automotive HUD (head-up display) Market, By Vehicle Type, 2017 - 2027 (US$ Million)

  • Introduction
  • Market Share Analysis, 2018 and 2027 (%)
  • Segment Trends
    • Passenger Cars
      • Introduction
      • Market Size and Forecast, 2017 - 2027, (US$ Million)
    • Commercial Vehicle
      • Introduction
      • Market Size and Forecast, 2017 - 2027, (US$ Million)
        • Light Commercial Vehicle (LCV)
        • Heavy Commercial Vehicles (HCV)

Section 9

Global Automotive HUD (head-up display) Market, By Geography, 2017 - 2027 (US$ Million)

  • Introduction
    • Market Share Analysis, By Region, 2018 and 2027 (%)
  • North America
    • Introduction
    • Market Size and Forecast, By Technology, 2017 - 2027 (US$ Million)
    • Market Size and Forecast, By HUD Type, 2017 - 2027 (US$ Million)
    • Market Size and Forecast, By Vehicle Class, 2017 - 2027 (US$ Million)
    • Market Size and Forecast, By Dimension, 2017 - 2027 (US$ Million)
    • Market Size and Forecast, By Vehicle Type, 2017 - 2027 (US$ Million)
    • Market Share Analysis, By Country 2018 and 2027 (%)
    • Country Trend
      • U.S.
        • Introduction
        • Market Size and Forecast, 2017 - 2027, (US$ Million)
      • Canada
        • Introduction
        • Market Size and Forecast, 2017 - 2027, (US$ Million)
  • Europe
    • Introduction
    • Market Size and Forecast, By Technology, 2017 - 2027 (US$ Million)
    • Market Size and Forecast, By HUD Type, 2017 - 2027 (US$ Million)
    • Market Size and Forecast, By Vehicle Class, 2017 - 2027 (US$ Million)
    • Market Size and Forecast, By Dimension, 2017 - 2027 (US$ Million)
    • Market Size and Forecast, By Vehicle Type, 2017 - 2027 (US$ Million)
    • Market Share Analysis, By Country 2018 and 2027 (%)
    • Country Trend
      • Germany
        • Introduction
        • Market Size and Forecast, 2017 - 2027, (US$ Million)
      • Italy
        • Introduction
        • Market Size and Forecast, 2017 - 2027, (US$ Million)
      • France
        • Introduction
        • Market Size and Forecast, 2017 - 2027, (US$ Million)
      • Spain
        • Introduction
        • Market Size and Forecast, 2017 - 2027, (US$ Million)
      • Russia
        • Introduction
        • Market Size and Forecast, 2017 - 2027, (US$ Million)
      • Rest of Europe
        • Introduction
        • Market Size and Forecast, 2017 - 2027, (US$ Million)
  • Asia Pacific
    • Introduction
    • Market Size and Forecast, By Technology, 2017 - 2027 (US$ Million)
    • Market Size and Forecast, By HUD Type, 2017 - 2027 (US$ Million)
    • Market Size and Forecast, By Vehicle Class, 2017 - 2027 (US$ Million)
    • Market Size and Forecast, By Dimension, 2017 - 2027 (US$ Million)
    • Market Size and Forecast, By Vehicle Type, 2017 - 2027 (US$ Million)
    • Market Share Analysis, By Country 2018 and 2027 (%)
    • Country Trend
      • China
        • Introduction
        • Market Size and Forecast, 2017 - 2027, (US$ Million)
      • India
        • Introduction
        • Market Size and Forecast, 2017 - 2027, (US$ Million)
      • Japan
        • Introduction
        • Market Size and Forecast, 2017 - 2027, (US$ Million)
      • ASEAN
        • Introduction
        • Market Size and Forecast, 2017 - 2027, (US$ Million)
      • Australia
        • Introduction
        • Market Size and Forecast, 2017 - 2027, (US$ Million)
      • South Korea
        • Introduction
        • Market Size and Forecast, 2017 - 2027, (US$ Million)
      • Rest of Asia Pacific
        • Introduction
        • Market Size and Forecast, 2017 - 2027, (US$ Million)
  • Latin America
    • Introduction
    • Market Size and Forecast, By Technology, 2017 - 2027 (US$ Million)
    • Market Size and Forecast, By HUD Type, 2017 - 2027 (US$ Million)
    • Market Size and Forecast, By Vehicle Class, 2017 - 2027 (US$ Million)
    • Market Size and Forecast, By Dimension, 2017 - 2027 (US$ Million)
    • Market Size and Forecast, By Vehicle Type, 2017 - 2027 (US$ Million)
    • Market Share Analysis, By Country 2018 and 2027 (%)
    • Country Trend
      • Brazil
        • Introduction
        • Market Size and Forecast, 2017 - 2027, (US$ Million)
      • Mexico
        • Introduction
        • Market Size and Forecast, 2017 - 2027, (US$ Million)
      • Argentina
        • Introduction
        • Market Size and Forecast, 2017 - 2027, (US$ Million)
      • Rest of Latin America
        • Introduction
        • Market Size and Forecast, 2017 - 2027, (US$ Million)
      • Middle East
        • Introduction
        • Market Size and Forecast, By Technology, 2017 - 2027 (US$ Million)
        • Market Size and Forecast, By HUD Type, 2017 - 2027 (US$ Million)
        • Market Size and Forecast, By Vehicle Class, 2017 - 2027 (US$ Million)
        • Market Size and Forecast, By Dimension, 2017 - 2027 (US$ Million)
        • Market Size and Forecast, By Vehicle Type, 2017 - 2027 (US$ Million)
        • Market Share Analysis, By Country 2018 and 2027 (%)
        • Country Trend
          • GCC Countries
            • Introduction
            • Market Size and Forecast, 2017 - 2027, (US$ Million)
          • Israel
            • Introduction
            • Market Size and Forecast, 2017 - 2027, (US$ Million)
          • Rest of Middle East
            • Introduction
            • Market Size and Forecast, 2017 - 2027, (US$ Million)
  • Africa
    • Introduction
    • Market Size and Forecast, By Technology, 2017 - 2027 (US$ Million)
    • Market Size and Forecast, By HUD Type, 2017 - 2027 (US$ Million)
    • Market Size and Forecast, By Vehicle Class, 2017 - 2027 (US$ Million)
    • Market Size and Forecast, By Dimension, 2017 - 2027 (US$ Million)
    • Market Size and Forecast, By Vehicle Type, 2017 - 2027 (US$ Million)
    • Market Share Analysis, By Country/Region 2018 and 2027 (%)
    • Country Trend
      • South Africa
        • Introduction
        • Market Size and Forecast, 2017 - 2027, (US$ Million)
      • Rest of Africa
        • Introduction
        • Market Size and Forecast, 2017 - 2027, (US$ Million)

Section 10

Competitive Landscape

  • Competitive Positioning of Players, 2018
  • Company Profiles
    • Continental Automotive GmbH.
      • Company Introduction
      • Key Developments
      • Financial Overview
      • Strategic Overview
    • DENSO CORPORATION
    • Garmin Ltd.
    • Nippon Seiki Co., Ltd.
    • Panasonic Corporation
    • Pioneer Corporation
    • Robert Bosch GmbH
    • Visteon Corporation
    • Yazaki Corporation
  • Analyst Views

Section 11

  • References
  • Research Methodology
  • About us and Sales Contact

Research Methodology

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In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.


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Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

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Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization:

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
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This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

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  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

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