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Automotive head-up display or also referred as auto HUD is any transparent display that shows information exactly when user needs it, which is aligned directly in the line of sight. Auto HUD displays crucial information including speed, warning signals, and navigation signals without looking down instrument cluster. As the driver gets all the important information, it reduces chances of potential road accidents. Advanced HUD systems also display advanced driver assistance system (ADAS) data, enabling driver to gain important information, without taking their attention off the road. In the recent past, augmented reality has revolutionized head-displays with information being projected on windshield and layer of information right in front of the car.

Recent Developments:

  • In February 2022, Continental AG, an automotive parts manufacturer, developed a HUD (head-up display) for sports car. This HUD is specially designed for vehicles that have limited space such as sports cars and cockpits.
  • In April 2021, Audi AG, an automotive manufacturer integrated augmented reality in HUD in Audi Q4 e-tron EV. This display provides useful information to drivers such as starting points, navigation, and destinations.

Increasing incidence of road accidents around the globe is expected to drive the global automotive HUD market. Growing incidence of road accidents worldwide is expected to drive growth of the global automotive HUD market during the forecast period. Incidence of road accidents has increased significantly in North America and Europe. According Association for Safe International Road Travel’s Annual Global Road Crash Statistics, around 1.25 million people die in road crash every year worldwide, while 20-50 million are injured or disabled. HUD excels in various applications and provides advancements, in order to augment safety and comfort for users.

Restraint:

Substantial investment required for implementation of HUD is expected to hinder the market growth over the forecast period. Although HUD system is helpful in minimizing road accidents, it requires significant investment for its development. Therefore, a lot of car manufacturers are not inclined towards manufacturing of this system. This, in turn, is expected to restrain the global automotive HUD market growth over the forecast period.

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Automotive HUD Market Report Coverage

Report Coverage Details
Base Year: 2021 Market Size in 2021:

US$ 662.96 Mn

Historical Data for: 2017 to 2020 Forecast Period: 2022 to 2030
Forecast Period 2022 to 2030 CAGR: 21.4 % 2030 Value Projection:

US$ 3,752.44 Mn

Geographies covered:
  • North America: U.S. and Canada
  • Latin America: Brazil, Argentina, Mexico, and Rest of Latin America
  • Europe: Germany, U.K., France, Italy, Russia, and Rest of Europe
  • Asia Pacific: China, India, Japan, Australia, South Korea, ASEAN, and Rest of Asia Pacific
  • Middle East and Africa: GCC Countries, South Africa, and Rest of Middle East and Africa
Segments covered:
  • By Product Type: Windshield and Combiner
  • By Passenger Car Type: Midsize, Premium, Luxury, Sports Utility Vehicle, and Sports Car
Companies covered:

Continental AG, Delphi Automotive LLP, Denso Corporation, MicroVision, Inc., Nippon Seiki Co. Ltd., Robert Bosch GmbH, YAZAKI Corporation, and Visteon Corporation

Growth Drivers:
  • Rising awareness among the populace related to head-up displays 
  • Rising proliferation of luxury segment cars
Restraints & Challenges:
  • Substantial investment required for the implementation of HUD (Head-Up Display)

Global Automotive HUD Market- Impact of Coronavirus (Covid-19) Pandemic:

The COVID-19 pandemic has affected the global automotive HUD (Head-Up Display) market significantly. Lockdown was imposed across the globe as a precautionary measure by governments of countries. This led to the temporary suspension of all businesses such as manufacturing, electronic, automotive, and others. Many projects in automotive sector were suspended due to disruption in supply chain operations and lack of manpower. This affected the supply and demand for automotive HUD market in the automotive sector and hence the automotive HUD market witnessed slow growth during the pandemic.

Asia Pacific held a dominant position in the global automotive HUD market in 2021

Statistics:

Asia Pacific held a dominant position in the global automotive HUD market in 2021, accounting for 32.0% share in terms of market share, followed North America.

Figure 1: Global Automotive HUD Market Share (%), By Region, 2021

Automotive HUD  | Coherent Market Insights

Asia Pacific is expected to hold a dominant position over the forecast period. The advancement in technologies in the field of HUD (Head-Up Display) such as the development of Augmented-Reality HUD and the enhanced features added to the HUDs such as voice assistance, satellite navigation, and others is driving demand and growth of the automotive HUD market in the Asia Pacific region.

Europe is expected to witness significant growth over the forecast period due to growing demand for automotive vehicles equipped with new technologies such as connection to mobile application, advance driver assistance, Navigation, HUDs, and others. People are becoming aware of the information provided by HUD while driving that include navigation information, warning lights, battery charge, engine speed, and others and thus demand for automotive HUD is increasing and hence the automotive HUD market is expected to gain traction during the forecast period.

Windshield segment, among the product type is expected to drive growth of the global automotive HUD market during the forecast period.

Among product type, windshield segment, dominated the market in 2021 and is expected to exhibit the highest CAGR during the forecast period. HUD (Head-up Display) on windshield help drives to monitor all the information of their vehicles on a single display instead of finding them on different dials. HUD also help drivers to keep a watch on roads even while handling the cell phones. All these advantages are expected to drive the windshield segment growth over the forecast period.

Figure 2: Global Automotive HUD Market (US$ Mn) Analysis and Forecast, 2018- 2030

Automotive HUD  | Coherent Market Insights

Global automotive HUD market was valued at US$ 662.96 Mn in 2021 and is expected to reach US$ 3,752.44 Mn by 2030, exhibiting a CAGR of 21.4% between 2022 and 2030.

Major players operating in the global automotive HUD market include Continental AG, Delphi Automotive LLP, Denso Corporation, MicroVision, Inc., Nippon Seiki Co. Ltd., Robert Bosch GmbH, YAZAKI Corporation, and Visteon Corporation.

Automotive head-up display (HUD) or heads-up display is an electronic system that displays important information onto a transparent screen, a combiner or windshield. HUD system projects crucial data such as speed, navigation information, various alerts, and advanced driver assistance system (ADAS) data. HUDs displays the information directly in the driver’s field of vision and reduces driver distraction. Moreover, the HUD manufacturing companies are coming up with the augmented Reality HUDs in which information being projected on windshield and layer of information right in front of the car.

Market Drivers

Growing incidence of road accidents has compelled OEMs to focus on vehicle and passenger safety. OEMs across the globe has started offering advances solutions such as head-up displays to improve passenger safety by providing vehicle information such as vehicle speed, navigation routes, lane-departure warning, fuel indication, and traffic information to the driver’s field of vision. Due to this, the driver can operate a vehicle with minimal distraction. Moreover, awareness regarding automotive heads-display system among car users is increasing substantially among the car users which is expected to fuel the demand for automotive HUD market during the forecast period. In addition to this, increasing demand for connected vehicles and semi-autonomous vehicle is expected fuel the demand will be the factors responsible for the growth of this market.

Key features of the study:

  • This report provides an in-depth analysis of the global automotive HUD market size (US$ Million) and compound annual growth rate (CAGR %) for the forecast period (2022 to 2030), considering 2021 as the base year
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, regional outlook, and competitive strategies adopted by the leading  market players
  • It profiles leading players in the global automotive HUD market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, market capital, key developments, strategies, and future plans
  • Companies covered as a part of this study include Continental AG, Delphi Automotive LLP, Denso Corporation, MicroVision, Inc., Nippon Seiki Co. Ltd., Robert Bosch GmbH, YAZAKI Corporation, and Visteon Corporation
  • Insights from this report would allow marketers and management authorities of companies to make informed decisions regarding future product launches, product upgrades, market expansion, and marketing tactics
  • The global automotive HUD market report caters to various stakeholders in this industry including investors, suppliers, managed service providers, third-party service providers, distributors, new entrants, and value-added resellers
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global automotive HUD market.

Detailed Segmentation

  • Global Automotive HUD Market, By Product Type:
    • Windshield
    • Combiner
  • Global Automotive HUD Market, By Passenger Car Type:
    • Midsize
    • Premium
    • Luxury
    • Sports Utility Vehicle
    • Sports Car
  • Global Automotive HUD Market, By Region:
    • North America
      • By Country:
        • U.S.
        • Canada
    • Europe
      • By Country:
        • Germany
        • Italy
        • U.K.
        • France
        • Russia
        • Rest of Europe
    • Asia Pacific
      • By Country:
        • China
        • India
        • Japan
        • Australia
        • South Korea
        • ASEAN
        • Rest of Asia Pacific
    • Latin America
      • By Country:
        • Brazil
        • Mexico
        • Argentina
        • Rest of Latin America
    • Middle East and Africa
      • By Region:
        • GCC Countries
        • South Africa
        • Rest of Middle East and Africa
  • Company Profiles
    • Continental AG*
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Key Strategies
      • Recent Developments/ Updates
    • Delphi Automotive LLP
    • Denso Corporation
    • MicroVision, Inc.
    • Nippon Seiki Co. Ltd.
    • Robert Bosch GmbH
    • YAZAKI Corporation
    • Visteon Corporation

“*” marked represents similar segmentation in other categories in the respective section.

Frequently Asked Questions

Global automotive HUD market is expected to reach US$ 3,752.44 million by 2030.
The market is expected to witness a CAGR of 21.4% during the forecast period (2022-2030).
Rising awareness about head-up displays among the populace is expected to drive growth of the market.
Among product type, windshield segment held the largest market share in 2021.
Asia Pacific held the largest share in the market in 2021.
Key players operating in the market include Continental AG, Delphi Automotive LLP, Denso Corporation, MicroVision, Inc., Nippon Seiki Co. Ltd., Robert Bosch GmbH, YAZAKI Corporation, and Visteon Corporation

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