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Definition of Market/Industry:

Beauty devices are instruments or equipment used to treat skin and hair related problems. These devices are used in aesthetic treatment. Cleansing devices, hair growth devices, cellulite reduction devices, and skin derma rollers are some of the key beauty devices. These devices are widely used across salon, spa, and can be used at home as well.


The global beauty devices market is estimated to account for US$ 45,573.5 Mn in terms of value by the end of 2019


Increasing prevalence of skin disease around the globe is propelling the market growth of beauty devices. According to the American Academy of Dermatology Association, acne is one of the most common skin condition in the United States, affecting up to 50 million Americans annually. Moreover, around 85 percent of people between the ages of 12 and 24 had at least minor acne. Hence, the growing prevalence of skin disease is expected to augment the market growth of the beauty device.

Market Opportunities

The increasing availability of hair removal treatments at spas coupled with the growing prevalence of polycystic ovary syndrome (PCOS) among females is projected to serve major opportunities over the forecast period. According to the Centers for Disease Control and Prevention, PCOS is one of the most common problems, affecting 6% to 12% (as many as 5 million) of women of reproductive age in the U.S. Also, rising prevalence of other hormonal related problems is further projected to foster the demand for hair removal treatment this, in turn, escalating the market growth over the forecast period.

Market Restraints

The presence of low-cost substitutes in the market is hampering the demand for beauty devices products. This factor is expected to hinder the market growth in the near future. Moreover, growing awareness regarding organic and natural cosmetics products that are easy to use and do not require skilled staff for applications is further anticipated to restrict market growth.

Key Takeaways:

Global Beauty devices market was valued at US$ 45,573.5 million in 2019 and is forecast to reach a value of US$ 179,729.8 million by 2027 at a CAGR of 18.7 % between 2017 and 2027.

The hair removal devices segment dominated the global beauty devices market in 2019, accounting for 20% share in terms of value, followed by cleansing and acne devices segment, respectively

Market Trends

Trend 1

The growing popularity of male grooming products due to rising awareness regarding personal hygiene among male products is fostering market growth. Also, the rise in the metrosexual population who have an interest in fashions and shopping is again augmenting the market growth of the beauty products. Manufacturers are launching various grooming products for males in order to meet the rising demand for beauty devices among consumers. This is again expected to escalate the market growth.

Trend 2

The increasing popularity of skin rejuvenation treatment among middle age women to treat sagging and wrinkles is expected to augment the market growth. For these various manufacturers are introducing skin rejuvenation devices in order to meet the rising demand. For instance, in January 2018, Lutronic has introduced a new laser device LaseMD for skin rejuvenation, the 1,927nm Thulium laser. It is designed to provide customized skin resurfacing to patients of all ages and skin-type, through fractionated treatments with minimal downtime.

Global Beauty Devices Market - Impact of Coronavirus (Covid-19) Pandemic

The sudden occurrence of the novel coronavirus has a major impact on the global beauty devices market owing to increased consumption of hand held and at home beauty devices across the globe.

Competitive Section:

Company Names 

  1. L'Oréal Group
  2. Nu Skin Enterprises, Inc.
  3. Panasonic Corporation
  4. Home Skinovations, Ltd.
  5. PhotoMedex, Inc.
  6. Carol Cole Company
  7. Procter & Gamble Company
  8. Koninklijke Philips N.V.
  9. TRIA Beauty, Inc.
  10. AmorePacific Group

Few Recent Developments

In November 2017, Procter & Gamble has launched a raft of eight new Gillette products. New products include the first-ever cooling technology for disposable razors, the first Venus facial hair removal device, and new Gillette3 and Gillette5 refillable razors.


By Device Type

  • Hair Removal 
  • Cleansing 
  • Acne 
  • Rejuvenation 
  • Light/LED Therapy and Photorejuvenation 
  • Oxygen and Steamer 
  • Hair Growth 
  • Skin Derma Rollers
  • Cellulite Reduction 

By Usage Area

  • Salon
  • Spa
  • At Home

By Geography

  • North America
  • Europe
  • Asia
  • Latin America
  • MEA
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