The global bulk SMS marketing services market
is expected to grow with a CAGR of 7.2% over the forecast period, according to Global Bulk SMS Marketing Services Market Report, by Component (Software and Services), by Deployment Type (On-premise and SaaS), by Enterprise Size (SMEs and Large Enterprises), by Terminal Type (Mobile-based and Desktop-based), by Type of SMS (Transactional SMS, Promotional SMS, Alert SMS, and Personalize SMS), by End User (Advertising & Event Management BFSI, Cab Aggregator, Media & Entertainment, Retail, Hotel & Resorts, and Others), and by Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa), published by
Bulk SMS services are convenient means of communication for organizations with customers using mobile devices or computer connected devices, as bulk SMS is the latest convenient way to promote a business. In bulk SMS marketing, content of the message varies for every customer, which increases customer engagement with the company that is offering a particular product or service.
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Browse 60 market data tables* and 40 figures* on "Global Bulk SMS Marketing Services Market” - Global forecast to 2027.
Key Trends and Analysis of the Global Bulk SMS Marketing Services Market:
Key Takeaways of the Market:
- Among enterprise size, SMEs segment is expected to exhibit the highest growth rate during the forecast period, owing to increasing number of SMEs across the globe. For instance, according to the Organization for Economic Co-operation and Development (OECD), the number of SMEs in major economies across the globe such as France, Japan, the U.K., and the U.S. is increasing. In the U.K., the number of SMEs nearly doubled from 2002 to 2017 and the number of SMEs in France doubled from 2000 to 2017. SMEs have been generating huge number of jobs since year 2010, majorly in the service sector, wholesale and retail trade, and in accommodation and food services in Greece, Ireland, and the U.K., and in the construction sector in Italy and Norway. Bulk SMS is the most affordable way for small and medium enterprises to promote their products or to communicate with customers, as this technique is cost-effective and simple way to spread information to large number of customers.
- Asia Pacific region is expected to exhibit the highest growth rate over the forecast period, owing to rising adoption of bulk SMS software due to increasing number of organizations in emerging economies of the region such as India, Japan, South Korea, and China. SMEs are majorly adopting cloud-based solutions and services, as these solutions are easy to implement and cost-effective.
- In addition, emerging economies in Asia Pacific such as India are expected to be the fastest growing market for bulk SMS services, owing to increasing number of SMEs. For instance, according to National Association of Software and Services Companies, in 2016, India was the third-largest startup base in the world and the number is expected to reach 10,500 startups by 2020. According to the same source, in 2018, Telecom Regulatory Authority of India introduced new regulations for promotional bulk SMS and transactional bulk SMS, which is expected to propel demand for bulk SMS services in the country over the forecast period.
- Some of the major players operating in the global bulk SMS marketing services market include agilecrm.com, Bitrix, Inc, Celerity Systems (Pty) Ltd, ClickSend, directSMS, Dove Soft Pvt Ltd., Exotel Techcom Pvt. Ltd, IMImobile, King Digital Pvt. Ltd., MessageBird, Osumare, SendPulse, Text Marketer, TextMagic Ltd, and others