Bulk Sms Marketing Services Market Analysis & Forecast: 2025-2032

Bulk Sms Marketing Services Market Size and Forecast – 2025-2032

Bulk Sms Marketing Services Market is estimated to reach at USD 11.69 Bn in 2032 from to USD 6.0 Bn in 2025. Sales are expected to reach at a CAGR of 10.0% from 2025 to 2032.

Key Takeaways

• Based on Component, Software segment is poised to dominate the market with signigficant share during the forecast period. The demand for integrating CRM systems into automated, scalable solutions is propelling growth within the Software segment.
• On the basis of Type, the Promotional SMS segment is anticipated to have a market share of 17% in 2025, and is significantly increasing as more businesses use it for real time engagement, product launches, and offers. It is effectively used for enhancing brand visibility and driving conversions due to high open rates and direct reach.
• By End User, the Retail and Media & Entertainment segment are driven by advanced customer engagement strategies with personalized promotions.
• Regionally, North America is expected to hold the largest market share of 29% in 2025 for Bulk SMS Marketing Services, due to the developed digital infrastructure and high adoption of mobile marketing strategies.

Market Overview

The Bulk SMS Marketing Services Market is growing rapidly as businesses increasingly adopt SMS to deliver personalized, real-time messages to customers. This channel supports high open rates and is widely used for promotions, reminders, and alerts across sectors like retail, healthcare, and finance. In recent years, the Bulk SMS Marketing Services Market Demand has surged due to the effectiveness of SMS in customer engagement and retention strategies. Trends such as automation, omnichannel integration, and compliance with regulations like GDPR and TCPA are shaping the market. For instance, leading providers like Twilio, Infobip, and Textedly are enhancing their platforms with AI and analytics, enabling targeted and compliant campaigns. The market’s appeal lies in its affordability, immediacy, and broad reach, making it vital to modern marketing strategies.

Current Events and Its Impact on the Global Bulk SMS Marketing Services Market

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Global Bulk SMS Marketing Services Market- Driver

Customizing material facilitates promotions and aids in achieving day-to-day objectives

The widespread usage of mobile phones ensures a high open rate of text messages. Further, their lack of dependence on the internet, ease of use for marketers, and quick two-way communicative results enhances their popularity. Moreover, text messaging makes it possible to create customized advertising catering to specific target markets. Marketers can address a customer by name immediately or offer discounts on items that they frequently buy. When marketing content is targeted to specific individuals, the chances of turning a prospective consumer into an actual buyer increases. As an example, For marketers in 2025, SMS marketing will still be particularly useful, as it allows marketers to tailor messages to individual recipients, leading to higher rates of both reading and interaction. Thus, a recent report by SimpleTexting indicates that 84% of consumers have subscribed to receive texts from businesses, which is a 6% increase from the previous year.

Increase in Demand for Bulk SMS Services Due to Growing E-Commerce Use Among Consumers

The combination of the rampant growth of the e-commerce sector and the use of mobile technologies is driving the demand for Bulk SMS services. E-commerce businesses are now adopting SMS technology to facilitate effective communication and deepen the engagement with the customers.

The adoption of Bulk SMS among e-commerce merchants to provide timely order updates, new promotions, events, and product launches has increased significantly. For instance, Amazon and Flipkart are major e-commerce SMS users. They use SMS to notify customers about important deals and flash sales, and order deliveries thus creating an effective communication channel. Recently, in April 2024, Amazon increased SMS notifications to customers about limited time deals. During the Spring Sale, customers received SMS about ongoing deals which greatly intereacted with and boosted sales.

Global Bulk SMS Marketing Services Market- Restraint

The expansion of the market is constrained by limitation of the number of words per message

The key problem preventing industry expansion is a lack of messaging space for sending messages. The SMS needs to be brief, understandable, and exact because there are only 160 characters allowed. Longer messages are broken up into smaller ones when they surpass the character limit. Because it frustrates customers rather than appealing to them, this has an impact on the market and restricts growth.

Global Bulk SMS Marketing Services Market- Opportunity

Growing Consumer Dependence on AI Opens Significant Opportunities in SMS Marketing

The increasing reliance on artificial intelligence (AI) among consumers is creating substantial opportunities for businesses to enhance customer engagement through SMS marketing. AI-powered SMS systems enable brands to deliver personalized, timely, and contextually relevant messages, thereby improving customer interactions and driving higher conversion rates.​

AI enhances SMS marketing by enabling hyper-personalization through the analysis of customer behavior, purchase history, and engagement patterns. For instance, Infobip’s Moments platform leverages AI-driven segmentation and real-time behavioral data to deliver highly personalized SMS campaigns based on user actions, preferences, and lifecycle stages. According to Infobip, businesses using Moments have seen improved customer retention and increased conversion rates due to timely, tailored communication.

One notable example is the use of AI in predictive analytics for SMS marketing. Companies like Moosend leverage AI to analyze customer data and predict the best times to send promotional messages, ensuring optimal open rates and engagement. Their platform uses machine learning to segment audiences based on behavior patterns, creating tailored campaigns that increase the likelihood of conversion.

Segmental Insights

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Bulk SMS Marketing Services Market Insights- By Component Segment – Software drives market growth

The Bulk SMS Marketing Services market  in terms of Component is subdivided into two parts: Software and Services. The Software segment, which comprises of systems to implement Bulk SMS Transmitting software, plays a critical role in expanding the Bulk SMS Marketing Services Market Size. This is because of high acceptance of SMS marketing campaignsautomation and demand for complex, automated systems that enhance SMS marketing workflows. For instance, companies like Twilio, Nexmo and Plivo provide their clients with APIs for mass-customization and segmentation, thus enabling them to issue orders to high-engagement and high-conversion customers tailored to their needs. The rapid surge in the use of SMS integrated with CRM and marketing automation systems further propels the growth of this segment’s software.

Bulk SMS Marketing Services Market Insights- By Deployment Type – SaaS is the preferred model

The Deployment Type is divided into On-Premise and Software as a Service (SaaS). Platforms such as Sendinblue and Moosend are becoming more popular because of their offered ease, low cost, and adaptability, especially among Small and Mid-Sized Enterprises (SMEs). These platforms enable businesses to SMS advertise and scale their operations without incurring heavy infrastructure costs, helping these tools capture a growing Bulk SMS Marketing Services Market Share. For instance, the Sendinblue SaaS platform offers SMS marketing services along with email marketing and other services, which allows businesses to manage multichannel marketing from a single platform. With SaaS solutions being hosted in the cloud, they are frequently offered accompanied by infrastructure updates, support, and add on services such as improved security compared to on-premise installations, making them more popular.

Bulk SMS Marketing Services Market Insights- By Terminal Type – Mobile-based terminals drive market growth

The Terminal Type Segment is split into Mobile-Based and Desktop-Based terminals. Revenue from Mobile-based terminals are making them the leading contributor. This phenomenon can be attributed to the globabl proliferation of smartphones, allowing companies to directly communicate with consumers through SMS. For instance, Companies like SMSBump and EZ Texting are changing the landscape of mobile SMS marketing by providing services such as two-way messaging, SMS automation and customer segmentation. As smartphones become omnipresent in developed and in emerging markets, mobile-based SMS marketing campaigns will enable businesses to send tailored, time-sensitive offers and messages to consumers directly on their smartphones such innovations  that play a major role in shaping the Bulk SMS Marketing Services Market Forecast are crucial in the broader Mobile Commerce Solution market, where businesses are increasingly leveraging mobile-based platforms to enhance customer engagement and drive sales.

Bulk SMS Marketing Services Market Insights- By End-User Segment – Retail and Media & Entertainment are the key drivers

The industry corresponding to The Bulk SMS Marketing Services is divided by end-user Industrial verticals like Advertising and Event Management, BFSI, Cab Aggregators, Media & Entertainment, Retail, Hotels & Resorts, Others sectors. Out of these, Media & Entertainment along with Retail is expected to drive the highest market share. To illustrate, Amazon and Walmart use Bulk SMS to send personalized offers and timely messages to enable sales and retain customers.

Reimbursement Policies in the Bulk SMS Marketing Services Market

Even though broad reimbursement approaches used in healthcare do not directly relate to the Bulk SMS Marketing Services Market, refund policies in practice within the industry do serve as reasonable alternatives. As outlined in Twilio’s Service Level Agreement (SLA), customers are entitled to credit reimbursements for messages not delivered due to issues with Twilio’s platform—and not for other external reasons like invalid phone numbers or carrier-side disruptions. In terms of financial implications, these policies can also affect the Bulk SMS Marketing Services Market Value, as most credits of this nature are either billed automatically or granted upon request so that clients do not incur expenses for undelivered messages.

Under the same conditions, Infobip provides credit-based reimbursements for messages that fail because of infrastructure faults or system errors, providing detailed delivery reports to substantiate assertions. Such policies are essential in ensuring honesty and confidence among enterprise users who run massive campaigns.

In the EU, such compliance-driven failures (like GDPR opt-in compliance issues) do not qualify for reimbursement for regulatory granted purposes, which indicates the need for compliance with local legislations on data protection and messaging.

Regional Analysis

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North America held a dominant position in the global Bulk SMS Marketing Services market in 2025, followed by the Asia Pacific and Europe region.

North America Bulk SMS Marketing Services Market

North America is projected to continue being the largest region in the Bulk SMS Marketing Services Market for the period of forecast 2025–2032, capturing about 29% market share in 2025. The region’s Dominance is maintained by the adoption of sophisticated marketing technologies by SMEs and large enterprises in the U.S. and Canada. According to Bulk SMS Marketing Services Market research,Statista states that mobile subscribers in North America are over 85% of the population in 2024, providing a strong platform for SMS marketing. In addition,  Infobip, and Vonage which have headquaters or significant office in North America, are shifting their focus towards automation and AI technologies for bulk messaging to enhance personalization and engagement.

MobileSquared further notes that over 90% of SMS messages are read in the U.S. within three minutes and helping to further supporting growth. This shows optimizing advertising spending in the region. Advanced digital infrastructure and clear guidelines towards data privacy positively impacts customer trust and the use of Bulk SMS for CRM and transactional purposes is on the rise.

Asia Pacific Bulk SMS Marketing Services Market

At the same time, the mobile spearheaded Asia Pacific population, alongside the evolving digital infrastructure and growing e-commerce activities. The region’s mobile internet users reached 1.3 billion in 2023,estimated to increase by another 400 million by 2030, as stated in the GSMA Mobile Economy Asia Pacific 2024 report. This growth is especially significant in India and China which combine over 2.7 billion mobile connections, positioning them as key demand centers for bulk SMS marketing.

Bulk SMS Marketing Services Market Key Countries

India Bulk SMS Marketing Services Market

The India Bulk SMS Marketing Services market is growing rapidly owing to Digitization, which was set in motion by the Government of India's Digital India Initiative. The campaign seeks to augment the reach of the internet and enhance the country’s digital infrastructure. It also requires the provision of services to the people through the internet. Subsequently, many government departments and businesses are adopting technologies and those require a multitude of automated systems to manage communication effectively. Hence, bulk SMS services have become very popular.

China Bulk SMS Marketing Services Market

On the other hand, the merge of SMS marketing with WeChat Business Services in China enables brands to precisely market to certain user segments with customized deals. As noted by Deloitte, more than 80% of China’s mobile users interact to brand messages send through SMS at least once a week. The Bulk SMS Marketing Services Market Value in China is expected to rise as brands focus on precision targeting and highly personalized campaigns, leading to stronger engagement and higher conversion rates.

U.S. Bulk SMS Marketing Services  Market

The market for bulk SMS marketing services in the U.S.  is growing substantially due to the increased mobile marketing adoption alongside widespread smartphone ownership. Retailers, healthcare providers, and financial institutions, among others, are using SMS marketing to interact with their customers to enhance effectiveness. The focus on immediate interaction and personalized SMS communications has fostered the integration of advanced technologies to improve the automation process of SMS campaigns. The Bulk SMS Marketing Services Market Outlook for the U.S. indicates a continuation of this trend, with automation and AI playing a key role in shaping the future of SMS campaigns.

Europe Bulk SMS Marketing Services Market

The market for Bulk SMS Marketing Services in Europe is growing robustly fueled by the increased digital transformation of businesses and strong focus on customer engagement marketing analytics. Germany, France, and the UK have been leading in adopting SMS marketing as part of their omnichannel strategies because of high open rates and immediacy advantages. Implementation of the GDPR has necessitated businesses to improve their messaging policies based on consent subscription compliance to gain trust. Furthermore, retail, banking, and public services have adopted bulk SMS for alerting customers, tailored advertisement promotions, and emergency notifications thus enhancing communications efficiency across the region.

Pricing Analysis

The Bulk Sms Marketing Services Price analysis considers the most important aspects like the most region specific pricing models, features, and optional services.

• Service Pricing Models
  • Pay-per-Message Pricing:
    • As per Twilio SMS service provider, price per SMS also depends on the region and volume under consideration. For domestic messages, the price for SMSs in the US and Western countries ranges from $0.0075 to $0.01 per message.
    • For the emerging markets like India and south eastern Asia, the price for high volume campaigns is as low as $0.003 per message.
  • Monthly Subscription Fees:
    • Some providers such as Textlocal and SMSGlobal offer subscription packages for bulk SMS. These typically target SMEs and hover between $20 to $300 per month with some having volume-based pricing tiers.
    • Other estimates suggest that small businesses would incur spending of approximately $50 per month on a plan offering up to 10,000 messages while medium to larger companies could go for $1,000+ per month on a plan supporting up to 500,000 messages.
  • Tiered Pricing:
    • A number of service providers utilize tiered pricing where each additional message within a specific band becomes cheaper. One example would be sending 1 million messages per month, which could go for $0.01 per message. In comparison, sending 10,000 messages would cost $0.03 per message.
• Additional Feature Costs
  • Personalization and Customization:
    • Sinch reports that adding personalization into the body of SMS messages (using the name of the customer or a special offer) usually will add $0.02 per message in high volume campaigns. This cost may rise with more advanced customization.

Role of Technologies like AI and Blockchain in the Bulk SMS Marketing Services Market

Artificial Intelligence (AI) and blockchain are two technologies which are greatly impacting the Bulk SMS Marketing Services Market. AI adds value to Bulk SMS Marketing by automating processes, providing real-time analytics, facilitating tailored messaging, and intelligent customer segmentation, all of which consider improvements in engagement and conversion rates. This works towards the growth of the Bulk SMS Marketing Services Market.

For instance, The ON24 report ‘The State of AI in B2B Marketing in 2024’ says that marketers who use AI are seven times more likely to meet or exceed organizational goals than those who do not implement AI. At the same time, blockchain technology solves the most important problems of data security, consent management, and transparency through decentralized systems that ensure and protect messages and data with decentralization. Together, these technologies are changing the Bulk SMS Marketing Services outlook by building trust, enhancing performance, and aligning with the overarching digital transformation throughout the marketing ecosystem.

Market Report Scope

Key Developments in Global Bulk SMS Marketing Services Market

• On February 27 2025; EZ Texting disclosed the global enlargement of its SMS marketing platform. Now, the system offers AI automation, advanced campaign analytics, and multilingual capabilities tailored to specific global enterprise requirements.
• On 18 January 2025, SimpleTexting reported that 84% of users accepted to receive market SMS messages. This marks a 35% increase from 2021 which indicates a fundamental change in spending shift toward SMS marketing.
• On 21 November 2024, Digintra reported that AI powered automation tools are integrated into Bulk SMS marketing platforms enabling clients tailored personalization and segmentation done instantly during the execution of campaigns.
• On 3 October 2024, MySMSMantra published a report about tagging SMS template variables that as per TRAI’s mandate have to be function tagged as name, OTP, amount, etc. These guidelines are aimed at enhancing trackability without template abuse.

Analyst Opinion (Expert Opinion)

• The Bulk SMS Marketing Services market is quietly evolving from a transactional alert mechanism into a strategic brand communication tool. One of the most notable shifts is the move toward hyperlocal messaging—businesses are increasingly segmenting audiences not just by behavior or demographics, but by geographic micro-markets, enabling time-sensitive, location-based promotions. This trend is being accelerated by the growing adoption of AI and machine learning in campaign orchestration tools, which now allow real-time context-aware message triggering.
• Another emerging trend is the use of SMS in two-factor authentication (2FA) and customer verification processes, especially in fintech, health tech, and government services. While this use case isn't traditionally marketing-focused, it opens up new revenue streams for SMS providers and establishes a trusted channel that can later be used for opt-in promotional communication. This trust-first model is redefining SMS not just as a marketing medium, but as a multifunctional service layer for digital infrastructure.
• Enterprise customers are now demanding full-stack API-driven platforms that offer campaign analytics, sentiment tracking, and delivery diagnostics in one place. This demand is giving rise to a new breed of providers—those who blend marketing automation with telecom-grade reliability. Legacy providers are being forced to rearchitect their platforms, often through acquisitions or white-label partnerships, to remain competitive.

Market Segmentation

• Global Bulk SMS Marketing Services Market, By Component:
  • Software
  • Services
• Global Bulk SMS Marketing Services Market, By Deployment Type:
  • On-premise
  • SaaS
• Global Bulk SMS Marketing Services Market, By Enterprise Size:
  • SMEs
  • Large Enterprises
• Global Bulk SMS Marketing Services Market, By Terminal Type:
  • Mobile based
  • Desktop based
• Global Bulk SMS Marketing Services Market, By Type of SMS:
  • Transactional SMS
  • Promotional SMS
  • Alert SMS
  • Personalize SMS
• Global Bulk SMS Marketing Services Market, By End user:
  • Advertising and Event management
  • BFSI
  • Cab Aggregator
  • Media & Entertainment
  • Retail
  • Hotel & Resorts
  • Others
• Global Bulk SMS Marketing Services Market, By Region:
  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle East
  • Africa
• Company Profiles
  • agilecrm.com
  • Bitrix, Inc
  • Celerity Systems (Pty) Ltd
  • ClickSend
  • directSMS
  • Dove Soft Pvt Ltd.
  • Exotel Techcom Pvt. Ltd
  • IMImobile
  • King Digital Pvt. Ltd.
  • MessageBird
  • Osumare
  • SendPulse
  • Text Marketer
  • TextMagic Ltd
  • Others

Sources

Primary Research Interviews:

Stakeholders:

• Industry experts
• Telecom operators
• Digital marketing managers
• Technology providers.

Databases:

• U.S. Census Bureau
• Industry-specific databases
• Telecom Global Research

Magazines:

• Digital Marketing Today
• Mobile Communications Magazine

Journals:

• Journal of Digital Communications
• International Journal of Mobile Marketing

Newspapers:

• The Economic Times
• The Guardian (Digital Edition)

Associations:

• International Telecommunications Union (ITU)
• Mobile Marketing Association

Public Domain Sources:

• World Bank
• OECD
• United Nations Economic Commission for Europe (UNECE)

Proprietary Elements:

• CMI Data Analytics Tool
• Proprietary CMI Repository of Information (last 8 years)

*Definition: The sending of numerous SMS messages in bulk to mobile phone terminals is known as bulk messaging. For a range of applications, including entertainment, business, and mobile marketing, it is utilised by media organisations, banks, and other enterprises (for marketing and fraud control). Bulk messaging is frequently used for notifications, reminders, and marketing, as well as for information sharing for customer and employee communication.