Bulk SMS Marketing Services Market Report, by Component (Software and Services), by Deployment Type (On-premise and SaaS), by Enterprise Size (SMEs and Large Enterprises), by Terminal Type (Mobile-based and Desktop-based), by Type of SMS (Transactional SMS, Promotional SMS, Alert SMS, and Personalize SMS), by End User (Advertising & Event Management BFSI, Cab Aggregator, Media & Entertainment, Retail, Hotel & Resorts, and Others), and by Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Size, Share, Outlook, and Opportunity Analysis, 2019 - 2027

  • Published On : Nov 2019 |
  • Pages : 130 Pages |
  • Format : CMI Insight PPT Format CMI Insight PDF Format

Global Bulk SMS Marketing Services Market - Insights

Bulk SMS services refer to sending a large number of SMS to customers, who are interested in products or services of a particular company. Currently, many organizations across the globe are using bulk SMS services to send information about their businesses or brands to mobile phones of targeted audiences, who have shown interest in company’s products or services before. This bulk SMS marketing service includes SMS message, single messages, interactive messaging, etc.

The global bulk SMS marketing services market is expected to witness significant growth during the forecast period (2019–2027). The market growth is majorly attributed to increasing adoption of bulk SMS services by small and medium organizations for marketing their products. Moreover, rising usage of SaaS-based bulk SMS software is boosting the market growth.

Data security concerns in cloud-based deployment is one of the major factors that is restraining growth of the market. Cloud-based deployment solution stores highly sensitive data related to customers’ financial details and contact details. In case of hacking, breaching of these data would cause huge loss to the organization. 

Figure 1. Global Bulk SMS Marketing Services Market Share (%), by Region, 2027

Bulk SMS  | Coherent Market Insights

Source: Coherent Market Insights, 2018-19

North America is expected to be the largest and fastest-growing region in the bulk SMS marketing services market during the forecast period, owing to increasing adoption of bulk SMS marketing services by SMEs and large organizations in the region, for communicating with customers.

In addition through various rules and regulation U.S. government is regulating the bulk SMS marketing services in the region. This rules and regulations are intended for protecting the privacy of the customer, and the inconvenience which may cause due to large of number of SMS. For instance, all SMS messages in the U.S. are monitored by the Cellular Telecommunications and Internet Association (CTIA) – The Wireless Association. This organization closely monitors the sender’s ID, message format, message content, and message frequency of bulk SMS, which is intended to protect the customers' privacy.

Moreover, the presence of large manufacturers such as Apple Inc, Dell, and service providers such as Amazon.com, Inc and Netflix are expected to boost the market growth in the region over the forecast period.

Figure 2. Global Bulk SMS Marketing Services Market Share (%), By Type of SMS, 2027

Bulk SMS  | Coherent Market Insights

Source: Coherent Market Insights, 2018-19

Among type of SMS, transactional SMS segment is expected to exhibit highest growth rate over the forecast period, owing to increasing transactional messages across all end-use industries such as e-commerce, hospitality, BFSI, and education. In the healthcare sector, transactional messages are used for reminding patients about appointments, health check-up, pending mediclaim, vaccination alerts, and others. Moreover, real estate builders use bulk SMS software for sending alerts about registration details, maintenance updates or project updates.

In addition, retailers or online delivery partners use bulk SMS service for updating customers about their orders, product launches, discounts, promotions, and other details via SMS. Automobile dealers use bulk SMS software for keeping customers updated about the scheduled service, upcoming launches or payment reminders.

Among deployment type, SaaS segment is expected to exhibit highest growth rate over the forecast period, as it requires lower cost and less time for installation as compared to on premise-based deployment option. Furthermore, organizations operating in various industries are shifting towards SaaS-based deployment option, as it decreases the risk associated with cash flow oversight, increase productivity & efficiency, and provides improved reporting and analytic capabilities. For instance, according to Coherent Market Insights’ analysis, in 2017, SaaS-based services generated revenue of US$ 59.35 billion globally and is expected to increase up to US$ 114.6 billion by 2021.

Some of the major players operating in the global bulk SMS marketing services market include agilecrm.com, Bitrix, Inc, Celerity Systems (Pty) Ltd, ClickSend, directSMS, Dove Soft Pvt Ltd., Exotel Techcom Pvt. Ltd, IMImobile, King Digital Pvt. Ltd., MessageBird, Osumare, SendPulse, Text Marketer, TextMagic Ltd, and others.

Bulk SMS is also known as bulk text messaging, bulk messaging, business SMS, SMS software or text message marketing. Bulk SMS service allows user to send SMS to a large number of recipients at the same time. Sending alerts on mobile in the form of short message services (SMS) has emerged as one of the most popular forms of advertising in the recent years. Moreover, enterprises are adopting bulk SMS solution for reaching their consumers and employees, owing to inexpensive, reliable, and quick service of bulk SMS solution. 

Market Dynamics

The global bulk SMS marketing services market growth is driven by rising adoption of bulk SMS marketing software by various end-use industries such as BFSI, automobile, and retail for communicating with their customers and employees. Moreover, advertising and marketing organizations are majorly adopting bulk SMS marketing software for disseminating information of product launches, brand promotional activities, creating brand awareness, and promotional events. For instance, according to Coherent Market Insights’ analysis, event management industry in India is expected to reach US$ 1,396 million by 2020-21. Moreover, increasing number of reality shows related to dancing and singing are also boosting the adoption of bulk SMS marketing software by event management organizations.

However, rising adoption of email marketing software and SEO by various end-use industries for marketing is expected to reduce the adoption of bulk SMS marketing software over the forecast period, thereby restraining the market growth.

Key features of the study:

  • This report provides in-depth analysis of bulk SMS marketing services market size (US$ Million) and compound annual growth rate (CAGR %) for the forecast period (2019– 2027), considering 2018 as the base year
  • It elucidates potential revenue opportunity across different segments and explains attractive investment proposition matrix for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategies adopted by leading players
  • It profiles leading players in the global bulk SMS marketing services market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, bulk SMS marketing services capital, key developments, strategies, and future plans
  • Companies covered as part of this study include agilecrm.com, Bitrix, Inc, Celerity Systems (Pty) Ltd, ClickSend, directSMS, Dove Soft Pvt Ltd., Exotel Techcom Pvt. Ltd, IMImobile, King Digital Pvt. Ltd., MessageBird, Osumare, SendPulse, Text Marketer, TextMagic Ltd, and others
  • Insights from this report would allow marketers and the management authorities of the companies to make informed decision regarding their future product launches, product upgrades, market expansion, and marketing tactics
  • The global bulk SMS marketing services market report caters to various stakeholders in this industry including investors, suppliers, manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global bulk SMS marketing services market

Detailed Segmentation:

  • Global Bulk SMS Marketing Services Market, By Component:
    • Software
    • Services
  • Global Bulk SMS Marketing Services Market, By Deployment Type:
    • On-premise
    • SaaS
  • Global Bulk SMS Marketing Services Market, By Enterprise Size:
    • SMEs
    • Large Enterprises
  • Global Bulk SMS Marketing Services Market, By Terminal Type:
    • Mobile-based
    • Desktop-based
  • Global Bulk SMS Marketing Services Market, By Type of SMS:
    • Transactional SMS
    • Promotional SMS
    • Alert SMS
    • Personalize SMS
  • Global Bulk SMS Marketing Services Market, By End User:
    • Advertising & Event Management
    • BFSI
    • Cab Aggregator
    • Media & Entertainment
    • Retail
    • Hotels & Resorts
    • Others
  • Global Bulk SMS Marketing Services Market, By Region:
    • North America
      • By Component:
        • Software
        • Services
      • By Deployment Type:
        • On-premise
        • SaaS
      • By Enterprise Size:
        • SMEs
        • Large Enterprises
      • By Terminal Type:
        • Mobile-based
        • Desktop-based
      • By Type of SMS:
        • Transactional SMS
        • Promotional SMS
        • Alert SMS
        • Personalize SMS
      • By End User:
        • Advertising & Event Management
        • BFSI
        • Cab Aggregator
        • Media & Entertainment
        • Retail
        • Hotels & Resorts
        • Others
      • By Country:
        • U.S.
        • Canada
    • Europe
      • By Component:
        • Software
        • Services
      • By Deployment Type:
        • On-premise
        • SaaS
      • By Enterprise Size:
        • SMEs
        • Large Enterprises
      • By Terminal Type:
        • Mobile-based
        • Desktop-based
      • By Type of SMS:
        • Transactional SMS
        • Promotional SMS
        • Alert SMS
        • Personalize SMS
      • By End User:
        • Advertising & Event Management
        • BFSI
        • Cab Aggregator
        • Media & Entertainment
        • Retail
        • Hotels & Resorts
        • Others
      • By Country:
        • U.K.
        • Germany
        • Italy
        • France
        • Spain
        • Russia
        • Rest of Europe
    • Asia Pacific
      • By Component:
        • Software
        • Services
      • By Deployment Type:
        • On-premise
        • SaaS
      • By Enterprise Size:
        • SMEs
        • Large Enterprises
      • By Terminal Type:
        • Mobile-based
        • Desktop-based
      • By Type of SMS:
        • Transactional SMS
        • Promotional SMS
        • Alert SMS
        • Personalize SMS
      • By End User:
        • Advertising & Event Management
        • BFSI
        • Cab Aggregator
        • Media & Entertainment
        • Retail
        • Hotels & Resorts
        • Others
      • By Country:
        • China
        • India
        • Japan
        • Australia & New Zealand
        • South Korea
        • Rest of Asia Pacific
    • Latin America
      • By Component:
        • Software
        • Services
      • By Deployment Type:
        • On-premise
        • SaaS
      • By Enterprise Size:
        • SMEs
        • Large Enterprises
      • By Terminal Type:
        • Mobile-based
        • Desktop-based
      • By Type of SMS:
        • Transactional SMS
        • Promotional SMS
        • Alert SMS
        • Personalize SMS
      • By End User:
        • Advertising & Event Management
        • BFSI
        • Cab Aggregator
        • Media & Entertainment
        • Retail
        • Hotels & Resorts
        • Others
      • By Country
        • Brazil
        • Mexico
        • Argentina
        • Rest of Latin America
    • Middle East & Africa
      • By Component:
        • Software
        • Services
      • By Deployment Type:
        • On-premise
        • SaaS
      • By Enterprise Size:
        • SMEs
        • Large Enterprises
      • By Terminal Type:
        • Mobile-based
        • Desktop-based
      • By Type of SMS:
        • Transactional SMS
        • Promotional SMS
        • Alert SMS
        • Personalize SMS
      • By End User:
        • Advertising & Event Management
        • BFSI
        • Cab Aggregator
        • Media & Entertainment
        • Retail
        • Hotels & Resorts
        • Others
      • By Country
        • GCC Countries
        • South Africa
        • Rest of Middle East & Africa
  • Company Profiles
    • agilecrm.com*
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Key Strategies
      • Recent Developments/ Updates
    • Bitrix, Inc
    • Celerity Systems (Pty) Ltd
    • ClickSend
    • directSMS
    • Dove Soft Pvt Ltd.
    • Exotel Techcom Pvt. Ltd
    • IMImobile
    • King Digital Pvt. Ltd.
    • MessageBird
    • Osumare
    • SendPulse
    • Text Marketer
    • TextMagic Ltd

 “*” marked represents similar segmentation in other categories in the respective section.

Table of Contents

  1. Research Objectives and Assumptions
    • Research Objectives
    • Assumptions
    • Abbreviations
  2. Market Purview
    • Report Description
      • Market Definition and Scope
    • Executive Summary
      • Market Snippet, By Component
      • Market Snippet, By Deployment Type
      • Market Snippet, By Enterprise Size
      • Market Snippet, By Terminal Type
      • Market Snippet, By Type of SMS
      • Market Snippet, By End User
      • Market Snippet, By Region
    • Coherent Opportunity Map (COM)
  3. Market Dynamics, Regulations, and Trends Analysis
    • Market Dynamics
      • Drivers
      • Restraints
      • Market Opportunities
      • Regulatory Scenario
      • Industry Trend
      • Merger and Acquisitions
      • New Product Approvals/Launch
  4. Global Bulk SMS Marketing Services Market, By Component, 2017 - 2027 (US$ Million)
    • Introduction
      • Market Share Analysis, 2018 and 2027 (%)
      • Segment Trends
    • Software
      • Introduction
      • Market Size and Forecast, 2019 - 2027, (US$ Million)
    • Services
      • Introduction
      • Market Size and Forecast, 2019 - 2027, (US$ Million)
  5. Global Bulk SMS Marketing Services Market, By Deployment Type, 2017 - 2027 (US$ Million)
    • Introduction
      • Market Share Analysis, 2018 and 2027 (%)
      • Segment Trends
    • On-premise
      • Introduction
      • Market Size and Forecast, 2019 - 2027, (US$ Million)
    • SaaS
      • Introduction
      • Market Size and Forecast, 2019 - 2027, (US$ Million)
  6. Global Bulk SMS Marketing Services Market, By Enterprise Size, 2017 - 2027 (US$ Million)
    • Introduction
      • Market Share Analysis, 2018 and 2027 (%)
      • Segment Trends
    • SMEs
      • Introduction
      • Market Size and Forecast, 2019 - 2027, (US$ Million)
    • Large Enterprises
      • Introduction
      • Market Size and Forecast, 2019 - 2027, (US$ Million)
  7. Global Bulk SMS Marketing Services Market, By Terminal Type, 2017 - 2027 (US$ Million)
    • Introduction
      • Market Share Analysis, 2018 and 2027 (%)
      • Segment Trends
    • Mobile-based
      • Introduction
      • Market Size and Forecast, 2019 - 2027, (US$ Million)
    • Desktop-based
      • Introduction
      • Market Size and Forecast, 2019 - 2027, (US$ Million)
  8. Global Bulk SMS Marketing Services Market, By Type of SMS, 2017 - 2027 (US$ Million)
    • Introduction
      • Market Share Analysis, 2018 and 2027 (%)
      • Segment Trends
    • Transactional SMS
      • Introduction
      • Market Size and Forecast, 2019 - 2027, (US$ Million)
    • Promotional SMS
      • Introduction
      • Market Size and Forecast, 2019 - 2027, (US$ Million)
    • Alert SMS
      • Introduction
      • Market Size and Forecast, 2019 - 2027, (US$ Million)
    • Personalize SMS
      • Introduction
      • Market Size and Forecast, 2019 - 2027, (US$ Million)
  9. Global Bulk SMS Marketing Services Market, By End User, 2017 - 2027 (US$ Million)
    • Introduction
      • Market Share Analysis, 2018 and 2027 (%)
      • Segment Trends
    • Advertising & Event Management
      • Introduction
      • Market Size and Forecast, 2019 - 2027, (US$ Million)
    • BFSI
      • Introduction
      • Market Size and Forecast, 2019 - 2027, (US$ Million)
    • Cab Aggregator
      • Introduction
      • Market Size and Forecast, 2019 - 2027, (US$ Million)
    • Media & Entertainment
      • Introduction
      • Market Size and Forecast, 2019 - 2027, (US$ Million)
    • Retail
      • Introduction
      • Market Size and Forecast, 2019 - 2027, (US$ Million)
    • Hotels & Resorts
      • Introduction
      • Market Size and Forecast, 2019 - 2027, (US$ Million)
    • Others
      • Introduction
      • Market Size and Forecast, 2019 - 2027, (US$ Million)
  10. Global Bulk SMS Marketing Services Market, By Region, 2017 - 2027 (US$ Million)
    • Introduction
    • Market Share Analysis, By Region, 2018 and 2027 (%)
    • North America
      • By Country
        • U.S.
        • Canada
      • By Segment
        • Market Size and Forecast, By Component, 2017 - 2027 (US$ Million)
        • Market Size and Forecast, By Deployment Type, 2017 - 2027 (US$ Million)
        • Market Size and Forecast, By Enterprise Size, 2017 - 2027 (US$ Million)
        • Market Size and Forecast, By Terminal Type, 2017 - 2027 (US$ Million)
        • Market Size and Forecast, By Type of SMS, 2017 - 2027 (US$ Million)
        • Market Size and Forecast, By End User, 2017 - 2027 (US$ Million)
    • Europe
      • By Country
        • U.K.
        • Germany
        • France
        • Italy
        • Russia
        • Rest of Europe
      • By Segment
        • Market Size and Forecast, By Component, 2017 - 2027 (US$ Million)
        • Market Size and Forecast, By Deployment Type, 2017 - 2027 (US$ Million)
        • Market Size and Forecast, By Enterprise Size, 2017 - 2027 (US$ Million)
        • Market Size and Forecast, By Terminal Type, 2017 - 2027 (US$ Million)
        • Market Size and Forecast, By Type of SMS, 2017 - 2027 (US$ Million)
        • Market Size and Forecast, By End User, 2017 - 2027 (US$ Million)
    • Asia Pacific
      • By Country
        • China
        • India
        • Japan
        • Australia & New Zealand
        • South Korea
        • Rest of Asia Pacific
      • By Segment
        • Market Size and Forecast, By Component, 2017 - 2027 (US$ Million)
        • Market Size and Forecast, By Deployment Type, 2017 - 2027 (US$ Million)
        • Market Size and Forecast, By Enterprise Size, 2017 - 2027 (US$ Million)
        • Market Size and Forecast, By Terminal Type, 2017 - 2027 (US$ Million)
        • Market Size and Forecast, By Type of SMS, 2017 - 2027 (US$ Million)
        • Market Size and Forecast, By End User, 2017 - 2027 (US$ Million)
    • Latin America
      • By Country
        • Brazil
        • Mexico
        • Argentina
        • Rest of Latin America
      • By Segment
        • Market Size and Forecast, By Component, 2017 - 2027 (US$ Million)
        • Market Size and Forecast, By Deployment Type, 2017 - 2027 (US$ Million)
        • Market Size and Forecast, By Enterprise Size, 2017 - 2027 (US$ Million)
        • Market Size and Forecast, By Terminal Type, 2017 - 2027 (US$ Million)
        • Market Size and Forecast, By Type of SMS, 2017 - 2027 (US$ Million)
        • Market Size and Forecast, By End User, 2017 - 2027 (US$ Million)
    • Middle East & Africa
      • By Country
        • GCC Countries
        • South Africa
        • Middle East & Africa
      • By Segment
        • Market Size and Forecast, By Component, 2017 - 2027 (US$ Million)
        • Market Size and Forecast, By Deployment Type, 2017 - 2027 (US$ Million)
        • Market Size and Forecast, By Enterprise Size, 2017 - 2027 (US$ Million)
        • Market Size and Forecast, By Terminal Type, 2017 - 2027 (US$ Million)
        • Market Size and Forecast, By Type of SMS, 2017 - 2027 (US$ Million)
        • Market Size and Forecast, By End User, 2017 - 2027 (US$ Million)
  11. Competitive Landscape
    • Company Profiles
      • agilecrm.com
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Bitrix, Inc
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Celerity Systems (Pty) Ltd
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • ClickSend
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • directSMS
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Dove Soft Pvt Ltd.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Exotel Techcom Pvt. Ltd
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • IMImobile
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • King Digital Pvt. Ltd.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • MessageBird
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Osumare
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • SendPulse
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Text Marketer
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • TextMagic Ltd
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
  12. Section
    • References
    • Research Methodology
    • About us and Sales Contact

*Browse all the market data tables and figures on "Global Bulk SMS Marketing Services Market- Global forecast to 2027”.

Choose License Type

"How Can I Help You" ?

Finding it difficult to find the research that would cater to your business demands? Give us a chance to help you. One of our Research Consultants will connect to provide a customized solution.

[email protected]

Key Benefits

  • Custom Research Solution

    Talk to our research consultant to design an exclusive report as per your research needs.

  • Customer Fulfilment

    We aim to fulfil client's research demands with tailored research solutions.

  • Quick Turnaround Time Reports

    We aim to provide research studies in quickest turnaround time and in a much cost effective manner.

  • 360-degree Approach

    We cover each industry from supply and demand side with an aim to provide a most holistic research study.

  • Assured Quality

    We strive to provide most accurate and reliable research findings in our research reports.