Casein and caseinates are a rich source of all essential amino acids that are essential for the healthy growth of the body. They are low in calories and fat content. Casein promotes the healthy metabolic rate and also supplies all the essential amino acids to strengthen the muscles and also enhance the teeth' health as well. Casein and caseinates are broadly used across functional foods and beverages, infant formula, sports nutrition products, baby food, etc. They have a high texturing capacity, good emulsification, melting properties, and better water absorption capacity. Moreover, most of the casein and caseinates derivatives are also used for clinical purposes as they are a rich source of essential amino acid.
The global casein and caseinate market is estimated to account for slightly less than US$ 2.5 billion in terms of value in the year 2018 and it predicted to grow at a CAGR of 4.7% during the forecast period (2019-2027)
Growing awareness regarding the health benefits of casein and caseinates is creating robust demand across the food and beverage industry, which is primarily fueling market growth. Moreover, the growing dairy industry, especially in Ireland, is also expected to foster the market growth of casein and caseinates. According to the report published by CLAL S.R.L., Ireland accounts for 5% of EU milk deliveries in the year 2018. Therefore, aforementioned factors are projected to propel the market growth of casein and caseinates.
Growing demand for dairy products around the globe due to increasing disposable income and expanding middle-class population is augmenting market growth of caseins and caseinates. Moreover, the rising adoption of a healthy lifestyle is also fueling demand for nutritional dairy products are further anticipated to propel the market growth. According to the Coherent Market Insights, manufacturer are taking initiative to fulfill the growing demand for dairy products in the region, for example, Friesland Campina opened a sales office in São Paulo, Brazil to sell milk ingredients, and a wide range of infant and toddler nutrition products to consumers in South America.
Decline in demand for low carb diet is projected to hinder the market growth caseins and caseinate. Casein is considered as one of the important ingredients in the low carbohydrate and high-protein food products. However, recent studies show that a low-carbohydrate diet is not as effective and this reason is projected to lead to a gradual shift of consumer preferences from caseins and caseinates, to other protein content products. Thus, this factor is expected to hamper the market growth of caseins and caseinates.
On the basis of applications, the casein and caseinate is widely used in nutritional food & beverages, due to this the nutritional food and beverages segment has dominated the global casein and caseinate market in 2018 with a 65% of market share in terms of value, followed by infant nutrition and dairy products, respectively.
The growing introduction of caseins and caseinate based dietary supplements by the manufacturer is projected to augment the market growth over the forecast period. For instance, in March 2018, Vetoquinol USA, a world-class developer of veterinarian-approved formulas for large animal healthcare products, today announced the launch of a new equine health supplement called EQUISTRO MYO POWER. Active ingredients in the supplement are Calcium Caseinate, L-Leucine, Isoleucine, and Valine.
Growing usage of caseins in the production of infant formula is estimated to accelerate the market growth in the years to come. For instance, in November 2018, leading food and beverage producer Nestle has launched a high-end milk powder for mothers in China, in collaboration with JD and baby product retailer Leyou, to earn more Chinese market share for the competitive maternity dairy product. The powder is the first product of this type by Nestle product to contain A2 beta-casein.
Key players operating in the global casein and caseinate market are Nestlé S.A, Danone, Arla Foods, Friesland Campina, Fonterra, Westland Milk Products, Groupe Lactalis, and Saputo.
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