Close button
Enquiry IconContact Us
  • Choose License Type

Baby diaper is a type of underwear that offers extra-absorbent and leak-proof features. These are basically worn by babies as these allow the baby to urinate in it without leakage. Moreover, it prevents staining of the external clothing. They are produced from a different class of materials known as superabsorbent polymers as they can retain and absorb a large amount of fluid relative to their own mass. Baby diapers can be classified into swim pants, training nappy, disposable, cloth, and biodegradable diapers.

Market Statistics:

China baby diapers market is expected to surpass US$ 61,151.74 Mn in terms of value by the end of 2028.

China Baby Diapers Market: Drivers

Growing hygiene and sanitation awareness among consumers of China country is a prime factor fueling the market growth of the baby diaper. Improving living of standards coupled with the increasing use of the disposable product in China is again expected to foster the market growth of the baby diaper. Moreover, increasing disposable income of the consumers and increasing the birth rate in the country is further projected to propel the market growth of the China baby diaper over the forecast timeframe.

China Baby Diapers Market: Opportunities

Growing industrialization in China coupled with the rise in GDP is making it a strong trade partner. This is expected to provide potential market opportunities in the near future. The rise in industrialization is attracting more manufacturers for trade and investment which is again propelling the market growth of the China baby diaper. Moreover, increasing diaper manufacturing plants and the export of the diaper in the country is further projected to foster the market growth of the baby diaper.

China Baby Diapers Market: Recent Developments

In April 2020, Kimberly-Clark, a US-based company manufacturing personal care products including baby diapers announced the acquisition of Softex Indonesia for $1.2 billion. Through this acquisition, Kimberly-Clark expands its footprint into developing and emerging markets of Indonesia for the personal care products such as baby diapers, feminine care, and adult care.

In March 2019: Kimberly-Clark Corp., the maker of global personal care brands such as Huggies diapers, Kotex sanitary napkins has announced that it has opened a new global digital technology center in Bengaluru.

August 2018: Procter & Gamble launch Pampers Ichiban into the Chinese market in a China Women's Development Foundation and Yuxueyuan ceremony held in Beijing. The new Pampers Ichiban is specially designed for the tender skin of newborn babies.

China Baby Diapers Market: Restraints

In China, the government enacted the “one-child policy” to control the growing population in China. As per this policy, a couple can have only one child and if a family has more than one child then they cannot participate in government activities and are also ineligible to get government incentives. This factor is expected to affect the infant population in the coming years. Thus "one-child policy" in the country is projected to hinder the market growth.

China Baby Diapers Market - Impact of Coronavirus (Covid-19) Pandemic

In China, from 3 January 2020 to 6:08pm CEST, 12 October 2021, there have been 125,085 confirmed cases of COVID-19 with 5,695 deaths, reported to WHO. As of 30 September 2021, a total of 2,221,558,243 vaccine doses have been administered. The pandemic has led to decline in births, thereby slowing down the demand for diapers and baby formula. For instance, according to Barclays, births in China are expected to decline 8% in 2020. A sharp decline in the number of births means that players in the China baby diapers market will have fewer customers buying their products.

To know the latest trends and insights prevalent in this market, click the link below:

Key Takeaways:

  • China baby diapers market was valued at US$ 16,830.84 Mn in 2020 and is forecast to reach a value of US$ 61,151.74 Mn by 2028 at a CAGR of 17.5% between 2021 and 2028.
  • The Cloth Diapers segment was valued US$ 1,534.21 Mn in 2020 and is expected to witness a CAGR of 12.4% over the forecast period. major concern about baby diapers among parents is the fabric of the baby diaper. On average, a single baby uses 7-8 diapers in a day, which means that the diaper is used for almost 24 hours a day. This resulted in an increasing number of consumers inclining toward cotton-based diapers to avoid skin allergies caused by synthetic diapers.

Market Trends:

Improving standard of living coupled with the growing women labor participation is creating awareness regarding the availability of products. According to the report by Catalyst an organization That Works for Women, China has one of Asia-Pacific’s highest labor force participation rates for women. In a survey of 401 enterprises, 20.1% reported having had a woman CEO in 2018. In 2019, women made up only 9.7% of board directors from listed companies in China. Thus rise in the women workforce is projected to propel the market growth.

The expansion of the e-commerce sector due to the growing trend of digitalization in the country is projected to foster market growth. This is attributed to the increasing internet users and penetration of smartphones which is increasing the purchasing of products online and thus boosting the sale of the baby diaper product in China. According to the Global Times, the number of people using the internet in China reached 900 million as of March 2020, an increase of 75 million from the end of 2018.

China Baby Diapers Market: Competitive Landscape   

Major players operating in China baby diapers market include, Procter & Gamble, Kimberly-Clark, Hengan, Unicharm Corp., and Ever Beauty.

Existing Clientele

Joining thousands of companies around the world committed to making the Excellent Business Solutions.

View All Our Clients

Our Trusted Patner

Subscribe Newsletter

Kindly subscribe for our latest news & articles.