Cold-pressed juice is produced from a special juicer that used hydraulic technique and slow pulverization to blend the fruits and veggies. Cold-pressed juice preserves all the nutrients of the fruits and vegetables as this process does not involve heat. The benefits of cold pressed juice is boundless and is good for improving overall health by assisting the body in detoxification. Cold-pressed juice helps to body heal faster and start over again which ultimately increase the energy, reduce craving, bloating, and clear the skin easily. Moreover, cold-pressed juice is more expensive than regular one due to the high manufacturing process which uses the HPP machine.
The global cold pressed juice market was estimated to account for US$ 564.1 million in terms of revenue in 2018 and is predicted to grow at a CAGR of 6.9% during the forecast period (2019 to 2027).
Increasing focus of manufacturers to offer variety in cold-pressed juice in order to enhance the sales of products is expected to propel the market growth of Cold-pressed juice. For instance, in July 2016, Jamba Juice opened a cold-press juice innovation bar in Pasadena, California featuring eight cold press recipes, which are made freshly in the store. The company’s strategy is to offer a wide range of products such as juices, smoothies, food options, and coffee in order to expand the consumer base, while catering to growing demand for natural and nutrient-rich beverages. This factor is expected to propel the market growth.
Rising focus of manufacturer in introducing technological innovation is expected to offer promising growth opportunity for the players. Many players are adopting advanced technology to produce juice for improving the high efficiency and yield with less waste of raw materials which in turn fueling the market growth. For instance, in February 2016, Feast, an ultra-premium cold-pressed juice the company introduced a new patent technology, which offers several benefits, including extended shelf life of end products. Hence, technological advancement in the cold-pressed process is expected to fuel market growth.
Lack of availability of raw materials such as fruits and vegetables which is a major challenge for cold-pressed juice manufacturer at present is expected to restrict the market growth. Moreover, the farmer is facing numerous challenges in terms of yield production due to unfavorable climate conditions. Aforementioned factors are expected to restrict the market growth of the cold-pressed juice.
Among distribution channel, retail/grocery store segment dominated the global cold pressed juice market in 2018 with a 36.0% of market share in terms of revenue, followed by hypermarkets & supermarkets and convenience stores.
The rising popularity of cold-pressed juice among athletes due to increasing launch of cold-pressed juice especially for sportspersons is expected to foster the market growth of cold-pressed juice over the forecast period. For instance, in August 2017, Sporting Club introduced Sports Juice in California. It’s the first and only organic cold-pressed juice formulated for athletes. Therefore, the rising popularity of sports cold-pressed juice is projected to foster the market growth of the cold-pressed juice over the forecast timeframe.
The rising number of juice bar around the globe is gaining popularity and this trend is expected to propel the market growth of cold-pressed bar over the forecast time period. For instance, in November 2019, Nékter Juice Bar has expanded its lineup of cold-pressed bottled juices and juice cleanses, adding a new, curated selection of superfoods, herbs, prebiotics, and probiotics for optimal health benefits. The expanded selection represents Nékter’s continual emphasis on menu innovation to support and inspire sustainable healthy lifestyles in the communities it serves.
Key players active in the global cold pressed juice market are PepsiCo Inc., Suja Life, LLC, RAW Pressery, Juice Press, Preshafood, Evolution Fresh, Inc., Juice Generation, Liquiteria, Hain Celestial, and Juice Warrior
Few Recent Developments
Hain BluePrint, Inc.
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