Contact Us
Phase-Xs | Biologics & Biosimilars | Coherent Market Insights
  • Choose License Type

Definition of Market/Industry:

Deodorant and antiperspirants are used to control body odor. They are classified into personal care products are widely used around the globe for control the growth of bacteria and body sweat. Deodorant helps in reducing the unpleasant body odor and antiperspirant helps in reducing the perspiration through the use of a pore-blocking agent.

Market Statistics:

The global deodorant and antiperspirant market is expected to surpass US$ 42,081 Mn in terms of value by the end of 2028.


The presence of high-quality ingredients in the deodorant and antiperspirant is fueling the market growth. Ingredient such as cyclomethicone and dimithicone are widely used in deodorants and antiperspirants products as they act as ideal carrier substances and offer superior emollient properties. For instance, Nivea Whitening deodorant, a popular brand marketed by Beiersdorf, consists of Cyclomethicone to provide skin smoothening and whitening effects. Thus, the presence of such high-quality ingredients in the deodorant and antiperspirant are augmenting the market growth.

Market Opportunities

Growing focus of the manufacturer at the bottom pyramid of the global population by introducing the product at a lower cost in order to target consumer in the low income category is projected to bring bright opportunities. According to the Coherent Market Insights analysis, around 40% of the global population is in the low-income category and this percentage of persons live on less than US$ 3 per day. Consumers in this category are unable to afford deodorant and antiperspirant products that cost around US$ 3 to US$ 4. Thus the launch of the lower-cost product may increase the demand from this category.

Global Deodorant and Antiperspirant Market: Recent Developments

  • In January 2021, Harry’s expanded its product portfolio by entering into Deodorant and Antiperspirant industry. The company also announced to take the new line to 15,000+ stores.
  • In February 2021, Procter & Gamble’s Old Spice and Secret brands launched a new refillable antiperspirant cases, with both brands expanding their offering of aluminum free deodorants in recyclable paper tube packaging, made of 90 percent recycled paperboard and certified by the Forest Stewardship Council (FSC) XX (Region) held dominant position in the global deodorant and antiperspirant market in 2020, accounting for XX% share in terms of volume, followed by XX and XX, respectively.
  • In February 2021, Raw Sugar Living, a disruptor within the clean beauty and personal care category, launched a new innovative deodorant collection exclusively in Target stores nationwide.

Market Restraints

Growing health concerns due to the harmful effects of aggressive ingredients is expected to hinder the market growth. For instance, aluminum salt is key ingredients are widely used in antiperspirants to control sweating, by restraining bacterial growth and body odor. The deposition of aluminum salt over pores of the skin can be harmful to a certain extent.

Global Deodorant and Antiperspirant Market - Impact of Coronavirus (Covid-19) Pandemic

The Covid-19 outbreak has had an adverse impact on various industries around the globe. Due to the strict rules and regulations undertaken by government to curb the spread of the infection, companies are looking to function remotely. Moreover, various companies are looking to implement strict measures to operate at minimum risks. Additionally, various companies had shutdowns their manufacturing units which had an adverse impact on deodorant and antiperspirant market.

Key Takeaways:

  • The global deodorant and antiperspirant market was valued at US$ 27,649 Mn in 2020 and is forecast to reach a value of US$ 42,081 Mn by 2028 at a CAGR of 5.4% between 2021 and 2028.
  • The Deodorant segment was valued US$ 18,187 Mn in 2020 and is expected to witness a CAGR of 8.0% over the forecast period. Changes in lifestyle, rapid urbanization, and daily grooming habits have increased the demand for deodorants over the past few years. Personal hygiene habit has majorly influenced the increased usage of deodorants, forcing the companies to level up their production.

Figure 1. Global Deodorant and Antiperspirant Market Share, By Product Type, 2020

Market Trends

Aluminum-free deodorant and antiperspirant products along with skin nourishment products are gaining traction in the market. This ongoing trend is playing a significant role in developing the market growth of the deodorant and antiperspirant. For instance, in January 2019, Dove announced the launched of its first aluminum-free deodorant. The new line, comes in four scents (Pomegranate & Lemon Verbena, Cucumber & Green Tea, Coconut & Pink Jasmine, and Blue Fig & Orange Blossom).

Increasing disposable income of the consumer coupled with the improving lifestyle of the consumers of developing regions is contributing to the market growth of the deodorant and antiperspirant. Increasing urban population is another major factor augmenting the demand for personal care products such as deodorant and antiperspirant. According to the stats from the United Nations, in 2018, 55% of the world’s population lives in urban areas, this proportion that is expected to increase to 68% by 2050.

To know the latest trends and insights prevalent in this market, click the link below:

Competitive Section:

Company Names 

  1. Unilever Company
  2. Procter & Gamble Company
  3. Godrej Consumer Products Ltd.
  4. Beiersdorf AG
  5. Avon Products Inc
  6. Henkel AG & Company, KGaA 
  7. CavinKare Pvt. Ltd.
Existing Clientele

Joining thousands of companies around the world committed to making the Excellent Business Solutions.

View All Our Clients

Our Trusted Patner

Subscribe Newsletter

Kindly Subscribe for our latest news & articles.