Deodorant and antiperspirants are used to control body odor. They are classified into personal care products are widely used around the globe for control the growth of bacteria and body sweat. Deodorant helps in reducing the unpleasant body odor and antiperspirant helps in reducing the perspiration through the use of a pore-blocking agent.
The global deodorant and antiperspirant market is expected to surpass US$ 42,081 Mn in terms of value by the end of 2028.
The presence of high-quality ingredients in the deodorant and antiperspirant is fueling the market growth. Ingredient such as cyclomethicone and dimithicone are widely used in deodorants and antiperspirants products as they act as ideal carrier substances and offer superior emollient properties. For instance, Nivea Whitening deodorant, a popular brand marketed by Beiersdorf, consists of Cyclomethicone to provide skin smoothening and whitening effects. Thus, the presence of such high-quality ingredients in the deodorant and antiperspirant are augmenting the market growth.
Growing focus of the manufacturer at the bottom pyramid of the global population by introducing the product at a lower cost in order to target consumer in the low income category is projected to bring bright opportunities. According to the Coherent Market Insights analysis, around 40% of the global population is in the low-income category and this percentage of persons live on less than US$ 3 per day. Consumers in this category are unable to afford deodorant and antiperspirant products that cost around US$ 3 to US$ 4. Thus the launch of the lower-cost product may increase the demand from this category.
Global Deodorant and Antiperspirant Market: Recent Developments
Growing health concerns due to the harmful effects of aggressive ingredients is expected to hinder the market growth. For instance, aluminum salt is key ingredients are widely used in antiperspirants to control sweating, by restraining bacterial growth and body odor. The deposition of aluminum salt over pores of the skin can be harmful to a certain extent.
Global Deodorant and Antiperspirant Market - Impact of Coronavirus (Covid-19) Pandemic
The Covid-19 outbreak has had an adverse impact on various industries around the globe. Due to the strict rules and regulations undertaken by government to curb the spread of the infection, companies are looking to function remotely. Moreover, various companies are looking to implement strict measures to operate at minimum risks. Additionally, various companies had shutdowns their manufacturing units which had an adverse impact on deodorant and antiperspirant market.
Figure 1. Global Deodorant and Antiperspirant Market Share, By Product Type, 2020
Aluminum-free deodorant and antiperspirant products along with skin nourishment products are gaining traction in the market. This ongoing trend is playing a significant role in developing the market growth of the deodorant and antiperspirant. For instance, in January 2019, Dove announced the launched of its first aluminum-free deodorant. The new line, comes in four scents (Pomegranate & Lemon Verbena, Cucumber & Green Tea, Coconut & Pink Jasmine, and Blue Fig & Orange Blossom).
Increasing disposable income of the consumer coupled with the improving lifestyle of the consumers of developing regions is contributing to the market growth of the deodorant and antiperspirant. Increasing urban population is another major factor augmenting the demand for personal care products such as deodorant and antiperspirant. According to the stats from the United Nations, in 2018, 55% of the world’s population lives in urban areas, this proportion that is expected to increase to 68% by 2050.
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