Deodorant and antiperspirant are personal care products used to eliminate or control sweating and body odor. These products consist of various ingredients such as carriers, fragrance, and anti-microbial agents. Moreover, these ingredients also enhance shelf life, moisture, and other properties of deodorants and antiperspirants.
Global deodorant and antiperspirant market was valued at US$ 29121.00 Million in 2021 in terms of revenue, exhibiting a CAGR of 5.67 % during the forecast period (2022 to 2030).
Drivers
The growing young population is driving the market growth of deodorant and antiperspirant. They are the fastest-growing products in terms of demand among youngsters. According to Coherent Market Insights’ analysis, they have accounted for the highest sale in the fragrances category, due to benefits such as anti-bacterial protection and long-lasting freshness. The market for personal grooming products such as perfumes is gaining tremendous growth on the account of the increasing young population and the growing popularity of these products around the globe.
Factors such as advanced technology, eye-catching designs, and attractive packaging are propelling the market growth of the deodorant and antiperspirant. Growing demand for smaller size and better spray performance deodorant products as they are handy and easy to use is further accelerating the market growth. Moreover, the continuous launch of aluminum-based deodorants with attractive designs for increasing consumer’s base is further propelling the market growth of the deodorant and antiperspirant.
The outbreak of COVID-19 has affected the growth of the deodorant and antiperspirant market negatively. Deodorant is a personal care hygiene product which helps to stop bacterial growth on the skin and keep it fresh. During the pandemic, deodorant was not considered as a necessary product, and therefore, the demand for deodorants decreased during the pandemic. The COVID-19 pandemic has forced countries to impose lockdown, which has disrupted the distribution and supply chain. There was restriction on the export and import of deodorants as it was not an important product. The production method for new batches of deodorant had become a major challenge for the companies due to the limited availability of labor, logistic issue, and disrupted raw material supply.
Figure 1. Global Deodorant and Antiperspirant Market Value Share (%), By Region, 2021
Market Restraints
Restraint 1
Growing environmental concerns is a major factor hindering the market growth of deodorant and antiperspirant. The recyclability issues associated with plastic packaging materials as plastic do not degrade easily which leads to deposition of the plastic on landfills and this has adverse effect on terrestrial as well as aquatic species.
| Report Coverage | Details | ||
|---|---|---|---|
| Base Year: | 2021 | Market Size in 2021: | US$ 29121.00 Mn |
| Historical Data for: | 2017-2020 | Estimated Year: | 2022 |
| Forecast Period 2022 to 2030 CAGR: | 5.67 % | Forecast Period: | 2022-2030 |
| Geographies covered: |
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| Segments covered: |
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| Companies covered: |
Unilever Company, Procter & Gamble Company, Godrej Consumer Products Ltd., Beiersdorf AG, Avon Products Inc., Henkel AG & Company, KGaA, and CavinKare Pvt. Ltd. |
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Market Trends
Premium personal care products across Mexico is escalating the market growth of deodorant and antiperspirant. For instance, Brazil is one of the largest consumers of deodorants in the world, where men’s deodorant segment accounts for the largest share in Brazil deodorant and antiperspirant market. Brazilian men often use deodorant as a substitute for perfumes and aftershave products due to the affordable prices of deodorants as compared to perfumes.
Growing strategic partnership and agreement among key manufacturers is an emerging trend in the market. For instance, in April 2020, Old Spice and Secret are the first major brands to introduce all-paper, plastic-free deodorant packaging available in select Walmart Stores. The first all-paper tube package for select Old Spice and Secret aluminum-free deodorants, co-designed with consumers interested in cutting back on plastic waste.
Figure 2. Global Deodorant and Antiperspirant Market Share By Antiperspirant Product Type, 2021
Recent Developments
Competitive Section
Major players operating in the global deodorant and antiperspirant market include Unilever Company, Procter & Gamble Company, Godrej Consumer Products Ltd., Beiersdorf AG, Avon Products Inc., Henkel AG & Company, KGaA, and CavinKare Pvt. Ltd.
Deodorant and antiperspirant are commonly confused with each other. However, they are actually two separate products. The purpose of a deodorant is to cover up bad smells from the body's sweat or perspiration and prevent body odor from being detected by others. The second class of deodorant, also known as antiperspirants, prevents sweating by blocking sweat pores themselves, usually by physically blocking sweat glands.
Market Dynamics
Growing awareness regarding personal hygiene and increasing disposable income of consumers are driving the growth of the deodorant and antiperspirant market. Moreover, rapid urbanization and the increasing launch of innovative products by key players to cater to growing demand is also fostering growth of the market. For instance, in February 2019, Unilever launched Deodorant Wipes.
However, environmental concerns and slowdown of the economy due to pandemic is expected to restrict growth of the market.
Key features of the study:
Detailed Segmentation:
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