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Impact Analysis of Covid-19

The complete version of the Report will include the impact of the COVID-19, and anticipated change on the future outlook of the industry, by taking into the account the political, economic, social, and technological parameters.

Definition of Market/Industry:

Deodorant and antiperspirant are personal care products used to eliminate or control sweating and body odor. These products consist of various ingredients such as carriers, fragrance, and anti-microbial agents. Moreover, these ingredients also enhance shelf life, moisture, and much more property of the deodorant and antiperspirant.

The global deodorant and antiperspirant market is estimated to be valued at US$ 29,121 million in 2021 and is expected to exhibit a CAGR of 5.4 % over the forecast period (2021-2028).

Recent Developments:

  • In February 2021, Secret launched its first-ever clinical-level sweat and odor protection with skin conditioners and a soft-touch applicator, Secret DERMA+ Antiperspirant. The Secret DERMA+ Antiperspirant features skincare ingredient ProVitamin B5 and DERMA-Shield, a proprietary and innovative combination of skin conditioning ingredients. 
  • In April 2021, Degree, owned by Unilever is an antiperspirant brand that launched world’s first deodorant to cater specifically to people with disabilities. The product features a hook design, improved grip placement, and a magnetic cap closure, making it easier to handle for those with limited mobility or sight.
  • In June 2021, Antiperspirant-deodorant brand Mitchum merged with Guerillascope, with the help of this merger both the companies aims to launch campaign for antiperspirant-deodorant.

Figure 1. Global Deodorant and Antiperspirant Market Value (US$ Mn), by Region, 2020

Deodorant and Antiperspirant  | Coherent Market Insights

Drivers:

The growing young population is driving the market growth of deodorant and antiperspirant. They are the fastest-growing products in terms of demand among youngsters. According to the Coherent Market Insights analysis, they have accounted for the highest sale in the fragrances category, due to its benefits such as anti-bacterial protection and long-lasting freshness. The market of personal grooming products such as perfumes are gaining tremendous growth on the account of the increasing young population and the growing popularity of these products around the globe.

Factors such as advanced technology, eye-catching designs, and attractive packaging is propelling the market growth of the deodorant and antiperspirant. Growing demand for smaller size and better spray performance deodorant products as they are handy and easy to use is again accelerating the market growth. Moreover, the continuous launch of aluminum-based deodorants with attractive designs for increasing consumer’s base is further propelling the market growth of the deodorant and antiperspirant. 

Market Opportunities

Opportunity 1

Companies are targeting all age groups people by launching deodorant and antiperspirant for both young age and middle age people.  This is projected to offer potential market opportunities. According to the Coherent Market Insights analysis, 15 to 25-year olds account for approximately 21.7% of the total population only, a large opportunity lies in other age groups of consumers for deodorant and antiperspirant products. Thus, the manufacturer can take look at this an opportunity that can have a positive impact on the market growth of the deodorant and antiperspirant.

Continuous product innovation by key manufacturer is a key trend in the market and this trend is projected to augment the market growth of the deodorant and antiperspirant. For instance, in February 2019, Unilever – the global provider of deodorant and antiperspirant innovation – has expanded its portfolio to include formats designed for on-the-go lifestyles. Unilever's new Deodorant Wipes offer people a smart way to stay feeling fresh as they go from one activity to the next. 

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Deodorant and Antiperspirant Market Report Coverage

Report Coverage Details
Base Year: 2020 Market Size in 2021: US$ 29,121 Mn
Historical Data for: 2017 to 2020 Forecast Period: 2021 to 2028
Forecast Period 2021 to 2028 CAGR: 5.4% 2027 Value Projection: US$ 42,081 Mn
Geographies covered:
  • Region: North America, Latin America, Asia Pacific, Europe, Middle East & Africa
Segments covered:
  • By Product Type: (Antiperspirant {Aerosol, Sticks or  Solid Antiperspirants, Roll on} and Deodorant {Aerosol, Sticks or Solid Antiperspirants, Roll On and  Cream & Wipe Deodorants)
Companies covered:

Unilever Company, Procter & Gamble Company, Godrej Consumer Products Ltd., Beiersdorf AG, Avon Products Inc, Henkel AG & Company, KGaA, and CavinKare Pvt. Ltd.

Growth Drivers:
  • Growing awareness regarding personal hygiene
  • Increasing demand for premium personal care products 
Restraints & Challenges:
  • Environmental concerns
  • Slowdown of economy due to Covid-19

Market Trends

Premium personal care products across Mexico country is escalating the market growth of deodorant and antiperspirant. For instance, Brazil is one of the largest consumer of deodorants in the world where men’s deodorant segment accounts for the largest share in Brazil deodorant and antiperspirant market. Brazilian men often use deodorant as a substitute for perfumes and aftershave products due to the affordable prices of deodorants as compared to perfumes.

Growing strategic partnership and agreement among key manufacturers is an emerging trend in the market. For instance, in April 2020, Old Spice and Secret are the first major brands to introduce all-paper, plastic-free deodorant packaging available in select Walmart Stores. The first all-paper tube package for select Old Spice and Secret aluminum-free deodorants, co-designed with consumers interested in cutting back on plastic waste.

Figure 2. Global Deodorant and Antiperspirant Market Share, By Antiperspirant Product Type, 2020

Deodorant and Antiperspirant  | Coherent Market Insights

Key Takeaways of the Graph:

  • The Aerosol segment held dominant position in the market and accounted for 73.7% share in the global deodorant and antiperspirant market in 2020. The segment is expected to reach US$ 9,505 million in 2028 owing to increasingly use for automotive as well as architectural paint applications.

Market Restraints

Restraint 1

Growing environmental concerns is another major factor hindering the market growth of deodorant and antiperspirant. The recyclability issues associated with the plastic packaging materials as plastic do not degrade easily which leads to deposition of the plastic on landfills and this has adverse effect on terrestrial as well as aquatic species.

Restraint 2

Slowdown of economy due to COVID-19 pandemic as it has negatively affected the demand of deodorant and antiperspirant due to self-quarantine culture and restrictions on movement. This factor is expected to hamper the market growth of the deodorant and antiperspirant over the forecast period.

Competitive Section:

Company Names 

  1. Unilever Company
  2. Procter & Gamble Company
  3. Godrej Consumer Products Ltd.
  4. Beiersdorf AG
  5. Avon Products Inc
  6. Henkel AG & Company, KGaA 
  7. CavinKare Pvt. Ltd.

Recent Developments

In July 2020, Procter & Gamble announced the launch of Paper Tube Packaging for Select Deodorants

Deodorant and antiperspirant are commonly confused with each other. However, they are actually two separate products. The purpose of a deodorant is to cover up bad smells from the body's sweat or perspiration and prevent body odor from being detected by others. The second class of deodorant, also known as antiperspirants, prevents sweating by blocking sweat pores themselves, usually by physically blocking sweat glands.

Market Dynamics:

Growing awareness regarding personal hygiene and increasing disposable income of the consumer is driving growth of the deodorant and antiperspirant market. Moreover, rapid urbanization and the increasing launch of the innovative product by key players to cater to growing demand is again fostering growth of the market. For instance, in February 2019, Unilever Launches Deodorant Wipes. Its new deodorant wipes offer people a smart way to stay feeling fresh as they go from one activity to the next.

However, environmental concerns and slowdown of the economy due to pandemic is expected to restrict growth of the market. 

Key features of the study:

  • This report provides in-depth analysis of the deodorant and antiperspirant market, and provides market size (US$ Million & Million Units) and compound annual growth rate (CAGR%) for the forecast period (2021–2028), considering 2020 as the base year
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends,  regional outlook, and competitive strategies adopted by key players
  • It profiles key players in the global deodorant and antiperspirant market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies
  • Key companies covered as a part of this study include Unilever Company, Procter & Gamble Company, Godrej Consumer Products Ltd., Beiersdorf AG, Avon Products Inc., Henkel AG & Company, KGaA and CavinKare Pvt. Ltd.
  • Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
  • The global deodorant and antiperspirant market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global deodorant and antiperspirant market

Detailed Segmentation:

  •  Global Deodorant and Antiperspirant Market, By Product Type:
    • Antiperspirant
      • Aerosol
      • Sticks or Solid Antiperspirants
      • Roll On
    • Deodorant
      • Aerosol
      • Sticks or Solid Antiperspirants
      • Roll On
      • Cream & Wipe Deodorant
  • Global Deodorant and Antiperspirant Market, By Region:
    • North America
      • By Product Type
      • Antiperspirant
        • Aerosol
        • Sticks or Solid Antiperspirants
        • Roll On
      • Deodorant
        • Aerosol
        • Sticks or Solid Antiperspirants
        • Roll On
        • Cream & Wipe Deodorant
      • By Country
        • Canada
        • U.S.
    • Europe
      • By Product Type
      • Antiperspirant
        • Aerosol
        • Sticks or Solid Antiperspirants
        • Roll On
      • Deodorant
        • Aerosol
        • Sticks or Solid Antiperspirants
        • Roll On
        • Cream & Wipe Deodorant
      • By Country
        • U.K.
        • France
        • Germany
        • Rest of Europe
    • Asia Pacific
      • By Product Type
        • Antiperspirant
          • Aerosol
          • Sticks or Solid Antiperspirants
          • Roll On
        • Deodorant
          • Aerosol
          • Sticks or Solid Antiperspirants
          • Roll On
          • Cream & Wipe Deodorant
      • By Country
        • China
        • India
        • ASEAN
        • Australia
        • Rest of Asia Pacific
    • Latin America
      • By Product Type 
        • Antiperspirant
          • Aerosol
          • Sticks or Solid Antiperspirants
          • Roll On
        • Deodorant
          • Aerosol
          • Sticks or Solid Antiperspirants
          • Roll On
          • Cream & Wipe Deodorant
      • By Country
        • Brazil
        • Argentina
        • Mexico
        • Rest of Latin America
    • Middle East & Africa
      • By Product Type 
        • Antiperspirant
          • Aerosol
          • Sticks or Solid Antiperspirants
          • Roll On
        • Deodorant
          • Aerosol
          • Sticks or Solid Antiperspirants
          • Roll On
          • Cream & Wipe Deodorant
      • By Sub-Region
        • Middle East
        • Africa
  • Company Profiles
    • Unilever Company*
      • Company Overview
      • Product Portfolio
      • Key Strategies
      • Recent Developments
      • Future Plans
    • Procter & Gamble Company
    • Godrej Consumer Products Ltd.
    • Beiersdorf AG
    • Avon Products Inc
    • Henkel AG & Company, KGaA
    • CavinKare Pvt Ltd.
    • Others

“*” marked represents similar segmentation in other categories in the respective section.

Table of Contents

  1. Research Objectives and Assumptions
    • Research Objectives
    • Assumptions
    • Abbreviations
  2. Market Purview
    • Report Description
      • Market Definition and Scope
    • Executive Summary
      • Market Snippet, Product Type
      • Market Snippet, By Region
    • Coherent Opportunity Map (COM)
  3. Market Dynamics, Regulations, and Trends Analysis
    • Market Dynamics
      • Drivers
      • Restraints
      • PEST Analysis
      • PORTER’s Five Forces Analysis
      • Market Opportunities
      • Regulatory Scenario
      • Industry Trend
      • Mergers and Acquisitions
  4. Global Deodorant and Antiperspirant Market - Impact of Coronavirus (Covid-19) Pandemic
    • Overview
    • Factors Affecting Global Deodorant and Antiperspirant Market – COVID-19
    • Impact Analysis
  5. Global Deodorant and Antiperspirant Market, By Product Type, 2017- 2028 (US$ Mn & Million Units)
    • Introduction
      • Market Share Analysis, 2020, 2022 and 2028 (%)
      • Y-o-Y Growth Analysis, 2021 - 2028
      • Segment Trends
    • Deodorant
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2021 - 2028, (US$ Mn & Million Units)
      • Sub-segments:
        • Aerosol
        • Sticks or Solid Antiperspirants
        • Roll on
        • Cream & Wipe Deodorant
    • Antiperspirant
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2021 - 2028, (US$ Mn & Million Units)
      • Sub-segments:
        • Aerosol
        • Sticks or Solid Antiperspirants
        • Roll on
  6. Global Deodorant and Antiperspirant Market , By Region, 2017- 2028 (US$ Mn & Million Units)
    • Introduction
      • Market Share Analysis, By Region, 2020, 2022 and 2028 (%)
      • Y-o-Y Growth Analysis, For Region, 2021 - 2028
    • North America
      • Market Share Analysis, By Country, 2020, 2022 and 2028 (%)
      • Y-o-Y Growth Analysis, By Country, 2021 – 2028
      • Market Share Analysis, By Product Type, 2020, 2022 and 2028 (%)
      • By Country
        • U.S.
        • Canada
    • Latin America
      • Market Share Analysis, By Country, 2020, 2022 and 2028 (%)
      • Y-o-Y Growth Analysis, By Country, 2021 – 2028
      • Market Share Analysis, By Product Type, 2020, 2022 and 2028 (%)
      • By Country
        • Brazil
        • Argentina
        • Mexico
        • Rest of Latin America
    • Europe
      • Market Share Analysis, By Country, 2020, 2022 and 2028 (%)
      • Y-o-Y Growth Analysis, By Country, 2021 – 2028
      • Market Share Analysis, By Product Type, 2020, 2022 and 2028 (%)
      • By Country
        • U.K.
        • Germany
        • Italy
        • France
        • Spain
        • Russia
        • Rest of Europe
    • Asia Pacific
      • Market Share Analysis, By Country, 2020, 2022 and 2028 (%)
      • Y-o-Y Growth Analysis, By Country, 2021 – 2028
      • Market Share Analysis, By Product Type, 2020, 2022 and 2028 (%)
      • By Country
        • China
        • India
        • Japan
        • ASEAN
        • Australia
        • South Korea
        • Rest of Asia Pacific
    • Middle East & Africa
      • Market Share Analysis, By Sub-Region, 2020, 2022 and 2028 (%)
      • Y-o-Y Growth Analysis, By Sub-Region, 2021 – 2028
      • Market Share Analysis, By Product Type, 2020, 2022 and 2028 (%)
      • By Region
        • Middle East
        • Africa
  7. Competitive Landscape
    • Heat Map Analysis
    • Market Share Analysis (3x3 Matrix)
    • Company Profiles
      • Unilever Company
        • Company Overview
        • Component Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Procter & Gamble Company
        • Company Overview
        • Component Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Godrej Consumer Products Ltd.
        • Company Overview
        • Component Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Beiersdorf AG
        • Company Overview
        • Component Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Avon Products Inc.
        • Company Overview
        • Component Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Henkel AG & Company, KGaA
        • Company Overview
        • Component Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • CavinKare Pvt Ltd.
        • Company Overview
        • Component Portfolio
        • Financial Performance
        • Recent Developments/Updates
  8. Section
    • References
    • Research Methodology
    • About us and Sales Contact

* Browse 50 market data tables* and 45 figures* on "Pressure Sensitive Adhesives Market” - Global forecast to 2028.

FAQgrowicon

Frequently Asked Questions

The global deodorant and antiperspirant market size is estimated to be valued at US$ 29,121 Million in 2021 and is expected to exhibit a CAGR of 5.4% between 2021 and 2028.
Growing awareness regarding personal hygiene and increasing demand for premium personal care products are the factors fuelling growth of the market.
The deodorant segment is the leading component segment in the market.
Slowdown of economy due to Covid-19 and environmental concerns are expected to hinder growth of the market.
Major players operating in the market include, Unilever Company, Procter & Gamble Company, Godrej Consumer Products Ltd., Beiersdorf AG, Avon Products Inc, Henkel AG & Company, KGaA, and CavinKare Pvt. Ltd.
Europe region is expected to hold dominant position in the market over the forecast period. The growth of the market in the region owing to the higher consumption of fragrance products in the region.
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