DEODORANT AND ANTIPERSPIRANT MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2025-2032)

Deodorant and antiperspirant are two separate products. The purpose of a deodorant is to cover up bad smells from the body's sweat or perspiration and prevents body odor from being detected by others. The second class of deodorant, also known as antiperspirants, prevents sweating by blocking sweat pores themselves, usually by physically blocking sweat glands.

Market Dynamics

Rising awareness regarding personal hygiene and increasing disposable income of consumers are expected to drive the market growth of the deodorant and antiperspirant. Moreover, rapid urbanization and increasing launch of innovative products by key players to cater to growing demand is also expected to drive the market growth. For instance, in February 2019, Unilever launched Deodorant Wipes.

However, environmental concerns and slowdown of the economy due to pandemic is expected to restrict the market growth.

Key features of the study:

• This report provides an in-depth analysis of the global deodorant and antiperspirant market, and provides market size (US$ Billion & Tons) and compound annual growth rate (CAGR%) for the forecast period 2025-2032, considering 2024 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global deodorant and antiperspirant market based on the following parameters–company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include Unilever, Procter & Gamble, Godrej Consumer Products Ltd., Beiersdorf AG, Avon Products Inc., Henkel AG & Co. KGaA, and CavinKare Pvt. Ltd.
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• Global deodorant and antiperspirant market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global deodorant and antiperspirant market

Detailed Segmentation:

•  Global Deodorant and Antiperspirant Market, By Product Type:
  • Deodorant
  • Antiperspirant
•   Global Deodorant and Antiperspirant Market, By Region:
  • North America
    • U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • France
    • Italy
    • Spain
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • ASEAN
    • Australia
    • South Korea
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
    • Argentina
  • Middle East
    • GCC
    • Israel
    • Rest of Middle East
  • Africa
    • North Africa
    • Central Africa
    • South Africa
• Company Profiles
  • Unilever 
  • Procter & Gamble
  • Godrej Consumer Products Ltd.
  • Beiersdorf AG
  • Avon Products Inc.
  • Henkel AG & Co. KGaA
  • CavinKare Pvt Ltd.