The Disposable Incontinence Products Market, estimated at USD 12.56 Bn in 2025, is expected to exhibit a CAGR of 4.4% and reach USD 16.98 Bn by 2032.
The industry is witnessing significant growth driven by rising demand for advanced, reliable, and cost-effective medical devices across diagnostic, therapeutic, and monitoring applications. Rapid advancements in device design, digital health integration, and adoption of minimally invasive technologies are reshaping the competitive landscape. Furthermore, supportive regulatory frameworks, increasing healthcare investments, and the growing focus on patient-centric care are expected to create new growth avenues for market players.
The advent of new medical devices can provide lucrative growth opportunities for key players. Thus, market players around the world are focused on adopting growth strategies such as launching novel drugs and devices, and this is expected to drive the global disposable incontinence products market. For example, in December 2025, Caldera Medical, a surgical product manufacturing company, announced the launch of Desara TVez, a medical device used through the transvaginal route to treat stress urinary incontinence, pelvic organ prolapse, and polyps.
Global Disposable Incontinence Products Market– Impact of Coronavirus (COVID-19) Pandemic
The World Health Organization (WHO) designated the illness caused by the Severe Acute Respiratory Syndrome Coronavirus 2 (SARS-CoV-2), which first appeared in Wuhan (province of Hubei, China), in the last months of 2025, as "coronavirus disease 2025" or COVID-19. This virus spreads quickly, and had a serious negative impact on the economies, social behaviors, and healthcare of every country in the world.
The COVID-19 pandemic caused an extraordinary burden on the healthcare system, patient care, and dramatically impacted the delivery of medical services.
In order to limit the spread of the infections, many governments imposed measures,such as personal distancing or declaring states of emergency.
COVID-19 affected the economy in three main ways: by directly affecting production and demand, by creating disruptions in distribution channels, and through its financial impact on firms and financial markets. Due to the lockdown, several countries, such as India, China, Brazil, and others, faced problems with regard to the transportation of drugs from one place to another.
COVID-19 had positive impact on the global disposable incontinence products market. For instance, according to an article published in March 2025, in Johns Hopkins Medicine, a governing structure for the Johns Hopkins University’s School of Medicine and the Health System, COVID-19 can cause tiny clots to form in the bloodstream that can clog the smallest blood vessels in the kidney and impair its function. Coronavirus targets kidney cells and inadequate amount of oxygen can cause kidneys to malfunction. Rising incidence of renal diseases and nephrological injuries that cause involuntary urination, were the primary drivers of the global disposable incontinence products market's expansion during COVID-19.
Global Disposable Incontinence Products Market: Key Developments
On February 15, 2025, Making the Difference, an NGO that works for needy and underprivileged sections of India, associated underprivileged women to manufacturing disposable sanitary pads in Navi Mumbai. The NGO will also train them in making disposable sanitary pads and later provide employment.
In July 2025, August, a New York based personal products startup, was launched to make tampons and sanitary napkins more sustainable and degradable at faster rates than standard feminine hygiene supplies.
In February 2025, Massacheutes Institue Of Technology- a technology and science educational institution, researchers developed a “smart” diaper embedded with a moisture sensor that can alert a caregiver when a diaper is wet. When the sensor detects dampness in the diaper, it sends a signal to a nearby receiver, which in turn can send a notification to a smartphone or computer.
In September 2025, Nobel Hygiene, a disposable hygiene care products manufacturer in India, raised US$ 17 Mn to scale their diaper manufacturing from Sixth Sense Ventures, an India based consumer-centric venture fund.
Browse 34 Market Data Tables and 33 Figures spread through 167 Pages and in-depth TOC on “Global Disposable Incontinence Products Market”- Forecast to 2032, Global Disposable Incontinence Products Market By Product Type (Protective Incontinence Garments {Cloth Adult Diaper, Disposable Adult Diapers Disposable, Disposable Protective Underwear, Disposable Pads and Liners (Bladder Control Pads, Male Guards, Incontinence Liners), Belted and Beltless Garments, Disposable Underpads/Sheets}, Urine Bags (Leg Urine Bags, Bedside Urine Bags), Urinary Catheter (Foley Catheter, Intermittent Catheter, External Catheter), By Material (Plastic, Cotton, Fabrics, Super Absorbents, Cotton Fiber, and Latex), By Distribution Channel (Institutional Sales (Hospitals, Long Term Care Centers, Nursing Facilities) and Retail Sales (Pharmacy & Drug Stores, Home care, Online & E-commerce)), and By Region (North America, Europe, Asia Pacific, Latin America, Middle East, and Africa)
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Key Takeaways of the Global Disposable Incontinence Products Market:
- The global disposable incontinence products market is expected to exhibit a CAGR of 4.4% during the forecast period. The mergers among disposable incontinence product companies offers lucrative growth opportunities for players in the global disposable incontinence products market. For instance, in March 2025, FirstCry, a store for newborn, baby & kids products, acquired cCuddles, an India-based disposable diaper manufacturing company.
- Among product type, protective incontinence garments segment is expected to dominate the global disposable incontinence products market over the forecast period due to increasing awareness of personalized hygiene and care. For instance, Nehmish a documentary film made by the alumni of Film And Television Institute Of India- a film institute under the Ministry of Information and Broadcasting of the Government of India, about menstruation was selected tpo be presented at thr Cannes Film Festival on 13 May 2025
- Among region, North America is expected to be the dominant region in the global disposable incontinence products market, due to its expanding population and rising consumer awareness of adult diapers' benefits. Majority of the region's population is obese that leads tohigh rate of adult incontinence due to sedentary lifestyles, a high per capita income, and an increase in consumption of frozen, packaged, and fast food.
For instance, according to the data published in July 2025, by the Department of Health and Human Services, 42.4% of U.S. adults or are currently obese in 2025.
- Major players operating in the global disposable incontinence products market include Unicharm Corporation, Paul Hartmann AG, KCWW (Kimberly-Clark Corporation), B. Braun SE, Medtronic PLC, ConvaTec Inc., Thermo Fisher Scientific Inc., Theos Medical Systems Inc., Abena Group, SCA Hygiene Products AB., Medline Industries, Ontex International N.V., C. R. Bard, Inc. (Becton, Dickinson and Company), Mega Soft (Fujian) Hygiene Products Co., Ltd, Fujian Yifa Healthcare Products Co.Ltd., and Hengan International Group Company Ltd..
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