The France acai berry market was valued at US$ 4.9 million in 2020, according to France Acai Berry Market Report, by Form (Pulp and Dry), by End User (Food & Beverages, Pharmaceuticals, and Cosmetics & Personal Care), and by Distribution Channel (Business to Business, Business to Consumer (Hypermarket/ Supermarket, Convenience Store, and Online Channel)), published by Coherent Market Insights.

The France acai berry market was valued at US$ 4.9 million in terms of revenue in 2020, and is estimated to exhibit a CAGR of 23.20% during the forecast period (2021 to 2028). The acai berry is a little reddish purple fruit that grows on acai palm trees in the Amazon's tropical rainforests. Dietary fiber, carbs, proteins, vitamins, and minerals are all found in the acai fruit. The acai fruit promotes cardiovascular health, controls blood pressure, aids in weight loss, aids digestion, prevents cancer, and enhances energy, among other things.

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Browse 50 market data tables* and 45 figures* on “Acai Berry Market” – France Forecast to 2028.

Key Trends and Analysis of the France Acai Berry Market:

  • One of the rising trends of France acai berry market include increased inclination towards organic acid berries. Traders and start-ups are focusing on distributing organic acai berries to customers directly from Brazil, as France is one of the leading consumers of berries in Europe. For instance, according to Netherlands’ Ministry of Foreign Affairs, in 2016, France had a 28% share in the total imported quantity of berries across Europe. Increase in demand for organic and nutritional food supplements is a major factor for growth of the market in the country. Acai berries are used as an ingredient in food products, dietary supplements, cosmetics, and personal care products.

Market Opportunities

  • France acai berry market has a great opportunity due to low barrier for new entrants. Acai berry was introduced by  in the French market in 2014. Therefore, there are very few number of market players operating in the acai berry sales & marketing in the country. This could be a major growth opportunity for other players to enter the market.

Market Restraints

  • A major factor restraining the France acai berry market is the narrow demand-supply gap in France. Due to steady rise in demand for acai, in both domestic and overseas market, Brazil’s local producers are facing challenges to increase its supplies. Acai berry grow in specific rainforest environment near Amazon basin which makes it more difficult to meet the rising demand. Furthermore, this led to a significant price hike of acai berry in the Brazilian market. These economic factors are expected to prove a challenge for distributors and players in this market, as the constant fluctuations in prices hampers the export of acai berry in other countries including France. A wide variety of fruits such as blueberries, cranberries, goji berries, sea-buckthorn berry, and aronia berry, are being imported in Europe from different regions of the world. This provides customers with variety of choices and therefore could hamper growth of acai berry market in the near future.

Key Takeaways

  • On the basis of form, pulp segment dominated the France acai berry market in 2020, with around 93.62% of market share, in terms of revenue, followed by dry segment. The growth is attributed to surge in demand for natural and organic cosmetics and personal care products in France.

Key Players

Key players operating in the France acai berry market include Nossa, Abacai, Vivamazon, and Pur Vitaé Wod Nutrition.

Key players in the France acai berry market are focused on product developments, to increase their market share. For instance, in December 2017, Nossa, France-based acai products manufacturer, sold around 74 tons of acai berry pulp for industrial production. Moreover, the company also sells acai products such as acai pulp and juice to the European customers.

France Acai Berry Market - Impact of Coronavirus (COVID-19) Pandemic

The COVID-19 had significant negative impact on the France acai berry market. Acai berry is imported from northern parts of Brazil in the form of pulp and dry powder. In order to reduce the spread of the COVID-19, the French authorities imposed severe isolation measures for many months in 2020. The government pushed several small businesses to shut down completely and implemented import and export restrictions. Moreover, due to the competition in the acai berry market in France is low, customers have very few options to choose from.  As a result, blueberries, cranberries, goji berries, sea-buckthorn berry, and aronia berry are becoming more popular as substitutes. Customers will have more options, which may slow the growth of the acai berry market in the forecast term.

Market Taxonomy

By Form

  • Pulp
  • Dry

By End User

  • Food & Beverages
  • Pharmaceuticals
  • Cosmetics & Personal Care

By Distribution Channel

  • Business to Business
  • Business to Consumer
    • Hypermarket/ Supermarket
    • Convenience Store
    • Online Channel


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