Due to the presence of high antioxidant properties, the acai berry is believed to provide several health advantages such as skin firmer, weight loss, anti-aging, and cancer cure possibilities, when converted to a beverage. A rising understanding of the fruit's health benefits is one of the primary factors driving high demand of acai berry from people all throughout France.
The France acai berry market is estimated to surpass US$ 25.3 million by the end of 2028, in terms of revenue, exhibiting at a CAGR of 23.20% during the forecast period (2021 to 2028).
The high nutritional value of acai berry is one of the major growth drivers for France acai berry market. Key players are focused on providing variety of organic products with acai berry as the major ingredient, owing to high nutritional value and health benefits offered by consumption of these berries. Companies are now offering acai-based food products such as frozen smoothies, dried powder, infused organic drinks, and frozen pulp to increase their product portfolio. The surge in demand for natural and organic cosmetics and personal care products in France, owing to rise in health consciousness among consumers, is also expected to boost growth of the market. For instance, in 2018, Avril Organic, a France-based organic cosmetics company, introduced its organic acai berry-based black mascara.
The acai berry market in France is restricted by minimal competitive rivalry. Competitive rivalry in the France acai berry market is low, as there are only four major acai berry product suppliers in France offering various products such as frozen acai pulp, smoothie packs, organic drinks, and dried acai powder. Furthermore, a variety of super fruit types are available as acai berry replacements, including blueberries, cranberries, goji berries, sea-buckthorn berry, and aronia berry. All of these factors are expected to restrict the growth of the France acai berry market in the forecast year.
Strategic collaboration with Brazilian suppliers is expected to enhance the France acai berry market during the projected period. There are limited number of acai berry pulp and dry powder suppliers in France, wherein Nossa, acai products manufacturer, holds dominant position in the French acai berry market. Moreover, Nossa has direct collaboration with Brazilian acai berry producers and the company is one of the few players providing acai-based products in France, increasing its bargaining power. Strategic collaboration with Brazilian acai berry and pulp suppliers can increase the profit margins of the French acai berry product manufacturers. Furthermore, French manufacturers can venture into sports drink segment which are acai berry based, as it is one of the untapped segments in the France acai berry market.
Figure 1. France Acai Berry Market – Opportunity Analysis
Increased demand for natural cosmetics in the cosmetic and personal care industries is a significant trend that is propelling the France acai berry market. The internet's significance in the distribution of acai berry goods has risen in recent years, particularly in the beauty and personal care industries. This has assisted the manufacturer’s market expansion by allowing its products to reach a wider audience. As disposable income and living standards have improved in France, consumer demand for acai berries has surged, resulting in market development. A consistent flow of fresh products and the establishment of several food and beverage firms have fueled the acai berry industry's rapid growth.
|Base Year:||2020||Market Size in 2020:||US$ 4.9 Mn|
|Historical Data for:||2017 to 2020||Forecast Period:||2021 to 2028|
|Forecast Period 2021 to 2028 CAGR:||23.20%||2028 Value Projection:||US$ 25.3 Mn|
Nossa, Abacai, Vivamazon, and Pur Vitaé Wod Nutrition
|Restraints & Challenges:||
Figure 2. France Acai Berry Market, Revenue Share (%), By End User, in 2020
On the basis of end user, food & beverages segment dominated the France acai berry market in 2020, accounting for around 91.96% of market share, in terms of revenue, followed by pharmaceuticals and cosmetics & personal care, owing to the changing standards of living and rising awareness regarding benefits of acai berry.
France Acai Berry Market - Impact of Coronavirus (COVID-19) Pandemic
The COVID-19 has a minimal negative impact on France acai berry market. The imposition of lockdown by the government to minimize the COVID-19 virus spread has highly restrained the France acai berry market. In France, the purchasing power of consumers was impacted due to job loss and adverse economic conditions. However, due to the unusual effects of the COVID-19 pandemic, which severely impacted the retail sector and accelerated the online industry, it benefited the French acai berry market throughout the pandemic period. For instance, according to a research published by the International Trade Administration in October 2021, 37.5 million French citizens shopped online in 2019, accounting for more than 80% of all internet users in the country. The internet has played a larger role in the dissemination of acai berry products in recent years, particularly in the beauty and personal care industries.
Key players operating in the France acai berry market include Nossa, Abacai, Vivamazon, and Pur Vitaé Wod Nutrition.
Few Recent Developments
In January 2019, Coca Cola, a global leader in food and beverage industry, introduced strawberry, guava, blueberry, and acai berry flavors in its existing product line, diet coke. Coca cola is focused on expanding flavor choices in its existing products.
The fruit is obtained from acai palm trees and is frequently consumed in Brazil, either dried or pulped. It's a tasty dark berry fruit that's high in natural antioxidants, including vitamin C, E, and anthocyanins, which are unique phytonutrients. Acai contains vitamins B1, B2, B3, E, and C, as well as calcium, zinc, potassium, proteins, Omega 6 and Omega 9 fatty acids, and other minerals. The health benefits have fueled acai berry demand in the food and beverage industry. Scar repair and the treatment of dry skin diseases can both cure from the dried form of acai berry. Advances in acai berry processing have benefited manufacturers and producers in maintaining the nutritional content of their goods.
The increased popularity of natural nutritional supplements is driving the France acai berry market. Food supplements, which are concentrated forms of nutrients, plants, or other things, are becoming more popular in France. Whether they're meant for weight loss, stress relief, energy boosts, or athletes, these products are generally thought to be safe, but they can pose health risks in some circumstances. In various parts of France, the importance of internet channels in the distribution of acai berry commodities is growing. For instance, according to a research published by the International Trade Administration in October 2021, French B2C product and service commerce is one of the world's leading businesses, with online consumption ranking second in Europe and fifth internationally in 2020.
The risk of side effects experienced by customers has hampered the France acai berry market steady growth. However, pharmaceutical and food firms are becoming more interested in superfoods, which will boost acai berry demand.
Key features of the study:
“*” marked represents similar segmentation in other categories in the respective.