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Frozen pastries are bakery products that are refrigeration prior to baking and are produced by using corn, wheat, rice, barley, and oats etc. They are a rich source of nutrition and taste with longer shelf-life and are also available in a wide range of flavors. Frozen pastries sold in various stores, restaurants, and cafes. Frozen pasties are convenient food products as they are gaining importance among people especially millennial population due to its taste. They can be classified into viennoiserie and Danish products. Viennoiserie covers plain and croissants items whereas Danish products include maple pecans, cinnamon swirls, Danish crowns and cinnamon swirls.

The global frozen pastries market is estimated to account for around US$ 2.0 billion in terms of value in the year 2018 and it predicted to grow at a CAGR of 6.1% during the forecast period (2019-2027)


Increasing penetration of e-commerce around the globe is primarily fueling the market growth of frozen pastries over the forecast period. Online stores are considered as a strong and ideal distribution channel as frozen pastries have long shelf-life. Moreover, online channel also provides benefits to small-scale producers are facing entry barriers such as high marketing costs and it also helps to reduce distribution costs. These factors are expected to foster the market growth of frozen pastries

Market Opportunities

Increasing focus of manufacturer to adopt innovative technology for preserving the frozen pastries is anticipated to offer immense growth opportunity to the market of frozen pastry. For example, MAP (Modified Atmosphere Packaging) is an advanced technology, which offer part-baked bread to be preserved in a protective atmosphere. MAP also allows the product to be kept for 12 weeks at room temperature (around 20°C), in order to ensure less wastage and pastries can be used without freezing. The advent of such technology for preserving frozen food products will favor market growth over the forecast period.

Market Restraints

The availability of freshly baked pastries is anticipated to hinder the market growth of frozen pastries. Majority of the people preferred freshly baked products and this factor are expected to impact the demand for frozen pastries. This, in turn, is hindering the market growth over the forecast period. Moreover, retail volume sales of the overall bakery market are projected to rise at a significant rate over the forecast period in the U.S. Furthermore, quality challenges associated with the frozen and stored pastries are creating negative impact on the demand for frozen pastries.

Key Takeaways

On the basis of product type, Viennoiserie product has dominated the global frozen pastries market in 2018 with a 60.3% of market share in terms of value, followed by Danish products.

Market Trends

The increasing trend of in-store bakeries around the globe is expected to propel the market growth of frozen pastries over the forecast timeframe. In-store-bakeries (ISB) are bakeries which are located within supermarkets, mass merchandise, and club stores that provide an assortment of bakery products, which covers cakes, pies, pastry, muffins, bread, and others. Therefore, the rising number of in-store bakeries around the globe are anticipated to foster the market growth.

Rising adoption of smart strategies among major players such as merger and acquisition in order to meet rising demand among consumer and to expand their presence is expected to propel the market growth of frozen pastries. For instance, in August 2019, Sara Lee Frozen The bakery has acquired Superior Cake Products, Inc. from Hostess Brands, Inc., Kansas City, for US$ 65 million in cash. Superior Cake Products is a manufacturer of sweet goods, including eclairs, madeleines, brownies, and cookies that are sold under the Superior on Main brand.

Competitive Section

Key players operating in global frozen pastries market are Gourmand, Delifrance, F.B.F. S.p.A, Wolf ButterBack, Lantmännen Unibake UK Limited.

Few Recent Developments

Wolf ButterBack KG

  • In May 2015, the company invested US$21 Million for expansion of manufacturing site in Fürth Southtown, Germany, in order to increase manufacturing of frozen bakery products 

Lantmannen Unibake Ltd.

  • In 2015, the company launched a range of products such as mini signature selection, cheese swirl, hot dog roll, etc. in order to increase its product portfolio in the bakery segment
  • In 2015, the company launched products such as nut-based smoothies through GoGreen, Swedish-grown beans, Kungsornen wheat flour, etc. brands in order to enhance its customer base

Market Taxonomy

By Product Type

  • Viennoiserie Products
    • Plain and filled croissants
    • Pains au chocolate
    • Pains aux raisins (raisin swirls)
    • Savoury items
  • Danish Products
    • Maple Pecans
    • Danish crowns
    • Cinnamon swirls

By Distribution Channel

  • Artisan Bakers
  • Hypermarket & Supermarket
  • Convenience Store
  • Online
  • Others

By Region

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East & Africa
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