Fresh meat is highly perishable and requires packaging that provides enough amount of oxygen in order to maintain its quality and freshness. Oxygen is essential for maintaining the freshness of meat and the most advanced and preferable technology for the packaging of meat products is thermoforming films as it is easy to open and also keep the meat fresh for a longer time. Polyamide film, polyolefin film, and polyester film are some of the other most commonly used thermoforming films for the packaging of meat. Modified atmosphere packaging is another major packaging solution that inhibits the growth of microorganisms and maintains the high quality of the product. In this process, the air is removed and replaced with the different composition of gas such as carbon dioxide (CO2) and nitrogen (N2).

The global fresh meat packaging market is estimated to account for slightly less than US$ 2.0 billion in terms of value in the year 2018 and it predicted to grow at a CAGR of 2.2% during the forecast period (2019-2027)

Drivers

The growing popularity of food products made from beef, pork, poultry, and seafood is predominantly fueling the market growth of fresh meat packaging. An increase in the per capita income of people across various developing regions is encouraging people to spend more on meat products which are also expected to propel the market growth of fresh meat packaging. Moreover, increasing usage of biodegradable packaging products is again propelling the market growth of fresh meat packaging.

Market Opportunities

Increasing adoption of advanced packaging technology for extending shelf-life of the product is expected to propel the market growth of fresh meat packaging. For example, many manufacturers are adopting high-pressure processing (HPP) which is a type of non-thermal post-processing technique of cold pasteurization. In this process sealed meat food products are exposed to a high level of isotactic pressure which increases the shelf life of the product. Therefore, the adoption of such advanced technology will favor the market growth of fresh meat packaging over the forecast period.

Market Restraints 

Plastic food packaging is claimed to contain risky chemicals which leads to various health issues and this factor is projected to restrict the market growth of fresh meat packaging. The harmful chemicals present in plastic packaging can move into the food products. Moreover, the plastic itself slowly break down and release harmful chemicals added to plastic during production. These harmful chemicals pose various threats to the health of humans. This is projected to hinder the market growth.

Key Takeaways:

On the basis of material type, polyethylene segment dominated the global fresh meat packaging market in 2018 with a 48.5% of market share in terms of value, followed by biaxially-oriented polypropylene (BOPP) and others.

Market Trends

Manufacturers are establishing a new facility for meat packaging solutions in order to meet the rising demand around the globe is projected to propel the market growth of fresh meat packaging over the forecast period. For instance, in May 2018, Retail Business Services, a Salisbury, N.C.-based subsidiary of Ahold Delhaize USA, Carlisle, Pa., announced plans to construct a state-of-the-art, 200,000-square-foot fresh packaged meat facility in Rhode Island.

Rising demand for smaller size packages of meat among consumers is a major trend observed in the market and this trend is expected to fuel the market growth. Consumers nowadays tend to buy meat products according to their needs instead of buying in bulk. There has been also a growing demand for individually packaged portions of meat around. This trend is projected to propel the market growth of fresh meat packaging over the forecast period.

Regulations

Food Allergen Labeling and Consumer Protection Act (FALCPA) of 2004

FALCPA is an amendment to the Federal Food, Drug, and Cosmetic Act and requires that the label of a food that contains an ingredient that is or contains protein from a "major food allergen” declare the presence of the allergen in the manner described by the law.

Competitive Section:

Key players operating in global fresh meat packaging market are Amcor Limited, E.I. du Pont de Nemours & Co, Bemis Company, Inc., Berry Plastic Group, Winpack Ltd., Sealed Air Corp., Crown Holdings, Reynolds Group, Coveris Holdings S.A., and Sealpac International BV.

Few Recent Developments

Amcor Limited

  • In September 2015, Amcor Limited introduces metal-free packaging product called AmLite.

Sealed Air Corporation

  • In February 2017, the Sealed Air developed repackaging technology which would be used in the meat industry of New Zealand.
  • In November 2016, the company launched stealth wrap packaging technology.

Market Taxonomy

By Packaging Technology

  • Modified Atmosphere Packaging
  • Vacuum Skin Packaging
  • Vacuum Thermoformed Packaging
  • Others

By Material Type

  • Polyethylene
  • Polypropylene
  • Biaxially-oriented polypropylene (BOPP)
  • Ethylene vinyl alcohol (EVOH)
  • Polyvinyl chloride (PVC)
  • Polyamide (PA)
  • Others

By Meat Type

  • Beef
  • Pork
  • Poultry
  • Seafood
  • Others

By Regions

  • North America
  • Latin America
  • Europe
  • Asia Pacific (excluding Japan)
  • Middle East & Africa (MEA)