FRESH MEAT PACKAGING MARKET ANALYSIS

The fresh meat packaging market is projected to reach around US$ 2,818 Mn by the end of 2030, in terms of revenue, growing at a CAGR of 3.54% during the forecast period (2023-2030). Fresh meat requires highly advanced packaging solutions to maintain the color and quality of the meat product. Proper packaging also assists in maintaining the freshness and hygiene of the product, in turn, increases the shelf-life of the meat product. Modified atmosphere packaging, vacuum skin packaging, and vacuum thermoformed packaging are some of the common packaging solutions. Case-ready, stretch film packing, thermoforming, and horizontal flow pack meat packaging are some of the other packaging solutions. These packaging solutions provide efficient transportation and enhance the storage of meat products by ensuring fresh and timely delivery of the meat product.

Global Fresh Meat Packaging Market: Growth Drivers

Need for increasing shelf-life of the meat product

The rising need for increasing shelf-life of the meat product is primarily fueling the market growth of fresh meat packaging. Barrier films and advanced packaging technology such as vacuum and map-enabled to increase the extended shelf life of fresh meat products by approximately 12x. Moreover, this packaging technology also improves the visual appearance of the meat products which is further expected to propel the market growth of fresh meat packaging.

Need to reduce the carbon footprint

Growing demand for flexible packaging solutions due to rising concern over sustainability and the need to reduce the carbon footprint is projected to foster the market growth of fresh meat packaging. Flexible packaging solution reduces raw materials consumption, energy consumption, and reduce wastage, in turn, promote environmental sustainability compared to rigid packaging. This factor is projected to augment the market growth of fresh meat packaging.

Global Fresh Meat Packaging Market: Market Restraints

Shifting preferences of consumers toward vegan food products

Shifting preferences of consumers toward vegan food products due to rising awareness regarding the health benefits of vegan food is restricting the market growth of fresh meat packaging. Moreover, it has been reported that modest consumption of red meat increases the risk of ischemic stroke, type 2 diabetes, and other illness that causes health problem. Hence, this factor is expected to hinder the market growth of fresh meat packaging.

Global Fresh Meat Packaging Market: Market Segmentation

Based on material type, Polyethylene (PE) occupied the largest market share in 2022 and is expected to expand over the forecast period. The elasticity and low cost of production compared to other materials are the major factors contributing to the growth of the segment. The rising consumption of plastic containers in industrial and household applications is expected to further propel the product demand during the forecast period. Biaxially Oriented Polypropylene (BOPP) film is expected to witness the fastest CAGR over the forecast period owing to good heat and chemical resistance, and weldability of the material. Excellent optical clarity and low moisture vapor transmission properties of BOPP film help to keep the food fresh for a longer period. This is anticipated to drive product demand in the forthcoming years.

Figure 1. Global Fresh Meat Packaging Market, By Material Type, 2022

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Global Fresh Meat Packaging Market: Regional Insights

Geographically, North America is estimated to hold a dominant market share and is expected to continue to stay in the same position in the future because of the early acceptance of fresh meat packaging amongst meat producers. This regional market is predicted to gain significantly in the coming years because of the increased R&D activities, majorly driven by the high investments. The Asia Pacific is also expected to experience a substantial-high expansion in the coming years. The fast industrialization in this province is anticipated to increase the fresh meat packaging market in the years to come. The increasing investments by several key companies for R&D activities will propel the growth of the market in the Asia Pacific.

Figure 2. Global Fresh Meat Packaging Market, By Region, 2022

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Global Fresh Meat Packaging Market: Recent Developments

• In July 2019, Faerch launched MAPET® II of packaging products for the protein sector, which is made from 100% recycled material
• In March 2019, AmerSafe® Bags Go Green were launched by Amerplast that are convenient, sustainable, and of excellent quality with high-security features
• In October 2018, a new recyclable film for CO-OP was launched by Coveris in the U.K.
• In September 2018, a range of ultrathin shrink films that contains bio-sourced and/or recyclable barrier film solutions were presented by Bolloré for tray lidding, flow pack, and printed films in Paris

Global Fresh Meat Packaging Market: Key Companies

Key players operating in the fresh meat packaging market are Amcor Limited, E.I. du Pont de Nemours & Co, Bemis Company, Inc., Berry Plastic Group, Winpack Ltd., Sealed Air Corp., Crown Holdings, Reynolds Group, Coveris Holdings S.A., and Sealpac International BV.

*Definition: Fresh meat packaging is a packaging solution that is used to package and protect fresh meat products. Fresh meat packaging solutions aid to deliver protection against contamination and provide convenient handling. This packaging solution further are used to increase the shelf life of the fresh meat product.