Holographic Films Market 2017–2027
The holographic film is a very thin and flexible plastic film which is basically micro-embossed with patterns or even images. Patterns are created on the film is done by the embossing process to provide 3-D effect and/or spectral (rainbow) coloring. Holographic film is mainly used for promotional purposes as they are attention-grabbing due to the touch of electroforming and coatings &embossing. They have flexible texture with 3-dimensional effects and flawless finish. Gift wrapping, security stickers, labeling products, promotional brochures and packaging products are some of the major application areas of Holographic film.
The global holographic films market is projected to reach around US$ 15388.8 Million by the end of 2027, in terms of revenue, growing at CAGR of 9.4% during the forecast period (2019-2027).
The growing packaging industry is a prime driver factor propelling the market growth of Holographic film over the forecast period. According to the Economic Times, the market size of India's packaging industry is expected to reach US$ 72.6 billion by 2020 on an account of the rising population and income levels. Therefore, rising demand for Holographic film from packaging industry is expected to propel market growth over the forecast timeframe.
The growing demand for security code which is embossed in the films is expected to accelerate the market growth of the holographic film. The rising threat of counterfeit products across various industries ranging from pharmaceuticals to cosmetics is creating demand for an effective anti-counterfeit technology and Holographic films are one of the solutions for producing security code. Hence, growing demand for security code is expected to propel the market growth over the forecast period.
On basis of the region, Asia Pacific dominated the global holographic films market, in 2018, accounting for 33.9% share in terms of revenue, followed by North America and Europe respectively.
Figure 1. Global Holographic Films Market, Revenue Share (%), By Region, 2018
Fluctuating prices of raw materials prices which are used for the production of holographic films such as Polyethylene terephthalate (PET), polyethylene (PE), and Poly Propylene (PP) is expected to hinder the market growth. Fluctuation in Price of crude oil is directly impacting the production of film manufacturers, as raw materials are derived from crude oil. Hence, such fluctuation is expected to restrict the market growth of holographic films over the forecast timeframe.
The equipment for the holographic film is very complex and expensive and also limited by laboratory conditions which are projected to hinder the market growth of holographic films. Moreover, the production process for the holographic film is also very complex especially generating patterns in the films. This factor is expected to restrict the market growth of holographic film over the forecast period.
Rising demand for holographic polyester films from the textile industry where it can also be chopped into glitter or powder and then used on textile products is expected to foster the market growth of Holographic film. Moreover, holographic film is also gaining huge demand from food & beverages for labeling of food products is further anticipated to augment the market growth of Holographic film over the forecast period.
Growing demand for holographic film from the printing industry especially in digital printing is estimated to stimulate market growth over the forecast period. Additionally, the growing demand for the holographic film from lamination and gift wrapping applications is also expected to foster market growth over the forecast timeframe. Furthermore, rising usage of holographic film for chocolate packaging and wine and other liquor is further expected to fuel the market growth.
Figure 2. Global Holographic Films Market – Opportunity Analysis
The growing focus of manufacturers to increase the investment in the development of more holographic film is a major trend that has been observed in the market and this trend is expected to augment the market growth. For instance, in May 2017, API has increased its holographic foil and film manufacturing capabilities after completing a recent US$ 0.54 million investment at its Livingston facility in Scotland. Such investments will favor the market growth in the near future.
Increasing launch of anti-counterfeiting packaging film by major players is expected to foster the market growth of holographic film in the near future. For instance, in June 2016, DuPont Advanced Printing (DuPont) has launched a new anti-counterfeiting film that it says is “revolutionary” in terms of enhanced security for packaging applications. New DuPont Izon 3D security film utilizes the company’s imaging technology to integrate anti-counterfeiting features directly onto product packaging or labeling.
Figure 3. Global Holographic Films Market, Revenue Share (%), By Material Type, in 2018
On the basis of material type, in 2018, biaxially oriented poly propylene films (BOPP) has accounted the largest market share of 45.4% in terms of value, followed by biaxially oriented polyethylene terephthalate and other materials respectively.
Key players operating in global holographic film market are Toray Industries, Inc., Avery Dennison Corporation, Nan Ya Plastics Corporation, Jindal Poly Films Ltd (B.C. Jindal Group), Uflex Limited, SRF Limited, Cosmo Films Limited, API Group Plc, K LASER Technology Inc., and Polinas Plastik Sanayi ve Ticaret A.S
Few Recent Developments
- In May 2016, Flexible Packaging Leader Uflex showcased its Thermal Lamination Films at the mega exhibition Drupa at Dusseldorf, Germany.