Global Men’s Underwear market was valued at US$ 7.23 Bn in 2016, according to Global Men’s Underwear Market Report by Product Type (Regular Brief, Trunks, Boxer Brief, Boxer Shorts, and Others), by Distribution Channel (Online, Supermarkets, Hypermarkets, Specialty Stores) published by Coherent Market Insights. The Men’s Underwear market is expected to register a CAGR of 5.56% over the forecast period (2017 – 2025) to reach US$ 12.41 Bn by 2025.
Increasing awareness among men regarding personal hygiene and grooming is a major driving factor for growth of men’s underwear market. Incorporation of various designs and colors due to changing fashion trends coupled with new product launches and added features such as odour and temperature control in the men’s underwear is expected to drive growth of the market over the forecast period. For instance Hanes launched its FreshIQ underwear for men in 2016 that offers antimicrobial protection and physically inhibits bacteria growth with the help of its textiles.
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Some of the leading players in the men’s underwear market include American Eagle Outfitter Inc., Philips-Van Heusen Corporation, Hanesbrands Inc. Jockey International Inc, Perry Ellis International Inc., Naked Brand Group Inc., Ralph Lauren Corporation, and Berkshire Hathaway Inc
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