Impact Analysis of Covid-19

The complete version of the Report will include the impact of the COVID-19, and anticipated change on the future outlook of the industry, by taking into the account the political, economic, social, and technological parameters.

Men’s underwear is intimate clothes that are worn to protect the genital parts of men and also helps in maintaining hygiene.  Underwear protect the privates of men by giving them the appropriate shapes and also keep them dry since they easily get moist.  Additionally, underwear is also beneficial in preventing damages of outer clothes from being getting dirty from sweat. Some of the types of the men underwear are trunks, boxer brief, briefs, and boxers, they are manufactured by using various materials such as polyester, modal, cotton, and nylon. They are widely available across online platform, departmental stores, mono-brand stores, and mass merchants.

The global men’s underwear market is projected to surpass US$ 16.5 billion by the end of 2027, in terms of revenue, growing at CAGR of 5.8% during the forecast period (2020 to 2027).

Drivers

Increasing penetration of organized retail around the globe is expected to drive the market growth of the men’s underwear. Growing disposable income of the population and an increasing metrosexual male population that are increasing spending on fashion products is expected to fuel the market growth of men's underwear. Growing demand for underwear as a necessity and for comfort reasons is further expected to augment the market growth of the men's underwear.

Rising awareness regarding personal hygiene among the male is projected to accelerate the market growth of men's undergarments. Also, an increasing male young population who are more active in physical activities and prefer wearing functional underwear during exercise and other types of sports activities is further projected to fuel the market growth over the forecast period. Moreover, growing awareness regarding the health problems associated with the continuous use of underwear is also expected to propel the market growth.

Regionally, Asia Pacific dominated the global men’s underwear market in 2019, reporting  45% market share in terms of revenue, followed by Europe and North America, respectively.

Figure 1. Global Men’s Underwear Market, Revenue Share (%), By Region, 2019

Men’s Underwear  | Coherent Market Insights

Market Restraints

Challenges associated with buying underwear from retail owing to the lack of availability of the product of their choice is especially across the developing region is expected to hinder the market growth. Also, the online platform does not offer the chance of touch-or-feel or try on the product before buying which is another major factor expected to hamper the market growth of men's underwear.

High brand loyalty especially among the consumer of the U.S. due to which they are reluctant to switch to newer brands. This factor is creating challenges for the new and emerging brand in the market. Thus hampering the market growth of the men's underwear over the forecast period.

Market Opportunities

The penetration of mono-brand outlets around the globe is expected to offer potential growth opportunities to the market of men's undergarments. According to the Coherent Market Insights analysis, Jockey International focuses on making substantial investments in mono-brand outlets in order to drive product sales. The company has been offering product lines through numerous mono-brand outlets and channels worldwide since 1995.

Growth in the various start-ups around the globe is projected to provide immense growth opportunities to the market of men's undergarments. Emerging economies of the Asia Pacific region coupled with the expanding retail channel in the region is another major factor expected to propel the market growth of the men's underwear. Growing demand for functional underwear and plus-sized underwear for the obese population is also expected to augment the market growth of men's undergarments. 

Figure 2. Global Men’s Underwear Market – Opportunity Analysis

Men’s Underwear  | Coherent Market Insights

Market Trends

The rising trend of wearing low-rise boxer briefs among the male population due to a rising sense of fashion is expected to augment the market growth of men's underwear. According to the Coherent Market Insights analysis, most of the brand's such Jockey, 2(X) IST, and Andrew Christian offer various types of low-rise briefs. Thus, the rising popularity of low-rise boxer briefs is projected to foster the market growth of men's underwear over the forecast period.

Growing demand for slimming and shaping underwear especially among metrosexual men to enhance their personality and physical appearance is expected to propel the market growth of the men's underwear. According to the Coherent Market Insights analysis, 2(X) IST—a premium underwear brand offers slimming trunks, special underwear equipped with a comparatively broad waistband that creates a funnel shape, resulting in the wearer appears slimmer.

Figure 3. Global Men’s Underwear Market, Revenue Share (%), By Age Group, in 2019

Men’s Underwear  | Coherent Market Insights

On the basis of age group, 36-45 dominated the global men’s underwear market in 2019 with around 24% of market share in terms of revenue, followed by 26-35 and 46-55, respectively,

Competitive Section

Key players are operating in the global men’s underwear market are Hanesbrands Inc., Phillips-Van Heusen Corporation, Ralph Lauren Corporation, Jockey International Inc., American eagle outfitters Inc., Iconix Brand Group Inc., J.C. Penney Corporation, Inc., and Berkshire Hathaway Inc.

Underwear is type of the intimate apparel which is normally underneath other clothing. These apparels are available in market in five general types such as regular briefs, boxer briefs, boxer shorts, trunks, and thongs. They also serve other purposes such as to enhance visual appearance, aesthetic appeal and are considered highly fashionable.

Market Dynamics

The global men’s underwear market has witnessed significant growth in recent past years, owing to the changing consumer preferences across the globe. Shifting consumer preferences owing to rise in spending on personal fashion to align with the improving fashion trends over the years. Furthermore, growing concerns over the fabric used in manufacturing of underwear is expected to drive the market growth during the forecast period.

Major players in the global men’s underwear market are increasing their investment on innovative product launchings, research & development and marketing & promotional activities to capitalize on emerging trends in fashion and clothing industries. This scenario is expected to fuel the market during the forecast period.

Key features of the study:

  • This report provides in-depth analysis of global men’s underwear market size (US$ Million), and Compound Annual Growth Rate (CAGR %) for the forecast period (2020 – 2027), considering 2019 as the base year
  • It elucidates potential revenue opportunity across different segments and explains attractive investment proposition matrix for this market
  • This study also provides key insights into market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategies adopted by the leading players
  • It profiles leading players in the global men’s underwear market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments and strategies, and future plans
  • Key companies covered as a part of this study includes Hanesbrands Inc., Phillips-Van Heusen Corporation, Ralph Lauren Corporation, Jockey International Inc., American eagle outfitters Inc., Iconix Brand Group Inc., J.C. Penney Corporation, Inc., and Berkshire Hathaway Inc.
  • Insights from this report would allow marketers and the management authorities of companies to make informed decision regarding their future product launches, Age Group up-gradation, market expansion, and marketing tactics
  • The global men’s underwear market report caters to various stakeholders in this industry including investors, suppliers, global Men’s underwear manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through various strategy matrices used in analysing the global men’s underwear market

Detailed Segmentation:

  • Global Men’s underwear Market, By Age Group:
    • Age Group 15-25
    • Age Group 26-35
    • Age Group 36-45
    • Age Group 46-55
    • Age Group 56-65
    • Age Group 65+
  • Global Men’s underwear Market, By Distribution Channel:
    • Online Store
    • Offline Store
      • Mass Merchant
      • Mono-brand Outlet
      • Specialty stores
      • Others
  • Global Men’s underwear Market, By Region:
    • North America
      • U.S.
        • By Age Group
          • Age Group 15-25
          • Age Group 26-35
          • Age Group 36-45
          • Age Group 46-55
          • Age Group 56-65
          • Age Group 65+
        • By Distribution Channel
          • Online Store
          • Offline Store
            • Mass Merchant
            • Mono-brand Outlet
            • Specialty stores
            • Others
      • Canada
        • By Age Group
          • Age Group 15-25
          • Age Group 26-35
          • Age Group 36-45
          • Age Group 46-55
          • Age Group 56-65
          • Age Group 65+
        • By Distribution Channel
          • Online Store
          • Offline Store
            • Mass Merchant
            • Mono-brand Outlet
            • Specialty stores
            • Others
    • Latin America
      • Brazil
        • By Age Group
          • Age Group 15-25
          • Age Group 26-35
          • Age Group 36-45
          • Age Group 46-55
          • Age Group 56-65
          • Age Group 65+
        • By Distribution Channel
          • Online Store
          • Offline Store
            • Mass Merchant
            • Mono-brand Outlet
            • Specialty stores
            • Others
      • Mexico
        • By Age Group
          • Age Group 15-25
          • Age Group 26-35
          • Age Group 36-45
          • Age Group 46-55
          • Age Group 56-65
          • Age Group 65+
        • By Distribution Channel
          • Online Store
          • Offline Store
            • Mass Merchant
            • Mono-brand Outlet
            • Specialty stores
            • Others
      • Rest of Latin America
        • By Age Group
          • Age Group 15-25
          • Age Group 26-35
          • Age Group 36-45
          • Age Group 46-55
          • Age Group 56-65
          • Age Group 65+
        • By Distribution Channel
          • Online Store
          • Offline Store
            • Mass Merchant
            • Mono-brand Outlet
            • Specialty stores
            • Others
    • Europe
      • France
        • By Age Group
          • Age Group 15-25
          • Age Group 26-35
          • Age Group 36-45
          • Age Group 46-55
          • Age Group 56-65
          • Age Group 65+
        • By Distribution Channel
          • Online Store
          • Offline Store
            • Mass Merchant
            • Mono-brand Outlet
            • Specialty stores
            • Others
      • Germany
        • By Age Group
          • Age Group 15-25
          • Age Group 26-35
          • Age Group 36-45
          • Age Group 46-55
          • Age Group 56-65
          • Age Group 65+
        • By Distribution Channel
          • Online Store
          • Offline Store
            • Mass Merchant
            • Mono-brand Outlet
            • Specialty stores
            • Others
      • U.K.
        • By Age Group
          • Age Group 15-25
          • Age Group 26-35
          • Age Group 36-45
          • Age Group 46-55
          • Age Group 56-65
          • Age Group 65+
        • By Distribution Channel
          • Online Store
          • Offline Store
            • Mass Merchant
            • Mono-brand Outlet
            • Specialty stores
            • Others
      • Russia
        • By Age Group
          • Age Group 15-25
          • Age Group 26-35
          • Age Group 36-45
          • Age Group 46-55
          • Age Group 56-65
          • Age Group 65+
        • By Distribution Channel
          • Online Store
          • Offline Store
            • Mass Merchant
            • Mono-brand Outlet
            • Specialty stores
            • Others
      • Rest of Europe
        • By Age Group
          • Age Group 15-25
          • Age Group 26-35
          • Age Group 36-45
          • Age Group 46-55
          • Age Group 56-65
          • Age Group 65+
        • By Distribution Channel
          • Online Store
          • Offline Store
            • Mass Merchant
            • Mono-brand Outlet
            • Specialty stores
            • Others
    • Asia Pacific
      • China
        • By Age Group
          • Age Group 15-25
          • Age Group 26-35
          • Age Group 36-45
          • Age Group 46-55
          • Age Group 56-65
          • Age Group 65+
        • By Distribution Channel
          • Online Store
          • Offline Store
            • Mass Merchant
            • Mono-brand Outlet
            • Specialty stores
            • Others
      • Japan
        • By Age Group
          • Age Group 15-25
          • Age Group 26-35
          • Age Group 36-45
          • Age Group 46-55
          • Age Group 56-65
          • Age Group 65+
        • By Distribution Channel
          • Online Store
          • Offline Store
            • Mass Merchant
            • Mono-brand Outlet
            • Specialty stores
            • Others
      • Australia & New Zealand
        • By Age Group
          • Age Group 15-25
          • Age Group 26-35
          • Age Group 36-45
          • Age Group 46-55
          • Age Group 56-65
          • Age Group 65+
        • By Distribution Channel
          • Online Store
          • Offline Store
            • Mass Merchant
            • Mono-brand Outlet
            • Specialty stores
            • Others
      • India
        • By Age Group
          • Age Group 15-25
          • Age Group 26-35
          • Age Group 36-45
          • Age Group 46-55
          • Age Group 56-65
          • Age Group 65+
        • By Distribution Channel
          • Online Store
          • Offline Store
            • Mass Merchant
            • Mono-brand Outlet
            • Specialty stores
            • Others
      • Rest of the Asia-pacific
        • By Age Group
          • Age Group 15-25
          • Age Group 26-35
          • Age Group 36-45
          • Age Group 46-55
          • Age Group 56-65
          • Age Group 65+
        • By Distribution Channel
          • Online Store
          • Offline Store
            • Mass Merchant
            • Mono-brand Outlet
            • Specialty stores
            • Others
    • Middle East & Africa
      • GCC
        • By Age Group
          • Age Group 15-25
          • Age Group 26-35
          • Age Group 36-45
          • Age Group 46-55
          • Age Group 56-65
          • Age Group 65+
        • By Distribution Channel
          • Online Store
          • Offline Store
            • Mass Merchant
            • Mono-brand Outlet
            • Specialty stores
            • Others
      • Rest of Middle East & Africa
        • By Age Group
          • Age Group 15-25
          • Age Group 26-35
          • Age Group 36-45
          • Age Group 46-55
          • Age Group 56-65
          • Age Group 65+
        • By Distribution Channel
          • Online Store
          • Offline Store
            • Mass Merchant
            • Mono-brand Outlet
            • Specialty stores
            • Others
  • Company Profiles
    • Hanesbrands Inc.*
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Key Strategies
      • Recent Developments
      • Future Plans
    • Phillips-Van Heusen Corporation
    • Ralph Lauren Corporation
    • Jockey International Inc.
    • American eagle outfitters Inc.
    • Iconix Brand Group Inc.
    • C. Penney Corporation, Inc.
    • Berkshire Hathaway Inc.

 “*” marked represents similar segmentation in other categories in the respective section.

Table of Contents

  1. Research Objectives and Assumptions
    • Research Objectives
    • Assumptions
    • Abbreviations
  2. Market Purview
    • Report Description
      • Market Definition and Scope
    • Executive Summary
      • Market Snippet, By Age Group
      • Market Snippet, By Distribution Channel
      • Market Snippet, By Region
    • Coherent Opportunity Map (COM)
  3. Market Dynamics, Regulations, and Trends Analysis
    • Market Dynamics
      • Drivers
        • Supply Side Drivers
        • Demand Side Drivers
        • Economic Drivers
      • Restraints
      • Market Opportunities
      • Regulatory Scenario
      • Industry Trend
      • PEST Analysis
      • PORTER’s Analysis
      • New Product Approvals/Launch
      • Promotion and Marketing Initiatives
  4. Global Men’s Underwear Market - Impact of Coronavirus (Covid-19) Pandemic
    • Change in the Consumer Spending Pattern, by Geography
      • North America
      • Latin America
      • Asia-pacific
      • Europe
      • Middle East & Africa
  5. Global Men’s Underwear Market, By Age Group, 2017 - 2027 (US$ Million)
    • Introduction
      • Market Share Analysis, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, 2020 - 2027
      • Segment Trends
    • Age Group 15-25
      • Market Share Analysis, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, 2020 - 2027
    • Age Group 26-35
      • Market Share Analysis, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, 2020 - 2027
    • Age Group 36-45
      • Market Share Analysis, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, 2020 - 2027
    • Age Group 46-55
      • Market Share Analysis, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, 2020 - 2027
    • Age Group 56-65
      • Market Share Analysis, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, 2020 - 2027
    • Age Group 65+
      • Market Share Analysis, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, 2020 - 2027
  6. Global Men’s Underwear Market, By Distribution Channel, 2017 - 2027 (US$ Million)
    • Introduction
      • Market Share Analysis, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, 2020 - 2027
      • Segment Trends
    • Online Store
      • Market Share Analysis, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, 2020 - 2027
    • Offline Store
      • Market Share Analysis, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, 2020 - 2027
      • Sub-Segment Trends
        • Mass Merchant
        • Mono-brand Outlet
        • Specialty stores
        • Others
  7. Global Men’s Underwear Market, By Region, 2017- 2027 (US$ Million)
    • Introduction
      • Market Share Analysis, By Region, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, By Region, 2020 - 2027
    • North America
      • Market Share Analysis, By Country, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, By Country, 2020 - 2027
        • U.S.
          • Country Trends
          • Market Size and Forecast, By Age Group, 2017- 2027 (US$ Million)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Million)
    • Latin America
      • Market Share Analysis, By Country, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, By Country, 2020 - 2027
        • Brazil
          • Country Trends
          • Market Size and Forecast, By Age Group, 2017- 2027 (US$ Million)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Million)
        • Mexico
          • Country Trends
          • Market Size and Forecast, By Age Group, 2017- 2027 (US$ Million)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Million)
        • Argentina
          • Country Trends
          • Market Size and Forecast, By Age Group, 2017- 2027 (US$ Million)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Million)
        • Rest of Latin America
          • Sub-region/Country Trends
          • Market Size and Forecast, By Age Group, 2017- 2027 (US$ Million)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Million)
    • Europe
      • Market Share Analysis, By Country, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, By Country, 2020 - 2027
        • France
          • Country Trends
          • Market Size and Forecast, By Age Group, 2017- 2027 (US$ Million)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Million)
        • Germany
          • Country Trends
          • Market Size and Forecast, By Age Group, 2017- 2027 (US$ Million)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Million)
        • Italy
          • Country Trends
          • Market Size and Forecast, By Age Group, 2017- 2027 (US$ Million)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Million)
        • Spain
          • Country Trends
          • Market Size and Forecast, By Age Group, 2017- 2027 (US$ Million)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Million)
        • U.K.
          • Country Trends
          • Market Size and Forecast, By Age Group, 2017- 2027 (US$ Million)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Million)
        • Russia
          • Country Trends
          • Market Size and Forecast, By Age Group, 2017- 2027 (US$ Million)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Million)
        • Poland
          • Country Trends
          • Market Size and Forecast, By Age Group, 2017- 2027 (US$ Million)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Million)
        • Rest of Europe
          • Sub-region/Country Trends
          • Market Size and Forecast, By Age Group, 2017- 2027 (US$ Million)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Million)
    • Asia Pacific
      • Market Share Analysis, By Country, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, By Country, 2020 - 2027
        • China
          • Country Trends
          • Market Size and Forecast, By Age Group, 2017- 2027 (US$ Million)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Million)
        • India
          • Country Trends
          • Market Size and Forecast, By Age Group, 2017- 2027 (US$ Million)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Million)
        • Japan
          • Country Trends
          • Market Size and Forecast, By Age Group, 2017- 2027 (US$ Million)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Million)
        • Rest of Asia Pacific
          • Sub-region/Country Trends
          • Market Size and Forecast, By Age Group, 2017- 2027 (US$ Million)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Million)
    • Middle East & Africa
      • Market Share Analysis, By Country/ Sub-region, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, By Country/ Sub-region, 2020 - 2027
        • GCC
          • Country Trends
          • Market Size and Forecast, By Age Group, 2017- 2027 (US$ Million)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Million)
        • Rest of Middle East & Africa
          • Sub-region/Country Trends
          • Market Size and Forecast, By Age Group, 2017- 2027 (US$ Million)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Million)
  8. Competitive Landscape
    • Market Share Analysis
    • Company Profiles
      • Hanesbrands Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Phillips-Van Heusen Corporation
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Ralph Lauren Corporation
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Jockey International Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • American eagle outfitters Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Iconix Brand Group Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • J.C. Penney Corporation, Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Berkshire Hathaway Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
    • References
    • Research Methodology
    • About us and Sales Contact

* Browse 45 market data tables* and 30 figures* on "Global Men’s Underwear Market” – global forecast to 2027.

Frequently Asked Questions

The market for global men’s underwear is forecast to surpass US$ 16.5 billion by 2027 witnessing a CAGR of 5.8% between 2020 and 2027.
Growing disposable income of the population and increasing spending on fashion products and rising awareness regarding personal hygiene among the male is fuelling the growth of the global Men’s underwear market in the region.
Rising trend of wearing low-rise boxer briefs among the male population due to a rising sense of fashion are expected to favor market growth over the forecast period.
Consumers reluctant to switch brand due to high loyalty and lack of availability of the huge product choices is expected to hamper the growth the market during the forecast period.
Major players operating in the global men’s underwear market include Hanesbrands Inc., Phillips-Van Heusen Corporation, Ralph Lauren Corporation, Jockey International Inc., American eagle outfitters Inc., Iconix Brand Group Inc., J.C. Penney Corporation, Inc., and Berkshire Hathaway Inc.
The global men’s underwear market was estimated to be valued around US$ 10.5 Billion in terms of revenue in 2019.
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