Global Men’s Underwear Market - Insights
An underwear is usually made up of suitable material or fabric in order to provide comfort and protect the internal body parts. Increasing awareness regarding health & fitness and personal hygiene among men is a major driving factor for the growth of the men’s underwear market. Furthermore, increasing demand for stylish and trendy underwear such as ‘geo-prints’ launched by the Australian company 2eros in 2016 are expected to fuel demand for men’s underwear, which in turn is expected to drive the growth of the market during the forecast period (2018 – 2025). Wide availability of products related to intimate apparels for men coupled with discounts with online e-commerce websites such as Amazon providing 20-30% discount on brands such as Jockey and Hanes, which is expected to drive growth of online shopping for underwear worldwide.
The specialty store segment held a dominant position the market and it is expected to retain its dominance in the global underwear market over the forecast period. This is attributed to increasing number of specialty stores, which are most preferred to purchase underwear due to the large variety of options available at these stores. For instance, HanesBrands launched a pop-up shop in 2017, in North Carolina in the U.S. providing customers with up to 75% discount on their undergarments. Furthermore, online channel segment is gaining significant traction, as market players are focused on offering their products through online distribution channels to expand their customer base. These distribution channels enable manufacturers to offer a large product portfolio along with providing discounts and receiving immediate feedback of the customers.
Asia Pacific was the most dominant market in terms of revenue share in 2016 and is expected to continue its dominance over the forecast period. Asia Pacific men’s underwear market was valued at over US$ 2.3 billion in 2016, due to high demand for underwear due to the high male population in the region especially in China and India that account for the highest male population globally. According to the World Health Organization (WHO), the male population in China and India stood is reported to be 700 million and 640 million respectively in the year 2016. Increasing penetration of international underwear brands such as Hanes, Jockey, and Calvin Klein in emerging economies in Asia Pacific is expected to spur the demand for men’s underwear. Hence numerous international players are looking to enter the Asia Pacific men’s underwear market due to the huge untapped market in this region. For instance, Perry Ellis International agreed on a new license agreement with Good People Co. Ltd for selling men’s underwear and loungewear in South Korea in 2018.
Figure1. Global Underwear Market Share (%), By Product Type, 2016
Among product types, boxer briefs segment was dominant segment accounting for 36.57% of the market share in 2016 and is expected to increase to 37.91% by 2025. The trunks segment is expected to grow at the fastest rate, with CAGR of 6.31% during the forecast period. Boxer briefs are a fusion of men's underwear that are long and similar to boxer shorts, however have a tighter and more comfortable fitting like briefs thus providing better comfort and protection. This is a major factor that is expected to drive the demand for boxer briefs in the global men’s underwear market.
Some of the leading players in the men’s underwear market include American Eagle Outfitter Inc., Philips-Van Heusen Corporation, Hanesbrands Inc. Jockey International Inc, Perry Ellis International Inc., Naked Brand Group Inc., Ralph Lauren Corporation, and Berkshire Hathaway Inc
An underwear provides a stable shape to the body and acts as a barrier avoiding contact between the body and the external clothing. Apart from this an underwear helps in the prevention of conditions such as sweating which could result in yeast infection. An underwear is available in a variety of colors, shapes, types and designs, according to the requirement of an individual.
The men’s underwear market is driven by increasing hygienic and grooming practices such as the use of a fresh underwear every day, which are being followed by men. Apart from this the changing fashion trends resulting in the introduction of new products in the market is another major driving factor for growth of the market globally. However, use of conventional underwear such as Loincloth and Kaupinam especially in the emerging economies is expected to hamper the growth of the men’s underwear market globally. The use of super-tight underwear could result in yeast infections & ingrown hair, which in turn could hamper the growth of the men’s underwear market.
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