Men’s Underwear Market Analysis & Forecast: 2025-2032

Men’s Underwear Market Size and Trends 2025- 2032

The global men's underwear market size is expected to reach USD 61.61 Bn by 2032, from USD 41.25 Bn in 2025, exhibiting a compound annual growth rate (CAGR) of 5.9% during the forecast period.

Key Takeaways

• Based on the Distribution Channels, the Offline stores segment is leading the market, accounting for 54.6% of the global market share, owing instant availability of products.
• Based on Age Group, the 26-35 segment is expected to dominate the men’s underwear market in 2025, due to an increase in disposable income.
• Based on the Region, Asia Pacific is dominating the market, accounting for 42.4% in 2025, owing to the presence of a large number of major market players and a high preference for luxury brands.

Market Overview

The Men's Underwear Market is experiencing a steady growth trajectory, driven by evolving fashion trends, consumer preferences, and technological advancements in fabric design. Briefs, boxer briefs, trunks, and boxers are some of the types of men's underwear. They are produced by using different materials such as cotton, polyester, modal, and nylon. There are different types of underwear available in the market; however, breathable underwear, hemp underwear, linen underwear, organic cotton underwear, and other natural fabric underwear are gaining huge demand.

Current Events and Its Impact

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Innovation of Organic Clothing

Growing demand for sustainable fashion is driving the demand for organic clothing. Men’s underwear brands are increasingly using organic cotton, which is grown without synthetic pesticides or fertilizers, making it more environmentally friendly. Organic cotton is also hypoallergenic and gentle on the skin, making it a preferred choice for those with sensitive skin. Frank And Oak, a Montreal-based apparel company, has launched a Men’s Underwear Collection made from organic cotton and recycled polyester. The collection includes classic trunks and boxer briefs, both featuring an elastic waistband, and is available in sizes small, medium, large, and extra-large.

Export Import Analysis of Men’s Underwear

From November 2023 to October 2024, the global export of men's underwear reached 250,626 shipments, made by 4,212 exporters to 7,492 buyers, reflecting a 41% growth compared to the previous twelve months.

In October 2024, alone, 19,730 shipments of men's underwear were exported worldwide, showing a 19% year-on-year increase from October 2023, with no sequential growth compared to September 2024.

Segmental Insights

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Men’s Underwear Market Insights, by Distribution Channel:  Instant Availability of Products is Driving the Growth of the Offline Stores Segment

Based on the Distribution Channels, the Offline stores segment leads the men’s underwear market, accounting for around 54.6% of the global market revenue. The growth of this segment is attributed to the strong and well-established position in tier 2 and 3 cities, especially in countries like India. As popular as online purchases may seem, the older age groups still prefer offline stores because they offer the touch and feel before buying and can select from a range of products and sizes. For instance, in recent years, Jockey India has significantly expanded its offline retail stores across the country. According to the company’s annual report 2022-23, it is present in over 1,18,000 multi-brand outlets in India. It aims to provide an exclusive and premium shopping experience to customers through retail stores.

Men’s Underwear Market Insights, by Age Group:  Increase in Disposable Income is Driving the 26-35 Segment’s Growth

Based on the Age Group, the 26-35 segment is expected to dominate the men’s underwear market in 2025. The growth of this segment can be attributed to the increase in disposable income, which is the highest in this segment, typically due to the population of this age group being employed. This enables them to spend on branded products. Most of the people falling under this age category lead an active life, like workouts or sports. Hence, they tend to look for comfortable and good-fitting products. For instance, in November 2024, Bummer, an innerwear brand, introduced an innerwear vending machine in India at the Ahmedabad airport. These machines offer products like boxers, trunks, shorts, etc. It is designed to cater to the 26-35 age group, who are looking for convenience, quality, and style.

Regional Insights

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Asia Pacific Men’s Underwear Market Trends

Asia Pacific is the largest market for men's underwear, accounting for a market share of 42.4% in 2025. This is primarily due to the presence of a large number of major market players and a high preference for luxury brands such as Jockey, Lux Cozi, etc., in this region. The large and rising population rates in countries like India, China, as well as Indonesia are widening the customer base. The two countries that are significantly contributing to the men’s underwear market growth are India and China. In China, the massive population and a mature, and well-established fashion market, a rising preference for branded innerwears is driving the market’s growth along with the growth in the e-commerce industry. Meanwhile, in India rapid urbanization, rising disposable income, and the rise in the middle-class as well as working professionals, especially in the 26-35 age category, help in boosting the demand for comfortable underwear. For instance, in February 2025, XYXX, an Indian men’s innerwear brand, introduced the new Lovestruck capsule collection, which is a range of products that are designed for young consumers.

Europe Men’s Underwear Market Trends

Europe accounted for a market share of 25.0% in 2025. High preference for premium brands and limited editions in Europe has contributed significantly to the global market's growth. The increase in demand by consumers for premium and stylish underwear, especially in countries like Germany, France, and Italy, is driving the European men’s underwear market. The two countries leading the men’s underwear market are U.K. and Germnay.  While there is a well-established culture of fashion and personal grooming in the U.K., which boosts the demand for limited edition collections by luxury brands like Calvin Klein. For instance, in March 2025, Calvin Klein featured rapper Bad Bunny in its new campaign to promote its new collection, Icon Cotton Stretch. The collection features a stitch-free waistband and a supportive contour pouch. In Germany, high purchasing power, demand for sustainable and eco-friendly products is driving the men’s underwear market demand.

Market Trends

Growing demand for multifunctional and quick-drying underwear

The demand for multifunctional underwear that can serve more than one purpose is significantly influencing the global men's underwear market. Consumers are increasingly looking for underwear options that allow versatility and make their daily lives more convenient. This has led to rising popularity of briefs and boxer shorts that not only provide coverage and comfort but can also function as workout wear or swim trunks. Brands are launching underwear made from moisture-wicking fabrics that dry quickly to cater to this growing need. For example, Nike launched a range of sport briefs made from breathable fabrics that keep the skin dry during workouts.

Increased adoption of athleisure trend

The increased adoption of athleisure trend is having a significant influence on the global men's underwear market. As more men embrace workout and comfort-based clothing like gym shorts, leggings and joggers even for non-gym activities, their underwear preferences and needs have also evolved. Men now want underwear that provides breathability, absorbency and flexibility to move along with the fabric of the athleisure clothing they wear.

Men's Underwear Market Drivers

Growing popularity of printed designs and patterns

Global men's underwear market has been witnessing significant growth in recent years due to the rising popularity of printed and patterned designs. Consumers are increasingly looking for underwear that makes a style statement beyond just functional basics. Brands are innovating with bold, fun prints, and graphics featuring images of superheroes, cities, landscapes and more. This trend is mainly driven by generation Z and millennials who witness underwear as an extension of their personal fashion and are eager to flaunt unique designs. For instance, according to a survey by the United Nations Children's Fund, in 2022, 1 in 3 male respondents in developed nations bought underwear with graphic prints in the previous year as compared to just 1 in 10 five years ago.

Innovation in fabric and material

Innovation in fabric and material has opened up new possibilities for the men's underwear industry. Consumers are increasingly looking for underwear that offers breathability, softness, stretchability and moisture wicking properties. The demand for technical fabrics that keep the wearer dry and comfortable all day has been steadily rising. Leading brands are responding to this demand by introducing new fabric technologies. For instance, combining cotton, modal and spandex creates a fabric that offers both breathability from the natural fibers and excellent stretch and shape retention from spandex/elastane. Such blended fabrics are becoming very popular globally, according to the data provided by the World Trade Statistical Review by the World Trade Organization in 2022.

Men's Underwear Market Opportunities

Emerging markets with large consumer base

Emerging markets in countries with large populations and growing economies could provide significant opportunities for expansion in the men's underwear market. These developing nations are predicted to witness substantial growth in the middle-class segment over the next few years. With increasing incomes and exposure to global brands through e-commerce and social media, consumers in markets like India, Indonesia, Brazil and others are beginning to spend more on personal care and premium apparel products. For instance, according to data provided by the Indian government's Ministry of Statistics and Program Implementation, personal disposable income levels grew at a high single digit rate annually between 2018 and 2021 in India.

Personalization and customization

Personalization and customization have the potential to significantly boost the men's underwear industry in the near future. As consumers increasingly demand products that are tailored to their unique needs and preferences, the ability to personalize underwear offerings opens up new avenues for growth. Manufacturers can capitalize on this trend by allowing customers to choose specific fabrics, fits, designs, and functionalities that are based on their individual requirements.

Market Report Scope

Men’s Underwear Market Report Coverage

Key Developments

• In April 2025, Larrie introduced new men's underwear featuring breathable trunks in two designs and two color options per design. Available in five sizes, prices range from RM29.90 to RM39.90, offering a comfortable upgrade for men’s undergarments.
• In February 2025, Mark& Spencer, one of the market leaders in women’s underwear segment, launched its first ever men’s underwear campaign.
• In August 2024, Tessuti, an international brand debuted in the Indian men’s underwear market, by launching its Men’s Innerwear in Bengaluru. The collection is based on an Italian theme and offers 3 distinct series, each providing unique.
• In September 2022, Jockey International Inc.’s official licensee, Page Industries Ltd, expanded its retail flagship store in New Delhi, India. The two-storied store is spread across 2,500 square ft. with designated areas for men, women, and kids. Jockey International, Inc. is a leading designer, marketer, retailer, and licensor of men's undergarments and women's intimates.
• In August 2022, Tommy Hilfiger, American clothing brand expanded its retail footprint by opening a new store in Bonn, Germany. The historical building is designed to provide the best in-store experience for its customers and features underwear and other accessories for men. Tommy Hilfiger is a U.S.-based fashion brand. The company offers a range of products including men's, women's, and kids' sportswear, denim, accessories, and footwear under the Tommy Hilfiger and Tommy Jeans lifestyles.

Analyst Viewpoint

• This category has traditionally seen less innovation than women's underwear. However, growing health consciousness among men, combined with rising disposable incomes, is driving demand for innovative and comfortable undergarments. Changing lifestyle patterns is also encouraging many manufacturers to explore effectiveness and aesthetic enhancements in their designs.
• One of the key opportunities for brands is to introduce fabrics that keep the skin dry and minimize odor. While cotton remains the dominant material, demand for other breathable fabrics like modal and bamboo is rising. From a product perspective, briefs and boxer briefs are gaining higher acceptance among the younger generation as compared to traditional boxers.
• E-commerce is also creating new sales channels for underwear, allowing smaller brands to reach out to niche customers. On the other hand, the lack of replacement needs presents a challenge. Private labels from major retailers put pricing pressure on established market players. Due to the obvious the region's large population, the Asia Pacific market, led by India and China, is the fastest growing. North America accounts for the majority of global underwear sales, but Western Europe is also a mature market.

Market Segmentation

• By Age Group
  • Age Group 15-25
  • Age Group 26-35
  • Age Group 36-45
  • Age Group 46-55
  • Age Group 56-65
  • Age Group 65+
• By Distribution Channel
  • Online Store
  • Offline Store
• By Region
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa
• Key Player Insights
  • Hanesbrands Inc.
  • Phillips-Van Heusen Corporation
  • Ralph Lauren Corporation
  • Jockey International Inc.
  • American Eagle Outfitters Inc.
  • Iconix Brand Group Inc.
  • C. Penney Corporation, Inc.
  • Berkshire Hathaway Inc.

Sources

Primary Research Interviews

• In-depth interviews with supply chain stakeholders, brand managers, retail executives, and end consumers across Tier I, II, and III cities.

Databases

• Statista
• Trade Map (International Trade Centre)
• UN Comtrade
• India Brand Equity Foundation (IBEF)
• Euromonitor Passport (only if accessed via a licensed academic or institutional subscription)

Magazines

• Fashion Network India
• Apparel Resources
• Vogue Business
• Textile Today
• Business of Fashion

Journals

• Journal of Fashion Marketing and Management
• Clothing and Textiles Research Journal
• International Journal of Retail & Distribution Management
• Fibers and Textiles in Eastern Europe

Newspapers

• The Economic Times
• The Hindu Business Line
• Mint
• Financial Express
• Times of India (Business Section)

Associations

• Clothing Manufacturers Association of India (CMAI)
• Confederation of Indian Textile Industry (CITI)
• The Federation of Hosiery Manufacturers Association of India (FOHMA)
• Retailers Association of India (RAI)

Public Domain Sources

• Ministry of Textiles, Government of India
• Ministry of Commerce & Industry (India)
• World Bank Open Data
• WTO Reports
• Annual Reports and Investor Presentations of Key Companies (e.g., Page Industries, Rupa & Co., Lux Industries)

*Definition: Men's underwear is an undergarment worn directly on the skin and designed for men. Men's underwear has been used for protection, modesty, adornment, and as an indicator of social status. Men's underwear serves primarily as a private garment, but it has become increasingly visible and public through advertising and popular visual culture. There are various styles of men's underwear, including briefs, boxers, boxer briefs, trunks, and thongs. The choice of underwear style depends on factors such as personal preference, body type, level of activity, and conditions outside.