Global Men’s Underwear Market by Product Type (Regular Brief, Trunks, Boxer Brief, Boxer Shorts, and Others), by Distribution Channel (Online, Supermarkets, Hypermarkets and Specialty Stores) and by Geography - Global Trends and Forecast to 2025

Global Men’s Underwear Market - Insights

An underwear is usually made up of suitable material or fabric in order to provide comfort and protect the internal body parts. Increasing awareness regarding health & fitness and personal hygiene among men is a major driving factor for the growth of the men’s underwear market. Furthermore, increasing demand for stylish and trendy underwear such as ‘geo-prints’ launched by the Australian company 2eros in 2016 are expected to fuel demand for men’s underwear, which in turn is expected to drive the growth of the market during the forecast period (2018 – 2025). Wide availability of products related to intimate apparels for men coupled with discounts with online e-commerce websites such as Amazon providing 20-30% discount on brands such as Jockey and Hanes, which is expected to drive growth of online shopping for underwear worldwide.

The specialty stores segment dominated the global underwear market and is expected to continue its dominance over the forecast period. This is on account to specialty stores being the most preferred channel for end users to purchase underwear due to the large variety of options that are available at these stores. For instance, HanesBrands launched a pop-up shop in 2017 in North Carolina in the U.S. providing customers with up to 75% discount on their undergarments. However, the online channel segment is expected to be the fastest growing segment over the forecast period. Underwear manufacturers are focusing on offering their products through online distribution channels such as Skiviez, in order to enhance their online presence and expand their customer base. These distribution channels enable manufacturers to offer a large product portfolio along with providing discounts and receiving immediate feedback of the customers.

Asia Pacific was the most dominant market in terms of revenue share in 2016 and is expected to continue its dominance over the forecast period. Asia Pacific men’s underwear market was valued at over US$ 2.3 billion in 2016, due to high demand for underwear due to the high male population in the region especially in China and India that account for the highest male population globally. According to the World Health Organization (WHO), the male population in China and India stood is reported to be 700 million and 640 million respectively in the year 2016. Increasing penetration of international underwear brands such as Hanes, Jockey, and Calvin Klein in emerging economies in Asia Pacific is expected to spur the demand for men’s underwear. Hence numerous international players are looking to enter the Asia Pacific men’s underwear market due to the huge untapped market in this region. For instance, Perry Ellis International agreed on a new license agreement with Good People Co. Ltd for selling men’s underwear and loungewear in South Korea in 2018.

Figure1.  Global Underwear Market Share (%), By Product Type, 2016

Mens Underwear Market

SOURCE: COHERENT MARKET INSIGHTS (2018)

Among product types, boxer briefs segment was dominant segment accounting for 36.57% of the market share in 2016 and is expected to increase to 37.91% by 2025. The trunks segment is expected to grow at the fastest rate, with CAGR of 6.31% during the forecast period. Boxer briefs are a fusion of men's underwear that are long and similar to boxer shorts, however have a tighter and more comfortable fitting like briefs thus providing better comfort and protection. This is a major factor that is expected to drive the demand for boxer briefs in the global men’s underwear market.

Some of the leading players in the men’s underwear market include American Eagle Outfitter Inc., Philips-Van Heusen Corporation, Hanesbrands Inc. Jockey International Inc, Perry Ellis International Inc., Naked Brand Group Inc., Ralph Lauren Corporation, and Berkshire Hathaway Inc

An underwear provides a stable shape to the body and acts as a barrier avoiding contact between the body and the external clothing. Apart from this an underwear helps in the prevention of conditions such as sweating which could result in yeast infection. An underwear is available in a variety of colors, shapes, types and designs, according to the requirement of an individual.

Market Dynamics

The men’s underwear market is driven by increasing hygienic and grooming practices such as the use of a fresh underwear every day, which are being followed by men. Apart from this the changing fashion trends resulting in the introduction of new products in the market is another major driving factor for growth of the market globally. However, use of conventional underwear such as Loincloth and Kaupinam especially in the emerging economies is expected to hamper the growth of the men’s underwear market globally. The use of super-tight underwear could result in yeast infections & ingrown hair, which in turn could hamper the growth of the men’s underwear market.

Key features of the study:

  • This report provides in-depth analysis of men’s underwear market size (US$ Million) and Cumulative Annual Growth Rate (CAGR %) for the forecast period (2018 – 2025), considering 2017 as the base year
  • It elucidates potential revenue opportunity across different segments and explains attractive investment proposition matrix for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategy adopted by the leading players
  • It profiles leading players in the global men’s underwear market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments and strategies and future plans
  • Key companies covered as a part of this study include American Eagle Outfitter Inc., Philips-Van Heusen Corporation, Hanesbrands Inc., Iconix Jockey International Inc J.C. Penny Corporation, Inc. Brand Group Inc., Ralph Lauren Corporation and Berkshire Hathaway Inc.
  • Insights from this report would allow marketers and the management authorities of the companies to make informed decision regarding their future product launch, Product Type up-gradation, market expansion and marketing tactics
  • The global men’s underwear market report caters to various stakeholders in this industry including investors, suppliers, underwear manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision making through the various strategy matrices used in analyzing the men’s underwear market

Detailed Segmentation:

  • Global Men’s Underwear Market, By Product Type
    • Regular Brief
    • Trunks
    • Boxer Brief
    • Boxer Shorts
    • Others
  • Global Men’s Underwear Market, By Distribution Channel
    • Online
    • Specialty Stores
    • Hypermarkets
    • Supermarkets
    • Others
  • Global Men’s Underwear Market, By Geography:
    • North America
      • U.S.
        • By Product Type
          • Regular Brief
          • Trunks
          • Boxer Brief
          • Boxer Shorts
          • Others
        • By Distribution Channel
          • Online
          • Specialty Stores
          • Hypermarkets
          • Supermarkets
          • Others
      • Canada
        • By Product Type
          • Regular Brief
          • Trunks
          • Boxer Brief
          • Boxer Shorts
          • Others
        • By Distribution Channel
          • Online
          • Specialty Stores
          • Hypermarkets
          • Supermarkets
          • Others
    • Europe
      • U.K.
        • By Product Type
          • Regular Brief
          • Trunks
          • Boxer Brief
          • Boxer Shorts
          • Others
        • By Distribution Channel
          • Online
          • Specialty Stores
          • Hypermarkets
          • Supermarkets
          • Others
      • Germany
        • By Product Type
          • Regular Brief
          • Trunks
          • Boxer Brief
          • Boxer Shorts
          • Others
        • By Distribution Channel
          • Online
          • Specialty Stores
          • Hypermarkets
          • Supermarkets
          • Others
      • Italy
        • By Product Type
          • Regular Brief
          • Trunks
          • Boxer Brief
          • Boxer Shorts
          • Others
        • By Distribution Channel
          • Online
          • Specialty Stores
          • Hypermarkets
          • Supermarkets
          • Others
      • France
        • By Product Type
          • Regular Brief
          • Trunks
          • Boxer Brief
          • Boxer Shorts
          • Others
        • By Distribution Channel
          • Online
          • Specialty Stores
          • Hypermarkets
          • Supermarkets
          • Others
      • Russia
        • By Product Type
          • Regular Brief
          • Trunks
          • Boxer Brief
          • Boxer Shorts
          • Others
        • By Distribution Channel
          • Online
          • Specialty Stores
          • Hypermarkets
          • Supermarkets
          • Others
      • Rest of Europe
        • By Product Type
          • Regular Brief
          • Trunks
          • Boxer Brief
          • Boxer Shorts
          • Others
        • By Distribution Channel
          • Online
          • Specialty Stores
          • Hypermarkets
          • Supermarkets
          • Others
    • Asia Pacific
      • China
        • By Product Type
          • Regular Brief
          • Trunks
          • Boxer Brief
          • Boxer Shorts
          • Others
        • By Distribution Channel
          • Online
          • Specialty Stores
          • Hypermarkets
          • Supermarkets
          • Others
      • India
        • By Product Type
          • Regular Brief
          • Trunks
          • Boxer Brief
          • Boxer Shorts
          • Others
        • By Distribution Channel
          • Online
          • Specialty Stores
          • Hypermarkets
          • Supermarkets
          • Others
      • Japan
        • By Product Type
          • Regular Brief
          • Trunks
          • Boxer Brief
          • Boxer Shorts
          • Others
        • By Distribution Channel
          • Online
          • Specialty Stores
          • Hypermarkets
          • Supermarkets
          • Others
      • ASEAN
        • By Product Type
          • Regular Brief
          • Trunks
          • Boxer Brief
          • Boxer Shorts
          • Others
        • By Distribution Channel
          • Online
          • Specialty Stores
          • Hypermarkets
          • Supermarkets
          • Others
      • Australia
        • By Product Type
          • Regular Brief
          • Trunks
          • Boxer Brief
          • Boxer Shorts
          • Others
        • By Distribution Channel
          • Online
          • Specialty Stores
          • Hypermarkets
          • Supermarkets
          • Others
      • South Korea
        • By Product Type
          • Regular Brief
          • Trunks
          • Boxer Brief
          • Boxer Shorts
          • Others
        • By Distribution Channel
          • Online
          • Specialty Stores
          • Hypermarkets
          • Supermarkets
          • Others
      • Rest of Asia Pacific
        • By Product Type
          • Regular Brief
          • Trunks
          • Boxer Brief
          • Boxer Shorts
          • Others
        • By Distribution Channel
          • Online
          • Specialty Stores
          • Hypermarkets
          • Supermarkets
          • Others
    • Latin America
      • Brazil
        • By Product Type
          • Regular Brief
          • Trunks
          • Boxer Brief
          • Boxer Shorts
          • Others
        • By Distribution Channel
          • Online
          • Specialty Stores
          • Hypermarkets
          • Supermarkets
          • Others
      • Argentina
        • By Product Type
          • Regular Brief
          • Trunks
          • Boxer Brief
          • Boxer Shorts
          • Others
        • By Distribution Channel
          • Online
          • Specialty Stores
          • Hypermarkets
          • Supermarkets
          • Others
      • Mexico
        • By Product Type
          • Regular Brief
          • Trunks
          • Boxer Brief
          • Boxer Shorts
          • Others
        • By Distribution Channel
          • Online
          • Specialty Stores
          • Hypermarkets
          • Supermarkets
          • Others
      • Rest of Latin America
        • By Product Type
          • Regular Brief
          • Trunks
          • Boxer Brief
          • Boxer Shorts
          • Others
        • By Distribution Channel
          • Online
          • Specialty Stores
          • Hypermarkets
          • Supermarkets
          • Others
    • Middle East
      • GCC
        • By Product Type
          • Regular Brief
          • Trunks
          • Boxer Brief
          • Boxer Shorts
          • Others
        • By Distribution Channel
          • Online
          • Specialty Stores
          • Hypermarkets
          • Supermarkets
          • Others
      • Israel
        • By Product Type
          • Regular Brief
          • Trunks
          • Boxer Brief
          • Boxer Shorts
          • Others
        • By Distribution Channel
          • Online
          • Specialty Stores
          • Hypermarkets
          • Supermarkets
          • Others
      • Rest of Middle East
        • By Product Type
          • Regular Brief
          • Trunks
          • Boxer Brief
          • Boxer Shorts
          • Others
        • By Distribution Channel
          • Online
          • Specialty Stores
          • Hypermarkets
          • Supermarkets
          • Others
    • Africa
      • Northern Africa
        • By Product Type
          • Regular Brief
          • Trunks
          • Boxer Brief
          • Boxer Shorts
          • Others
        • By Distribution Channel
          • Online
          • Specialty Stores
          • Hypermarkets
          • Supermarkets
          • Others
      • Central Africa
        • By Product Type
          • Regular Brief
          • Trunks
          • Boxer Brief
          • Boxer Shorts
          • Others
        • By Distribution Channel
          • Online
          • Specialty Stores
          • Hypermarkets
          • Supermarkets
          • Others
      • South Africa
        • By Product Type
          • Regular Brief
          • Trunks
          • Boxer Brief
          • Boxer Shorts
          • Others
        • By Distribution Channel
          • Online
          • Specialty Stores
          • Hypermarkets
          • Supermarkets
          • Others
  • Company Profiles
    • Philips-Van Heusen Corporation.*
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Key Strategies
      • Recent Developments
      • Future Plans
    • American Eagle Outfitter Inc.
    • Ralph Lauren Corporation
    • Hanesbrands Inc.
    • Jockey International Inc.
    • TUV Nord Group
    • Bureau Veritas S.A.
    • AsureQuality Limited

“*” marked represents similar segmentation in other categories in the respective section.

Table of Contents

  1. Research Objective and Assumption
    • Research Objectives
    • Assumptions
    • Abbreviations
  2. Market Purview
    • Report Description
      • Market Definition and Scope
    • Executive Summary
      • Market Snippet By Product Type
      • Market Snippet By Distribution Channel
      • Market Snippet By Region
    • Coherent Opportunity Map (COM)
  3. Market Dynamics, Regulations, and Trends Analysis
    • Market Dynamics
      • Drivers
        • Supply Side Drivers
        • Demand Side Drivers
        • Economic Drivers
      • Restraints
      • Market Opportunities
      • Regulatory Scenario
      • Industry Trend
      • Epidemiology/Prevalence/Incidence
      • Merger and Acquisitions
      • New Product Type Approvals/Launch
      • Promotion and Marketing Initiatives
    • Cost Tier Down Analysis
  4. Global Men’s Underwear Market, By Product Type, 2018 - 2025 (US$ Billion)
    • Introduction
      • Market Share Analysis, 2017 - 2025 (%)
      • Y-O-Y Growth Analysis, 2018 - 2025
      • Segment Trends
    • Regular Brief
      • Introduction
      • Market Size and Forecast, and Y-O-Y Growth, 2018 - 2025, (US$ Billion)
    • Trunks
      • Introduction
      • Market Size and Forecast, and Y-O-Y Growth, 2018 - 2025, (US$ Billion)
    • Boxer Brief
      • Introduction
      • Market Size and Forecast, and Y-O-Y Growth, 2018 - 2025, (US$ Billion)
    • Boxer Shorts
      • Introduction
      • Market Size and Forecast, and Y-O-Y Growth, 2018 - 2025, (US$ Billion)
    • Others
      • Introduction
      • Market Size and Forecast, and Y-O-Y Growth, 2018 - 2025, (US$ Billion)
  5. Global Men’s Underwear Market, By Distribution Channel, 2018 - 2025 (USD Billion)
    • Introduction
      • Market Share Analysis, 2017 - 2025 (%)
      • Y-O-Y Growth Analysis, 2018 - 2025
      • Segment Trends
    • Online
      • Introduction
      • Market Size and Forecast, and Y-O-Y Growth, 2018 - 2025, (US$ Billion)
    • Specialty Stores
      • Introduction
      • Market Size and Forecast, and Y-O-Y Growth, 2018 - 2025, (US$ Billion)
    • Hypermarkets
      • Introduction
      • Market Size and Forecast, and Y-O-Y Growth, 2018 - 2025, (US$ Billion)
    • Supermarkets
      • Introduction
      • Market Size and Forecast, and Y-O-Y Growth, 2018 - 2025, (US$ Billion)
    • Others
      • Introduction
      • Market Size and Forecast, and Y-O-Y Growth, 2018 - 2025, (US$ Billion)
  6. Global Men’s Underwear Market, By Regions, 2018 - 2025 (US$ Billion)
    • Introduction
      • Market Share Analysis, By Region, 2017 - 2025 (%)
      • Y-O-Y Growth Analysis, For Regions, 2018 - 2025
    • North America
      • Market Share Analysis, By Country, 2017 - 2025 (%)
      • Y-O-Y Growth Analysis, By Country, 2018 - 2025
        • U.S.
          • Country Trends
          • Market Size and Forecast, By Product Type, 2018 - 2025 (US$ Billion)
          • Market Size and Forecast, By Distribution Channel, 2018 - 2025 (US$ Billion)
        • Canada
          • Country Trends
          • Market Size and Forecast, By Product Type, 2018 - 2025 (US$ Billion)
          • Market Size and Forecast, By Distribution Channel, 2018 - 2025 (US$ Billion)
    • Europe
      • Market Share Analysis, By Country, 2017 - 2025 (%)
      • Y-O-Y Growth Analysis, By Country, 2018 - 2025
        • U.K.
          • Country Trends
          • Market Size and Forecast, By Product Type, 2018 - 2025 (US$ Billion)
          • Market Size and Forecast, By Distribution Channel, 2018 - 2025 (US$ Billion)
        • Germany
          • Country Trends
          • Market Size and Forecast, By Product Type, 2018 - 2025 (US$ Billion)
          • Market Size and Forecast, By Distribution Channel, 2018 - 2025 (US$ Billion)
        • Italy
          • Country Trends
          • Market Size and Forecast, By Product Type, 2018 - 2025 (US$ Billion)
          • Market Size and Forecast, By Distribution Channel, 2018 - 2025 (US$ Billion)
        • France
          • Country Trends
          • Market Size and Forecast, By Product Type, 2018 - 2025 (US$ Billion)
          • Market Size and Forecast, By Distribution Channel, 2018 - 2025 (US$ Billion)
        • Spain
          • Country Trends
          • Market Size and Forecast, By Product Type, 2018 - 2025 (US$ Billion)
          • Market Size and Forecast, By Distribution Channel, 2018 - 2025 (US$ Billion)
        • Russia
          • Country Trends
          • Market Size and Forecast, By Product Type, 2018 - 2025 (US$ Billion)
          • Market Size and Forecast, By Distribution Channel, 2018 - 2025 (US$ Billion)
        • Rest of Europe
          • Country Trends
          • Market Size and Forecast, By Product Type, 2018 - 2025 (US$ Billion)
          • Market Size and Forecast, By Distribution Channel, 2018 - 2025 (US$ Billion)
    • Asia Pacific
      • Market Share Analysis, By Country, 2017 - 2025 (%)
      • Y-O-Y Growth Analysis, By Country, 2018 - 2025
        • China
          • Country Trends
          • Market Size and Forecast, By Product Type, 2018 - 2025 (US$ Billion)
          • Market Size and Forecast, By Distribution Channel, 2018 - 2025 (US$ Billion)
        • India
          • Country Trends
          • Market Size and Forecast, By Product Type, 2018 - 2025 (US$ Billion)
          • Market Size and Forecast, By Distribution Channel, 2018 - 2025 (US$ Billion)
        • Japan
          • Country Trends
          • Market Size and Forecast, By Product Type, 2018 - 2025 (US$ Billion)
          • Market Size and Forecast, By Distribution Channel, 2018 - 2025 (US$ Billion)
        • ASEAN
          • Country Trends
          • Market Size and Forecast, By Product Type, 2018 - 2025 (US$ Billion)
          • Market Size and Forecast, By Distribution Channel, 2018 - 2025 (US$ Billion)
        • Australia
          • Country Trends
          • Market Size and Forecast, By Product Type, 2018 - 2025 (US$ Billion)
          • Market Size and Forecast, By Distribution Channel, 2018 - 2025 (US$ Billion)
        • South Korea
          • Country Trends
          • Market Size and Forecast, By Product Type, 2018 - 2025 (US$ Billion)
          • Market Size and Forecast, By Distribution Channel, 2018 - 2025 (US$ Billion)
        • Rest of Asia Pacific
          • Country Trends
          • Market Size and Forecast, By Product Type, 2018 - 2025 (US$ Billion)
          • Market Size and Forecast, By Distribution Channel, 2018 - 2025 (US$ Billion)
    • Latin America
      • Market Share Analysis, By Country, 2017 - 2025 (%)
      • Y-O-Y Growth Analysis, By Country, 2018 - 2025
        • Brazil
          • Country Trends
          • Market Size and Forecast, By Product Type, 2018 - 2025 (US$ Billion)
          • Market Size and Forecast, By Distribution Channel, 2018 - 2025 (US$ Billion)
        • Argentina
          • Country Trends
          • Market Size and Forecast, By Product Type, 2018 - 2025 (US$ Billion)
          • Market Size and Forecast, By Distribution Channel, 2018 - 2025 (US$ Billion)
        • Mexico
          • Country Trends
          • Market Size and Forecast, By Product Type, 2018 - 2025 (US$ Billion)
          • Market Size and Forecast, By Distribution Channel, 2018 - 2025 (US$ Billion)
        • Rest of Latin America
          • Country Trends
          • Market Size and Forecast, By Product Type, 2018 - 2025 (US$ Billion)
          • Market Size and Forecast, By Distribution Channel, 2018 - 2025 (US$ Billion)
    • Middle East
      • Market Share Analysis, By Country, 2017 - 2025 (%)
      • Y-O-Y Growth Analysis, By Country, 2018 - 2025
        • GCC Countries
          • Country Trends
          • Market Size and Forecast, By Product Type, 2018 - 2025 (US$ Billion)
          • Market Size and Forecast, By Distribution Channel, 2018 - 2025 (US$ Billion)
        • Israel
          • Country Trends
          • Market Size and Forecast, By Product Type, 2018 - 2025 (US$ Billion)
          • Market Size and Forecast, By Distribution Channel, 2018 - 2025 (US$ Billion)
        • Rest of Middle East
          • Country Trends
          • Market Size and Forecast, By Product Type, 2018 - 2025 (US$ Billion)
          • Market Size and Forecast, By Distribution Channel, 2018 - 2025 (US$ Billion)
    • Africa
      • Market Share Analysis, By Country, 2017 - 2025 (%)
      • Y-O-Y Growth Analysis, By Country, 2018 - 2025
        • Northern Africa
          • Country Trends
          • Market Size and Forecast, By Product Type, 2018 - 2025 (US$ Billion)
          • Market Size and Forecast, By Distribution Channel, 2018 - 2025 (US$ Billion)
        • Central Africa
          • Country Trends
          • Market Size and Forecast, By Product Type, 2018 - 2025 (US$ Billion)
          • Market Size and Forecast, By Distribution Channel, 2018 - 2025 (US$ Billion)
        • South Africa
          • Country Trends
          • Market Size and Forecast, By Product Type, 2018 - 2025 (US$ Billion)
          • Market Size and Forecast, By Distribution Channel, 2018 - 2025 (US$ Billion)
  7. Competitive Landscape
    • Heat Map Analysis
    • Market Share Analysis (3x3 Matrix)
    • Company Profiles
      • Philips-Van Heusen Corporation
        • Company Overview
        • Product Type Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • American Eagle Outfitter Inc.
        • Company Overview
        • Product Type Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Ralph Lauren Corporation
        • Company Overview
        • Product Type Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Hanesbrands Inc.
        • Company Overview
        • Product Type Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Jockey International Inc
        • Company Overview
        • Product Type Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Perry Ellis International Inc.
        • Company Overview
        • Product Type Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Naked Brand Group Inc.
        • Company Overview
        • Product Type Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Berkshire Hathaway Inc.
        • Company Overview
        • Product Type Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
    • Analyst Views
  8. Section
    • References
    • Research Methodology
    • About us and Sales Contact

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Research Methodology

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  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.


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  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
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Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

  • Governmental bodies, National and international social welfare institutions, and organizations creating economic policies among others.
  • Trade association, National and international media and trade press.
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Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization:

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
  • Macro-economic indicators
  • Environmental indicators
  • Socio-political indicators
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Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

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  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

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