Underwear is type of the intimate apparel which is normally underneath other clothing. These apparels are available in market in five general types such as regular briefs, boxer briefs, boxer shorts, trunks, and thongs. They also serve other purposes such as to enhance visual appearance, aesthetic appeal and are considered highly fashionable.
Market Dynamics
The global men’s underwear market has witnessed significant growth in recent past years, owing to the changing consumer preferences across the globe. Shifting consumer preferences owing to rise in spending on personal fashion to align with the improving fashion trends over the years. Furthermore, growing concerns over the fabric used in manufacturing of underwear is expected to drive the market growth during the forecast period.
Major players in the global men’s underwear market are increasing their investment on innovative product launchings, research & development and marketing & promotional activities to capitalize on emerging trends in fashion and clothing industries. This scenario is expected to fuel the market during the forecast period.
Key features of the study:
- This report provides in-depth analysis of global men’s underwear market size (US$ Million), and Compound Annual Growth Rate (CAGR %) for the forecast period (2020 – 2027), considering 2019 as the base year
- It elucidates potential revenue opportunity across different segments and explains attractive investment proposition matrix for this market
- This study also provides key insights into market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategies adopted by the leading players
- It profiles leading players in the global men’s underwear market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments and strategies, and future plans
- Key companies covered as a part of this study includes Hanesbrands Inc., Phillips-Van Heusen Corporation, Ralph Lauren Corporation, Jockey International Inc., American eagle outfitters Inc., Iconix Brand Group Inc., J.C. Penney Corporation, Inc., and Berkshire Hathaway Inc.
- Insights from this report would allow marketers and the management authorities of companies to make informed decision regarding their future product launches, Age Group up-gradation, market expansion, and marketing tactics
- The global men’s underwear market report caters to various stakeholders in this industry including investors, suppliers, global Men’s underwear manufacturers, distributors, new entrants, and financial analysts
- Stakeholders would have ease in decision-making through various strategy matrices used in analysing the global men’s underwear market
Detailed Segmentation:
- Global Men’s underwear Market, By Age Group:
- Age Group 15-25
- Age Group 26-35
- Age Group 36-45
- Age Group 46-55
- Age Group 56-65
- Age Group 65+
- Global Men’s underwear Market, By Distribution Channel:
- Online Store
- Offline Store
- Mass Merchant
- Mono-brand Outlet
- Specialty stores
- Others
- Global Men’s underwear Market, By Region:
- North America
- U.S.
- By Age Group
- Age Group 15-25
- Age Group 26-35
- Age Group 36-45
- Age Group 46-55
- Age Group 56-65
- Age Group 65+
- By Distribution Channel
- Online Store
- Offline Store
- Mass Merchant
- Mono-brand Outlet
- Specialty stores
- Others
- Canada
- By Age Group
- Age Group 15-25
- Age Group 26-35
- Age Group 36-45
- Age Group 46-55
- Age Group 56-65
- Age Group 65+
- By Distribution Channel
- Online Store
- Offline Store
- Mass Merchant
- Mono-brand Outlet
- Specialty stores
- Others
- Latin America
- Brazil
- By Age Group
- Age Group 15-25
- Age Group 26-35
- Age Group 36-45
- Age Group 46-55
- Age Group 56-65
- Age Group 65+
- By Distribution Channel
- Online Store
- Offline Store
- Mass Merchant
- Mono-brand Outlet
- Specialty stores
- Others
- Mexico
- By Age Group
- Age Group 15-25
- Age Group 26-35
- Age Group 36-45
- Age Group 46-55
- Age Group 56-65
- Age Group 65+
- By Distribution Channel
- Online Store
- Offline Store
- Mass Merchant
- Mono-brand Outlet
- Specialty stores
- Others
- Rest of Latin America
- By Age Group
- Age Group 15-25
- Age Group 26-35
- Age Group 36-45
- Age Group 46-55
- Age Group 56-65
- Age Group 65+
- By Distribution Channel
- Online Store
- Offline Store
- Mass Merchant
- Mono-brand Outlet
- Specialty stores
- Others
- Europe
- France
- By Age Group
- Age Group 15-25
- Age Group 26-35
- Age Group 36-45
- Age Group 46-55
- Age Group 56-65
- Age Group 65+
- By Distribution Channel
- Online Store
- Offline Store
- Mass Merchant
- Mono-brand Outlet
- Specialty stores
- Others
- Germany
- By Age Group
- Age Group 15-25
- Age Group 26-35
- Age Group 36-45
- Age Group 46-55
- Age Group 56-65
- Age Group 65+
- By Distribution Channel
- Online Store
- Offline Store
- Mass Merchant
- Mono-brand Outlet
- Specialty stores
- Others
- U.K.
- By Age Group
- Age Group 15-25
- Age Group 26-35
- Age Group 36-45
- Age Group 46-55
- Age Group 56-65
- Age Group 65+
- By Distribution Channel
- Online Store
- Offline Store
- Mass Merchant
- Mono-brand Outlet
- Specialty stores
- Others
- Russia
- By Age Group
- Age Group 15-25
- Age Group 26-35
- Age Group 36-45
- Age Group 46-55
- Age Group 56-65
- Age Group 65+
- By Distribution Channel
- Online Store
- Offline Store
- Mass Merchant
- Mono-brand Outlet
- Specialty stores
- Others
- Rest of Europe
- By Age Group
- Age Group 15-25
- Age Group 26-35
- Age Group 36-45
- Age Group 46-55
- Age Group 56-65
- Age Group 65+
- By Distribution Channel
- Online Store
- Offline Store
- Mass Merchant
- Mono-brand Outlet
- Specialty stores
- Others
- Asia Pacific
- China
- By Age Group
- Age Group 15-25
- Age Group 26-35
- Age Group 36-45
- Age Group 46-55
- Age Group 56-65
- Age Group 65+
- By Distribution Channel
- Online Store
- Offline Store
- Mass Merchant
- Mono-brand Outlet
- Specialty stores
- Others
- Japan
- By Age Group
- Age Group 15-25
- Age Group 26-35
- Age Group 36-45
- Age Group 46-55
- Age Group 56-65
- Age Group 65+
- By Distribution Channel
- Online Store
- Offline Store
- Mass Merchant
- Mono-brand Outlet
- Specialty stores
- Others
- Australia & New Zealand
- By Age Group
- Age Group 15-25
- Age Group 26-35
- Age Group 36-45
- Age Group 46-55
- Age Group 56-65
- Age Group 65+
- By Distribution Channel
- Online Store
- Offline Store
- Mass Merchant
- Mono-brand Outlet
- Specialty stores
- Others
- India
- By Age Group
- Age Group 15-25
- Age Group 26-35
- Age Group 36-45
- Age Group 46-55
- Age Group 56-65
- Age Group 65+
- By Distribution Channel
- Online Store
- Offline Store
- Mass Merchant
- Mono-brand Outlet
- Specialty stores
- Others
- Rest of the Asia-pacific
- By Age Group
- Age Group 15-25
- Age Group 26-35
- Age Group 36-45
- Age Group 46-55
- Age Group 56-65
- Age Group 65+
- By Distribution Channel
- Online Store
- Offline Store
- Mass Merchant
- Mono-brand Outlet
- Specialty stores
- Others
- Middle East & Africa
- GCC
- By Age Group
- Age Group 15-25
- Age Group 26-35
- Age Group 36-45
- Age Group 46-55
- Age Group 56-65
- Age Group 65+
- By Distribution Channel
- Online Store
- Offline Store
- Mass Merchant
- Mono-brand Outlet
- Specialty stores
- Others
- Rest of Middle East & Africa
- By Age Group
- Age Group 15-25
- Age Group 26-35
- Age Group 36-45
- Age Group 46-55
- Age Group 56-65
- Age Group 65+
- By Distribution Channel
- Online Store
- Offline Store
- Mass Merchant
- Mono-brand Outlet
- Specialty stores
- Others
- Company Profiles
- Hanesbrands Inc.*
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments
- Future Plans
- Phillips-Van Heusen Corporation
- Ralph Lauren Corporation
- Jockey International Inc.
- American eagle outfitters Inc.
- Iconix Brand Group Inc.
- C. Penney Corporation, Inc.
- Berkshire Hathaway Inc.
“*” marked represents similar segmentation in other categories in the respective section.
