The global Household Wipes market was valued at US$ 4,707.2 Mn in 2017, according to Household Wipes Market Report, by Product Type (Disinfecting Wipes, Dusting Wipes, Kitchen and Bathroom Wipes, Wood and Laminate Wipes, Glass Cleaner Wipes, Stainless Steel Wipes, and Multi-Surface Wipes & Floor Wipes), by Material Type (Antibacterial, and Non-antibacterial), by Distribution Channel (Hypermarkets, Supermarkets, Departmental stores, Online Stores, and Others (Grocery and Convenience)), and by Region (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa).
Global household wipes market is projected to increase to US$ 7,349.4 Mn by 2026, witnessing a CAGR of 5.9% during the forecast period. Increase in disposable income and thereby increase in consumer spending allows consumer to opt for premium cleaning products. Among distribution channel, online sales of household wipes has increased rapidly in the recent past. The e-commerce spending across Asia Pacific (China, Australia, Japan, Indonesia, India, Vietnam, and South Korea) is expected to increase total retail spending by 2020. According to India Brand Equity Foundation (IBEF) report on e-commerce (July 2017), the Indian e-commerce market is expected to grow at a Compound Annual Growth Rate (CAGR) of 44.77% from 2016-20 to touch US$ 63.7 billion by 2020. Moreover, according to the International Trade Administration, China is the world’s largest e-commerce market and is projected to reach US$ 1.6 trillion by 2019. Over 40% of the total global e-commerce spending is from China. E-commerce is the fastest-growing industry at the global level due to rising internet penetration and is a major factor expected to drive growth of the household wipes market.
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