Household Wipes Market, by Product Type (Disinfecting Wipes, Dusting Wipes, Kitchen and Bathroom Wipes, Wood and Laminate Wipes, Glass Cleaner Wipes, Stainless Steel Wipes, and Multi-Surface Wipes & Floor Wipes), by Material Type (Antibacterial, and Non-antibacterial), by Distribution Channel (Hypermarkets, Supermarkets, Departmental stores, Online Stores, and Others (Grocery and Convenience)), and by Region (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa) - Size, Share, Outlook, and Opportunity Analysis, 2018-2026

  • Published On : Dec 2018 |
  • Pages : 166 Pages |
  • Format : CMI Insight PPT Format CMI Insight PDF Format

­­­Global Household Wipes Market – Insights

Household wipes are used to clean, polish, and disinfect various surfaces in a house. Household wipes can be used to clean kitchen counters, window surfaces, glass, appliances, and tiles in toilets, floors, metal surfaces, wood surfaces, and furniture. Wipes can be of two types, antibacterial wipes and non-antibacterial wipes. These household care products keep the house neat and clean. Thereby they lower the risk of illness and also help to enhance the surface appearance.

Among product types, disinfecting wipes segment accounted for the largest market share in the global household wipes market, owing to their hygiene providing nature. Disinfectants contain antimicrobial agents such as pine oil, sodium hypochlorite, quaternary ammonium compounds or phenols, which kills bacteria and viruses on surfaces. Disinfecting wipes segment in the global household wipes market was valued at US$ 1535.7 Mn in 2017, and is projected to increase to US$ 2480.0 Mn by 2025, witnessing a CAGR of 6.3% during the forecast period.

Among region, North America is expected to dominate the global household wipes market. According to a report of American Cleaning Institute (October 2018), the cleaning products industry has impacted the U.S. economy by US$ 59.1 billion in 2016. Moreover, 78% of U.S. residents prefer ‘Light cleaning’ i.e. a general surface-level cleaning of their household. Increasing awareness regarding cleanliness and hygiene in North America contributes to higher share to the global household wipes market.

However, lack of hygiene awareness in few countries such as Qatar, Pakistan, Indonesia, Ghana, Syria, and Sri Lanka is restraining market growth. Lack of hygiene is the major cause of various diseases. According to the National Center for Biotechnology Information (NCBI), diarrheal diseases cause around 1.6 to 2.5 million deaths annually, which is result of unhygienic conditions. Therefore, lack of hygiene awareness in few countries may hamper the global household wipes market growth.

Global household wipes market was pegged at 542.6 Mn units in 2017, and is projected to increase to 795.4 units Mn by 2025, witnessing a CAGR of 5.1% during the forecast period.

Figure 1. Global Household Wipes Market Revenue Share (%), By Region, 2017

   

Source: Coherent Market Insights, 2017-18

Asia Pacific is the fastest growing region for household wipes market, owing to emerging economies such as China and India in this region. According to India Brand Equity Foundation Report (IBEF) on Fast Moving Consumer Goods (FMCG), July 2018, Indian FMCG sector is forecasted to report revenue growth of about 11-12 per cent in FY19 from 8 per cent in FY18. Moreover, revenues of Indian FMCG sector are estimated to grow from US$ 49 billion in 2016 to US$ 103.7 billion in 2020. Therefore, growth of FMCG sector is expected to propel the growth of household wipes market.

Players operating in the global household wipes market are adopting various growth strategies to cater to increasing demand for Household Wipes. For instance, Household wipes are one-time use products and decomposition of these wipes are difficult. Therefore, companies are striving to manufacture eco-friendly and chemical free products.

Furthermore, various key players are focused towards increasing quality of household care products, which is a key factor driving growth of household wipes market. For instance, in 2017, Solugen, a biotechnology company launched ‘Ode To Clean’, the first line of cleaning products made of bioperoxide, one of the purest forms of hydrogen peroxide made 100% from plants. Ode to Clean offers consumers a safe, powerful, and convenient way to clean without relying on harsh, petroleum-based chemicals, which exist in all cleaners today.

Figure 2. Global Household Wipes Market Revenue Share (%), By Product Type, 2017

Source: Coherent Market Insights, 2017-18

Major players operating in the global Household Wipes market include, S. C. Johnson & Son, Inc., Procter & Gamble Co., Nice-Pak Products Inc., The Clorox Company, Weiman Products LLC, Colgate-Palmolive Company, Reckitt Benckiser Group plc. Amway Corporation, 3M Company, Kimberly-Clark Corporation, Kao Corporation, and Rockline Industries.

Household care and professional cleaning and hygiene products are an essential part of individual’s life. Growth of household wipes products is attributed to high disposable income, which allows consumers to purchase appliances and other luxuries, and thereby creating high demand for specialized cleaning products. Several companies are aiming on introducing new products that are plant-based, biodegradable, and reusable therefore further gaining consumer traction.

Market Dynamics

By product type, disinfecting wipes segment is gaining significant traction in the market, owing to their hygiene providing nature. Growing usage of household care products can be attributed to increasing hygiene awareness, which is expected to drive growth of household wipes market. According to a Socio-Economic Analysis of the Household Care And Professional Cleaning and Hygiene Products Industry (January 2016), good personal hygiene practices if combined with effective use of household care products, can reduce the rate of infections caused by microorganisms such as Salmonella and Norovirus by 30%, which will in turn saves the healthcare spending.

By Region, Asia Pacific is expected to hold the largest share in global household wipes market over the forecast period due to emerging economies such as India. According to India Brand Equity Foundation report on Fast Moving Consumer Goods (FMCG), July 2018, FMCG is the 4th largest sector in the Indian economy where Household and Personal Care is the leading segment, accounting for 50% of the overall market. Growing awareness, easier access and changing lifestyles are the important growth drivers for this sector.

Key features of the study:

  • This report provides in-depth analysis of household wipes and provides market size (US$ Million and Million Units) and Cumulative Annual Growth Rate (CAGR %) for the forecast period (2018 – 2026), considering 2017 as the base year
  • It elucidates potential revenue opportunity across different segments and explains attractive investment proposition matrix for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategy adopted by the leading players
  • It profiles leading players in the global household wipes market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments and strategies, and future plans
  • Key companies covered as a part of this study includes, C. Johnson & Son, Inc., Procter & Gamble Co., Nice-Pak Products Inc., The Clorox Company, Weiman Products LLC, Colgate-Palmolive Company, Reckitt Benckiser Group plc., Amway Corporation, 3M Company, Kimberly-Clark Corporation, Kao Corporation, Rockline Industries
  • Insights from this report would allow marketers and the management authorities of the companies to make informed decision regarding their future products launches, technology up-gradation, market expansion, and marketing tactics
  • The global household wipes market report caters to various stakeholders in this industry including investors, suppliers, household wipes manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through the various strategy matrices used in analyzing the household wipes market

Detailed Segmentation:

  • Global Household wipes Market, By Product Type:
    • Disinfecting Wipes
    • Dusting Wipes
    • Kitchen & Bathroom Wipes
    • Wood & laminate Wipes
    • Glass cleaner Wipes
    • Stainless Steel Wipes
    • Multi-Surface Wipes, Floor Wipes
  • Global Household wipes Market, By Material Type:
    • Antibacterial
    • Non-antibacterial
  • Global Household wipes Market, By Distribution Channel:
    • Hypermarket
    • Supermarket
    • Departmental Stores        
    • Online Stores
    • Others (Grocery, Convenience)
  • Global Household wipes Market, By Region:
    • North America
      • U.S.
        • By Product Type:
          • Disinfecting Wipes
          • Dusting Wipes
          • Kitchen & Bathroom Wipes
          • Wood & laminate Wipes
          • Glass cleaner Wipes
          • Stainless Steel Wipes
          • Multi-Surface Wipes, Floor Wipes
        • By Material Type
          • Antibacterial
          • Non-antibacterial
        • By Distribution Channel
          • Hypermarket
          • Supermarket
          • Departmental Stores        
          • Online Stores
          • Others (Grocery, Convenience)

 

      • Canada
        • By Product Type:
          • Disinfecting Wipes
          • Dusting Wipes
          • Kitchen & Bathroom Wipes
          • Wood & laminate Wipes
          • Glass cleaner Wipes
          • Stainless Steel Wipes
          • Multi-Surface Wipes, Floor Wipes
        • By Material Type
          • Antibacterial
          • Non-antibacterial
        • By Distribution Channel
          • Hypermarket
          • Supermarket
          • Departmental Stores        
          • Online Stores
          • Others (Grocery, Convenience)
    • Europe
      • U.K.
        • By Product Type:
          • Disinfecting Wipes
          • Dusting Wipes
          • Kitchen & Bathroom Wipes
          • Wood & laminate Wipes
          • Glass cleaner Wipes
          • Stainless Steel Wipes
          • Multi-Surface Wipes, Floor Wipes
        • By Material Type
          • Antibacterial
          • Non-antibacterial
        • By Distribution Channel
          • Hypermarket
          • Supermarket
          • Departmental Stores        
          • Online Stores
          • Others (Grocery, Convenience)
      • Germany
        • By Product Type:
          • Disinfecting Wipes
          • Dusting Wipes
          • Kitchen & Bathroom Wipes
          • Wood & laminate Wipes
          • Glass cleaner Wipes
          • Stainless Steel Wipes
          • Multi-Surface Wipes, Floor Wipes
        • By Material Type
          • Antibacterial
          • Non-antibacterial
        • By Distribution Channel
          • Hypermarket
          • Supermarket
          • Departmental Stores        
          • Online Stores
          • Others (Grocery, Convenience)
      • Italy
        • By Product Type:
          • Disinfecting Wipes
          • Dusting Wipes
          • Kitchen & Bathroom Wipes
          • Wood & laminate Wipes
          • Glass cleaner Wipes
          • Stainless Steel Wipes
          • Multi-Surface Wipes, Floor Wipes
        • By Material Type
          • Antibacterial
          • Non-antibacterial
        • By Distribution Channel
          • Hypermarket
          • Supermarket
          • Departmental Stores        
          • Online Stores
          • Others (Grocery, Convenience)
      • France
        • By Product Type:
          • Disinfecting Wipes
          • Dusting Wipes
          • Kitchen & Bathroom Wipes
          • Wood & laminate Wipes
          • Glass cleaner Wipes
          • Stainless Steel Wipes
          • Multi-Surface Wipes, Floor Wipes
        • By Material Type
          • Antibacterial
          • Non-antibacterial
        • By Distribution Channel
          • Hypermarket
          • Supermarket
          • Departmental Stores        
          • Online Stores
          • Others (Grocery, Convenience)
          •  
      • Russia
        • By Product Type:
          • Disinfecting Wipes
          • Dusting Wipes
          • Kitchen & Bathroom Wipes
          • Wood & laminate Wipes
          • Glass cleaner Wipes
          • Stainless Steel Wipes
          • Multi-Surface Wipes, Floor Wipes
        • By Material Type
          • Antibacterial
          • Non-antibacterial
        • By Distribution Channel
          • Hypermarket
          • Supermarket
          • Departmental Stores        
          • Online Stores
          • Others (Grocery, Convenience)
      • Rest of Europe
        • By Product Type:
          • Disinfecting Wipes
          • Dusting Wipes
          • Kitchen & Bathroom Wipes
          • Wood & laminate Wipes
          • Glass cleaner Wipes
          • Stainless Steel Wipes
          • Multi-Surface Wipes, Floor Wipes
        • By Material Type
          • Antibacterial
          • Non-antibacterial
        • By Distribution Channel
          • Hypermarket
          • Supermarket
          • Departmental Stores        
          • Online Stores
          • Others (Grocery, Convenience)
    • Asia Pacific
      • China
        • By Product Type:
          • Disinfecting Wipes
          • Dusting Wipes
          • Kitchen & Bathroom Wipes
          • Wood & laminate Wipes
          • Glass cleaner Wipes
          • Stainless Steel Wipes
          • Multi-Surface Wipes, Floor Wipes
        • By Material Type
          • Antibacterial
          • Non-antibacterial
        • By Distribution Channel
          • Hypermarket
          • Supermarket
          • Departmental Stores        
          • Online Stores
          • Others (Grocery, Convenience)
      • India
        • By Product Type:
          • Disinfecting Wipes
          • Dusting Wipes
          • Kitchen & Bathroom Wipes
          • Wood & laminate Wipes
          • Glass cleaner Wipes
          • Stainless Steel Wipes
          • Multi-Surface Wipes, Floor Wipes
        • By Material Type
          • Antibacterial
          • Non-antibacterial
        • By Distribution Channel
          • Hypermarket
          • Supermarket
          • Departmental Stores        
          • Online Stores
          • Others (Grocery, Convenience)
      • Japan
        • By Product Type:
          • Disinfecting Wipes
          • Dusting Wipes
          • Kitchen & Bathroom Wipes
          • Wood & laminate Wipes
          • Glass cleaner Wipes
          • Stainless Steel Wipes
          • Multi-Surface Wipes, Floor Wipes
        • By Material Type
          • Antibacterial
          • Non-antibacterial
        • By Distribution Channel
          • Hypermarket
          • Supermarket
          • Departmental Stores        
          • Online Stores
          • Others (Grocery, Convenience)
      • ASEAN
        • By Product Type:
          • Disinfecting Wipes
          • Dusting Wipes
          • Kitchen & Bathroom Wipes
          • Wood & laminate Wipes
          • Glass cleaner Wipes
          • Stainless Steel Wipes
          • Multi-Surface Wipes, Floor Wipes
        • By Material Type
          • Antibacterial
          • Non-antibacterial
        • By Distribution Channel
          • Hypermarket
          • Supermarket
          • Departmental Stores        
          • Online Stores
          • Others (Grocery, Convenience)
      • Australia
        • By Product Type:
          • Disinfecting Wipes
          • Dusting Wipes
          • Kitchen & Bathroom Wipes
          • Wood & laminate Wipes
          • Glass cleaner Wipes
          • Stainless Steel Wipes
          • Multi-Surface Wipes, Floor Wipes
        • By Material Type
          • Antibacterial
          • Non-antibacterial
        • By Distribution Channel
          • Hypermarket
          • Supermarket
          • Departmental Stores        
          • Online Stores
          • Others (Grocery, Convenience)
      • South Korea
        • By Product Type:
          • Disinfecting Wipes
          • Dusting Wipes
          • Kitchen & Bathroom Wipes
          • Wood & laminate Wipes
          • Glass cleaner Wipes
          • Stainless Steel Wipes
          • Multi-Surface Wipes, Floor Wipes
        • By Material Type
          • Antibacterial
          • Non-antibacterial
        • By Distribution Channel
          • Hypermarket
          • Supermarket
          • Departmental Stores        
          • Online Stores
          • Others (Grocery, Convenience)
      • Rest of Asia Pacific
        • By Product Type:
          • Disinfecting Wipes
          • Dusting Wipes
          • Kitchen & Bathroom Wipes
          • Wood & laminate Wipes
          • Glass cleaner Wipes
          • Stainless Steel Wipes
          • Multi-Surface Wipes, Floor Wipes
        • By Material Type
          • Antibacterial
          • Non-antibacterial
        • By Distribution Channel
          • Hypermarket
          • Supermarket
          • Departmental Stores        
          • Online Stores
          • Others (Grocery, Convenience)
    • Latin America
      • Brazil
        • By Product Type:
          • Disinfecting Wipes
          • Dusting Wipes
          • Kitchen & Bathroom Wipes
          • Wood & laminate Wipes
          • Glass cleaner Wipes
          • Stainless Steel Wipes
          • Multi-Surface Wipes, Floor Wipes
        • By Material Type
          • Antibacterial
          • Non-antibacterial
        • By Distribution Channel
          • Hypermarket
          • Supermarket
          • Departmental Stores        
          • Online Stores
          • Others (Grocery, Convenience)
      • Mexico
        • By Product Type:
          • Disinfecting Wipes
          • Dusting Wipes
          • Kitchen & Bathroom Wipes
          • Wood & laminate Wipes
          • Glass cleaner Wipes
          • Stainless Steel Wipes
          • Multi-Surface Wipes, Floor Wipes
        • By Material Type
          • Antibacterial
          • Non-antibacterial
        • By Distribution Channel
          • Hypermarket
          • Supermarket
          • Departmental Stores        
          • Online Stores
          • Others (Grocery, Convenience)
      • Rest of Latin America
        • By Product Type:
          • Disinfecting Wipes
          • Dusting Wipes
          • Kitchen & Bathroom Wipes
          • Wood & laminate Wipes
          • Glass cleaner Wipes
          • Stainless Steel Wipes
          • Multi-Surface Wipes, Floor Wipes
        • By Material Type
          • Antibacterial
          • Non-antibacterial
        • By Distribution Channel
          • Hypermarket
          • Supermarket
          • Departmental Stores        
          • Online Stores
          • Others (Grocery, Convenience)
    • Middle East
      • GCC
        • By Product Type:
          • Disinfecting Wipes
          • Dusting Wipes
          • Kitchen & Bathroom Wipes
          • Wood & laminate Wipes
          • Glass cleaner Wipes
          • Stainless Steel Wipes
          • Multi-Surface Wipes, Floor Wipes
        • By Material Type
          • Antibacterial
          • Non-antibacterial
        • By Distribution Channel
          • Hypermarket
          • Supermarket
          • Departmental Stores        
          • Online Stores
          • Others (Grocery, Convenience)
      • Israel
        • By Product Type:
          • Disinfecting Wipes
          • Dusting Wipes
          • Kitchen & Bathroom Wipes
          • Wood & laminate Wipes
          • Glass cleaner Wipes
          • Stainless Steel Wipes
          • Multi-Surface Wipes, Floor Wipes
        • By Material Type
          • Antibacterial
          • Non-antibacterial
        • By Distribution Channel
          • Hypermarket
          • Supermarket
          • Departmental Stores        
          • Online Stores
          • Others (Grocery, Convenience)
      • Rest of Middle East
        • By Product Type:
          • Disinfecting Wipes
          • Dusting Wipes
          • Kitchen & Bathroom Wipes
          • Wood & laminate Wipes
          • Glass cleaner Wipes
          • Stainless Steel Wipes
          • Multi-Surface Wipes, Floor Wipes
        • By Material Type
          • Antibacterial
          • Non-antibacterial
        • By Distribution Channel
          • Hypermarket
          • Supermarket
          • Departmental Stores        
          • Online Stores
          • Others (Grocery, Convenience)
    • Africa
      • Northern Africa
        • By Product Type:
          • Disinfecting Wipes
          • Dusting Wipes
          • Kitchen & Bathroom Wipes
          • Wood & laminate Wipes
          • Glass cleaner Wipes
          • Stainless Steel Wipes
          • Multi-Surface Wipes, Floor Wipes
        • By Material Type
          • Antibacterial
          • Non-antibacterial
        • By Distribution Channel
          • Hypermarket
          • Supermarket
          • Departmental Stores        
          • Online Stores
          • Others (Grocery, Convenience)
      • Central Africa
        • By Product Type:
          • Disinfecting Wipes
          • Dusting Wipes
          • Kitchen & Bathroom Wipes
          • Wood & laminate Wipes
          • Glass cleaner Wipes
          • Stainless Steel Wipes
          • Multi-Surface Wipes, Floor Wipes
        • By Material Type
          • Antibacterial
          • Non-antibacterial
        • By Distribution Channel
          • Hypermarket
          • Supermarket
          • Departmental Stores        
          • Online Stores
          • Others (Grocery, Convenience)
      • South Africa
        • By Product Type:
          • Disinfecting Wipes
          • Dusting Wipes
          • Kitchen & Bathroom Wipes
          • Wood & laminate Wipes
          • Glass cleaner Wipes
          • Stainless Steel Wipes
          • Multi-Surface Wipes, Floor Wipes
        • By Material Type
          • Antibacterial
          • Non-antibacterial
        • By Distribution Channel
          • Hypermarket
          • Supermarket
          • Departmental Stores        
          • Online Stores
          • Others (Grocery, Convenience)
  • Company Profiles
    • S. C. Johnson & Son, Inc.*
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Key Strategies
      • Recent Developments
      • Future Plans
    • Procter & Gamble Co.
    • Nice-Pak Products, Inc.
    • The Clorox Company.
    • Weiman Products, LLC
    • Colgate-Palmolive Company
    • Reckitt Benckiser Group plc.
    • Amway Corporation
    • 3M Company
    • Kimberly-Clark Corporation
    • Kao Corporation
    • Rockline Industries

“*” marked represents similar segmentation in other categories in the respective section.

Table of Contents

  1. Research Objective and Assumptions
    • Research Objectives
    • Assumptions
    • Abbreviations
  2. Market Purview
    • Report Description
      • Market Definition and Scope
    • Executive Summary
      • Market Snippet, By Product Type
      • Market Snippet, By Material Type
      • Market Snippet, By Distribution Channel
    • Coherent Opportunity Map (COM)
  3. Market Dynamics, Regulations, and Trends Analysis
    • Market Dynamics
      • Drivers
        • Supply Side Drivers
        • Demand Side Drivers
        • Economic Drivers
      • Restraints
      • Market Opportunities
      • Regulatory Scenario
      • Industry Trend
      • Mergers and Acquisitions
      • New Product Approvals/Launch
      • Promotion and Marketing Initiatives
    • Cost Tier Down Analysis
  4. Global Household Wipes Market, By Product Type, 2016- 2026 (USD Million & Million Units)
    • Introduction
      • Market Share Analysis, 2017 and 2026 (%)
      • Y-o-Y Growth Analysis, 2019 - 2026
      • Segment Trends
    • Disinfecting Wipes
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2016 - 2026, (USD Million & Million Units)
    • Dusting Wipes
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2016 - 2026, (USD Million & Million Units)
    • Kitchen & Bathroom Wipes
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2016 - 2026, (USD Million & Million Units)
    • Wood & laminate Wipes
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2016 - 2026, (USD Million & Million Units)
    • Glass cleaner Wipes
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2016 - 2026, (USD Million & Million Units)
    • Stainless Steel Wipes
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2016 - 2026, (USD Million & Million Units)
    • Multi-Surface Wipes, Floor Wipes
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2016 - 2026, (USD Million & Million Units)
  5. Global Household Wipes Market, By Material Type, 2016- 2026 (USD Million & Million Units)
    • Introduction
      • Market Share Analysis, 2017 and 2026 (%)
      • Y-o-Y Growth Analysis, 2019 - 2026
      • Segment Trends
    • Antibacterial
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2016 - 2026, (USD Million & Million Units)
    • Non-antibacterial
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2016 - 2026, (USD Million & Million Units)
  6. Global Household Wipes Market, By Distribution Channel, 2016- 2026 (USD Million & Million Units)
    • Introduction
      • Market Share Analysis, 2017 and 2026 (%)
      • Y-o-Y Growth Analysis, 2019 - 2026
      • Segment Trends
    • Hypermarket
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2016 - 2026, (USD Million & Million Units)
    • Supermarket
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2016 - 2026, (USD Million & Million Units)
    • Departmental Stores
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2016 - 2026, (USD Million & Million Units)
    • Online Stores
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2016 - 2026, (USD Million & Million Units)
    • Others (Grocery, Convenience)
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2016 - 2026, (USD Million & Million Units)
  7. Global Household Wipes Market, By Region, 2016- 2026 (USD Million & Million Units)
    • Introduction
      • Market Share Analysis, By Region, 2017 and 2026 (%)
      • Y-o-Y Growth Analysis, For Regions, 2018 - 2026
    • North America
      • Market Share Analysis, By Country, 2017 and 2026 (%)
      • Y-o-Y Growth Analysis, By Country, 2018 - 2026
        • U.S.
          • Country Trends
          • Market Size and Forecast, By Product Type, 2016- 2026   (USD Million & Million Units)
          • Market Size and Forecast, By Material Type, 2016- 2026   (USD Million & Million Units)
          • Market Size and Forecast, By Distribution Channel, 2016- 2026   (USD Million & Million Units)
        • Canada
          • Country Trends
          • Market Size and Forecast, By Product Type, 2016- 2026   (USD Million & Million Units)
          • Market Size and Forecast, By Material Type, 2016- 2026   (USD Million & Million Units)
          • Market Size and Forecast, By Distribution Channel, 2016- 2026   (USD Million & Million Units)
    • Europe
      • Market Share Analysis, By Country, 2017 and 2026 (%)
      • Y-o-Y Growth Analysis, By Country, 2018 - 2026
        • U.K.
          • Country Trends
          • Market Size and Forecast, By Product Type, 2016- 2026   (USD Million & Million Units)
          • Market Size and Forecast, By Material Type, 2016- 2026   (USD Million & Million Units)
          • Market Size and Forecast, By Distribution Channel, 2016- 2026   (USD Million & Million Units)
        • Germany
          • Country Trends
          • Market Size and Forecast, By Product Type, 2016- 2026   (USD Million & Million Units)
          • Market Size and Forecast, By Material Type, 2016- 2026   (USD Million & Million Units)
          • Market Size and Forecast, By Distribution Channel, 2016- 2026   (USD Million & Million Units)
        • Italy
          • Country Trends
          • Market Size and Forecast, By Product Type, 2016- 2026   (USD Million & Million Units)
          • Market Size and Forecast, By Material Type, 2016- 2026   (USD Million & Million Units)
          • Market Size and Forecast, By Distribution Channel, 2016- 2026   (USD Million & Million Units)
        • France
          • Country Trends
          • Market Size and Forecast, By Product Type, 2016- 2026   (USD Million & Million Units)
          • Market Size and Forecast, By Material Type, 2016- 2026   (USD Million & Million Units)
          • Market Size and Forecast, By Distribution Channel, 2016- 2026   (USD Million & Million Units)
        • Russia
          • Country Trends
          • Market Size and Forecast, By Product Type, 2016- 2026   (USD Million & Million Units)
          • Market Size and Forecast, By Material Type, 2016- 2026   (USD Million & Million Units)
          • Market Size and Forecast, By Distribution Channel, 2016- 2026   (USD Million & Million Units)
        • Rest of Europe
          • Country Trends
          • Market Size and Forecast, By Product Type, 2016- 2026   (USD Million & Million Units)
          • Market Size and Forecast, By Material Type, 2016- 2026   (USD Million & Million Units)
    • Asia Pacific
      • Market Size and Forecast, By Distribution Channel, 2016- 2026   (USD Million & Million Units)
      • Market Share Analysis, By Country, 2017 and 2026 (%)
      • Y-o-Y Growth Analysis, By Country, 2018 - 2026
        • China
          • Country Trends
          • Market Size and Forecast, By Product Type, 2016- 2026   (USD Million & Million Units)
          • Market Size and Forecast, By Material Type, 2016- 2026   (USD Million & Million Units)
          • Market Size and Forecast, By Distribution Channel, 2016- 2026   (USD Million & Million Units)
        • India
          • Country Trends
          • Market Size and Forecast, By Product Type, 2016- 2026   (USD Million & Million Units)
          • Market Size and Forecast, By Material Type, 2016- 2026   (USD Million & Million Units)
          • Market Size and Forecast, By Distribution Channel, 2016- 2026   (USD Million & Million Units)
        • Japan
          • Country Trends
          • Market Size and Forecast, By Product Type, 2016- 2026   (USD Million & Million Units)
          • Market Size and Forecast, By Material Type, 2016- 2026   (USD Million & Million Units)
          • Market Size and Forecast, By Distribution Channel, 2016- 2026   (USD Million & Million Units)
        • ASEAN
          • Country Trends
          • Market Size and Forecast, By Product Type, 2016- 2026   (USD Million & Million Units)
          • Market Size and Forecast, By Material Type, 2016- 2026   (USD Million & Million Units)
          • Market Size and Forecast, By Distribution Channel, 2016- 2026   (USD Million & Million Units)
        • Australia
          • Country Trends
          • Market Size and Forecast, By Product Type, 2016- 2026   (USD Million & Million Units)
          • Market Size and Forecast, By Material Type, 2016- 2026   (USD Million & Million Units)
          • Market Size and Forecast, By Distribution Channel, 2016- 2026   (USD Million & Million Units)
        • South Korea
          • Country Trends
          • Market Size and Forecast, By Product Type, 2016- 2026   (USD Million & Million Units)
          • Market Size and Forecast, By Material Type, 2016- 2026   (USD Million & Million Units)
          • Market Size and Forecast, By Distribution Channel, 2016- 2026   (USD Million & Million Units)
        • Rest of Asia Pacific
          • Country Trends
          • Market Size and Forecast, By Product Type, 2016- 2026   (USD Million & Million Units)
          • Market Size and Forecast, By Material Type, 2016- 2026   (USD Million & Million Units)
          • Market Size and Forecast, By Distribution Channel, 2016- 2026   (USD Million & Million Units)
    • Latin America
      • Market Share Analysis, By Country, 2017 and 2026 (%)
      • Y-o-Y Growth Analysis, By Country, 2018 - 2026
        • Brazil
          • Country Trends
          • Market Size and Forecast, By Product Type, 2016- 2026   (USD Million & Million Units)
          • Market Size and Forecast, By Material Type, 2016- 2026   (USD Million & Million Units)
          • Market Size and Forecast, By Distribution Channel, 2016- 2026   (USD Million & Million Units)
        • Mexico
          • Country Trends
          • Market Size and Forecast, By Product Type, 2016- 2026   (USD Million & Million Units)
          • Market Size and Forecast, By Material Type, 2016- 2026   (USD Million & Million Units)
          • Market Size and Forecast, By Distribution Channel, 2016- 2026   (USD Million & Million Units)
        • Rest of Latin America
          • Country Trends
          • Market Size and Forecast, By Product Type, 2016- 2026   (USD Million & Million Units)
          • Market Size and Forecast, By Material Type, 2016- 2026   (USD Million & Million Units)
          • Market Size and Forecast, By Distribution Channel, 2016- 2026   (USD Million & Million Units)
    • Middle East
      • Market Share Analysis, By Country, 2017 and 2026 (%)
      • Y-o-Y Growth Analysis, By Country, 2018 - 2026
        • GCC
          • Country Trends
          • Market Size and Forecast, By Product Type, 2016- 2026   (USD Million & Million Units)
          • Market Size and Forecast, By Material Type, 2016- 2026   (USD Million & Million Units)
          • Market Size and Forecast, By Distribution Channel, 2016- 2026   (USD Million & Million Units)
        • Israel
          • Country Trends
          • Market Size and Forecast, By Product Type, 2016- 2026   (USD Million & Million Units)
          • Market Size and Forecast, By Material Type, 2016- 2026   (USD Million & Million Units)
          • Market Size and Forecast, By Distribution Channel, 2016- 2026   (USD Million & Million Units)
        • Rest of Middle East
          • Country Trends
          • Market Size and Forecast, By Product Type, 2016- 2026   (USD Million & Million Units)
          • Market Size and Forecast, By Material Type, 2016- 2026   (USD Million & Million Units)
          • Market Size and Forecast, By Distribution Channel, 2016- 2026   (USD Million & Million Units)
    • Africa
      • Market Share Analysis, By Country, 2017 and 2026 (%)
      • Y-o-Y Growth Analysis, By Country, 2018 - 2026
        • Northern Africa
          • Country Trends
          • Market Size and Forecast, By Product Type, 2016- 2026   (USD Million & Million Units)
          • Market Size and Forecast, By Material Type, 2016- 2026   (USD Million & Million Units)
          • Market Size and Forecast, By Distribution Channel, 2016- 2026   (USD Million & Million Units)
        • Central Africa
          • Country Trends
          • Market Size and Forecast, By Product Type, 2016- 2026   (USD Million & Million Units)
          • Market Size and Forecast, By Material Type, 2016- 2026   (USD Million & Million Units)
          • Market Size and Forecast, By Distribution Channel, 2016- 2026   (USD Million & Million Units)
        • South Africa
          • Country Trends
          • Market Size and Forecast, By Product Type, 2016- 2026   (USD Million & Million Units)
          • Market Size and Forecast, By Material Type, 2016- 2026   (USD Million & Million Units)
          • Market Size and Forecast, By Distribution Channel, 2016- 2026   (USD Million & Million Units)
  8. Competitive Landscape
    • Heat Map Analysis
    • Market Share Analysis (3x3 Matrix)
    • Company Profiles
      • S. C. Johnson & Son, Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Procter & Gamble Co.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Nice-Pak Products, Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • The Clorox Company.  
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Weiman Products, LLC
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Colgate-Palmolive Company
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Reckitt Benckiser Group plc.  
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Amway Corporation
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • 3M Company   
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Kimberly-Clark Corporation.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Kao Corporation
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Rockline Industries
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
  9. Section
    • References
    • Research Methodology
    • About us and Sales Contact

* Browse 64 market data tables* and 49 figures* on "Household Wipes Market” - Global forecast to 2026.

Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.


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Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
  • Multinational level desk research: The research team keeps a track of multinational players, global regulatory bodies, global trade associations, and global organization.

Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

  • Governmental bodies, National and international social welfare institutions, and organizations creating economic policies among others.
  • Trade association, National and international media and trade press.
  • Company Annual reports, SEC filings, Corporate Presentations, press release, news, and specification sheet of manufacturers, system integrators, brick and mortar - distributors and retailers, and third party online commerce players.
  • Scientific journals, and other technical magazines and whitepapers.

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Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization:

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
  • Macro-economic indicators
  • Environmental indicators
  • Socio-political indicators
  • Technology indicators

Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

  • Raw Material Suppliers
  • Manufacturers
  • System Integrators
  • Distributors
  • End-users

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Key Benefits

  • Custom Research Solution

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  • Customer Fulfilment

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  • Quick Turnaround Time Reports

    We aim to provide research studies in quickest turnaround time and in a much cost effective manner.

  • 360-degree Approach

    We cover each industry from supply and demand side with an aim to provide a most holistic research study.

  • Assured Quality

    We strive to provide most accurate and reliable research findings in our research reports.