Household Wipes Market

Household care and professional cleaning and hygiene products are an essential part of individual’s life. Growth of household wipes products is attributed to high disposable income, which allows consumers to purchase appliances and other luxuries, and thereby creating high demand for specialized cleaning products. Several companies are aiming on introducing new products that are plant-based, biodegradable, and reusable therefore further gaining consumer traction.

Market Dynamics:

Among product type, disinfecting wipes segment is gaining significant traction in the market, owing to their hygiene providing nature. Growing usage of household care products can be attributed to increasing hygiene awareness, which is expected to drive growth of the global household wipes market. According to Socio-Economic Analysis of the Household Care And Professional Cleaning and Hygiene Products Industry (January 2016), good personal hygiene practices if combined with effective use of household care products, can reduce the rate of infections caused by microorganisms such as Salmonella and Norovirus by 30%, which will in turn saves the healthcare spending.

Among Region, Asia Pacific is largest market share in global household wipes market over the forecast. According to India Brand Equity Foundation report on Fast Moving Consumer Goods (FMCG), July 2018, FMCG is the 4th largest sector in the Indian economy where Household and Personal Care is the leading segment, accounting for 50% of the overall market. Growing awareness, easier access and changing lifestyles are the important growth drivers for this sector.

Players operating in the global household wipes market are adopting various growth strategies to cater to increasing demand for Household Wipes. For instance, household wipes are one-time use products and decomposition of these wipes are difficult. Therefore, companies are striving to manufacture eco-friendly and chemical free products. In December 2021, Nice-Pak, a U.S.-based manufacturer and distributer of pre-moistened wipes, launched its new Nice ’N Clean SecureFLUSH technology flushable wipes. Nice ’N Clean SecureFLUSH technology flushable wipes contain naturally derived ingredients and are made from 100 per cent biodegradable plant-based fibres.

Key features of the study:

• This report provides an in-depth analysis of global household wipes market, and provides market size (US$ Million) and compound annual growth rate (CAGR %) for the forecast period (2022-2030), considering 2021 as the base year
• It elucidates potential revenue opportunity across different segments and explains attractive investment proposition matrix for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global  household wipes market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments and strategies, and future plans
• Key companies covered as a part of this study include S. C. Johnson & Son, Inc., Procter & Gamble Co., Nice-Pak Products Inc., The Clorox Company, Weiman Products LLC, Colgate-Palmolive Company, Reckitt Benckiser Group plc. Amway Corporation, 3M Company, Kimberly-Clark Corporation, Kao Corporation, and Rockline Industries.
• Insights from this report would allow marketers and management authorities of companies to make informed decision regarding future product launches, technology up gradation, market expansion, and marketing tactics
• The global  household wipes market report caters to various stakeholders in this industry including investors, suppliers,  household wipes manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global  household wipes market

Detailed Segmentation:

• Global Household Wipes Market, By Product Type :
  • Disinfecting Wipes
  • Dusting Wipes
  • Kitchen & Bathroom Wipes
  • Wood & laminate Wipes
  • Glass cleaner Wipes
  • Stainless Steel Wipes
  • Multi-Surface Wipes, Floor Wipes
• Global Household Wipes Market, By Material Type :
  • Antibacterial
  • Non-Antibacterial
• Global Household Wipes Market, By Distribution Channel:
  • Hypermarket
  • Supermarket
  • Departmental Stores
  • Online Stores
  • Others (Grocery Stores, Convenience Store etc.)
•  Global Household Wipes Market, By Region:
  • North America
    • By Country:
      • U.S
      • Canada
  • Latin America
    • By Country:
      • Brazil
      • Mexico
      • Argentina
      • Rest of Latin America
  • Europe
    • By Country:
      • Germany
      • U.K
      • France
      • Italy
      • Spain
      • Russia
      • Rest of Europe
  • Asia Pacific
    • By Country:
      • China
      • India
      • Japan
      • Australia
      • South Korea
      • ASEAN
      • Rest of Asia Pacific
  • Middle East & Africa
    • By Country/Region:
      • Middle East
      • Africa
• Company Profiles
  • C. Johnson & Son, Inc.
    • Company Overview
    • Product Portfolio
    • Key Strategies
    • Recent Developments
    • Future Plans
  • Procter & Gamble Co.
  • Nice-Pak Products Inc.
  • The Clorox Company
  • Weiman Products LLC
  • Colgate-Palmolive Company
  • Reckitt Benckiser Group plc.
  • Amway Corporation
  • 3M Company
  • Kimberly-Clark Corporation
  • Kao Corporation
  • Rockline Industries.

“*” marked represents similar segmentation in other categories in the respective section