The India alcohol market was valued at INR 2,807,236.6 Billion in 2018, according to India Alcohol Market Report, by Type (IMFL (Brandy & Cognac, Rum, Whiskies, White Spirits, Others), Beer (Mild,Strong), Wine (Red Wine, White Wine, Rose Wine), Country Liquor), by Origin Type (Imported Liquor, Indian Made Foreign Liquor, Foreign Liquor Bottled in India, and Indian Made Indian Liquor), Average spending on alcoholic beverage, by Gender (Male, Female), by Ingredients (Grains, Molasses, and Fruits & Vegetables), by Distribution Market (Government Controlled, Open Market, and Auction Market), and by Sub-Region (South Zone, North Zone, East Zone, and West Zone) published by . Definition of Market/Industry: Alcohol is a key ingredient that is manufactured by fermentation of yeast. It acts as stimulants and induce a feeling of euphoria and talkativeness but can lead to drowsiness if consumed too much. Sometimes it also causes respiratory depression where breathing becomes difficult and shallow. Moreover, alcohol has a severe impact on every organ of the body and this depends on the content of alcohol in the blood. Statistics: The India alcohol market was valued at INR 2,807,236.6 Bn in 2018 and is anticipated to reach INR 5,482,851.3 Bn by the end of 2027, growing at a CAGR of 7.8% during the forecast period (2019 to 2027). Drivers: Changing lifestyle, rising number of millennial population and growing number of pubs and bars around the globe are the prime factors fueling the market growth of the alcohol market. Moreover, the rising number of people visiting pubs and bars coupled with the growing adoption of western culture is another major factor propelling the growth of India alcohol market. Market Opportunities Growing production of flavored alcohol coupled with the rising number of restaurant cum bar around the globe is a major factor that is expected to offer new growth opportunity to the market. For instance, in August 2019, Pabst Blue Ribbon's launched new lime-flavored Stronger Seltzer, it is a latest addition to the already packed hard-seltzer market. Stronger Seltzer's higher alcohol content — 8% ABV — sets it apart from other hard seltzers. Market Restraints Rising health awareness among consumers coupled with the availability of substitutes for alcohol such as non-alcoholic drink is expected to hamper the market growth of alcohol.
Competitive Section: Company Names
Key Development: Carlsberg India Pvt. Ltd
Jagatjit Industries Ltd (JIL),
Segmentation By Type
By Origin Type
Average Spending on Alcoholic Beverage, By Gender
By Distribution Market
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