Impact Analysis of Covid-19

The complete version of the Report will include the impact of the COVID-19, and anticipated change on the future outlook of the industry, by taking into the account the political, economic, social, and technological parameters.

Definition of Market/Industry:

Alcohol is chemically known as ethanol or ethyl alcohol, which is mainly found in wine, beer, and spirit that leads to drunkenness. Alcohol is produced by fermentation of yeast. For instance, wine is produced from the sugar present in grapes, similarly, beer, cider, and vodka are produced from the sugar in malted barley, apples, and potatoes respectively. Alcohol is basically classified as a sedative-hypnotic drug that depresses the central nervous system.

Statistics:

The India alcohol market was valued at INR 2,807,236.7 Bn in 2018 and is anticipated to reach INR 5,482,851.3 Bn by the end of 2027, growing at a CAGR of 7.8% during the forecast period (2019 to 2027).

Drivers:

Growth in urban population coupled with the increasing disposable income is projected to propel the market growth of alcohol. Moreover, the advent of variety in the flavor of alcohol coupled with the expanding product portfolio by the manufacturers has further projected to boost the growth of alcohol market. For instance, in July 2019, Coca-Cola (Japan) Co. announced the preparation for its official entry into the nation’s alcoholic beverage market. Further, in May 2018, the company launched a canned ch?hai spirit-based product in the Kyushu region on a trial basis.

Change in demographics coupled with the change in lifestyle is another major factor expected to foster the market of alcohol. The legal drinking age in India varies from state to state. For instance, 18 years in Goa, Uttar Pradesh and Karnataka, 21 in Tamil Nadu and Andhra Pradesh, and 25 in Maharashtra, Delhi, and Punjab. As such, the aforementioned statistics indicate that India is ideal for the high growth of the alcohol market.

Statistics:

Figure 1. India Alcohol Market Share, By Sub-Region, 2018

India Alcohol  | Coherent Market Insights

Market Restraints

Strict government rules and regulations due to the rising number of accidental cases due to over drinking alcohol is expected to hamper the market growth of alcohol.

Increasing implementation of VAT stringent excise duty and government regulations is expected to reduce the demand of alcohol. For instance, governments around the globe tax liquor and related products. They also control and regulate sales. Owing to the local licensing fees and a range of state controls on the trade of liquor, the consumers often end up paying four or five times more than the price at a distillery, that make alcohol costly. Hence this is expected to hamper the market growth of alcohol.

Market Opportunities

Shifting preferences towards the quality alcohol which also includes liquor with low alcohol. Moreover, rising demand for premium and high prices alcohol due to increasing purchasing power is further projected to propel the market growth over the forecast period. In June 2019, US craft brewer Shipyard has launched Low Tide, low-alcohol pale ale. As the name suggests, Low Tide carries a lower abv, of 0.5%. While leveraging on the growing consumer demand for low- and no-alcohol drinking options.

The rising trend of accepting alcohol drinking and increasing the number of pubs and bar around the globe is expected to foster the market growth over the forecast period. Moreover, a growing number of women drinking alcohol is further expected to drive the market growth of alcohol.

Figure 2. India Alcohol Market - Opportunity Analysis

India Alcohol  | Coherent Market Insights

Market Trends/Key Takeaways

Increasing launch of new products by the manufacturer is expected to offer immense growth opportunities over the forecast period. In June 2018, Gordon's launches Low-alcohol pale ale. The new Ultra-Low Alcohol Gin and Tonic Flavoured Drinks have a 0.5% ABV and it contains 68 calories, compared to a normal gin and tonic which has 219 kcal.

The growing launch of flavored alcohol by manufacture is another major trend that has been observed in the market. In April 2019, Smirnoff launches a new range of fruit-flavored vodka that has nearly HALF the alcohol content of a Red Label. The new range is called 'Smirnoff Infusions' and includes orange, grapefruit and bitters flavored vodka and a raspberry, rhubarb and vanilla one.

Figure 3. India Alcohol Market Share, By Type, 2018

India Alcohol  | Coherent Market Insights

Based on type, IMFL segment accounted for the largest revenue share of 62.3% in terms of value in 2018, followed by beer, country liquor, and wine segment.

Competitive Section:

Company Names 

  • United Spirits Limited
  • Tilaknagar Industries Ltd
  • Jagatjit Industries
  • Mohan Meakin
  • Globus Spirits
  • Allied Blenders and Distillers Pvt.
  • SAB Millier
  • Radico Khaitan Limited
  • Khemani Group
  • SOM Distilleries and Breweries
  • Carlsberg A/S

Few Recent Developments

United Spirits Limited

  • United Spirits Limited in India offers alcoholic beverages such as gin and vodka across all major states in India
  • Most of its production facilities are located in Southern and Northern regions of India, which are major markets for gin

Tilaknagar Industries Limited

  • The company manufactures its products through five in-house manufacturing facilities, supported by 12 leased units and 14 tie-up third party units
    • The company has a strong sales network and sells products across states such as Andhra Pradesh, Karnataka, Kerala, Tamil Nadu, and Odisha

Alcohol is a beverage that contains ethanol and contains ingredients such as grains, molasses, and food & beverages. Further, alcohol market can also be segmented into types such as IMFL, beer, wine, and country liquor. Alcohol market is expected to witness a significant growth during the forecast period (2019-27) owing to the increasing disposable income and increasing trend towards western culture in India.

Market Dynamics

Rising number of millennial population and changing lifestyle patterns is a major driver in case of the growth of India alcohol market. For instance, as per the India Brand Equity Foundation, in September 2018, millennials constituted 47% of the total Indian working population which will lead to an increasing disposable income. Moreover, the increasing demand for cafes, bars, are thereby expected to lead to an increased demand for alcohol during the forecast period.

Among type, beer segment is expected to hold significant market revenue share over the forecast period. This is owing to increasing demand of cereals across the globe due to its easy availability and nutritional benefits. For instance, beer includes various health benefits such as it helps prevent kidney stones, strengthens bones, helps in reducing stress, and lowers bad cholesterol. Apart from the above mentioned benefits, beer is a rich source of vitamin B6. These benefits of beer are expected to lead to an increasing demand for beer segment during the forecast period.

However, stringent government regulations in case of the alcohol market is expected to hamper the growth of the India alcohol market during the forecast period.

Key features of the study:

  • This report provides in-depth analysis of India alcohol market and provides market size (INR billion & Mn Ltrs) and compound annual growth rate (CAGR %) for the forecast period (2019–2027), considering 2018 as the base year
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategy adopted by the leading players
  • It profiles leading players in the India alcohol market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments and strategies, and future plans
  • Key companies covered as a part of this study includes, United Spirits Limited, Tilaknagar Industries Ltd., Jagatjit Industries, Mohan Meakin, Globus Spirits, Allied Blenders and Distillers Pvt., SAB Miller, Radico Khaitan Limited, Khemani Group, SOM Distilleries and Breweries, and Carlsberg A/S
  • Insights from this report would allow marketers and the management authorities of the companies to make informed decision regarding their future products launches, technology up-gradation, market expansion, and marketing tactics
  • The India alcohol market report caters to various stakeholders in this industry including investors, suppliers, alcohol manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through the various strategy matrices used in analyzing the India alcohol market

Detailed Segmentation:

  • India Alcohol Market, By Type:
    • IMFL
    • Beer
    • Wine
    • Country Liquor
  • India Alcohol Market, By Origin Type:
    • Imported Liquor
    • Indian Made Foreign Liquor
    • Foreign Liquor Bottled in India
    • Indian Made Indian Liquor
  • India Alcohol Market, Average spending on alcoholic beverage, by Gender:
    • Male
    • Female
  • India Alcohol Market, By Ingredients:
    • Grains
    • Molasses
    • Fruits & Vegetables
  • India Alcohol Market, By Distribution Market:
    • Government Controlled
    • Open Market
    • Auction Market
  • India Alcohol Market, By Sub-Region:
    • India
      • South Zone
        • By Type
          • IMFL
          • Beer
          • Wine
          • Country Liquor
        • By Origin Type
          • Imported Liquor
          • Indian Made Foreign Liquor
          • Foreign Liquor Bottled in India
          • Indian Made Indian Liquor
        • By Average spending on alcoholic beverage, by Gender
          • Male
          • Female
        • By Ingredients
          • Grains
          • Molasses
          • Fruits & Vegetables
        • By Distribution Market
          • Government Controlled
          • Open Market
          • Auction Market
      • North Zone
        • By Type
          • IMFL
          • Beer
          • Wine
          • Country Liquor
        • By Origin Type
          • Imported Liquor
          • Indian Made Foreign Liquor
          • Foreign Liquor Bottled in India
          • Indian Made Indian Liquor
        • By Average spending on alcoholic beverage, by Gender
          • Male
          • Female
        • By Ingredients
          • Grains
          • Molasses
          • Fruits & Vegetables
        • By Distribution Market
          • Government Controlled
          • Open Market
          • Auction Market
      • East Zone
        • By Type
          • IMFL
          • Beer
          • Wine
          • Country Liquor
        • By Origin Type
          • Imported Liquor
          • Indian Made Foreign Liquor
          • Foreign Liquor Bottled in India
          • Indian Made Indian Liquor
        • By Average spending on alcoholic beverage, by Gender
          • Male
          • Female
        • By Ingredients
          • Grains
          • Molasses
          • Fruits & Vegetables
        • By Distribution Market
          • Government Controlled
          • Open Market
          • Auction Market
      • West Zone
        • By Type
          • IMFL
          • Beer
          • Wine
          • Country Liquor
        • By Origin Type
          • Imported Liquor
          • Indian Made Foreign Liquor
          • Foreign Liquor Bottled in India
          • Indian Made Indian Liquor
        • By Average spending on alcoholic beverage, by Gender
          • Male
          • Female
        • By Ingredients
          • Grains
          • Molasses
          • Fruits & Vegetables
        • By Distribution Market
          • Government Controlled
          • Open Market
          • Auction Market
  • Company Profiles
    • United Spirits Limited*
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Key Strategies
      • Recent Developments
      • Future Plans
    • Tilaknagar Industries Ltd
    • Jagatjit Industries
    • Mohan Meakin
    • Globus Spirits
    • Allied Blenders and Distillers Pvt.
    • SAB Miller
    • Radico Khaitan Limited
    • Khemani Group
    • SOM Distilleries and Breweries
    • Carlsberg A/S.

 “*” marked represents similar segmentation in other categories in the respective section.

Table of Contents

  1. Research Objective and Assumptions
    • Research Objectives
    • Assumptions
    • Abbreviations
  2. Market Purview
    • Report Description
      • Market Definition and Scope
    • Executive Summary
      • Market Snippet, By Type
      • Market Snippet, By Origin Type
      • Market Snippet, Average spending on alcoholic beverage, by Gender
      • Market Snippet, By Ingredients
      • Market Snippet, By Distribution Market
      • Market Snippet, By Sub-Region
    • Coherent Opportunity Map (COM)
  3. Market Dynamics, Regulations, and Trends Analysis
    • Market Dynamics
      • Drivers
      • Restraints
      • Market Opportunities
      • Regulatory Scenario
      • Industry Trend
      • Mergers and Acquisitions
      • New Product Approvals/Launch
      • Promotion and Marketing Initiatives
    • Cost Tier Down Analysis
  4. India Alcohol Market, By Type, 2017- 2027 (INR Billion & Mn Ltrs)
    • Introduction
      • Market Share Analysis, 2018 and 2027 (%)
      • Y-o-Y Growth Analysis, 2019 - 2027
      • Segment Trends
    • IMFL
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2017 - 2027, (INR Billion & Mn Ltrs)
    • Beer
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2017 - 2027, (INR Billion & Mn Ltrs)
    • Wine
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2017 - 2027, (INR Billion & Mn Ltrs)
    • Country Liquor
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2017 - 2027, (INR Billion & Mn Ltrs)
  5. India Alcohol Market, By Origin Type, 2017- 2027 (INR Billion & Mn Ltrs)
    • Introduction
      • Market Share Analysis, 2018 and 2027 (%)
      • Y-o-Y Growth Analysis, 2019 - 2027
      • Segment Trends
    • Imported Liquor
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2017 - 2027, (INR Billion & Mn Ltrs)
    • Indian Made Foreign Liquor
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2017 - 2027, (INR Billion & Mn Ltrs)
    • Foreign Liquor Bottled in India
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2017 - 2027, (INR Billion & Mn Ltrs)
    • Indian Made Indian Liquor
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2017 - 2027, (INR Billion & Mn Ltrs)
  6. India Alcohol Market, Average spending on alcoholic beverage, by Gender, 2017- 2027 (INR Billion & Mn Ltrs)
    • Introduction
      • Market Share Analysis, 2018 and 2027 (%)
      • Y-o-Y Growth Analysis, 2019 - 2027
      • Segment Trends
    • Male
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2017 - 2027, (INR Billion & Mn Ltrs)
    • Female
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2017 - 2027, (INR Billion & Mn Ltrs)
  7. India Alcohol Market, By Ingredients, 2017- 2027 (INR Billion & Mn Ltrs)
    • Introduction
      • Market Share Analysis, 2018 and 2027 (%)
      • Y-o-Y Growth Analysis, 2019 - 2027
      • Segment Trends
    • Grains
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2017 - 2027, (INR Billion & Mn Ltrs)
    • Molasses
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2017 - 2027, (INR Billion & Mn Ltrs)
    • Fruits & Vegetables
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2017 - 2027, (INR Billion & Mn Ltrs)
  8. India Alcohol Market, By Distribution Market, 2017- 2027 (INR Billion & Mn Ltrs)
    • Introduction
      • Market Share Analysis, 2018 and 2027 (%)
      • Y-o-Y Growth Analysis, 2019 - 2027
      • Segment Trends
    • Government Controlled
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2017 - 2027, (INR Billion & Mn Ltrs)
    • Open Market
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2017 - 2027, (INR Billion & Mn Ltrs)
    • Auction Market
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2017 - 2027, (INR Billion & Mn Ltrs)
  9. India Alcohol Market, By Sub-Region, 2017- 2027 (INR Billion & Mn Ltrs)
    • Introduction
      • Market Share Analysis, By Sub-Region, 2018 and 2027 (%)
      • Y-o-Y Growth Analysis, For Regions, 2019 - 2027
    • South Zone
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2017 - 2027, (INR Billion & Mn Ltrs)
    • North Zone
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2017 - 2027, (INR Billion & Mn Ltrs)
    • East Zone
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2017 - 2027, (INR Billion & Mn Ltrs)
    • West Zone
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2017 - 2027, (INR Billion & Mn Ltrs)
  10. Competitive Landscape
    • Heat Map Analysis
    • Market Share Analysis (3x3 Matrix)
    • Company Profiles
      • ADAMA Agricultural Solutions Ltd
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • United Spirits Limited
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Tilaknagar Industries Ltd.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Jagatjit Industries  
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Mohan Meakin
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Globus Spirits
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Allied Blenders and Distillers Pvt.  
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • SAB Miller  
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Radico Khaitan Limited   
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Khemani Group
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • SOM Distilleries and Breweries
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Carlsberg A/S
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
  11. Section
    • References
    • Research Methodology
    • About us and Sales Contact

* Browse 25 market data tables* and 15 figures* on "India Alcohol Market” - Global forecast to 2027.

Frequently Asked Questions

The India alcohol market was valued at INR 2,807,236.7 Bn in 2018, and is expected to reach INR 5,482,851.3 Bn by the end of 2027.
The India alcohol market is expected to exhibit a CAGR of 7.8% over the forecast period (2019-2027).
Major players operating in the India alcohol market include United Spirits Limited, Tilaknagar Industries Ltd, Jagatjit Industries, Mohan Meakin, Globus Spirits, Allied Blenders and Distillers Pvt., SAB Millier, Radico Khaitan Limited, Khemani Group, SOM Distilleries and Breweries, and Carlsberg A/S
Stringent government rules and regulations against excessive consumption of alcohol, owing to rising number of road accidents, coupled with implementation of VAT stringent excise duty on alcohol are the major factors that are expected to hamper growth of the market over the forecast period.
The growing urban population, increasing disposable income, and change in lifestyle are some of the major factors that are expected to propel growth of the market over the forecast period.
The increasing launches of flavored alcohol by market players is one of the major trends that has been observed in the market.
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