Alcohol is a beverage that contains ethanol and contains ingredients such as grains, molasses, and food & beverages. Further, alcohol market can also be segmented into types such as IMFL, beer, wine, and country liquor. Alcohol market is expected to witness a significant growth during the forecast period (2019-27) owing to the increasing disposable income and increasing trend towards western culture in India.
Market Dynamics
Rising number of millennial population and changing lifestyle patterns is a major driver in case of the growth of India alcohol market. For instance, as per the India Brand Equity Foundation, in September 2018, millennials constituted 47% of the total Indian working population which will lead to an increasing disposable income. Moreover, the increasing demand for cafes, bars, are thereby expected to lead to an increased demand for alcohol during the forecast period.
Among type, beer segment is expected to hold significant market revenue share over the forecast period. This is owing to increasing demand of cereals across the globe due to its easy availability and nutritional benefits. For instance, beer includes various health benefits such as it helps prevent kidney stones, strengthens bones, helps in reducing stress, and lowers bad cholesterol. Apart from the above mentioned benefits, beer is a rich source of vitamin B6. These benefits of beer are expected to lead to an increasing demand for beer segment during the forecast period.
However, stringent government regulations in case of the alcohol market is expected to hamper the growth of the India alcohol market during the forecast period.
Key features of the study:
- This report provides in-depth analysis of India alcohol market and provides market size (INR billion & Mn Ltrs) and compound annual growth rate (CAGR %) for the forecast period (2019–2027), considering 2018 as the base year
- It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
- This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategy adopted by the leading players
- It profiles leading players in the India alcohol market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments and strategies, and future plans
- Key companies covered as a part of this study includes, United Spirits Limited, Tilaknagar Industries Ltd., Jagatjit Industries, Mohan Meakin, Globus Spirits, Allied Blenders and Distillers Pvt., SAB Miller, Radico Khaitan Limited, Khemani Group, SOM Distilleries and Breweries, and Carlsberg A/S
- Insights from this report would allow marketers and the management authorities of the companies to make informed decision regarding their future products launches, technology up-gradation, market expansion, and marketing tactics
- The India alcohol market report caters to various stakeholders in this industry including investors, suppliers, alcohol manufacturers, distributors, new entrants, and financial analysts
- Stakeholders would have ease in decision-making through the various strategy matrices used in analyzing the India alcohol market
Detailed Segmentation:
- India Alcohol Market, By Type:
- IMFL
- Beer
- Wine
- Country Liquor
- India Alcohol Market, By Origin Type:
- Imported Liquor
- Indian Made Foreign Liquor
- Foreign Liquor Bottled in India
- Indian Made Indian Liquor
- India Alcohol Market, Average spending on alcoholic beverage, by Gender:
- India Alcohol Market, By Ingredients:
- Grains
- Molasses
- Fruits & Vegetables
- India Alcohol Market, By Distribution Market:
- Government Controlled
- Open Market
- Auction Market
- India Alcohol Market, By Sub-Region:
- India
- South Zone
- By Type
- IMFL
- Beer
- Wine
- Country Liquor
- By Origin Type
- Imported Liquor
- Indian Made Foreign Liquor
- Foreign Liquor Bottled in India
- Indian Made Indian Liquor
- By Average spending on alcoholic beverage, by Gender
- By Ingredients
- Grains
- Molasses
- Fruits & Vegetables
- By Distribution Market
- Government Controlled
- Open Market
- Auction Market
- North Zone
- By Type
- IMFL
- Beer
- Wine
- Country Liquor
- By Origin Type
- Imported Liquor
- Indian Made Foreign Liquor
- Foreign Liquor Bottled in India
- Indian Made Indian Liquor
- By Average spending on alcoholic beverage, by Gender
- By Ingredients
- Grains
- Molasses
- Fruits & Vegetables
- By Distribution Market
- Government Controlled
- Open Market
- Auction Market
- East Zone
- By Type
- IMFL
- Beer
- Wine
- Country Liquor
- By Origin Type
- Imported Liquor
- Indian Made Foreign Liquor
- Foreign Liquor Bottled in India
- Indian Made Indian Liquor
- By Average spending on alcoholic beverage, by Gender
- By Ingredients
- Grains
- Molasses
- Fruits & Vegetables
- By Distribution Market
- Government Controlled
- Open Market
- Auction Market
- West Zone
- By Type
- IMFL
- Beer
- Wine
- Country Liquor
- By Origin Type
- Imported Liquor
- Indian Made Foreign Liquor
- Foreign Liquor Bottled in India
- Indian Made Indian Liquor
- By Average spending on alcoholic beverage, by Gender
- By Ingredients
- Grains
- Molasses
- Fruits & Vegetables
- By Distribution Market
- Government Controlled
- Open Market
- Auction Market
- Company Profiles
- United Spirits Limited*
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments
- Future Plans
- Tilaknagar Industries Ltd
- Jagatjit Industries
- Mohan Meakin
- Globus Spirits
- Allied Blenders and Distillers Pvt.
- SAB Miller
- Radico Khaitan Limited
- Khemani Group
- SOM Distilleries and Breweries
- Carlsberg A/S.
“*” marked represents similar segmentation in other categories in the respective section.
