MOZZARELLA CHEESE MARKET ANALYSIS

The Global Mozzarella Cheese Market was valued at US$ 36.7 BN in 2022, and is expected to exhibit a CAGR of 6.46%, in terms of revenue, over the forecast period (2023-2030), to reach US$ 56.9 Bn by 2030. Mozzarella cheese is low-fat cheese. Increasing awareness regarding health issues caused by food containing high fats and calories such as cardiovascular diseases has led to a high preference for mozzarella cheese. The market growth is attributed to the focus of key players in the market on offering various mozzarella cheese products. For instance, WhiteWave Foods Company's is a leading consumer packaged food and beverage company that manufactures, markets, distributes, and sells branded plant-based foods and beverages, coffee creamers and beverages, premium dairy products and organic produce throughout North America and Europe. 'Horizon Organic brand offers organic mozzarella string cheese. Saputo Cheese USA Inc. is one of the top ten dairy processors in the world, a leading cheese manufacturer and fluid milk and cream processor in Canada, and the top dairy processor in Australia and Argentina.  Saputo, also offers cheese snacks in the form of string cheese, swirl cheese, cheese sticks, and cheese snack bars as everyday snack items.Among milk sources, the buffalo segment is expected to gain a significant market share during the forecast period, owing to the creamier, softer, and more flavourful properties of buffalo milk-based mozzarella cheese over cow, sheep, and goat milk-based mozzarella cheese. Moreover, buffalo-based mozzarella cheese has certain health benefits such as it is low in calories compared to other varieties of cheese such as cheddar. It is also a rich source of calcium and protein.

Covid-19 Impact on Global Mozzarella Cheese Market

The Covid-19 pandemic has had a significant impact on the global mozzarella cheese market, with both positive and negative effects. On the positive side, the pandemic led to an increase in demand for mozzarella cheese due to a rise in home cooking, as the mozzarella cheese market gets increase in demand. Many people were spending more time at home during lockdowns and turned to cooking as a way to pass the time and save money. However, the pandemic also caused disruptions to the supply chain, including production and distribution, which resulted in a shortage of some products, including mozzarella cheese. As a result, the price of mozzarella cheese is increased causing some consumers to switch to other types of cheese or reduce their consumption of cheese altogether. Overall, the COVID-19 pandemic has had a mixed impact on the global mozzarella cheese market, with changes in consumer behavior and disruptions to the supply chain leading to both increased demand and higher prices, as well as potential challenges for manufacturers and distributors.

Global Mozzarella Cheese Market - Growth Drivers

• Increasing Demand for Pizza Industry

Pizza is the largest end-use segment for mozzarella cheese, and as the pizza industry continues to grow globally, it creates a significant demand for mozzarella cheese. For instance, the global pizza market size was valued at US$ 178,533.6 million in 2022 and is expected to expand at a CAGR of 6.53% during the forecast period, reaching US$ 260,982.48 million by 2030.

• Increasing Health Consciousness

Mozzarella cheese is considered a healthier option compared to other types of cheese used due to its lower fat and calorie content. As consumers become more health conscious, they are choosing mozzarella cheese as a healthier option in their diets. This factor led to an increase in the demand for low-fat and reduced-fat mozzarella cheese products.

• Increasing Demand for Convenience Foods

Consumers are looking for convenient food options that require less time and effort to prepare. For instance, mozzarella cheese is used in many ready-to-eat products, such as frozen pizzas and microwaveable meals, which has boosted the demand for this type of cheese.

Global Mozzarella Cheese Market - Market Restraints

• Price Fluctuations

One of the major restraining factors for the mozzarella cheese market is the fluctuation in the price of cheese. The price of mozzarella cheese is dependent on the cost of raw materials, such as milk, and the cost of transportation, any increase in the price of raw materials or transportation can lead to an increase in the price of mozzarella cheese, which can adversely affect the demand for the product. This restraint factor may hinder the growth of the global mozzarella cheese market.

Figure 1. Global Mozzarella Cheese Market, By Form, 2022

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Among by Form, Shredded segment accounted the largest share of around 49.90% in 2022. Players operating in the global mozzarella cheese market are adopting various growth strategies such as mergers, acquisitions, and business expansion to enhance their market share. For instance, in January 2018, Fonterra is a global dairy nutrition co-operative owned by ~10,000 New Zealand farmers and their families. They share the goodness of dairy nutrition with the world through their brands, farming, processing and supply chain operations across four continents. Fonterra invested US$ 125 million of capital expenditure at its Stanhope site to double the size of the cheese production plant. This expansion is expected to increase cheese production by a further 35,000 metric tons at the site for a range of cheeses including mozzarella.

Global Mozzarella Cheese Market - Regional Insights

North America accounted for the largest market share of around 39.30% in 2022, owing to the increasing consumption of pasta and pizza in this region. The market is also expected to witness rapid growth over the forecast period. Moreover, the presence of key market players in the region is also expected to contribute to market growth. For instance, market players such as The Kraft Heinz Company, Grande Cheese Company, BelGioioso Cheese Inc., Saputo Inc., Sargento Foods Inc., and Organic Valley have their headquarters in North America, leading to higher export from this region.

Figure 2. Global Mozzarella Cheese Market, By Region, 2022

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Asia Pacific is expected to grow rapidly at a CAGR of 6.1% during the forecast period 2023-2030. This is due to the growing food demand, rising population, changing consumer tastes, and so on.

Europe is expected to grow rapidly at a CAGR of 4.02% during the forecast period 2023-2030. Online retailers and supermarkets are expected to gain significant revenue from the sale of mozzarella cheese in the Europe region. An increase in mozzarella cheese intake to avoid arthritis and diabetes is expected to boost the market growth in the Europe region.

Global Mozzarella Cheese Market – Recent Developments

• In May 2020, Koninklijke DSM N.V. (Royal DSM, commonly known as DSM), is a Dutch multinational corporation active in the fields of health, nutrition and materials.Koninklijke DSM N.V. launched DelvoCheese CP-500 cultures in the U.S. for boosting the yield and achieving higher moisture content in mozzarella cheese. The culture increases the yields by 1.3% compared to the previously used culture.a
• In November 2019, Arla Foods is the fifth-largest dairy company in the world and a cooperative owned by more than 12,500 dairy farmers. Arla combines traditional craftsmanship and world-class technologies to ensure its products remain closer to nature, from farm to fridge. Arla Foods amba plans to expand its Danish dairy site to increase its mozzarella production to meet the consumers surging demand. The dairy expansion will increase mozzarella production to 91 million kilos annually.
• In August 2022, Saputo produces, markets, and distributes a wide array of dairy products of the utmost quality, including cheese, fluid milk, extended shelf-life milk and cream products, cultured products, and dairy ingredients. Saputo Cheese USA Inc. launched the 'Frigo Cheese Heads Swirls' on-the-go snacking item, which is offered under the brand name 'Frigo Cheese Heads,' and consists of mozzarella and cheddar cheese twisted together to make swirls.
• The Horizon Organic brand of WhiteWave Foods Company supplies sustainably-grown mozzarella string cheese. Cheese snacks such as string cheese, swirl cheese, cheese sticks, & cheese snack bars are also available from Saputo Cheese USA Inc. as everyday snacks.

Global Mozzarella Cheese Market - Key Players

Major players operating in the global mozzarella cheese market include The Kraft Heinz Company, Fonterra Co-operative Group Limited, Groupe Lactalis S.A., Grande Cheese Company, Arla Foods Inc., BelGioioso Cheese Inc., Granarolo S.p.A, Saputo Cheese USA Inc., Sargento Foods Inc., and Organic Valley.

Definition: Mozzarella is a plastic or stretched-curd cheese, the curd is mixed with heated whey and stretched and kneaded until it attains a smooth, pliable consistency. It is then molded into spheres or ovals and stored in water to keep it moist.