Mozzarella Cheese Market – Insights
Mozzarella cheese is a low fat cheese. Increasing awareness regarding health issues caused by food containing high fats and calories such as cardiovascular diseases has led to high preference for mozzarella cheese. The global mozzarella cheese market is projected to reach US$ 51.50 billion by 2027, at a CAGR of 5.2% over the forecast period. The market growth is attributed to focus of key players in the market on offering various mozzarella cheese products. For instance, WhiteWave Foods Company's 'Horizon Organic' brand offers organic mozzarella string cheese. Saputo Cheese USA Inc. also offers cheese snacks in the form of string cheese, swirl cheese, cheese sticks, and cheese snack bars as everyday snack items. Moreover, Saputo Cheese USA Inc. introduced the on-the-go snack item 'Frigo Cheese Heads Swirls‘, sold under the brand name ‘Frigo Cheese Heads’, in which mozzarella and cheddar cheese are twisted together to form swirls.
However, stringent government regulations against mozzarella cheese processing, maintaining its quality, and safety is expected to hamper the growth of the global mozzarella cheese market.
Among milk source, the buffalo segment is expected to gain a significant market share during the forecast period, owing the creamier, softer, and more flavorful properties of buffalo milk-based mozzarella cheese over cow, sheep, and goat milk-based mozzarella cheese. Moreover, buffalo-based mozzarella cheese has certain health benefits such as it is low in calories compared to other varieties of cheese such as cheddar. It is also a rich source of calcium and protein.
Among applications, the commercial use segment is expected to gain a significant market share during the forecast period, owing to increasing numbrer of Quick Service Restaurants (QSRs) throughout the world. For instance, as of December 2018, Pizza Hut had a total of 18,431 restaurants worldwide. Moroever, increasing working population is also expected to boost demand for QSRs and other on-the-go meal outlets. For instance, according to the World Bank data, in 2015, the global female labor force accounted for 38.96% of the total labor force and reached 39.07% in 2017. Moreover, the global labor force was 3.35 billion in 2015 and reached 3.43 billion in 2017. This trend is expected to boost growth of the commercial use segment during the forecast period.
Figure 1. Global Mozzarella Cheese Market Share (%), By Region, 2018
Source: Coherent Market Insights, 2018-19
North America accounted for the largest market share of around 37.15% in 2018, owing to increasing consumption of pasta and pizza in this region. The market is also expected to witness rapid growth over the forecast period. Moreover, presence of key market players in the region is also expected to contribute to the market growth. For instance, market players such as The Kraft Heinz Company, Grande Cheese Company, BelGioioso Cheese Inc., Saputo Inc., Sargento Foods Inc., and Organic Valley have their headquarters in North America, leading to higher export from this region.
Furthermore, according to the data released by the U.S. DA (The United States Department of Agriculture) National Agricultural Statistics Service in October 2018, per capita consumption of mozzarella cheese in the U.S. was 10.66 pounds in 2007, which increased to 11.57 pounds in 2017. Therefore, increasing consumption of mozzarella cheese in the U.S. is also expected to boost the market growth in North America.
Figure 2. Global Mozzarella Cheese Market Share (%), By Form, 2018
Source: Coherent Market Insights, 2018-19
Players operating in the global mozzarella cheese market are adopting various growth strategies such as mergers, acquisitions, and business expansion to enhance their market share. For instance, in January 2018, Fonterra invested US$ 125 million of capital expenditure at its Stanhope site to double the size of cheese production plant. This expansion is expected to increase cheese production by a further 35,000 metric tons at the site for a range of cheeses including mozzarella.
Moreover, in May 2019, Arla completed acquisition of processed cheese business in the Middle East from Mondelez International, Inc. (the Kraft cheese brand). The acquisition gives Arla full ownership of a state-of-the-art cheese production site in Bahrain. This is expected to offer growth opportunity to Arla to expand the company’s cheese production in Middle East and Africa.
Major players operating in the global mozzarella cheese market include, The Kraft Heinz Company, Fonterra Co-operative Group Limited, Groupe Lactalis S.A., Grande Cheese Company, Arla Foods Inc., BelGioioso Cheese Inc., Granarolo S.p.A, Saputo Cheese USA Inc., Sargento Foods Inc., and Organic Valley.
Mozzarella cheese is a type of pasta filata cheese and has low fat content compared to other alternatives such as cheddar. Production of organic cheese avoids the use of chemical fertilizers, pesticides, or any artificial chemicals. Demand for organic products is increasing, owing to growing awareness among consumers regarding the effects of chemicals, used in the process of cheese production, on health. This has led to focus of key players in the market to offer organic mozzarella cheese. For instance, Organic Valley Company offers organic mozzarella cheese, which is free from any toxic antibiotics, synthetic hormones, toxic pesticides, or genetically modified organisms (GMO). The product is offered in various forms such as mozzarella stringles, shredded mozzarella cheese, and block cheese.
Among forms, the shredded segment held dominant position in the mozzarella cheese market in 2018. Shredded mozzarella cheese melts quickly and forms a soupy layer. Therefore, this form of mozzarella cheese has primary application in pizza baking. Moreover, the shelf life of shredded mozzarella cheese is 5-7 days, which increases its preference from Quick Service Restaurants (QSRs), pizzerias, and on-the-go meal vendors.
Among milk sources, cow milk mozzarella has certain health benefits such as it is low in calories compared to other varieties of cheese such as cheddar. It is also a rich source of calcium and protein. Therefore, demand for cow milk mozzarella cheese is expected to significantly increase during the forecast period, due to its high nutritional content.
Key features of the study:
“*” marked represents similar segmentation in other categories in the respective section.
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