BAKE STABLE PASTRY FILLINGS MARKET ANALYSIS

The global bake stable pastry fillings market size was valued at US$ 1127.6 million in 2022 and is anticipated to witness a compound annual growth rate (CAGR) of 6.4% from 2023 to 2030. The global bake stable pastry fillings market is expanding, due to a significant shift in consumer eating patterns. Rapid urbanization and increasing purchasing power have allowed consumers to spend on prepackaged food items that save time in preparing a meal for breakfast, lunch, or dinner. This has further led to the growth of bakery products, thereby propelling bake stable pastry fillings market growth.

Global Bake Stable Pastry Fillings Market: Regional Insights

Based on geography, the global bake stable pastry fillings market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.

Europe is expected to dominate the global bake stable pastry fillings market over the forecast owing to the growing demand for low sugar and calorie products, as consumers are adopting to healthier food alternatives. Also, growing demand for bakery products with nutritional benefits such as added fiber and protein is again expected to fuel regional market growth.          

North America is expected to witness fastest growth over the forecast period owing to the strong presence of baked goods in countries like U.S and Canada. According to data released by the American Bakers Association, the baking industry is a multi-billion- dollar industry in the U.S. that makes up to 2.1% of the country’s gross domestic product. Moreover, based on a fall 2020 study by Farm Credit Canada, the baked goods industry is among the fast-growing industries in the country, and makes up to 5.4% of Canada’s gross domestic product.

Figure 1. Global Bake Stable Pastry Fillings Market, By Region 2023

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Global Bake Stable Pastry Fillings Market Drivers:

Increasing consumption of confectionery and bakery products to augment market growth

Rising demand for convenience food and consumer preference for attractive, tasty & textured delicacies has increased the sale of bakery products. Lower price and easy availability are other factors propelling market growth. Moreover, growing use of bakery ingredients in sweets and confectioneries is further anticipated to augment the bake stable pastry fillings market growth.

Growing popularity of pastry fillings among consumers to fuel market growth

Pastry filings are gaining popularity among all age groups. This is attributed to the availability of variety in pastries. For instance, in March 2021, Andros Asia has introduce Fruit Filling – new product of ANDROS Professional range for pastry field. It not only containing up to 40% fruit content, Fruit Filling also have real fruit pieces, which makes cakes more outstanding and appealing by natural fruity flavor.

Global Bake Stable Pastry Fillings Market Opportunities:

Growing demand for vegan food ingredients is expected to provide significant market growth opportunities. For instance, in January 2020, British Bakels has expanded its vegan offerings with the launch of bake-stable fillings. These filings are available in lemon, orange, chocolate, and caramel flavors.

Increasing popularity of gluten-free bakery products is expected to provide additional market growth opportunities. For instance, in April 2019, in response to increased demand for ‘free from’ bakery products, Dawn Foods has improved and expanded its range of gluten free ingredients. Dawn’s gluten free Vanilla Muffin, Chocolate Muffin, Brownie and Chocolate Cake mixes feature new and improved recipes, with UTZ certified sustainably sourced chocolate now included.

Global Bake Stable Pastry Fillings Market Trends:

Growing trend of natural ingredients

Growing demand for bakery filling with natural ingredients is expected to uplift market growth opportunities. For instance, in September 2019, Puratos UK has introduced two complementary cake mix and filling combinations that are inspired by trends for tradition and nostalgia. The Cake Custard Mix and Cake Speculoos Mix are the latest additions to Puratos UK’s Satin Crème Cake range. Both contain only natural flavours and are suitable for applications such as muffins, loaf cakes and pancakes.

Growing popularity of Low- fat bakery products

Low-fat bakery products are witnessing popularity on the account of rising prevalence of lifestyle disorders worldwide. According to the World Health Organization, obesity has reached epidemic proportions globally, with at least 2.8 million people dying each year as a result of being overweight or obese. Once associated with high-income countries, obesity is now also prevalent in low- and middle-income countries.

Global Bake Stable Pastry Fillings Market Restraints:

Growing health conscious consumers to hamper market growth

Increasing adoption of healthy lifestyle among consumers due to rising prevalence of chronic disease is expected to limit the market growth. Pastry fillings contain harmful ingredients, particularly to the cardiovascular system. Moreover, bake stable pastry fillings are a high-fat food as they contain milk fat, with some products having as much as 16% fat.

International quality standards and regulations to hinder market growth

International bodies such as National Food Safety and Quality Service (SENASA), U.S. Food and Drug Administration (FDA), Canadian Food Inspection Agency (CFIA), World Health Organization (WHO), and Committee on the Environment, Public Health and Food Safety (ENVI) are associated with food safety regulations. These organizations enforce regulations over the use of various chemicals and materials in food processing, directly or indirectly.                                      

Figure 2. Global Bake Stable Pastry Fillings Market, By Product Type, 2023

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Global Bake Stable Pastry Fillings Market Segmentation:

The global Bake Stable Pastry Fillings market report is segmented into type and region

Based on type, the market is segmented into chocolate, fruits, nuts, and others. Out of which, fruits is expected to dominate the global market over the forecast period owing to the growing demand for healthy and natural ingredients. Based on an article by published Bake Mag in 2021, fruits such as strawberry, blueberry, raspberry, orange, and lime are ideal for baked goods like cakes and pastries, owing to their visual appeal and strong flavor.

Chocolate segment is also expected to witness significant growth in the near future. Based on an article by the American Bakers Association, in 2021, due to the closures of schools and offices because of the COVID-19 pandemic, in the U.S., the consumption of bakery products, such as croissants and chocolate pastries, as a breakfast, lunch, and dinner meal accompaniment, have increased more than 20% in 2020, as compared to 2019.

Global Bake Stable Pastry Fillings Market: Key Developments

In March 2021, Puratos launched a new FoodTech venture called Sparkalis. Sparkalis, a first global food tech start-up, will help the company venture into the bakery, patisserie, and chocolate segments.

In September 2019, Puratos UK launched two new cake mix and filling combinations for Autumn/Winter 2019. The two fillings—Topfil Rhubarb fruit filling and Cremfil Ultim Salted Chocolate filling—are inspired by the trends of tradition, nostalgia, and sweet and savory flavors.

In September 2020, Givaudan divested its pectin business to Herbstreith & Fox. This initiative was aimed at enabling the company to expand its core markets across Europe, North Africa, and the Middle East, while gaining a stronger foothold in Poland.

Global Bake Stable Pastry Fillings Market: Key Companies Insights

The global bake stable pastry fillings market is highly competitive. This is attributed to continuous launch of new technologies due to ongoing R &D and efforts by value chain participants. Moreover, key players are adopting various business growth strategies in order to expand their presence on regional as well as global basis. Some of the key players in the global bake stable pastry fillings market are Andros North America, Fábrica de Mermeladas SA de CV, Puratos Group, Herbstreith & Fox GmbH & Co. KG, Dawn Foods, Dr. Oetker GmbH, Avebe, Kandy, Barker Fruit Processors Ltd., and Mala’s

*Definition: Bake stable pastry fillings includes a diverse range of products such as creams, icings, glazes, and pastes. The creams and icings are popular among consumers because they add texture and flavor to the baked goods.