Nutritional supplements are food products satisfying dietary requirements arising from physical or physiological condition or specific diseases and disorders. Being a combination of ‘nutrition’ and ‘pharmaceutical’ it is used as a medicinally functional food to provide health benefits. The market is expected to gain traction, owing to multiple applications of nutraceuticals in food & beverages and personal care products.
The Germany nutritional supplements market is expected to surpass US$ 6,453.0 million by the end of 2028, in terms of value, exhibiting at a CAGR of 3.8% during the forecast period (2021 to 2028).
Drivers
Consumer demand for organic and natural products is increasing rapidly. According to Agricultural Market Information Company (AMI), 2018, organic product demand has grown by around 8% in Germany. Additionally, the overall food sales in Germany grew by 5.5% up to US$ 12.07 billion in 2018 with around 5.3% share of organic product sales. Key players operating in the nutritional supplements market are introducing organic and natural products, in order to cater to rising demand for organic and natural products. For instance, in May 2019, Herbaland Gummies launched vegan collagen booster gummies, which helps in improving collagen formation in body.
Also, increasing demand for nutraceutical ingredients is aiding in growth of the nutritional supplements market. Germany is one of the major contributors in the Europe nutritional supplements market growth. Rising awareness reading once aesthetic, among the populace and higher disposable income in the region are factors expected to aid in growth of the market. As per the Organization for Economic Co-operation and Development (OECD), the average household, net-adjusted disposable income per capita in Germany is US$ 34,297 per year.
Among the ingredients, vitamins dominated the Germany nutritional supplements market in 2020, accounting for 34.6% share, in terms of revenue, followed by Others and Proteins, respectively. This growth can be attributed to the rising need for boosting vitamin intake prevailing among millennial population.
Figure 1. Germany Nutritional Supplements Market, Revenue Share (%), By Ingredients, 2020
Market Restraints
Nutritional supplements provide all the minerals and vitamins needed for skin, hair, and nails. However, such products often contain large doses of vitamins and minerals, which may cause side effects. The possible side effects include constipation, diarrhoea, and other stomach problems. The inactive ingredients may also cause allergic reactions in sensitive individuals. Nutritional supplements often contain multiple ingredients to support one or more health benefits, which lead to high price of nutritional supplements. For instance, SugarBearHair vitamins by Kardashian cost US$ 32.96 on Amazon or around 55 cents per gummy, whereas the Flinstones multivitamin gummies cost 7 cents per gummy or US$ 12.99 on Amazon. Hence, high cost of nutritional supplements is also restraining the market growth. These are the factors that hinder growth of the market.
Market Opportunities
Manufacturers operating in the nutritional supplements market are developing innovative products to gain competitive edge in the Germany nutritional supplements market. For instance, In April 2019, Bobbi Brown collaborated with Walmart and launched Evolution_18, which comprises 10 different supplements such as beauty collagen, beauty superfood, beauty shot, beauty bubbles collagen, beauty gummy, beauty glow, beauty hydration, beauty debloat, beauty probiotics, and beauty grow. Also, in January 2019, Vitybox launched liquid shot containing collagen, hydrolyzed keratin, and hyaluronic acid to aid in skin, nail, and hair growth.
| Report Coverage | Details | ||
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| Base Year: | 2020 | Market Size in 2020: | US$ 4,601.9 Mn |
| Historical Data for: | 2017 to 2019 | Forecast Period: | 2021 to 2028 |
| Forecast Period 2021 to 2028 CAGR: | 3.8% | 2028 Value Projection: | US$ 6,453.0 Mn |
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| Companies covered: |
Queisser Pharma GmbH & Company KG, Nutraceuticals Group, Dr. B. Scheffler nachfolger gmbh & co. Kg, ZeinPharma Germany GmbH, Pamex Pharmaceuticals GmbH, Ayanda GmbH, Sabinsa Europe GmbH, Denk Pharma GmbH & Co. KG, and Pascoe Naturmedizin |
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Figure 2. Germany Nutritional Supplements Market – Opportunity Analysis
Market Trends
Rising influence of social media and advertising of nutritional supplements by retailers on different social media platforms are resulting in increasing consumption of nutritional supplements. For instance, in 2014, Hum Nutrition, a manufacturer of beauty supplements, started promoting its products on Instagram.
Personalization of beauty supplements involve providing specific supplements by considering different factors such as age, skin conditions including acne and eczema, and beauty goals of consumers. Players operating in the nutritional supplements market are adopting strategies to provide personalized supplements to their consumers. For instance, in September 2019, Vitamin Shopee launched a personalized subscription service known as Only Me to provide custom solutions to meet unique health and wellness demands of its customers.
Figure 3. Germany Nutritional Supplements Market, Revenue Share (%), By Form, in 2020
On the basis of form, the capsule segment dominated the Germany nutritional supplements market in 2020, accounting for around 34.1% of market share, in terms of revenue, followed by tablet. The exterior of the capsule is made from gelatin or starch, which contains active ingredients. Capsules also allow extended release of active ingredients.
Germany Nutritional Supplements Market - Impact of Coronavirus (COVID-19) Pandemic
The COVID-19 has positively impacted the Germany nutritional supplements market. Rising awareness about personal health and the need for boosting the immunity to fight against virus is triggering demand for nutritional supplements and medicines. Thus, several players operating across food, beverages, and pharmaceutical sectors have started leveraging these benefits associated with nutrients for expanding their product portfolio and global reach. Also, rising in the number of health check-ups and distribution of immunity-boosting medicines has increased owing to increasing health-related consciousness among governing authorities. Thus, the demand for nutritional supplements is expected to boost over the post-pandemic period.
Competitive Section
Key players operating in the Germany nutritional supplements market include Queisser Pharma GmbH & Company KG, Nutraceuticals Group, Dr. B. Scheffler nachfolger gmbh & co. Kg, ZeinPharma Germany GmbH, Pamex Pharmaceuticals GmbH, Ayanda GmbH, Sabinsa Europe GmbH, Denk Pharma GmbH & Co. KG, and Pascoe Naturmedizin.
Few Recent Developments:
In September 2019, a manufacturer of nutritional supplement products named Dr. B. Scheffler Nachfolger GmbH & Co. KG, participated in Expopharm, Europe's largest pharmaceutical trade fair in Düsseldorf, to promote its new Rugard Beauty Liquid. The company wants to expand its product portfolio in the nutritional supplements market.
In April 2019, Ayanda announced that it secured a European patent for softgel capsules that contain an active probiotic bacteria as well as at least one oil (e.g. Omega 3). This is a breakthrough in the company’s ability to develop and deliver a new probiotic dosage form, thereby adding to the company’s existing probiotic capabilities in hard capsules, tablets, and powder sticks.
In April 2019, Pascoe Naturmedizin launched its new nutritional supplement Pascoflorin immune, which contains over 20 bacteria cultures, vitamin B12, and folic acid. This launch is expected to help Pascoe to expand its nutritional supplement portfolio.
Increasing demand for nutraceutical ingredients is aiding in growth of the nutritional supplements market in Germany. Germany is one of the major contributors in the Europe nutritional supplements market growth. Rising awareness among the populace regarding once aesthetics and higher disposable income in the region are factors expected to aid in growth of the market. For instance, according to Organization for Economic Co-operation and Development (OECD), the average household net-adjusted disposable income per capita in Germany is US$ 34,297 per year. Online channels offers customers opportunity to order anything at the customer’s doorstep. Consumers have the option of comparing prices of different products on different websites and can choose from the various available options. Therefore, these benefits is expected to make positive impact on market during the forecast period for this segment.
Market Dynamics
Increasing awareness about health benefits of nutritional supplements is expected to drive the market growth over the forecasted period. Nutritional supplements are used in order to treat nutritional deficiency in human body. Nutritional supplements consist of vitamins, minerals, proteins, and other necessary ingredients, which increases aesthetics. Health benefits associated with consumption of nutritional supplements are reduction in signs of aging and improving cardio & heart health, among others. More women are focused on healthy skin, hair, nails, and others. Therefore, rising need to prevent premature skin aging and preference for effective and safe beauty solutions are driving growth of the nutritional supplements market. According to a 2017 consumer study by the supplement trade group the Council for Responsible Nutrition, 31% of female respondents of age 18 to 34 were cited taking supplements for skin, hair, and nails in 2017.
Key features of the study:
Detailed Segmentation:
“*” marked represents similar segmentation in other categories in the respective.
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