Definition of Market/Industry: Ceramic sanitaryware is commonly used in the sanitary appliances which are mostly found in toilets and bathrooms. They are available in various designs and colors according to the customer requirement. The demand for sanitaryware product is high in developing nations due to rising need for sanitation. The sanitaryware products can be classified into cisterns, washbasins, bidets, water closets, and others. Commercial and residential places are the two major end-user industries of sanitaryware. Slip casting, tape casting, pressure casting, and isostatic pressing are major technology used for the manufacturing of ceramic sanitaryware products. Statistics: The India ceramic sanitaryware market was valued at US$ 2,362.8 Mn in terms of value and 31,953 Thousand Tons in terms of volume in 2018 Drivers: Increasing investment by the government in infrastructural development is expected to propel the market growth over the forecast period. According to the India Brand Equity Foundation, Foreign Direct Investment (FDI) has received in the Construction Development sector (townships, housing, built-up infrastructure, and construction development projects) from April 2000 to March 2019 stood at US$ 25.05 billion, according to the Department of Industrial Policy and Promotion (DIPP). The logistics sector in India is growing at a CAGR of 10.5 percent annually and is expected to reach US$ 215 billion in 2020. Hence, this is expected to boost the market growth of India ceramic sanitaryware. Market Opportunities The rising launch of the new and innovative product by major manufacturers is expected to augment the market growth over the forecast period. For instance, in June 2019, H & R Johnson (India), leaders in the ceramic industry, introduced their new and innovative range of premium sanitaryware and faucets – Johnson International – at Park Regis in Goa. Hence, increasing penetration of advanced sanitaryware product is expected to foster market growth. Market Restraints The high cost of ceramic sanitaryware equipment spare parts is another major factor projected to hinder the market growth over the forecast period. Moreover, lack of access to proper sanitation in rural areas due to the economic burden of poor sanitation in India which has a range of negative impacts on society is also expected to restrict market growth. As per the report published by The Wire in November 2017, India, is the world’s second-largest country by population, has the highest number of people (732 million) without access to toilets. Key Takeaways: Water closets segment in India ceramic sanitaryware market was valued at US$ 1,079.5 Mn in 2019 and is forecast to reach a value of US$ 2,635.9 Mn by 2027 at a CAGR of 11.8% between 2019 and 2027. Growing awareness on hygiene and sanitization is a major factor propelling growth of water closets segment in India. Residential segment dominated the India ceramic sanitaryware market in 2019, accounting for 65.8% share in terms of volume, followed by commercial segment. This is due to significant investments in the construction industry. For instance, in February 2018, DLF purchased 11.76 acres of land for US$ 231.7 in Gurugram Haryana. Market Trends The rising launch of the vanity basin is expected to propel the market growth over the forecast period. For instance, in January 2019, Somany Ceramics launched its premium line of French Collection Bath Fittings in New Delhi. The designs are based on cutting edge technology in sync with the smart bathrooms of today. The French collection by Somany Ceramics encourage sustainable and energy-efficient bathroom solutions such as smart toilets, automatic flush systems, and automatic faucets. Increasing adoption of new technology for manufacturing of sanitaryware product is projected to foster the market growth over the forecast period. For instance, in July 2019, Spanish bathroom and sanitaryware firm Roca Group is focusing on water conservation, design, quality, and sustainable technologies, as part of its global strategy to increase its footprint in India over the next three years. The company has invested a sizeable amount in startups to bring sanitary products infused with technology. Therefore, such investment in the adoption of advanced technologies is projected to fuel the market growth of Indian ceramic sanitaryware. Competitive Section: Company Names Players active in the market are HSIL Ltd, Cera Sanitaryware Ltd., Roca Sanitario, S.A., RAK Ceramics, Duravit AG, Toto Ltd., Jaquar, Golf Ceramics Ltd., Kajaria Ceramics Limited, H & R Johnson, and Villeroy Boch Group
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