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Mobile phone accessories include hardware that is an integral part of the operation of a mobile smartphone as designed by the manufacturer. Mobile phone accessories include various devices including cases, anti-lost devices, mass storage, phone charms, headphones, earphones, HDMI projectors, selfie sticks, photo accessories, chargers, power banks, etc.

Market Statistics:

India mobile phone accessories market is expected to surpass US$ 4,376.8 Mn in terms of value by the end of 2028.

India Mobile Phone Accessories Market: Drivers

Growing consumer expenditure is expected to propel the India mobile phone accessories market growth over the forecast period

Increasing consumer expenditure on internet service in India has increased the demand for mobile phone accessories across the country. Rising disposable income across the country is increasing expenditure on premium mobile phone accessories such as high-end earphones, headphones, power banks, high capacity memory storage devices, selfie sticks, etc. Furthermore, effective marketing strategies for products such as mobile phone accessories crucial, which in turn, is expected to drive growth of the India mobile phone accessories market during the forecast period.

India Mobile Phone Accessories Market: Opportunities

Growing adoption of batteries with longer life can present lucrative growth opportunities for market players

Batteries play a crucial role in mobile devices. However, they have a limited span of time, they need to be replaced. Many consumers are increasingly speeding to replace their existing batteries with new and enhanced one for better performance. Therefore, batteries with longer life are gaining popularity amongst consumers in India.

India Mobile Phone Accessories Market: Recent Developments

  1. In April 2021, Realme, a China based smartphone manufacturing company launched, Cobble Bluetooth Speaker, company’s first portable Bluetooth speaker with Bluetooth 5.0 connectivity option.
  2. In June 2021, Sony Corporation, a Japan based consumer electronics company lunched SRS-XB13 Extra Bass Portable Wireless Speaker with Bluetooth connectivity and IP67 dust and water resistance.
  3. In April 2021, Apple Inc., a US based technology company launched Apple MagSafe Battery Pack, a wireless power bank for Apple iPhone 12 series.

India Mobile Phone Accessories Market: Restraints

Poor economic conditions in some parts of India is expected to hamper the India mobile phone accessories market growth over the forecast period

Economic conditions in some parts of India are relatively poor, where a large portion of the defined middle-class actually spends a significantly small amount each day. As a result of this, people often prefer purchasing mobile phones that are cheaper and find the accessories that come with mobile phones such as chargers, batteries, headphones, and others. Sufficient. However, a few purchase mobile phone accessories. Furthermore, issues regarding affordability and low awareness about different brands and products are expected to hamper the India mobile phone accessories market growth in the near future.

India Mobile Phone Accessories Market - Impact of Coronavirus (Covid-19) Pandemic

Emergence of Covid-19 pandemic has led to rapid growth in the mobile gaming sector. In India, from 3 January 2020 to 5:54pm CEST, 1 October 2021, there have been 33,766,707 confirmed cases of COVID-19 with 448,339 deaths, reported to WHO. As of 27 September 2021, a total of 870,708,636 vaccine doses have been administered. This can be attributed to full or partial lockdowns in several cities around the world in order to contain the spread of the Covid-19 virus. This has led increasing investment in mobile gaming. For instance, in 2020, Carry1st raised a US $2.5 million seed round and in May 2021, the company has in total secured investment to US$ 9.5 million with its Series A raise. Such scenario is expected to offer lucrative growth opportunities for players in India mobile phone accessories market.

Key Takeaways:

  • India mobile phone accessories market was valued at US$ 1,914.2 Mn in 2020 and is forecast to reach a value of US$ 4,376.8  Mn by 2028 at a CAGR of 10.9% between 2021 and 2028.
  • The Mid segment was valued US$ 8 Mn in 2020 and is expected to witness a CAGR of 11.4% over the forecast period.

Market Trends:                                                                                                         

Trends by product type

Increasing popularity of turbochargers among consumers

Consumers in different parts of India are focused on adopting turbochargers. These chargers can charge a mobile device at a faster rate of speed. Furthermore, wireless chargers are expected to gain popularity in India over the forecast period, owing to the convenience it offers over wired chargers. Mobile phones that are built with Snapdragon processors, provided by Qualcomm Inc., support turbocharging and are gaining popularity amongst consumers in India.

To know the latest trends and insights prevalent in the India Mobile Phone Accessories Market, click the link below:

Trends by distribution channel

Rising preference for multiband stores

Consumers are progressively inclined towards stores that offer products from multiple brands under one roof, as it makes it possible to compare products, appearance, features, and pricing, on the spot. Purchasing mobile accessories from organized multi-brand stores is an emerging trend in India. Popular multi-brand retail stores selling mobile phone accessories include Croma by Tata Sons Limited and Reliance Digital by Reliance Industries Limited.

Trends by price range

Premium and mix-priced mobile phone accessories to witness major demand

A large part of India’s population prefers purchasing low and medium-cost mobile phone accessories than premium mobile phone accessories. However, consumers are realizing that low cost mobile phone accessories are of low quality and hence, have a shorter life. This is expected to result in higher expenditure on better quality products over the forecast period.

India Mobile Phone Accessories Market: Competitive Landscape   

Key players involved in the India mobile phone accessories market are Kingston Technology Corporation, Apple Inc., SanDisk Corp., Samsung Electronics Co. Ltd., Skullcandy, Inc., Microsoft Corporation, Sony Corp., Capdase International Limited, and Moshi, by Aevoe Group.

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