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Impact Analysis of Covid-19

The complete version of the Report will include the impact of the COVID-19, and anticipated change on the future outlook of the industry, by taking into the account the political, economic, social, and technological parameters.

Mobile phone accessories are additional devices and equipment used to enhance the functioning of the mobile phones. These accessories include chargers, headphones, earphones, mobile covers, selfie sticks, pouches, leather case, etc. In the recent past, novel mobile phone accessories have entered into the market such as USB for OTG smartphones, Bluetooth keyboard, wireless headphones, etc. These mobile phone accessories are sold through various channels including multi-brand stores, single-brand stores, and online stores. Multi-brand store includes organized and independent stores that market two or more than two brands on their shelf space. Online stores are electronic retail stores or web stores which allow consumers to buy mobile accessories over the Internet. Single or mono-brand stores are basically company-owned or exclusive stores that only sell a single brand.

India mobile phone accessories market is estimated to be valued at US$  2,115.2  million in 2021 and is expected to exhibit a CAGR of 11.2 % over the forecast period (2021-2028).

Recent Developments:

(In July 2021, OnePlus Technology Co., Ltd., a China based electronics company OnePlus Buds Pro,a wireless earphone.

In July 2021, Nothing, a UK based technology company launched Nothing ear 1 a wireless earphones with advanced 11.6 mm driver and sensitive touch control.

In July 2021, Xiaomi Corporation, a China based technology company launched Mi Hypersonic power bank with 50W fast-charging capabilities and triple changing ports.

Statistics:

Figure 1. India Mobile Phone Accessories Market Value (US$ Mn), by Region, 2020

India Mobile Phone Accessories  | Coherent Market Insights

India Mobile Phone Accessories Market: Drivers

Increasing disposable income and mobile penetration is expected to drive growth of the India mobile phone accessories market during the forecast period

Increasing disposable income combined with high mobile penetration along with improving living standards has led to increase in the demand for mobile phone accessories. Furthermore, government initiatives focused on improving literacy rates in the country and increasing job opportunities are expected to drive growth of the India mobile phone accessories market during the forecast period.

Rising urban population is expected to propel the India mobile phone accessories market growth over the forecast period

Growing urban population in India has led to significant demand for advanced mobile accessories such as power banks, premium headphones, and fancy phone cases. Rapid migration from rural to urban areas, particularly in regions such as North India, and young consumers from the upper-middle-class section increasingly becoming more aware of the various brands available in the market and willingness to purchase mobile phone accessories are expected to propel the India mobile phone accessories market growth in the near future.

India Mobile Phone Accessories Market: Opportunities

Increasing number of online stores new platform for mobile accessories can provide major business opportunities

Online shopping is a popular trend in India and the number of people shopping online has significantly increased over the past few years, thus offering a different medium for mobile phone accessories sellers to reach target audiences. Moreover, consumers turn to online stores when purchasing expensive products as they often find lucrative offers and discounts.

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India Mobile Phone Accessories Market Report Coverage

Report Coverage Details
Base Year: 2020 Market Size in 2021: US$ 2,115.2 Mn
Historical Data for: 2017 to 2020 Forecast Period: 2021 to 2028
Forecast Period 2021 to 2028 CAGR: 10.9% 2028 Value Projection: US$ 4,376.8 Mn
Geographies covered:
  • India: North India, South India, East India, and West India
Segments covered:
  • By Product Type: Protective Case, Headphone/Earphone, Charger, Battery, Memory Card, Power Bank, Portable Speakers, Others
  • By Distribution Channel: Multi-brand Store (Organized Store, Independent Store), Single-brand Store
  • By Price Range: Low Price, Mid-Price, Premium Price
Companies covered:

Kingston Technology Corporation, Apple Inc., SanDisk Corp., Samsung Electronics Co. Ltd., Skullcandy, Inc., Microsoft Corporation, Sony Corp., Capdase International Limited, and Moshi, by Aevoe Group

Growth Drivers:
  • Increasing disposable income and mobile penetration
  • Rising urban population
Restraints & Challenges:
  • Lack of standardization
  • Threat of piracy and counterfeit products

Technological advancements to provide excellent growth opportunities

Advancements in technology such as IoT have led to the introduction of innovative mobile phone accessories such as smart wearable devices and wireless earphones, among others. Moreover, a large volume of consumers in India are tech-savvy and willing to spend on technologically advanced mobile phone accessories. Therefore, advancements in technology are expected to create significant opportunities for mobile phone accessories vendors in India.

Market Trends:

Trends by product type

Availability of fancy protective cases gaining major traction among Indian consumers

The demand for fancy and stylish protective cases are gaining major popularity among Indian consumers, especially in urbanized parts of India. Many companies are focused on protective cases to cater to demand from increasing number of fashion-conscious consumers in India. As a result of this, the demand for stylish protective cases various fashion brands in India has increased. For instance, in March 2016, Samsung Electronics Co. Ltd. introduced a new and innovative protective case with LED displays and slots for keeping cards or bills. The LED display is for notifying users when they receive messages, calls, and time, apart from other functions.

Trends by distribution channel

Online stores sell mobile phone accessories at discounted prices

Rising internet penetration in India has led to the emergence of the e-commerce industry across the country. This, in turn, has allowed easy access to convenient sales channels for a range of products, including consumer electronics. Moreover, online stores often offer discounts on mobile phone accessories and allow customers to compare specifications of products they are interested in. Furthermore, online stores can be browsed from home by users as per their convenience, which in turn, has increased its popularity. Some of the popular online stores selling mobile phone accessories in India are Snapdeal, which is owned and run by Jasper Infotech Private Limited, and Flipkart Online Services Pvt. Ltd.

Figure 2. India Mobile Phone Accessories Market Share, By Product Type, 2020

India Mobile Phone Accessories  | Coherent Market Insights

Key Takeaways of the Graph:

  • Among product type, the Protective Case held dominant position in the market and accounted for 7% share in India mobile phone accessories market in 2020. The segment is expected to reach US$ 878.5 million in 2028. increasing number of smartphone  devices across the globe
  • Among Distribution Channel, the Multibrand held dominant position in the market and accounted for 8% share in India mobile phone accessories market in 2020. The segment is expected to reach US$ 1,917.0 million in 2028. owing to increasing number of smartphone  devices across india

India Mobile Phone Accessories Market: Restraints

Lack of standardization is expected to restrain growth of the India mobile phone accessories market during the forecast period

There is a lack of standardization in components and technology used for manufacturing mobile phone accessories. Undefined standards in the market lead to high product and price differentiation, which in turn, is expected to restrain growth of the India mobile phone accessories market during the forecast period.

Threat of piracy and counterfeit products is expected to hinder the India mobile phone accessories market growth over the forecast period

Piracy and counterfeit products remain a major threat to market growth. These products are manufactured with substandard materials and are available at competitive prices. As a result of this, consumers opt for such products, hindering revenue of branded products. Thus, these factors are expected to hinder the India mobile phone accessories market growth in the near future.

India Mobile Phone Accessories Market: Competitive Landscape

Key players involved in the India mobile phone accessories market are Kingston Technology Corporation, Apple Inc., SanDisk Corp., Samsung Electronics Co. Ltd., Skullcandy, Inc., Microsoft Corporation, Sony Corp., Capdase International Limited, and Moshi, by Aevoe Group.

India Mobile Phone Accessories Market: Key Developments

Key players in the market are involved in capacity expansion, in order to enhance the market presence. For instance, in July 2018, Samsung Electronics Co. Ltd. inaugurated the world’s largest mobile factory in India.

Major companies are involved in partnerships and collaborations, in order to gain a competitive edge in the market. For instance, in August 2017, Capdase International Limited partnered with YMS Mobitech Pvt. Ltd. to set up its manufacturing unit in India.

Mobile phone accessories, or more correctly referred to as add-ons, come in many forms and varieties. They are designed to enhance the capabilities of cell phones and make them stand out from their competitors. Some of the most popular phone accessories available are cases, chargers, skins, earphones, Bluetooth headsets, GPS/RF chips, data cards and microprocessors. Case covers are the most popular mobile phone accessories. They come in various colors, shapes and designs. They are especially popular for the Apple iPhone and Samsung devices since they allow users to extend the life of their smartphones. Case covers are usually made of silicon rubberized plastic or other materials. Most modern case covers are water-resistant as well.

Market Dynamics:

Launch of new products is expected is expected to propel growth of India mobile phone accessories market over the forecast period. For instance, May 2020, Skullcandy Inc. launched four True Wireless earbuds - Push Ultra, Indy Evo, Indy Fuel and Sesh Evo.

Major players operating in India mobile phone accessories market are focused on launching new products to expand their product portfolio. For instance, in August 2021, Kingston Digital Europe Co LLP, a flash memory affiliate of Kingston Technology Company, Inc., launched DataTraveler Max, a Type-C1 USB with USB 3.2 Gen 2 standard.

Key features of the study:

  • This report provides in-depth analysis of India mobile phone accessories market, and provides market size (US$ Million) and compound annual growth rate (CAGR%) for the forecast period (2021–2028), considering 2020 as the base year
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends,  regional outlook, and competitive strategies adopted by key players
  • It profiles key players in India mobile phone accessories market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies
  • Key companies covered as a part of this study include Kingston Technology Corporation, Apple Inc., SanDisk Corp., Samsung Electronics Co. Ltd., Skullcandy, Inc., Microsoft Corporation, Sony Corp., Capdase International Limited, and Moshi, by Aevoe Group
  • Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
  • India mobile phone accessories market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing India mobile phone accessories market

Detailed Segmentation:

  • India Mobile Phone Accessories Market, By Product Type:
    • Protective Case
    • Headphone/Earphone
    • Charger
    • Battery
    • Memory Card
    • Power Bank
    • Portable Speakers
    • Others
  • India Mobile Phone Accessories Market, By Distribution Channel:
    • Multi-brand Store
    • Organized Store
    • Independent Store
    • Single-brand Store
  • India Mobile Phone Accessories Market, By Price Range:
    • Low Price
    • Mid-Price
    • Premium Price
  • India Mobile Phone Accessories Market, By Region:
    • North India
    • South India
    • East India
    • West India

Table of Contents

  1. Research Objectives and Assumptions
    • Research Objectives
    • Assumptions
    • Abbreviations
  2. Market Purview
    • Report Description
      • Market Definition and Scope
    • Executive Summary
      • Market Snippet, By Product Type
      • Market Snippet, By Distribution Channel
      • Market Snippet, By Price Range
      • Market Snippet, By Region
    • Coherent Opportunity Map (COM)
  3. Market Dynamics, Regulations, and Trends Analysis
    • Market Dynamics
      • Drivers
      • Restraints
      • Market Opportunities
    • Regulatory Scenario
    • Industry Trend
    • Merger and Acquisitions
    • New system Launch/Approvals
  4. India Mobile Phone Accessories Market - Impact of Coronavirus (Covid-19) Pandemic
    • Short Term and Long Term Impact, by Region
      • North
      • South
      • East
      • West
    • Short Term and Long Term Impact, by Product Type
      • Protective Case
      • Headphone/Earphone
      • Charger
      • Battery
      • Memory Card
      • Power Bank
      • Portable Speakers
      • Others
  5. India Mobile Phone Accessories Market, By Product Type, 2017-2028 (US$ Million)
    • Introduction
      • Market Share Analysis, 2020 and 2028 (%)
      • Segment Trends
    • Protective Case
      • Introduction
      • Market Size and Forecast, 2017–2028, (US$ Million)
    • Headphone/Earphone
      • Introduction
      • Market Size and Forecast, 2017–2028, (US$ Million)
    • Charger
      • Introduction
      • Market Size and Forecast, 2017–2028, (US$ Million)
    • Battery
      • Introduction
      • Market Size and Forecast, 2017–2028, (US$ Million)
    • Memory Card
      • Introduction
      • Market Size and Forecast, 2017–2028, (US$ Million)
    • Power Bank
      • Introduction
      • Market Size and Forecast, 2017–2028, (US$ Million)
    • Portable Speakers
      • Introduction
      • Market Size and Forecast, 2017–2028, (US$ Million)
    • Others
      • Introduction
      • Market Size and Forecast, 2017–2028, (US$ Million)
  6. India Mobile Phone Accessories Market, By Distribution Channel, 2017-2028 (US$ Million)
    • Introduction
      • Market Share Analysis, 2020 and 2028 (%)
      • Segment Trends
    • Multi-brand Store
      • Introduction
      • Market Size and Forecast, 2017–2028, (US$ Million)
        • Organized Store
        • Independent Store
    • Single-brand Store
      • Introduction
      • Market Size and Forecast, 2017–2028, (US$ Million)
  7. India Mobile Phone Accessories Market, By Price Range, 2017-2028 (US$ Million)
    • Introduction
      • Market Share Analysis, 2020 and 2028 (%)
      • Segment Trends
    • Low Price
      • Introduction
      • Market Size and Forecast, 2017–2028, (US$ Million)
    • Mid-Price
      • Introduction
      • Market Size and Forecast, 2017–2028, (US$ Million)
    • Premium Price
      • Introduction
      • Market Size and Forecast, 2017–2028, (US$ Million)
  8. India Mobile Phone Accessories Market, By Region, 2017-2028 (US$ Million)
    • Introduction
      • Market Share Analysis, By Region, 2020 and 2028 (%)
    • India
      • Regional Trends
      • Market Size and Forecast, By Product Type, 2017–2028 (US$ Million)
      • Market Size and Forecast, By Distribution Channel, 2017–2028 (US$ Million)
      • Market Share Analysis, By Country, 2020 and 2028 (%)
        • North India
        • South India
        • East India
        • West India
  9. Competitive Landscape
    • Company Profiles
      • Kingston Technology Corporation
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Apple Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • SanDisk Corp.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Samsung Electronics Co. Ltd.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Skullcandy, Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Microsoft Corporation
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Sony Corp.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Capdase International Limited
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Moshi, by Aevoe Group.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
  10. Section
    • References
    • Research Methodology
    • About us and Sales Contact

*Browse XX market data tables and XX figures on “India Mobile Phone Accessories Market-forecast to 2028”.

FAQgrowicon

Frequently Asked Questions

India mobile phone accessories market size is estimated to be valued at US$ 2,115.2 Million in 2021 and is expected to exhibit a CAGR of 11.2% between 2021 and 2028.
Increasing disposable income and mobile penetration and rising urban population are the factors fuelling growth of the market.
The XX segment is the leading component segment in the market.
Lack of standardization and threat of piracy and counterfeit products are factors hindering growth of market.
Key players involved in the market are Kingston Technology Corporation, Apple Inc., SanDisk Corp., Samsung Electronics Co. Ltd., Skullcandy, Inc., Microsoft Corporation, Sony Corp., Capdase International Limited, and Moshi, by Aevoe Group
North India is expected to hold dominant position in the market over the forecast period. The growth of the market in the state is driven by increased consumer spending on smartphone devices.
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