India Mobile Phone Accessories Market is estimated to be valued at USD 3,113.5 Mn in 2025 and is expected to reach USD 4,934.5 Mn in 2032, exhibiting a compound annual growth rate (CAGR) of 6.8% from 2025 to 2032.
Mobile phone accessories are additional devices and equipment that are used to enhance the functioning of mobile phones. These accessories include chargers, headphones, earphones, mobile covers, selfie sticks, pouches, leather cases, and more. In recent years, novel mobile phone accessories have entered the market, such as USB (Universal Serial Bus) for OTG (On-The-Go) smartphones, Bluetooth keyboards, wireless headphones, and others. Mobile phone accessories are sold through various channels, including multi-brand stores, single-brand stores, and online stores. Multi-brand stores include organized and independent outlets that market two or more brands on their shelf space, while online stores are electronic retail platforms that allow consumers to purchase mobile accessories via the Internet.
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The integration of artificial intelligence (AI) is reshaping the India mobile phone accessories market, enabling smarter, more connected, and personalized consumer experiences. AI-powered features in accessories such as wireless earbuds with voice assistants, smartwatches with health monitoring, and adaptive noise-cancellation headphones are driving strong adoption among tech-savvy consumers. Additionally, AI is being leveraged in predictive charging solutions, smart speakers, and IoT-enabled devices, enhancing both functionality and user convenience.
For instance, in July 2025, Consumer electronics maker Mivi unveiled its first AI-enabled earbuds, marking a strategic shift toward AI-first devices, from wearables to IoT and home security, powered by the homegrown Mivi AI platform. Designed and developed entirely in India, the AI Buds deliver multilingual, natural-language voice interactions with features like Hi-Res Audio, ANC, Spatial Audio, and up to 40-hour battery life, optimized for Indian accents.
In terms of price range, the mid-price segment is expected to hold 41.6% of the market share in 2025, as it offers the right balance between affordability and quality, making it the most attractive choice for the country’s large middle-class population. With the majority of Indian consumers using mid-range smartphones, accessories in this price bracket are viewed as the most suitable complement to their devices. Mid-priced products, especially branded chargers, earphones, and power banks, are also perceived as more durable and reliable compared to cheaper unbranded options, while still being far more affordable than premium alternatives. Additionally, rising brand consciousness among Indian consumers and the availability of mid-priced accessories through online platforms such as Amazon and Flipkart have further boosted their popularity. Together, these factors make the mid-price range the most demanded segment in the India mobile phone accessories market.
For instance, in July 2025, U&i launched an affordable range of tech accessories in India, all priced under ₹1,000 and backed by a minimum six-month warranty. The lineup includes Counter+ Series TWS 5445 earbuds, two wireless soundbars (Tune series UiBS 1386 and Electro series UiBS 2376), and the Entry 45 UiCH 3906 fast charger.
In terms of product type, the protective case segment is expected to hold the largest share of 41.6% 2025, as consumers increasingly seek both functionality and style. With the rising penetration of smartphones and growing popularity of premium devices, users are more inclined to safeguard their investments from accidental damage, scratches, and drops. Protective cases have become essential not only for extending device longevity and maintaining resale value but also as a fashion statement, with customizable and designer options gaining traction among younger demographics. The availability of a wide variety of cases ranging from silicone and leather to rugged and hybrid models at affordable prices has further boosted adoption across different income groups. Additionally, the rapid growth of e-commerce platforms has made it easier for consumers in metro as well as tier-2 and tier-3 cities to access diverse styles and price ranges, cementing protective cases as one of the most demanded accessories in the market.
For instance, in January 2025, CASEGEAR, the premium Apple accessory brand, unveiled the Super Crystal Case, India’s first Lifetime Anti-Yellow Case for iPhones. Engineered with a proprietary anti-yellowing technology, the clear polycarbonate cover promises to stay transparent indefinitely while also offering 10.4-feet drop protection, scratch-resistant coating, tactile buttons, a MagSafe animation feature, and an aluminium alloy camera ring for enhanced styling and functionality.
In terms of distribution channel, the online segment leads the market holding a highest share in 2025, due to a combination of affordability, accessibility, and convenience. E-commerce platforms such as Amazon, Flipkart, and brand-owned online stores offer competitive pricing, frequent discounts, and combo deals, making them attractive to India’s highly price-sensitive consumers. Online platforms also provide a wider variety of products compared to physical outlets, ranging from branded accessories to the latest innovations like wireless headphones, power banks, and smart covers.
Consumers benefit from the ability to compare prices, check specifications, and read product reviews before making purchases, which enhances trust and decision-making. Furthermore, the rapid growth of smartphone and internet penetration across Tier II and Tier III cities has expanded the reach of online retail, while fast delivery services and easy return policies strengthen customer loyalty. Together, these factors make online channels the dominant distribution mode driving India mobile phone accessories market growth in 2025.
For instance, in June 2025, India's food-delivery giant Zomato has partnered with consumer-electronics brand Cellecor Gadgets Limited to provide its delivery partners access to smart devices and mobile accessories via the Zomato Delivery Partner app. Under the agreement, Cellecor will supply 10,000 units of its popular gadgets, such as smartwatches, neckbands, TWS audio devices, and mobile accessories, valued for their lasting battery life, smart features, and durability.
| Report Coverage | Details | ||
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| Base Year: | 2024 | Market Size in 2025: | USD 3,113.5 Mn |
| Historical Data for: | 2020 To 2024 | Forecast Period: | 2025 To 2032 |
| Forecast Period 2025 to 2032 CAGR: | 6.8% | 2032 Value Projection: | USD 4,934.5 Mn |
| Geographies covered: |
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| Companies covered: |
Ambrane India Pvt Ltd., Apple Inc., Boat, Bose Corporation, Boult Audio, Fingers (Dynamic Conglomerate Private Limited) |
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Increasing disposable income and rising mobile phone penetration are two of the most significant drivers shaping the growth of the India mobile phone accessories market. As disposable incomes rise across urban and semi-urban regions, consumers are increasingly willing to spend on value-added products beyond the basic mobile device, such as protective covers, wireless earphones, power banks, and smart wearables. At the same time, India is witnessing rapid smartphone penetration, particularly among younger demographics and rural areas, where affordable data plans and budget smartphones are fueling adoption. This surge in smartphone usage creates a parallel demand for compatible accessories that enhance user experience, convenience, and personalization. Together, these factors are expected to substantially expand the mobile phone accessories market size in India, with mid-priced and innovative products likely to capture the largest share.
According to Press Information Bureau (PIB), In rural area around 79.2 percent males and 75.6 percent females in the age group ‘15 years and above’ own a smartphone among those who own a mobile phone. Whereas, in urban area the percentage estimated at around 89.4 and 86.2 percent for male and female, respectively, for the same age group.
The growing urban population in India is a major driver of the mobile phone accessories market, as it directly influences smartphone adoption and related spending on accessories. Urban areas have higher internet penetration, better network infrastructure, and greater exposure to new technologies, which fuels demand for products such as wireless headphones, power banks, mobile covers, and Bluetooth devices. The lifestyle of urban consumers, who are more tech-savvy and brand-conscious, also encourages frequent upgrades and purchases of premium or mid-priced accessories.
The latest Economic Survey 2023-24, it is expected that by 2030, more than 40 percent of India's population will live in urban areas. This estimation has been made on the basis of studies and reports of NITI Aayog.
The India mobile phone accessories market is experiencing rapid growth due to the rising adoption of smart wireless accessories such as Bluetooth headsets, wireless audio devices, portable speakers, and smartwatches. Consumers are increasingly preferring wireless products over traditional wired options, driven by convenience, ease of connectivity, and compatibility with modern smartphones—especially as many mid- and premium-range models no longer feature headphone jacks. Lifestyle shifts, growing fitness trends, and the popularity of compact, stylish devices have further accelerated this transition.
For instance, in April 2025, Belkin rolled out a new line of Qi2-certified wireless charging accessories in India, compatible with Apple and Samsung devices. The range, launched on April 23, 2025, includes a 10,000 mAh Magnetic Power Bank, a 3-in-1 Magnetic Wireless Charging Travel Pad, a 3-in-1 Magnetic Wireless Charging Stand, and a 3-in-1 Magnetic Foldable Wireless Charger.
Growing internet accessibility around the globe along with various technological advancements such as 5G, blockchain, cloud services, Internet of Things (IoT), and Artificial Intelligence (AI) among others is expected to offer growth opportunities to market. Advancements in technology such as IoT has led to launch of innovative mobile phone accessories such as smart wearable devices and wireless earphones, among others. Moreover, a large volume of consumers in India are tech-savvy, and are willing to spend on technologically advanced mobile phone accessories. Therefore, advancements in technology are expected to offer significant opportunities for mobile phone accessories vendors in India.
There is huge demand for fancy and stylish protective cases among Indian consumers, especially in urbanized parts of India. Many companies are focused on producing protective cases to cater to demand from increasing number of fashion-conscious consumers in India, and this led to increasing demand for stylish protective cases of various fashion brands in India.
Rising internet penetration in India has led to the emergence of the e-commerce industry across the country, and this allowed easy access to convenient sales channels for a range of products including consumer electronics. Moreover, online stores offer discounts on mobile phone accessories, and allow customers to compare specifications of products. Furthermore, online stores can be browsed from home by users as per their convenience. Some of the popular online stores selling mobile phone accessories in India are Snapdeal, that is owned and run by Jasper Infotech Private Limited, and Flipkart Online Services Pvt. Ltd.
The India Mobile Phone Accessories Market is shifting from commoditized products to mid- and premium-priced offerings that enhance user experience, especially in TWS, fast-charging, and protective ecosystems. Retail data shows steady premium adoption in 2025, while import duty cuts are narrowing the Mobile Phone Accessories Market Price gap between global and local players, encouraging domestic assembly.
Offline channels now drive premium sales through product experience, whereas e-commerce dominates volume with bundling and price promotions. Indian brands are also advancing beyond low-cost positioning through R&D-led differentiation. Winning strategies will focus on mid-price, feature-rich SKUs, localized production, and channel-tailored approaches to capture greater Mobile Phone Accessories Market Value.
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About Author
As an accomplished Senior Consultant with 7+ years of experience, Pooja Tayade has a proven track record in devising and implementing data and strategy consulting across various industries. She specializes in market research, competitive analysis, primary insights, and market estimation. She excels in strategic advisory, delivering data-driven insights to help clients navigate market complexities, optimize entry strategies, and achieve sustainable growth.
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