The Global IP Multimedia Subsystem Market, by Mode of Communication (Mobile/Wireless and Cable/Wireline), by End User (Consumer and Enterprise), by Application (Internet & Web Services, VoIP, SMS, Video Conferencing, Video on Demand and Others) and by Region (North America, Latin America, Europe, Asia Pacific, Middle East and Africa) - Global Forecast to 2027”, is expected to be valued at US$ 59,607.1 Million by 2027, exhibiting a CAGR of 14.7 % during the forecast period (2019-2027), as highlighted in a report published by Coherent Market Insights.
The IP multimedia subsystem (IMS) is an open, standardized architecture that provides multimedia and VoIP services. The primary objective of IMS service is to merge multimedia services on IP networks and cellular networks with the help of the same standard protocols for both fixed and mobile IP services. IMS is an IP multimedia and telephony network that functions on standardized 3GPP and 3GPP2. It is used by wired and wireless communication providers to enable real-time based applications. IMS offers following services instant messaging, VoIP calling, video and audio conferencing, HD voice calls, online gaming, push to talk, and video on demand.
The global IP Multimedia Subsystem Market was accounted for US$ 20,437.7 Mn in terms of value in 2019 and is expected to grow at CAGR of 14.7% for the period 2019-2027.
Presence of lucrative opportunities for network operators and end users is expected to boost the global IP multimedia subsystem market growth over the forecast period
IP multimedia system enables network operators to expand their services such as multimedia communication and integrated voice services. This, in turn, helps in the collaboration of several media, multiple points of access and multiple modes of communication into a single network due to which, an increasing number of network operators are adopting IMS services. Moreover, IMS includes a feature to add, modify, and delete a session in the existing multimedia call and aids users to have a customized experience for voice, data, and multimedia sessions. IMS services allow users to choose the most suitable media of communication in real-time and enables them to control how and when they want to communicate. Therefore, lucrative opportunities for network operators and end users are expected to support growth of the global IP multimedia subsystem market during the forecast period.
Emergence of 5G communication can provide excellent growth opportunities for market players
Emergence of fifth generation of wireless communication technologies supporting cellular data networks can provide major growth opportunities. 5G provides a major improvement to previous technologies and has made claims to revolutionize mobile communications. Although 5G there is not wide implementation of 5G, market players can capitalize on the market potential where 5G is widely deployed countries such as the U.S.
Concerns regarding virtualization and lack of skilled workforce are expected to restrain growth of the global IP multimedia subsystem market during the forecast period
There are major security concerns regarding virtualization such as theft of sensitive data within VM, resource exhaustion, unauthorized access, lack of visibility and control over virtual networks. These concerns are hindering adoption of IMS services. Moreover, low availability of skilled personnel is expected to restrain growth of the global IP multimedia subsystem market during the forecast period.
Growing adoption of IMS communication services
Network operators in North America are increasingly adopting IP multimedia communication services to provide VoIP services for their customers. These IMS services are being progressively adopted by many organizations as these services can enable consolidation and modernization of infrastructure, eliminate complexity and cost, and helps in increasing the number of value-added IP services. These IP services help service providers to enhance business and individual offerings, which in turn, is expected to boost demand for IP-based services in the market. Furthermore, IP communication infrastructure allows enhanced HD quality voice services, including enhanced voice services (EVS) based on third-generation partnership project (3GPP) with lower bandwidth and capacity requirements, which is driving demand for HD voice with Wide-Band Adaptive Multi-Rate Audio (AMR) codec on mobile networks. For instance, in October 2016, Tier 1 network operators in North America entered into an agreement with Mitel Mobile to deploy IP messaging services. Mitel Mobile is providing assistance to 2G, 3G and LTE operators to transform the messaging core and deliver messaging over an IP network.
Rising interest of key players
Emerging economies such as China have witnessed significant economic growth in the recent past due to high investments in IT services. Many key players in the region have started investing in cutting IT technologies due to presence of a large number of supporting technology providers in the region. Furthermore, in China, many telecom network providers are entering into partnerships or introducing novel products related to IMS technology. For instance, in March 2015, Huawei Technologies Co. Ltd. entered into an agreement with China Mobile to provide IMS-based VoLTE services to customers in the country. Furthermore, in June 2016, China Mobile commercialized ZTE’s rich communication services network. Through this agreement, ZTE is providing the complete IMS-based RCS solution, which is designed to support an initial capacity of 100 million subscribers, and supports RCS including multimedia messaging, network voice calling, video calling, and address book capabilities.
Key players operating in the global IP multimedia subsystem market are Ericsson Inc., Nokia Corporation, Emirates Integrated Telecommunications Company PJSC (DU), Cirpack SAS, Emirates Telecommunication Group Company PJSC (Etisalat), Huawei Technologies Co. Ltd, MTN Irancell telecommunications Service Company, Italtel S.p.A., Cisco Systems, Inc., ZTE Corporation, IBM Corporation, and Mitel Networks Corporation.