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Liquid packaging cartons are specially designed to contain liquid food products such as soft drinks, dairy, water, and other beverages. These packaging’s offer easy and safe transportation of liquid food products and also prevent contamination. They are ideal packaging solutions in terms of environmentally friendly, recyclable, reduce municipal wastage, reduce carbon footprint, consume less energy during manufacturing, and reduce the cost of the production. These are produced from cardboard, plastic, aluminum, and other materials. These cartoons preserve the food for a longer time. Liquid packaging cartons can be classified into brick cartons, gable-top cartons, and shaped cartons.

The global liquid packaging cartons market was estimated to be valued more than US$ 10.0 billion in terms of revenue in 2019 and is predicted to grow at a CAGR of 5.9% during the forecast period (2020 to 2027).


Rising need for effective packaging with longer shelf-life of the packaged product is expected to propel the market growth of the liquid packaging cartons. Growing demand for safe and easy transportation of the liquid food without any damages is expected to augment the market growth of the liquid packaging cartons. Moreover, liquid packaging cartons are also tamper-resistant which makes them an ideal option for the packaging of liquid product, thus this is expected to fuel the market growth over the forecast period.

Market Opportunities

Growth in the retail industry across developing as well as developed regions are expected to provide lucrative growth opportunities to the market of liquid packaging cartons According to the India Brand Equity Foundation, the retail industry reached US$ 950 billion in 2018 at CAGR of 13% and projected to reach US$ 1.1 trillion by 2020. Moreover, online retail sales are forecasted to grow at a rate of 31% year-on-year to reach US$ 32.70 billion in 2018. Thus growth in the retail industry will favor market growth.

Market Restraints

Environmental benefits associated with the glass packaging is raising its demand for packaging of liquid food product is expected to restrict the market growth of the liquid packaging cartons. Glass materials consume less energy than any other packaging material and also offer 100% recyclable as well as reusable without compromising on the quality. Thus high demand for glass material for packaging is expected to hamper the market growth.

Key Takeaways

On the basis of product type, brick cartons dominated the global liquid packaging cartons market in 2019 with around 58% of market share in terms of revenue, followed by gable top cartons and shaped cartons, respectively.

Market Trends

Rising trend of aseptic cartons which are sterilized during sealing in order to prevent the contamination due to microorganism is expected to fuel the market growth. Aseptic cartons also remove the need for preservation and also increase the shelf-life of the product. Due to this liquid packaging cartons market is experiencing a shift towards aseptic cartons for packaging of liquid from conventional packaging. This is expected to propel the market growth over the forecast period.

The increasing trend of consuming wine and spirits among consumers is expected to accelerate market growth over the forecast period. Due to improvement and advancement in technology manufacturers are shifting their focus from glass spirit packaging from glass to aseptic carton packaging solution. Moreover, carton packaging also lowers the overall packaging cost and offers easy handling of the product. This is expected to fuel the market growth of the liquid packaging cartons.

Global Paper Packaging Market - Impact of Coronavirus (Covid-19) Pandemic

Consumers are encouraging the use of packaged foods owing to the long shelf-life which has fuelled the growth of the market during the pandemic situation. This scenario is expected to continue with the extension of lockdowns in various countries across the globe.

Competitive Section

Key players are operating in the global liquid packaging cartons market are Elopak Inc., Evergreen Packaging Inc., IPI S.R.L., Refresco Gerber N.V., SIG Combibloc GmbH, Tetra Pak Inc., Weyerhaeuser Company, Nippon Paper Industries Co., Ltd, TidePak Aseptic Packaging Material Co., Ltd, and Adam Pack S.A.

Few Recent Developments

Elopak Inc.

  • In August 2017, Elopak and Stora Enso has introduced first, gable-top cartons made from natural brown unbleached paperboard, creating the Naturally Pure-Pak carton with a highly distinctive, natural look and feel.

Market Taxonomy

By Product Type

  • Brick Cartons
  • Gable Top Cartons
  • Shaped Cartons

By Material Type

  • Uncoated Paperboard
  • LDPE Coated
  • Aluminum

By Opening Type

  • Cut Opening
  • Straw Hole Opening
  • Clip Opening
  • Twist Opening
  • King Twist Opening

By Application

  • Dairy Products 
    • Milk 
    • Yogurt & Butter Milk 
  • Juice & Drinks
    • Fruit Juice 
    • Tea
    • Coconut Water
    • Carbonated Soft Drinks
  • Industrial and Institutional 
  • Others

By Region

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East & Africa
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