Baby diapers are made up of superabsorbent materials with a protective inner lining known as a top sheet. This sheet is soft and breathable and is constructed in such a way each layer offers the transfer of liquid away from the skin of the baby to the absorbent location. Baby diapers are categorized into a disposable diaper, cloth diaper, training nappy, and training nappy.

Market Statistics:

MEA & India baby diapers market is expected to surpass US$ 7,876.1 Mn in terms of value, witnessing a CAGR of 6.3% by the end of 2028.


The increasing population in India is a prime factor fueling the market growth of baby diapers. Parents are becoming more conscious regarding their baby health in India which is again driving demand for baby care solutions. Moreover, increasing focus of the manufacturer to improve the quality of the products is further anticipated to augment the market growth. Growing hygiene awareness coupled with the robust growth of the personal care market in India and MEA is again expected to augment the market growth of the baby diapers.

Market Opportunities

The growing focus of international organizations such as the World Health Organization, World Bank, and many NGO’s to improve the economic condition of the African region is projected to offer lucrative opportunities. For example, the World Bank supports the African region to create funds and enhance the infrastructure. Moreover, NGOs are also investing in Africa as a healthcare initiative for enhancing hygiene and sanitation in the region thereby fueling the market growth of the baby diaper over the forecast time period.

MEA & India Baby Diapers Market: Recent Developments

In April 2021, FirstCry, an Indian e-commerce company, launched India’s largest Thrasio-style investment venture for D2C brands and online sellers. The investment venture entity is called Global Bees, and will look to acquire brands or sellers, or help them accelerate sales and revenue through ecommerce marketplaces in India.

In December 2021, Kids and maternity wear retailer Me N Moms opened 12 new stores in six states across India, as part of its expansion plan.

In September 2020, MommyPure, an India born brand of baby care and wellness products has launched a wide portfolio of internationally certified natural plant based skin, hair and diaper care for babies in the age group of 0-5 years.

Market Restraints

Growing environmental concern as the rate of decomposition of the diaper is very slow and disposed of the baby diaper in landfills cause various environmental threat. Moreover, it represents 30% of non-biodegradable waste volumes. Furthermore, the population of the Middle East are becoming more aware regarding environmental impacts of disposable diapers. This factor is expected to restrict market growth in the near future.

MEA & India Baby Diapers Market - Impact of Coronavirus (Covid-19) Pandemic

The Covid-19 outbreak has had an adverse impact on various industries around the globe. Due to the strict rules and regulations undertaken by government to curb the spread of the infection, companies are looking to function remotely. Moreover, various companies are looking to implement strict measures to operate at minimum risks. Additionally, various companies had shutdowns their manufacturing units which had an adverse impact on MEA & India baby diapers market.

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Key Takeaways:

  • MEA & India baby diapers market was valued at US$ 4,754.3 Mn in 2020 and is forecast to reach a value of US$ 7,876.1 Mn by 2028 at a CAGR of 6.3% between 2021 and 2028.
  • The Disposable Diapers segment was valued US$ 4,061.3 Mn in 2020 and is expected to witness a CAGR of 6.6% over the forecast period.

Market Trends

Changing lifestyles coupled with the increasing number of the female working population in India is contributing to market growth. Moreover, growing free advertising and promotion activities in Nigeria for positioning their brand in the region is again expected to augment the market growth. Various manufacturers are involved in the below-the-line advertising which includes telemarketing, experiential marketing, email, posters, and trade shows. These types of activities are less expensive and are highly effective.

The emergence of private label brands and designer diapers is one of the growing trends in the market. Also, increasing penetration of the baby care product in India coupled with the growing establishment of the units is again expected to foster the market growth of the baby diapers over the forecast period. At the same time, growing product innovation and development coupled with the growing enrollment of the population in education is also supporting the market growth over the forecast timeframe.

Competitive Section:

Company Names 

  1. Procter & Gamble
  2. Kimberly-Clark
  3. Hengan
  4. Unicharm
  5. SCA Hygiene
  6. KAO Corporation
  7. Wipro Consumer Care and Lighting
  8. Godrej Consumer Products Limited


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