The global Missed Call Services market is expected to grow at a CAGR of 7.4% over the forecast period, according to the Global Missed Call Services Market Report, by Component (Software and Services), by Deployment Type (On-premise and Cloud -based), by Enterprise Size (SMEs and Large Enterprises), by Function (Lead Generation, Survey and Feedbacks, New User Activations, and Run Contests & Content on Demand), by End User (Advertising & Event Management, Banking Industry, E-commerce, IT & Telecom, Cab Aggregator, Media & Entertainment, Retail, and Others), and by Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa), published by Coherent Market Insights.
In missed call services, customers give a missed call on the particular number provided by the company, and the missed call service platform collects the information about the caller, discards the call after one ring, and transmits an acknowledgment to the particular caller via SMS, call back, or voice message, and stores the information of the caller in a particular database.
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Browse 60 market data tables* and 40 figures* on "Global Missed Call Services Market” - Global forecast to 2027.
Key Trends and Analysis of the Global Missed Call Services Market:
- Among enterprise size, the SMEs segment is expected to exhibit the highest growth rate over the forecast period owing to increasing number of enterprises across the globe. For instance, according to the Organization for Economic Co-operation and Development (OECD), the number of SMEs in major economies across the globe such as France, Japan, the U.K., and the U.S. is increasing. In the U.K., the number of SMEs nearly doubled from 2002 to 2017 and the number of SMEs in France increased from 2000 to 2017. According to same source, SMEs have been generating a huge number of jobs since 2010, majorly in the service sector, wholesale and retail trade, and in accommodation and food services in Greece, Ireland, and the U.K., and in the construction sector in Italy and Norway.
Key Takeaways of the Market:
- Asia Pacific is expected to exhibit the highest growth rate over the forecast period owing to rising adoption of missed call services by organizations in economies such as India, Japan, South Korea, and China. SMEs are majorly adopting cloud-based solutions and services, as these solutions are easy to implement and are cost-effective. Additionally, governments of several economies are taking initiatives for promotion of small and medium enterprises in their region. For instance, the Indian government is running 'Startup India Scheme' for increasing the number of startups in India. This scheme is intended for connecting the startups with incubators, peer startups, mentors, providing research reports, which will further help them to grow. Such factors are further expected to help in growth of small and medium enterprises segment.
- Among component, the services segment is expected to witness the highest growth over the forecast period. The cloud-based missed call solution is majorly offered by third-party vendors or by cloud service providers, wherein there is minimal interruption of enterprise staff, and managed service providers handle end-to-end operations. Additionally, organizations are procuring consulting services from software/service providers which is helping them improve enterprise process efficiency and also helping to create successful synergizes.
- Some of the major players operating in the global missed call services market include agilecrm.com, Bitrix, Inc., Celerity Systems (Pty) Ltd, ClickSend, directSMS, Dove Soft Pvt Ltd., Exotel Techcom Pvt. Ltd, IMImobile, King Digital Pvt. Ltd., MessageBird, Osumare, SendPulse, Text Marketer, TextMagic Ltd, and others.