Missed Call Services Market - Insights

Over the past decade, mobile phones have become multifunctional devices and a convenient way for companies to reach their customers. Companies can reach customers via mobile in several ways such as bulk SMS marketing and missed call services. Missed call services are adopted by companies for the purpose of lead generation, user registration, alert subscription, coupon delivery, conducting surveys, and getting feedbacks.

Moreover, several organizations are utilizing missed call services in order to gain feedback from customers or to perform surveys about their products and services. E-commerce companies are using missed call services for cash-on-delivery verification, customer mobile number verification, and mobile validation.

The global missed call services market is expected to grow with a CAGR of 7.4% over the forecast period (2019–2027) owing to increasing adoption of missed call services by small and medium organizations for lead generation. Moreover, rising usage of cloud-based bulk SMS software is also expected to boost the market growth.

However, data security concerns in cloud-based deployment are a major factor restraining growth of the market. Cloud-based deployment solutions store highly sensitive data related to customers' mobile numbers. A security breach can cause huge loss to the organization.

Figure 1. Global Missed Call Services Market Share (%), by Region, 2027

Missed Call Services  | Coherent Market Insights

Source: Coherent Market Insights, 2018-19

North America is expected to be the largest and fastest-growing region in the Missed Call Services market over the forecast period owing to the increasing number of SME’s in the North America region, which will further boost the requirement of missed call services in the region. For instance, according to Congressional Research Service, gross employment gains from opening startup in the US, in the year 2010 was 3.23 million, which was increased up to 3.76 million by the year 2018. 

Additionally, rapidly expanding IT industry in the U.S. is expected to create lucrative opportunities for missed call service providers in the region over the forecast period. According to The International Trade Administration (ITA), More than 40% of the US$ 5 trillion global IT market is in North America, and primarily in the United States. The industry accounts for US$ 1.8 trillion of the value-added GDP of the U.S., which is over 10% of the national economy) and 11.8 million jobs.

Moreover, the presence of large manufacturers such as Apple Inc., Dell, and service providers such as Amazon.com, Inc. and Netflix are expected to boost the market growth in the region over the forecast period.

Figure 2. Global Missed Call Services Market Share (%), By Function, 2027

Missed Call Services  | Coherent Market Insights

Source: Coherent Market Insights, 2018-19

Based on function, the lead generation segment is expected to exhibit the highest growth rate over the forecast period, owing to increasing adoption of missed call services across all end-use industries such as e-commerce, hospitality, BFSI, and education.

Furthermore, online delivery partners use missed call service for customer’s mobile number verification, customer account activation, and for retrieving account password through a missed call from customer's registered mobile number.

Among deployment type, the cloud based segment is expected to exhibit the highest growth over the forecast period as it requires lower cost and less time for installation as compared to on premise-based deployment option. Furthermore, organizations operating in various industries are shifting towards the SaaS-based deployment option as it decreases the risk associated with cash flow oversight, increases productivity and efficiency, and provides improved reporting and analytical capabilities. For instance, according to Coherent Market Insights’ analysis, in 2017, SaaS-based services generated revenue of US$ 59.35 billion globally and is expected to increase up to US$ 114.6 billion by 2021.

Some of the major players operating in the global Missed Call Services market include CloudShope Technologies Pvt. Ltd., C-Zentrix, Exotel Techcom Pvt. Ltd, Hakimi Solutions, Knowlarity Communications Pvt. Ltd., LeadNXT, OneRing.in, OZONETEL, Sarv, SparkTG, WebXion Technologies LLP, ZNI Wireless Pvt. Ltd. and others.

Missed Call services are web-based applications that can collect real-time notifications of calls received on a particular mobile number, landline phone or a toll-free number. In missed call services, upon receiving a call, information such as the caller’s number, time, and location is sent to a web-based server. Missed call services are majorly used for surveys, feedbacks, lead generation, or showing the content on-demand. 

Market Dynamics

Growth of the global missed call services market is driven by rising adoption of missed call services by various end-use industries such as BFSI, IT & telecommunication, e-commerce, and retail, for registration of new customers in the company’s database or for re-setting or sending passwords of users’ accounts. Moreover, an increasing number of mobile users across the globe are boosting demand for missed call services across the globe. For instance, according to the India Brand Equity Foundation on February 2019, India accounts for nearly 30 million smartphone purchases every quarter, and it is expected that mobile phone subscriptions in India would reach 1.4 billion by 2021.

Key features of the study:

  • This report provides in-depth analysis of the missed call services market size (US$ Million) and compound annual growth rate (CAGR %) for the forecast period (2019– 2027), considering 2018 as the base year
  • It elucidates potential revenue opportunity across different segments and explains attractive investment proposition matrix for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategies adopted by leading players
  • It profiles leading players in the global missed call services market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, missed call services capital, key developments, strategies, and future plans
  • Companies covered as part of this study include CloudShope Technologies Pvt. Ltd., C-Zentrix, Exotel Techcom Pvt. Ltd, Hakimi Solutions, Knowlarity Communications Pvt. Ltd., LeadNXT, OneRing.in, OZONETEL, Sarv, SparkTG, WebXion Technologies LLP, ZNI Wireless Pvt Ltd. and others.
  • Insights from this report would allow marketers and management authorities of companies to make informed decision regarding future product launches, product upgrades, market expansion, and marketing tactics
  • The global missed call services market report caters to various stakeholders in this industry including investors, suppliers, manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global missed call services market

Detailed Segmentation:

  • Global Missed call services Market, By Component:
    • Software
    • Services
  • Global Missed call services Market, By Deployment Type:
    • On-premise
    • Cloud-based
  • Global Missed call services Market, By Enterprise Size:
    • SMEs
    • Large Enterprises
  • Global Missed call services Market, By Function:
    • Lead Generation
    • Survey and Feedbacks
    • New User Activations
    • Run Contests & Content on Demand
  • Global Missed call services Market, By End User:
    • Advertising & Event Management
    • Banking Industry
    • E-commerce
    • IT & Telecom
    • Cab Aggregator
    • Media & Entertainment
    • Retail
    • Others
  • Global Missed call services Market, By Region:
    • North America
      • By Component:
        • Software
        • Services
      • By Deployment Type:
        • On-premise
        • Cloud-based
      • By Enterprise Size:
        • SMEs
        • Large Enterprises
      • By Function:
        • Lead Generation
        • Survey and Feedbacks
        • New user activations
        • Run Contests & Content on Demand
      • By End User:
        • Advertising & Event Management
        • Banking Industry
        • E-commerce
        • IT & Telecom
        • Cab Aggregator
        • Media & Entertainment
        • Retail
        • Others
      • By Country:
        • U.S.
        • Canada
    • Europe
      • By Component:
        • Software
        • Services
      • By Deployment Type:
        • On-premise
        • Cloud-based
      • By Enterprise Size:
        • SMEs
        • Large Enterprises
      • By Function:
        • Lead Generation
        • Survey and Feedbacks
        • New user activations
        • Run Contests & Content on Demand
      • By End User:
        • Advertising & Event Management
        • Banking Industry
        • E-commerce
        • IT & Telecom
        • Cab Aggregator
        • Media & Entertainment
        • Retail
        • Others
      • By Country:
        • U.K.
        • Germany
        • Italy
        • France
        • Spain
        • Russia
        • Rest of Europe
    • Asia Pacific
      • By Component:
        • Software
        • Services
      • By Deployment Type:
        • On-premise
        • Cloud-based
      • By Enterprise Size:
        • SMEs
        • Large Enterprises
      • By Function:
        • Lead Generation
        • Survey and Feedbacks
        • New user activations
        • Run Contests & Content on Demand
      • By End User:
        • Advertising & Event Management
        • Banking Industry
        • E-commerce
        • IT & Telecom
        • Cab Aggregator
        • Media & Entertainment
        • Retail
        • Others
      • By Country:
        • China
        • India
        • Japan
        • Australia & New Zealand
        • South Korea
        • Rest of Asia Pacific
    • Latin America
      • By Component:
        • Software
        • Services
      • By Deployment Type:
        • On-premise
        • Cloud-based
      • By Enterprise Size:
        • SMEs
        • Large Enterprises
      • By Function:
        • Lead Generation
        • Survey and Feedbacks
        • New user activations
        • Run Contests & Content on Demand
      • By End User:
        • Advertising & Event Management
        • Banking Industry
        • E-commerce
        • IT & Telecom
        • Cab Aggregator
        • Media & Entertainment
        • Retail
        • Others
      • By Country
        • Brazil
        • Mexico
        • Argentina
        • Rest of Latin America
    • Middle East & Africa
      • By Component:
        • Software
        • Services
      • By Deployment Type:
        • On-premise
        • Cloud-based
      • By Enterprise Size:
        • SMEs
        • Large Enterprises
      • By Function:
        • Lead Generation
        • Survey and Feedbacks
        • New user activations
        • Run Contests & Content on Demand
      • By End User:
        • Advertising & Event Management
        • Banking Industry
        • E-commerce
        • IT & Telecom
        • Cab Aggregator
        • Media & Entertainment
        • Retail
        • Others
      • By Country
        • GCC Countries
        • South Africa
        • Rest of Middle East & Africa
  • Company Profiles
    • CloudShope Technologies Pvt.Ltd.*
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Key Strategies
      • Recent Developments/ Updates
    • C-Zentrix
    • Exotel Techcom Pvt. Ltd
    • Hakimi Solutions
    • Knowlarity Communications Pvt. Ltd.
    • LeadNXT
    • OneRing.in
    • OZONETEL
    • Sarv
    • SparkTG
    • WebXion Technologies LLP
    • ZNI Wireless Pvt Ltd

 “*” marked represents similar segmentation in other categories in the respective section.

Table of Contents

  1. Research Objective and Assumption
    • Research Objectives
    • Assumptions
    • Abbreviations
  2. Market Purview
    • Report Description
      • Market Definition and Scope
    • Executive Summary
      • Market Snippet, By Component
      • Market Snippet, By Deployment Type
      • Market Snippet, By Enterprise Size
      • Market Snippet, By Function
      • Market Snippet, By End User
      • Market Snippet, By Region
    • Coherent Opportunity Map (COM)
  3. Market Dynamics, Regulations, and Trends Analysis
    • Market Dynamics
      • Drivers
      • Restraints
      • Market Opportunities
      • Regulatory Scenario
      • Industry Trend
      • Merger and Acquisitions
      • New system Launch/Approvals
      • Value Chain Analysis
      • Porter’s Analysis
      • PEST Analysis
  4. Global Missed Call Services Market, By Component, 2017-2027 (US$ Million)
    • Introduction
      • Market Share Analysis, 2017 and 2027 (%)
      • Segment Trends
    • Software
      • Introduction
      • Market Size and Forecast, 2019–2027, (US$ Million)
    • Services
      • Introduction
      • Market Size and Forecast, 2019–2027, (US$ Million)
  5. Global Missed Call Services Market, By Deployment Type, 2017-2027 (US$ Million)
    • Introduction
      • Market Share Analysis, 2017 and 2027 (%)
      • Segment Trends
    • On-premise
      • Introduction
      • Market Size and Forecast, 2019–2027, (US$ Million)
    • Cloud-based
      • Introduction
      • Market Size and Forecast, 2019–2027, (US$ Million)
  6. Global Missed Call Services Market, By Enterprise Size, 2017-2027 (US$ Million)
    • Introduction
      • Market Share Analysis, 2017 and 2027 (%)
      • Segment Trends
    • SME’s
      • Introduction
      • Market Size and Forecast, 2019–2027, (US$ Million)
    • Large Enterprises
      • Introduction
      • Market Size and Forecast, 2019–2027, (US$ Million)
  7. Global Missed Call Services Market, By Function, 2017-2027 (US$ Million)
    • Introduction
      • Market Share Analysis, 2017 and 2027 (%)
      • Segment Trends
    • Lead Generation
      • Introduction
      • Market Size and Forecast, 2019–2027, (US$ Million)
    • Surveys & Feedbacks
      • Introduction
      • Market Size and Forecast, 2019–2027, (US$ Million)
    • New User Activation
      • Introduction
      • Market Size and Forecast, 2019–2027, (US$ Million)
    • Run Contests & Content on Demand
      • Introduction
      • Market Size and Forecast, 2019–2027, (US$ Million)
  8. Global Missed Call Services Market, By End User, 2017-2027 (US$ Million)
    • Introduction
      • Market Share Analysis, 2017 and 2027 (%)
      • Segment Trends
    • Advertising & Event Management
      • Introduction
      • Market Size and Forecast, 2019–2027, (US$ Million)
    • Banking Industry
      • Introduction
      • Market Size and Forecast, 2019–2027, (US$ Million)
    • E-commerce
      • Introduction
      • Market Size and Forecast, 2019–2027, (US$ Million)
    • IT & Telecom
      • Introduction
      • Market Size and Forecast, 2019–2027, (US$ Million)
    • Cab Aggregator 
      • Introduction
      • Market Size and Forecast, 2019–2027, (US$ Million)
    • Media & Entertainment
      • Introduction
      • Market Size and Forecast, 2019–2027, (US$ Million)
    • Retail
      • Introduction
      • Market Size and Forecast, 2019–2027, (US$ Million)
    • Others
      • Introduction
      • Market Size and Forecast, 2019–2027, (US$ Million)
  9. Global Missed Call Services Market, By Region, 2017-2027 (US$ Million)
    • Introduction
      • Market Share Analysis, By Region, 2017 and 2027 (%)
    • North America
      • Regional Trends
      • Market Size and Forecast, By Component, 2019–2027 (US$ Million)
      • Market Size and Forecast, By Deployment type, 2019–2027 (US$ Million)
      • Market Size and Forecast, By Enterprise size, 2019–2027 (US$ Million)
      • Market Size and Forecast, By Function, 2019–2027 (US$ Million)
      • Market Size and Forecast, By End User, 2019–2027 (US$ Million)
      • Market Share Analysis, By Country, 2019 and 2027 (%)
        • U.S.
        • Canada
    • Europe
      • Regional Trends
      • Market Size and Forecast, By Component, 2019–2027 (US$ Million)
      • Market Size and Forecast, By Deployment type, 2019–2027 (US$ Million)
      • Market Size and Forecast, By Enterprise size, 2019–2027 (US$ Million)
      • Market Size and Forecast, By Function, 2019–2027 (US$ Million)
      • Market Size and Forecast, By End User, 2019–2027 (US$ Million)
      • Market Share Analysis, By Country, 2019 and 2027 (%)
        • U.K.
        • Germany
        • Italy
        • France
        • Spain
        • Russia
        • Rest of Europe
    • Asia Pacific
      • Regional Trends
      • Market Size and Forecast, By Component, 2019–2027 (US$ Million)
      • Market Size and Forecast, By Deployment type, 2019–2027 (US$ Million)
      • Market Size and Forecast, By Enterprise size, 2019–2027 (US$ Million)
      • Market Size and Forecast, By Function, 2019–2027 (US$ Million)
      • Market Size and Forecast, By End User, 2019–2027 (US$ Million)
      • Market Share Analysis, By Country, 2019 and 2027 (%)
        • China
        • India
        • Japan
        • ASEAN
        • Australia
        • South Korea
        • Rest of Asia Pacific
    • Latin America
      • Regional Trends
      • Market Size and Forecast, By Component, 2019–2027 (US$ Million)
      • Market Size and Forecast, By Deployment type, 2019–2027 (US$ Million)
      • Market Size and Forecast, By Enterprise size, 2019–2027 (US$ Million)
      • Market Size and Forecast, By Function, 2019–2027 (US$ Million)
      • Market Size and Forecast, By End User, 2019–2027 (US$ Million)
      • Market Share Analysis, By Country, 2019 and 2027 (%)
        • Brazil
        • Argentina
        • Mexico
        • Rest of Latin America
    • Middle East and Africa
      • Regional Trends
      • Market Size and Forecast, By Component, 2019–2027 (US$ Million)
      • Market Size and Forecast, By Deployment type, 2019–2027 (US$ Million)
      • Market Size and Forecast, By Enterprise size, 2019–2027 (US$ Million)
      • Market Size and Forecast, By Function, 2019–2027 (US$ Million)
      • Market Size and Forecast, By End User, 2019–2027 (US$ Million)
      • Market Share Analysis, By Country, 2019 and 2027 (%)
        • GCC Countries
        • South Africa
        • Rest of the Middle East and Africa
  10. Competitive Landscape
    • Company Profiles
      • CloudShope Technologies Pvt. Ltd.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • C-Zentrix
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Exotel Techcom Pvt. Ltd
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Hakimi Solutions
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Knowlarity Communications Pvt. Ltd.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • LeadNXT
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • OneRing.in
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • OZONETEL
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Sarv
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • SparkTG
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • WebXion Technologies LLP
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • ZNI Wireless Pvt Ltd
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
  11. Section
    • References
    • Research Methodology
    • About us and Sales Contact

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