The Mouthwash Market, estimated at USD 2,570.7 Mn in 2025, is expected to exhibit a CAGR of 6.55% and reach USD 4,008.0 Mn by 2032.
The Consumer Goods sector remains a vital driver of global growth, as organizations respond to evolving consumer expectations with sustainable practices, ethical production, and innovative product development. At the same time, advances in e-commerce, digital transformation, and supply chain optimization are reshaping the industry landscape, enhancing competitiveness, and unlocking new opportunities for long-term growth and collaboration.
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Browse 32 market data tables* and 18 figures* on "Mouthwash Market” - Global forecast to 2032.
Key Trends and Analysis of the Mouthwash Market:
- High prevalence of dental problems such as dental caries, gingivitis, and plaques is resulting in increasing adoption of dental care products such as mouthwash. According to Indian Brand Equity Foundation, in November 2025, The Indian healthcare sector recorded a three-fold rise, grown at a CAGR of 22% between 2016–2025 to reach US$ 372 billion in 2025 from US$ 110 billion in 2016. In 2025, Indian healthcare infrastructure is reached US$ 349.1 billion.
- Rising consumer awareness regarding oral health and hygiene is driving growth of the global mouthwash market. According to a survey by the American Dental Association in 2025, around 95% of the adults in the U.S. considered using mouthwash as healthy.
- Mouthwash offers several advantages such as it reduces bad breath and freshens breath, remove stains and marks, and brighten teeth, and prevents build-up of plaque on gums and teeth
Key Takeaways of the Market:
- North America was the largest market for mouthwash in 2025 and is expected to retain its dominance during the forecast period. Asia Pacific mouthwash market is expected to exhibit a CAGR of 6.1% during the forecast period and it is expected to reach to US$ 1,440.8 Million by the end of the forecast period. According to Pan American Health Organization, Global Status Report Of 2025, Oral health is integral to general health and supports individuals participating in society to achieve their potential. Yet oral diseases are the most widespread non-communicable diseases affecting almost half of the world’s population (45% or 3.05 billion people worldwide) over the life course from early life to old age. WHO’s Global oral health status report (GOHSR) provides the first-ever comprehensive picture of oral disease burden and highlights challenges and opportunities to accelerate progress towards universal coverage for oral health. This includes introducing oral health profiles of countries based on the latest available data from the Global Burden of Disease (GBD) project, the International Agency for Research on Cancer (IARC) and global WHO surveys. It emphasizes the global impact of oral disease on our health and well-being and highlights stark inequalities, with a higher disease burden for the most vulnerable and disadvantaged population groups within and across societies.
- Major factors of the mouthwash market is emerging economies over the forecast period are increasing personal income, increasing focus on oral hygiene, and others. Increasing awareness regarding toxic ingredients used in mouthwash such as alcohol, sodium lauryl sulfate, and sodium saccharide leading to dry mouth syndrome, mouth inflammation, and cancer are factors leading to high demand for herbal and natural mouthwash products.
- Mouthwash manufacturers are investing to develop new mouthwash products. For instance, Lush has released its first oral care collection, consisting of toothpaste and mouthwash tabs and toothpaste jelly. Lush Refresher Toothpaste Tabs create a paste when crushed between teeth that can then be used to cleanse the mouth with a wet toothbrush. It is formulated with lime oil, kaolin, Brazilian orange and Sicilian lemon oils to cleanse and refresh. It uses almond essential oil for a sweet cherry-like flavor and menthol crystals for a cooling and refreshing feeling after brushing.
- Major players operating in the global mouthwash market include Colgate-Palmolive Company, Johnson & Johnson Inc., The Himalaya Drug Company, Amway Corporation, GlaxoSmithKline Plc., Lion Corporation, Caldwell Consumer Health, LLC, Uncle Harry's Natural Products, and Triumph Pharmaceuticals, Inc.
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