Global Natural and Organic Flavor Market was valued at US$ 7.36 Billion in 2022 and is estimated to reach US$ 15.09 Billion by 2030, exhibiting a CAGR of 9.39% during the forecast period (2023-2030). According to Global Natural and Organic Flavor Market Report, By Nature (Organic, Conventional), By Ingredient Type (Fruits (Apples, Citrus fruits, Mixed fruits, Berries, Tropical fruits, Others), Vegetables (Spinach, Carrot & Cucumber, Mixed vegetables, Beetroot), Mixed Fruits & Vegetables), By Distribution Channel (Retail/Grocery Stores, Convenience Stores, Online, Hypermarkets & Supermarkets), and By Region (North America, Latin America, Europe, Asia Pacific, and Middle East & Africa) as highlighted in a new report published by Coherent Market Insights.

Natural flavors are prepared from plants and animals such as vegetables, dairy products, edible yeast, herbs, and meat&poultry. Natural flavors can be obtained by roasting and heating animal or plant products. Natural flavor enhances the taste and quality of the food products, and are used in food and beverage products. Natural flavors offer original flavor without usage of any chemicals, and does do not contain any preservatives. Organic flavor is produced from the production of raw materials to the processing and production of flavors with labels, everything is done organically or Non-GMO (Genetically modified organisms). These raw materials are manufactured by methods meeting the standards of organic farming.

Global Natural and Organic Flavor Market- Drivers

Growing demand for organic and natural flavor from the food and beverage industry is expected to drive the global natural and organic Flavor market growth over the forecast period. Natural Flavor has huge demand in food ingredients market due to high preference for natural or organic flavors by consumers.. Moreover, growing food and beverage industry around the globe is further expected to drive the market growth.

Global Natural and Organic Flavor Market- Opportunities

Increasing launches of spicy flavors in different edible products is expected to offer opportunity to manufacturer engaged in the food & beverage industry.

Global Natural and Organic Flavor Market- Restraints

Less shelf-life of natural and organic flavour as compared to artificial flavors, as no artificial product is added such as preservatives is expected to hinder the market growth. Many end use companies prefer artificial flavor over natural and organic flavour, and this factor is hampering the volume growth of the global natural and organic flavor market.

Global Natural and Organic Flavor Market- Trends

Rising trend of multi-use of flavors such as melon is used in the alcoholic beverage and also in soft drinks is expected to drive the market growth. For example, coffee is one of the most versatile flavor that is used in various food and beverages application such as beer sports nutrition including RTD (Ready to drink) bars, candy and desserts.

Growing popularity of flavored tea such as match, dandelion tea, cascara tea, turmeric tea, and orange ginger tea is expected to drive the market growth. According to the Coherent Market Insights analysis in 2022, tea gathering traction in the U.S., where retail sales of the beverage grew nearly 20% to US$ 7.3 billion between 2009 and 2014. The Tea Association of the USA stated that 85% of tea consumed in America is iced tea and loose-leaf tea.

Global Natural and Organic Flavor Market- Competitive Section

Key players operating in global natural and organic flavour market  are Givaudan S.A., International Flavors & Fragrances Inc., Firmenich SA, Symrise AG, Takasago International Corporation, Sensient Technologies Corporation, Kerry Group Plc., Frutarom Industries Ltd., Archer Daniels Midland Company, Döhler Gmbh, Huabao International Holdings Limited, T. Hasegawa Co., Ltd, Koninklijke DSM NV, Axxence Aromatic Gmbh, Gold Coast Ingredients, Inc., Zymus International Ltd, Treatt Plc, Blue Specific Flavors, Inc., and Unique Flavors and Fragrances Ltd.

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Key Takeaways

  • On the basis of application, the food segment dominated the global natural and organic flavor market in 2022, with a 57% market share in terms of value, followed by beverages and nutraceuticals
  • Rising demand for ready-to-eat (RTE) food and ready-to-drink (RTD) beverages that contain natural flavor is expected to drive the market growth. For instance, in June 2019, Costa Coffee, launched its first new product ready-to-drink coffee. The RTD line is available in 250 ml cans, and is available in Classic Latte, Caramel Latte, and Black Americano. Hence, rising demand for ready-to-eat (RTE) is expected to drive the market growth.
  • In February 2022, Archer Daniels Midland Company, acquired Comhan, one of the leading South African flavor distributors. ADM is a global leader in human and animal nutrition and the world's premier agricultural origination and processing company. Comhan is a flavor distributor based in South Africa.

Global Natural and Organic Flavor Market- COVID-19 Impact

Due to the COVID-19 pandemic, people are avoiding usage of artificial products, has and this increased demand for natural and organic products. Due to product stockpiling, manufacturers are unable to maintain a balance between supply and demand. As a result of the lack of trade activity and the closure of significant industries, there will be a shortage of goods in the near future.


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