Natural food colors are the ingredients prepared from the plant sources and do not contain any artificial pigments. Natural food color are used to impart color and enhance the texture of the food by balancing the color loss due to environmental factors. It is also used to decorate the food such as salads, candies, desserts, cake, etc. Carotenoids, curcumin, anthocyanin, and carmine are some of the types of natural food colors. Moreover, they provide stability and are easy to use.
Global natural food colors market is estimated to account for around US$ 1,591.0 million in terms of value in the year 2019 and it predicted to grow at a CAGR of 6.8% during the forecast period (2020-2027)
Increasing government support for promoting the use of natural and organic food ingredients is estimated to have a positive impact on the market of natural food colors. For instance, regulatory bodies such as FDA in North America and EFSA in Europe are implementing strict rules and regulation regarding the use of ingredients in food products and their proper labeling to promote organic/natural foods. This is expected to foster the market growth of natural food color.
Increasing adoption of advanced technologies such as microencapsulation in order to produce light-stable curcumin food colors is projected to open up avenues to the market. For example, soft drinks, sugar confectionery, and dressings are suitable for food products where microencapsulation can be used. Hence, emerging advanced technologies for preserving the functionality of food colors will favor the market growth over the forecast period.
Environmental factors such as light, temperature, and adverse pH degrades colors and other functional properties of the natural food colors. For example, beetroot has low heat stability, anthocyanin degrades as a brown precipitate in food and curcumin is highly prone to photo bleaching. This is expected to restrict the adoption of natural food colors.
On the basis of the product type, the Carotenoid segment dominated the global natural food colors market in 2019 with a 31.5% of market share in terms of value, followed by anthocyanin and others.
On the basis of the application, the others (pet food etc.) segment dominated the global footwear sole material market in 2019 with a 27.7% of market share in terms of value, followed by beverages and packaged food.
Rising demand for purple sweet potato and black carrot for the primary source of anthocyanin-based pink/violet shades in food and beverage is expected to be a major trend in the market. Moreover, increasing the focus of the manufacturer to increase the availability of raw materials for natural food colors such as manufacturers are adopting red cabbage and purple corn for natural food color.
The FSA (Food Standards Agency) banned the use of six colors – sunset yellow (E110), quinoline yellow (E104), carmoisine (E122), allura red (E129), tartrazine (E102) and ponceau 4R (E124) in food and drinks in most countries in Europe. The ban was enforced in April 2008.
EU Laws: Effective from August 2014, the EU banned the use of food additives containing aluminum, including carmine, in ice cream and other related product varieties
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