Natural food colors are foodstuffs that are added to food and beverage to enhance consumer appeal. They can be classified into pigments and dyes and are available in different forms including liquid gel, paste, and powder. Some of the natural food colors also have antioxidants properties and other health benefits. Natural food colors are used in a variety of foods such as meat products, dairy products, beverages, bakery &confectionary, etc.
Global natural food colors market was valued at US$ 1.8 Billion in 2021 in terms of revenue, exhibiting a CAGR of 6.6% during the forecast period (2022 to 2030).
Drivers
Rising awareness regarding the health benefits of organic and natural food ingredients is expected to augment the market growth of natural food colors. Artificial food colors can cause various diseases such as cancer, hypersensitivity, and brain tumors, because of which consumers highly prefer natural food colors. This, in turn, is projected to drive the market growth of natural food colors.
Retailers are focusing on new categories for natural food products due to rising health-conscious people which is projected to accelerate market growth. According to the Coherent Market Insights analysis, major retailers such as Kroger and Safeway, an American supermarket chain, operate categories such as ‘Simple Truth’ and ‘Open Nature’ respectively. These consist of food made either from all-natural or minimal artificial ingredients.
During the COVID-19 crisis, the prices of natural food are likely to rise, owing to economic instability. However, this rise in the prices is likely to be there for the short term. During this period, demand for natural food products is expected to decrease.
Figure 1. Global Natural food Colors Market Value Share (%), By Region, 2021
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Market Restraints
High price and uneven availability of raw materials such as fruits, vegetable, and minerals is expected to hamper the production cycle of natural food colors. This is expected to hinder the market growth over the forecast period. Many natural food colors are sourced from crops. Limited availability of such raw materials is a key factor causing an increase in the prices of ingredients sourced from them.
Natural Food Colors Market Report Coverage
Report Coverage | Details | ||
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Base Year: | 2021 | Market Size in 2021: | US$ 1.8 Bn |
Historical Data for: | 2017-2020 | Estimated Year: | 2022 |
Forecast Period 20 22to 2030 CAGR: | 6.6% | Forecast Period: | 2022-2030 |
Geographies covered: |
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Segments covered: |
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Companies covered: |
GNT International B.V. , Roha Dyechem Pvt. Ltd., D.D. Williamson & Co., Inc., Kalsec Inc., Chr. Hansen A/S, Archer Daniels Midland Company, Adama Agricultural Solutions Ltd. (LycoRed), Naturex S.A., Sensient Technologies Corporation, and Symrise AG |
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Restraints & Challenges: |
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Market Trends
Increasing use of natural food colour in baby food as it is subjected to strict rules and regulations is thus, raising demand for natural food colors. Rising safety and health concerns regarding baby food are further anticipated to augment the market growth of the natural food colors.
Figure 2. Global Natural Food Colors Market Value Share (%), By Product Type, 2021
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Recent Developments
Competitive Section
Major players operating in the global natural food colors market include GNT International B.V. , Roha Dyechem Pvt. Ltd., D.D. Williamson & Co., Inc., Kalsec Inc., Chr. Hansen A/S, Archer Daniels Midland Company, Adama Agricultural Solutions Ltd. (LycoRed), Naturex S.A., Sensient Technologies Corporation, and Symrise AG
Frequently Asked Questions
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