Fruit and Vegetable Ingredients Market Analysis & Forecast: 2025-2032

Fruit and Vegetable Ingredients Market Size and Forecast – 2025 to 2032

Fruit and Vegetable Ingredients Market is estimated to be valued at USD 245.49 Bn in 2025 and is expected to reach USD 336.32 Bn in 2032, exhibiting a compound annual growth rate (CAGR) of 4.6% from 2025 to 2032.

Key Takeaways

• By Ingredients Type, Fruits hold the largest market share of 64% in 2025 owing to the rising health & wellness awareness.
• By Application, Beverages expected to hold largest market share in 2025 owing to its clean‑label / natural & plant‑based ingredient trend.
• By Product Type, Concentrates acquired the prominent market share in 2025 owing to the health & wellness trend, functional foods/beverages demand.
• By Region, Europe dominates the overall market with an estimated share of 32% in 2025 owing to the advanced food‑processing infrastructure & industry expertise.

Market Overview

Consumers’ rising demand for natural, clean-label, and health-focused products is actively driving the growth of the Fruit and Vegetable Ingredients Market. Increased awareness of nutrition, wellness, and plant-based diets is encouraging manufacturers to incorporate fruit and vegetable-derived ingredients into beverages, dairy, bakery, and convenience foods. Improvements in processing and preservation technologies are enhancing the quality, shelf-life, and versatility of concentrates, purees, powders, and extracts. Urbanization, evolving lifestyles, and a growing preference for functional and convenient food and beverage options are further fueling market expansion globally.

Current Events and Its Impact on the Fruit and Vegetable Ingredients Market

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Segmental Insights 

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Fruit and Vegetable Ingredients Market Insights, By Ingredients Type: Fruit contributes the highest share of the market owing to its demand for convenience / processed & packaged foods.

Fruits hold the largest market share of 64% in 2025. Consumers’ growing preference for natural, nutrient-rich foods that promote health and wellness is driving the demand for fruit-based ingredients in the Fruit and Vegetable Ingredients Market. Manufacturers actively incorporate fruit extracts, purees, and powders to boost flavor, color, and nutritional value while meeting clean-label standards. Advances in processing and preservation help maintain consistent quality and extend shelf-life. Moreover, busy lifestyles and the increasing popularity of functional, convenient, and plant-based products are encouraging wider use of fruit-derived ingredients across various food and beverage categories. For instance, in October 2025, UK flavor house I.T.S Taste now offers its “crossbreed” fruit to food and beverage manufacturers, allowing it to be labeled as an “all-natural” flavor. Designed for new product development, these hybrid fruits tap into consumer curiosity and the trend for innovative twists on familiar favorites.

Fruit and Vegetable Ingredients Market Insights, By Applications: Beverages contributes the highest share of the market owing to its functional beverage and value‑added beverage growth.

Consumers’ shift toward healthier, natural, and clean-label drinks is driving the growth of the beverages segment in the Fruit and Vegetable Ingredients Market. Manufacturers actively use fruit and vegetable extracts, concentrates, and purees to improve flavor, color, and nutritional content in juices, smoothies, and functional beverages. Advances in processing and preservation ensure consistent quality and longer shelf-life, while busy lifestyles boost demand for ready-to-drink and convenient options. Additionally, the rising popularity of plant-based and functional beverages is encouraging broader use of these ingredients across the beverage industry. For instance, in September 2025, Innocent Drinks has launched Green Goodness and Red Goodness, a new line of high-vegetable, low-sugar smoothies, expanding its portfolio to meet rising demand for nutritious, veggie-focused options.

Fruit and Vegetable Ingredients Market Insights, By Product Type: Concentrates contributes the highest share of the market owing to its convenience, shelf‑stability & easier logistics.

Manufacturers’ pursuit of versatile, nutrient-rich solutions is driving the demand for fruit and vegetable concentrates in the Ingredients Market. They actively use concentrates to deliver intense flavor, vibrant color, and natural sweetness while meeting clean-label and health-focused trends. Advances in extraction and preservation techniques ensure consistent quality, improved shelf-life, and broader applicability across beverages, dairy, bakery, and convenience foods. Moreover, the ease of storage, transport, and use, along with growing consumer interest in functional and plant-based products, is accelerating the adoption of concentrates worldwide. For instance, in July 2025, Lipton launched Tea Concentrates exclusively at Walmart, offering three fresh-brewed flavors—Black Tea with Lemon, Green Tea with Lemonade, and Southern Sweet Black Tea—combining high-quality tea with bold, vibrant taste.

Regional Insights 

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Europe Fruit and Vegetable Ingredients Market Trends

Europe dominates the overall market with an estimated share of 32% in 2025. Shifting consumer values and supportive regulations are actively shaping Europe’s fruit and vegetable ingredients market. Consumers increasingly seek products with transparent, clean-label ingredient lists, prompting manufacturers to replace synthetic additives with natural fruit and vegetable extracts, fibers, and purees. Growing interest in plant-based and protein-rich diets is driving manufacturers to incorporate vegetable-derived ingredients into meat alternatives, sauces, and dairy substitutes. Additionally, advancements in processing technologies, efficient supply chains, and Europe’s strong agricultural base ensure consistent quality, sustainability, and year-round availability of these ingredients. For instance, in December 2025, Dole partnered with Givaudan to distribute Green Banana Powder, a recycled ingredient produced by its division, Dole Specialty Ingredients (DSI), under Dole Asia Holdings.

Asia Pacific Fruit and Vegetable Ingredients Market Trends

Rising health awareness, growing urban populations, and increasing disposable incomes are actively driving the evolution of Asia‑Pacific’s fruit and vegetable ingredients market. Consumers are seeking clean-label, natural, and functional foods, prompting manufacturers to incorporate fruit and vegetable ingredients into beverages, snacks, dairy products, and ready-to-eat meals. Expanding food and beverage industries, along with advanced processing techniques and efficient supply chains, ensure consistent, high-quality ingredients year-round. At the same time, the growing popularity of plant-based diets and demand for natural colors, flavors, and nutrition is accelerating adoption across the region. For instance, in September 2025, Tate & Lyle PLC launched its proprietary sensory tool, Tate & Lyle Sensation™, in the Asia-Pacific region to help food and beverage producers accelerate product development, beginning with yogurt.

United Kingdom Fruit and Vegetable Ingredients Market Trends

Shifting consumer preferences, growing health awareness, and regulatory pressures are actively driving the United Kingdom’s fruit and vegetable ingredients market. Consumers are demanding clean-label and natural foods, prompting manufacturers to replace synthetic additives with fruit- and vegetable-derived extracts, purees, and powders. As people choose healthier and more transparent options, demand for plant-based and naturally colored foods—from beverages to confectionery—is rising. Manufacturers are responding by developing natural colors, minimally processed powders, and ingredient formulations that provide nutritional benefits without artificial additives. For instance, New drink brand JIN JIN launched its cultured fruit and vegetable concentrate in the UK, offering a fermented beverage with probiotics, enzymes, and over 35 raw, natural ingredients

China Fruit and Vegetable Ingredients Market Trends

Rising health consciousness, expanding urban populations, and increasing consumer spending are actively driving China’s fruit and vegetable ingredients market. Manufacturers are incorporating fruit and vegetable extracts, purees, and powders to meet the growing demand for natural, clean-label, and nutritious foods and beverages. Advanced processing techniques and efficient supply chains allow China to produce high-quality ingredients at competitive costs, positioning it as a key supplier regionally and globally. At the same time, changing diets and convenience-driven lifestyles are boosting the use of these ingredients in ready-to-eat and functional food products.

End-user Feedback and Unmet Needs in the Fruit and Vegetable Ingredients Market

• Desire for Clean-label and Natural Ingredients: End-users increasingly seek ingredients without artificial additives, colors, or preservatives. They prefer fruit and vegetable extracts, powders, and concentrates that enhance taste and nutrition while maintaining clean-label credibility. However, limited availability of certain natural colors and flavors restricts product innovation in some segments.
• Consistency and Quality Concerns: Manufacturers highlight variability in flavor, color, and texture of natural ingredients due to seasonal or sourcing differences. Users need standardized, high-quality fruit and vegetable ingredients that deliver consistent performance across batches and product lines.
• Functional and Nutritional Enhancement Needs: Consumers demand ingredients that not only add flavor but also provide health benefits, such as antioxidants, fiber, or probiotics. End-users seek more functional fruit and vegetable ingredients tailored for immunity, energy, or digestive health.

Fruit and Vegetable Ingredients Market Trend

Rising Demand for Clean-label and Natural Products

Consumers increasingly favor foods and beverages made with natural, minimally processed ingredients. This trend drives manufacturers to replace synthetic additives with fruit and vegetable extracts, powders, and concentrates. Clean-label preferences influence product innovation across beverages, dairy, bakery, and snacks, as brands seek to meet health-conscious consumer expectations while maintaining taste, color, and nutritional benefits. The demand also encourages sourcing of organic and sustainably produced ingredients to align with transparency and eco-conscious consumption trends.

Growth of Functional and Fortified Foods

The market is experiencing increased incorporation of fruit and vegetable ingredients for their functional benefits, including antioxidants, fiber, vitamins, and plant-based proteins. Manufacturers innovate to produce functional beverages, snacks, and meals that support immunity, digestion, and energy. Consumers are actively seeking products that combine taste with health benefits, prompting brands to develop fortified or value-added options. This trend drives demand for high-quality, nutrient-rich fruit and vegetable powders, extracts, and concentrates suitable for diverse applications across the food and beverage industry.

Fruit and Vegetable Ingredients Market Opportunity

Expansion in Functional and Nutraceutical Products

The growing consumer focus on health and wellness creates opportunities for fruit and vegetable ingredients in functional foods and nutraceuticals. Manufacturers can develop products enriched with antioxidants, vitamins, fibers, and plant-based nutrients. This opens avenues in beverages, snacks, dietary supplements, and dairy alternatives. By leveraging nutrient-rich extracts, powders, and concentrates, companies can meet consumer demand for immunity, digestion, energy, and overall wellness, while differentiating products in competitive markets.

Market Report Scope 

Fruit and Vegetable Ingredients Market News

• In September 2025, BranchOut Food Inc. launched its Crunchy Fruit Multipack, offering 18 snack-sized bags of its best-selling dehydrated crisps: Crunchy Pineapple, Crunchy Strawberry, and Crunchy Banana.
• In August 2025, Heinz and Smoothie King partnered to launch a limited-edition smoothie that blends Heinz Tomato Ketchup with strawberries, raspberries, acai sorbet, and apple juice.

Analyst Opinion (Expert Opinion)

• The current state of the Fruit and Vegetable Ingredients Market reflects a transformation driven by both supply‑side innovation and shifting consumer demands. Notably, concentrates now account for about 37.5% of total ingredient usage, while powders and pieces are becoming increasingly common — evidence that manufacturers value ingredients which offer ease of storage, handling and consistent quality.
• Ingredient suppliers are increasingly focusing on clean‑label and natural‑ingredients strategies, responding to consumers who scrutinize labels and avoid synthetic additives. In markets such as Europe, many manufacturers have replaced artificial colours and preservatives with fruit‑ or vegetable‑derived extracts, purees and natural colorants — a move that is reshaping product formulations across beverages, bakery, dairy and snacks.
• Simultaneously, the rising popularity of plant‑based diets and demand for functional, health‑oriented foods is pushing brands to leverage the nutritional properties — vitamins, fiber, antioxidants — of fruit and vegetable ingredients. New product launches, especially in beverages and functional foods, increasingly highlight such ingredients to cater to health‑conscious consumers.
• Technological advances — including improved extraction, freeze‑drying and aseptic processing — have made it possible to deliver stable, high‑quality ingredients with long shelf life and consistent sensory properties. This, in turn, reduces waste, ensures supply continuity and allows manufacturers to confidently scale formulations.

Market Segmentation

• Global Fruit and Vegetable Ingredients Market, By Ingredient Type
  • Fruits
  • Vegetables
• Global Fruit and Vegetable Ingredients Market, By Application
  • Beverages
  • Confectionary Products
  • Bakery Products
  • Soups and Sauces
  • Dairy Products
  • RTE Products
• Global Fruit and Vegetable Ingredients Market, By Product Type
  • Concentrates
  • Pastes and Purees
  • Pieces and Powders
  • NFC Juices
• Regional Insights (Revenue, USD Bn, 2020 - 2032)
  • North America
    • U.S.
    • Canada
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
  • Europe
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
  • Middle East
    • GCC Countries
    • Israel
    • Rest of Middle East
  • Africa
    • South Africa
    • North Africa
    • Central Africa
• Key Players Insights
  • Hans Zipperle AG
  • Archer Daniels Midland Company
  • Kerry Group
  • Sensient Technologies
  • AGRANA Beteiligungs-AG
  • Kanegrade Natural Ingredients
  • Taura Natural Food Ingredients
  • Olam International Limited
  • Sunopta, Inc.
  • Roquette Freres
  • Sensoryeffects Ingredient Solutions
  • Yaax International Ltd, Diana SAS
  • Svz International BV
  • DMH Ingredients Inc.
  • Cargill Incorporated
  • Tate & Lyle PLC
  • Dohler Group

Sources

Primary Research interviews

• Farmers and agricultural producers
• Food processing companies
• Distributors and wholesalers of fruits and vegetables
• Retailers and supermarket chains
• Industry experts and trade association representatives

Databases

• FAO (Food and Agriculture Organization) Statistical Database
• USDA (United States Department of Agriculture) Data Portal
• Eurostat Agriculture and Fisheries Statistics
• National Horticulture Board databases

Magazines

• The Packer
• Fresh Plaza
• Fruit & Vegetable Magazine
• Produce Business Magazine

Journals

• Journal of Food Science and Technology
• Postharvest Biology and Technology
• Journal of Agricultural and Food Chemistry
• International Journal of Fruit Science

Newspapers

• The Guardian – Food Section
• The New York Times – Food & Drink
• Financial Times – Agri & Food Business Section
• The Hindu – Agriculture

Associations

• International Fresh Produce Association (IFPA)
• Produce Marketing Association (PMA)
• National Fruits & Vegetables Association
• World Vegetable Center

Public Domain sources

• FAO Reports and Publications
• USDA Agricultural Reports
• National agricultural census reports
• Government trade and export statistics

Proprietary Elements

• CMI Data Analytics Tool
• Proprietary CMI Existing Repository of information for last 8 years