Heart Health Functional Food Market: Asia Pacific Industry 2018–2027

Definition of Market/Industry:

Functional foods are those foods that contain various health benefits beyond basic nutrition. These foods support optimal health and reduce the risk of various diseases. Foods that are fortified, enriched with nutrition have the potential beneficial effect on health of the individual when consumed as part of a varied diet on a regular basis. Nutritional foods can effectively improve the health of the heart such as regulating blood pressure and arterial function. The micronutrient present in the functional food greatly improve the health of the heart.

APAC heart health functional food market was valued at US$ 395.5 million in 2019 and is forecast to reach a value of US$ 668.8 million by 2027 at a CAGR of 6.8% between 2019 and 2027

Drivers:

Rising cases of cardiovascular disease in the APAC region coupled with the growing focus of functional food producer for developing application-specific product is projected to propel the market growth. According to the report published by World Health The organization, in May 2018, one million people in the Western Pacific Region die each year from cardiovascular disease caused by tobacco use. More than 1 in 5 cardiovascular diseases, such as heart attack and stroke, result from smoking. Therefore, the rising number of cardiovascular disease in the APAC region is projected to fuel market growth.

Rising geriatric population and growing health awareness among the populace is encouraging government, health care professionals, researchers, and functional food producers companies to meet these evolving demands of consumers. For instance, in October 2019, Nutraceutical Company DolCas Biotech has introduced a clean label blend of botanical extracts believed to beneficial for the heart and liver health. The blend boasts different dosage grades for boosted applications in food, beverages, and supplements. 

Statistics:

Japan dominated the APAC heart health functional food market in 2019, accounting for 29.1% share in terms of value, followed by China and India, respectively 

APAC Heart Health Functional Food  | Coherent Market Insights

Market Restraints

Strict government rules and regulations on the production of heart nutritional food are projected to hamper the market growth over the forecast period. Despite the growing demand for nutraceuticals and functional foods, the strict regulatory framework around these products are both fragmented and under review. Most of the countries in the APAC region are rapidly introducing new rules in order to ensure the safety and efficacy of the products. These factors are projected to hinder the market growth of heart functional food.

Fluctuation in availability of the product and insufficient nutrient present in few nutritional products is expected to hinder the market growth of the nutritional product. Even much nutritional food have proved to shown side-effects to some people such as allergies and skin-related disease after consumption. These factors are expected to limit the market growth of APAC heart functional food.

Market Opportunities

Increasing launch of variety in food nutritional product is fueling the demand for nutritional food. This is expected to offer immense growth opportunity over the forecast period. For instance, in March 2018, BASF launched personalized nutrition solutions for cardiovascular health at Food Ingredients China 2018. Newtrition is a product that provides personalized health assessment including omega-3 index for the first time. Therefore, the rising launch of variety in heart food nutritional is projected to foster the market growth.

Rising demand for specific functional food that offers heart-related benefit such as managing cholesterol level and diabetes etc. is protected to offer enormous growth opportunity to the market over the forecast period. For instance, in November 2018, Kellogg’s introduced a new cereal designed to pack a 3-in-1 punch for a healthy gut. Hi! Happy Inside combines fiber, prebiotics, and probiotics with premium ingredients for full digestive health for morning cereal. This product launch is the next step into functional foods for Kellogg’s breakfast arm.

APAC Heart Health Functional Food  | Coherent Market Insights

Market Trends/Key Takeaways

Rising demand for food that has added benefits particularly for heart health functional food has created an enormous potential market in APAC region. Due to which companies are launching new omega-3 based ingredient as well as products targeting heart health functional food market. For instance, in October 2017, Evonik launched an omega-3 product, AvailOm for dietary supplements. AvailOm is a high-concentration omega-3 lysine complex that exhibits excellent bioavailability and stability.

Shifting preference of consumer towards consumption of vegetarian products and plant sterol derived from fruits, vegetables, seeds, grains etc. is gaining traction in the Asia-Pacific region as it has the highest number of vegetarian consumers. Moreover, soy protein is also gaining huge demand as it is a rich source of protein as well as it is easily available raw material in the region. This factor is projected to propel the market growth over the forecast period.

Statistics:

Hypermarket segment in distribution channel was valued at US$ 64.6 million in 2019 and is forecast to reach a value of US$ 112.6 by 2027 at a CAGR of 7.2% between 2019 and 2027 

APAC Heart Health Functional Food  | Coherent Market Insights 

Competitive Section:

Company Names 

Major Players active in the market are Marico Ltd., Kellogg Company, Raisio Plc, Nestle S.A., Kalbe Farma Tbk, Associated British Foods, Ruchi Soya Industries Ltd., Bagrry’s India Ltd., PepsiCo, Inc., and ConAgra Foods, Inc.

Few Recent Developments

Kellogg’s 

  • In November 2018, Kellogg’s introduced a new cereal designed to pack a 3-in-1 punch for a healthy gut. Hi! Happy Inside combines fiber, prebiotics, and probiotics with premium ingredients for full digestive health for morning cereal. This product launch is the next step into functional foods for Kellogg’s breakfast arm

Functional food is considered as enhanced or enriched foods which provides essential nutrients such as vitamins and minerals for the healthy body and heart. Omega-3 fatty acids such as DHA and EPA helps in preventing heart attacks, blood clots and improves elasticity of blood vessels, owing to which companies in the region are focused new products based omega-3 based ingredients.

For instance, in Cargill launches IngreVita, a new omega-3 oil blend which is an easy to use food ingredient. The oil blends is enriched with omega-3 such as DHA and EPA which is significant for heart health.

Market Dynamics

Rapid increase in the adoption of online channel for the sale of the products is also key factor for the growth of APAC heart health functional food market. For instance, in October 2019, GM Farm, a Korean health food supplement brand launched its functional food products on Rakuten, an e-commerce site in Japan. The company launches its pro-biotic products for women, the folic acid for father and mother and reformed triglycerides (rTG) form omega-3.

The APAC heart health functional food market is estimated to account for US$ 395.5 Mn in terms of value by the end of 2019.

Japan is expected to hold significant market share in terms of value owing to the rising heart health awareness coupled with the rise in the adoption of the online channels to increase sales.

Key features of the study:

  • This report provides in-depth analysis of Asia Pacific heart health functional food market and provides market size (US$ million) and compound annual growth rate (CAGR %) for the forecast period (2019–2027), considering 2018 as the base year
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategy adopted by the leading players
  • It profiles leading players in the Asia Pacific heart health functional food market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments and strategies, and future plans
  • Key companies covered as a part of this study includes, Marico Ltd., Kellogg Company, Raisio Plc, Nestle S.A., Kalbe Farma Tbk, Associated British Foods, Ruchi Soya Industries Ltd., Bagrry’s India Ltd., PepsiCo, Inc., and ConAgra Foods, Inc.
  • Insights from this report would allow marketers and the management authorities of the companies to make informed decision regarding their future products launches, technology up-gradation, market expansion, and marketing tactics
  • The Asia Pacific heart health functional food market report caters to various stakeholders in this industry including investors, suppliers, functional food manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through the various strategy matrices used in analyzing the Asia Pacific heart health functional food market

Detailed Segmentation:

  • Asia Pacific Heart Health Functional Food Market, By Product Type:
    • Breakfast Cereals
    • Dairy Products
    • Edible Oil
    • Nutritional Bars
    • Others (Eggs & Wine)
  • Asia Pacific Heart Health Functional Food Market, By Distributional Channel:
    • Hypermarket
    • Supermarket
    • Departmental Store
    • Grocery/ Retailer
  • Asia Pacific Heart Health Functional Food Market, By Country:
    • India
      • By Product Type
        • Breakfast Cereals
        • Dairy Products
        • Edible Oil
        • Nutritional Bars
        • Others (Eggs & Wine)
      • By Distribution Channel
        • Hypermarket
        • Supermarket
        • Departmental Store
        • Grocery/ Retailer
    • China
      • By Product Type
        • Breakfast Cereals
        • Dairy Products
        • Edible Oil
        • Nutritional Bars
        • Others (Eggs & Wine)
      • By Distribution Channel
        • Hypermarket
        • Supermarket
        • Departmental Store
        • Grocery/ Retailer
    • Japan
      • By Product Type
        • Breakfast Cereals
        • Dairy Products
        • Edible Oil
        • Nutritional Bars
        • Others (Eggs & Wine)
      • By Distribution Channel
        • Hypermarket
        • Supermarket
        • Departmental Store
        • Grocery/ Retailer
    • Singapore
      • By Product Type
        • Breakfast Cereals
        • Dairy Products
        • Edible Oil
        • Nutritional Bars
        • Others (Eggs & Wine)
      • By Distribution Channel
        • Hypermarket
        • Supermarket
        • Departmental Store
        • Grocery/ Retailer
    • Indonesia
      • By Product Type
        • Breakfast Cereals
        • Dairy Products
        • Edible Oil
        • Nutritional Bars
        • Others (Eggs & Wine)
      • By Distribution Channel
        • Hypermarket
        • Supermarket
        • Departmental Store
        • Grocery/ Retailer
    • Thailand
      • By Product Type
        • Breakfast Cereals
        • Dairy Products
        • Edible Oil
        • Nutritional Bars
        • Others (Eggs & Wine)
      • By Distribution Channel
        • Hypermarket
        • Supermarket
        • Departmental Store
        • Grocery/ Retailer
    • Malaysia
      • By Product Type
        • Breakfast Cereals
        • Dairy Products
        • Edible Oil
        • Nutritional Bars
        • Others (Eggs & Wine)
      • By Distribution Channel
        • Hypermarket
        • Supermarket
        • Departmental Store
        • Grocery/ Retailer
  • Company Profiles
    • Marico Ltd *
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Key Strategies
      • Recent Developments
      • Future Plans
    • Kellogg Company
    • Raisio Plc
    • Nestle S.A.
    • Kalbe Farma Tbk
    • Associated British Foods
    • Ruchi Soya Industries Ltd
    • Bagrry’s India Ltd
    • PepsiCo, Inc.
    • ConAgra Foods, Inc.

“*” marked represents similar segmentation in other categories in the respective section.

Table of Contents

  1. Research Objective and Assumptions
    • Research Objectives
    • Assumptions
    • Abbreviations
  2. Market Purview
    • Report Description
      • Market Definition and Scope
    • Executive Summary
      • Market Snippet By Product Type
      • Market Snippet By Distribution Channels
    • Coherent Opportunity Map (COM)
  3. Market Dynamics, Regulations, and Trends Analysis
    • Market Dynamics
      • Drivers
        • Supply Side Drivers
        • Demand Side Drivers
        • Economic Drivers
      • Restraints
      • Market Opportunities
      • Regulatory Scenario
      • Industry Trend
      • Merger and Acquisitions
      • New Product Approvals/Launch
      • Promotion and Marketing Initiatives
    • Cost Tier Down Analysis
  4. APAC Heart Health Functional Food Market, By Product Type, 2018- 2027 (US$ Million)
    • Introduction
      • Market Share Analysis, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, 2018 - 2027
      • Segment Trends
    • Breakfast Cereals
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2018 - 2027, (US$ Million)
    • Dairy Products
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2018 - 2027, (US$ Million)
    • Edible Oil
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2018 - 2027, (US$ Million)
    • Nutritional Bars
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2018 - 2027, (US$ Million)
    • Others (Eggs & Wine)
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2018 - 2027, (US$ Million)
  5. APAC Heart Health Functional Food Market, By Distribution Channel, 2018- 2027 (US$ Million)
    • Introduction
      • Market Share Analysis, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, 2018 - 2027
      • Segment Trends
    • Hypermarkets
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2018 - 2027, (US$ Million)
    • Supermarkets
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2018 - 2027, (US$ Million)
    • Departmental Store
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2018 - 2027, (US$ Million)
    • Grocery/Retailers
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2018 - 2027, (US$ Million)
  6. APAC Heart Health Functional Food Market, By Country, 2018- 2027 (US$ Million)
    • Introduction
      • Market Share Analysis, By Country, 2018 and 2027 (%)
      • Y-o-Y Growth Analysis, By Country, 2019 - 2027
        • India
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Million)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Million)
        • China
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Million)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Million)
        • Japan
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Million)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Million)
        • Singapore
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Million)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Million)
        • Indonesia
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Million)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Million)
        • Thailand
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Million)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Million)
        • Malaysia
          • Country Trends
          • Market Size and Forecast, By Product Type, 2017- 2027 (US$ Million)
          • Market Size and Forecast, By Distribution Channel, 2017- 2027 (US$ Million)
  7. Competitive Landscape
    • Heat Map Analysis
    • Market Share Analysis (3x3 Matrix)
    • Company Profiles
      • Marico Ltd
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Kellogg Company
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Raisio Plc
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Nestle S.A.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Kalbe Farma Tbk
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Associated British Foods
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Ruchi Soya Industries Ltd
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Bagrry’s India Ltd
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • PepsiCo, Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • ConAgra Foods, Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
    • Analyst Views
  8. Section
    • References
    • Research Methodology
    • About us and Sales Contact

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