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  • Published On : Nov 2022
  • Code : CMI1018
  • Pages :120
  • Formats :
      Excel and PDF
  • Industry : Food and Beverages

Sports nutrition are food products specifically designed for bodybuilders and athletes to improve their overall health. These products act as a fuel required during intense workouts in order to increase performance and boost recovery. Sports nutrition is a convenient form of nutrition that can be easily consumed by a sportsperson to improve their nutritional intake. Sports nutrients are produced from a vast range of natural ingredients such as milk, egg proteins, vegetable starches, fibers, sugars, vitamins, minerals, and herbs.

Global sports nutrition market was valued at US$ 40.00 Billion in 2021 in terms of revenue, exhibiting a CAGR of 8.2% during the forecast period (2022 to 2030).

Drivers                                          

Rising consumer base of sports nutrition, including sportspersons, bodybuilders, and non-sportspersons who aspire to lead healthy lifestyles is expected to augment the growth of sports nutrition market. Growth in the lifestyle users that consume sports nutrition products to obtain a daily nutritional requirement and not fitness activity is projected to accelerate the market growth of sports nutrition over the forecast period.

There is an increasing demand for sports nutrition from millennials and senior citizens for formulations to gain energy, strength, and muscle health. In addition, there is a growing adoption of supplements by gym-goers. According to MuscleBlaze, India's Leading Sports Nutrition Brand in India in 2020, 40% of gym-goers consumed whey supplements. Furthermore, increasing participation in sports activities and events is increasing the adoption of supplements by fitness enthusiasts to enhance their endurance, strength, and stamina.

The COVID-19 pandemic has resulted in a decline in the sales of sports supplements as consumers were focused on purchasing essential goods. Moreover, the temporary closure of gyms, fitness centers, health clubs, and sports institutes negatively impacted the sales of sports nutrition products. However, online sales increased rapidly in 2020 as consumers shifted to e-commerce to avoid crowded places and maintain hygiene due to COVID-19. Increasing awareness regarding health and a healthy lifestyle is estimated to drive the demand for sports nutrition in the near future.

Figure 1. Global Sports Nutrition Market Value Share (%), By Region, 2021

SPORTS NUTRITION MARKET

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Market Restraints

Negative image of sports nutrition because of adulterated products that are produced by using banned ingredients such as stimulants, anabolic steroids, and pro hormones are expected to restrict the adoption of sports nutrition. This, in turn, is hampering the market growth.

Limited adoption of sports nutrition due to negative perception among the majority of consumers is expected to restrict the growth of sports nutrition market.

Sports Nutrition Market Report Coverage

Report Coverage Details
Base Year: 2021 Market Size in 2021: US$ 40.00 Bn
Historical Data for: 2017-2020 Estimated Year: 2022
Forecast Period 2022 to 2030 CAGR: 8.2% Forecast Period: 2022-2030
Geographies covered:
  • By Region: North America, Latin America, Europe, Asia Pacific, and Middle East & Africa
Segments covered:
  • By Product Type: Sports Food, Sports Drinks, Sports Supplements
Companies covered:

Maxinutrition, Glanbia, PepsiCo, GNC Holdings, Clif Bar & Company, The Coca-Cola Company, and Universal Nutrition.

Growth Drivers:
  • Increasing adoption of healthy lifestyles among consumers
  • Rise in the demand for protein supplements, energy drinks, and nutrition bars 
Restraints & Challenges:
  • Adulteration of nutrition products with steroids

Market Trends

The growing trend of consuming plant-based and vegan supplements is expected to accelerate the growth of sports nutrition market. For instance, in March 2020, the U.K.-based sports nutrition brand, Myprotein launched a clear plant-based protein shake in the U.S. market, to meet the growing consumer demand for vegan products. The Clear Vegan Isolate, which comes in powdered form, is available in two flavors: Coconut & Mango and Pear & Ginger.

The rising trend of consuming sports nutrition products for treating various minerals and vitamin deficiencies is expected to augment the growth of sports nutrition market. These products are rich sources of vitamins and minerals, and thus are widely gaining acceptance for treating various nutrition deficiencies.

Figure 2. Global Sports Nutrition Market Value Share (%), By Product Type, 2021

SPORTS NUTRITION MARKET

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On the basis of product type, the drinks segment dominated the global sports nutrition market in 2021, with around 59% of market share in terms of revenue, followed by supplements and food.

Recent Developments

  • In April 2020, GlaxoSmithKline, a U.K.-based multinational pharmaceutical and biotechnology company, acquired Maxinutrition Group Holdings Limited, a U.K.-based company that manufactures protein-enhanced functional nutrition products, from Darwin Private Equity, a private equity firm specializing in investments in lower middle market companies.
  • In January 2022, Hydroxycut, a sports nutrition brand under its parent company, Lovate Health Sciences, launched a new product namely "Cut", an energy drink that will help consumers to reduce their body fat percentage
  • In March 2020, The Coca-Cola Company, a U.S.-based multinational beverage company, launched "Powerade", an energy drink with different flavors. The strategy behind this was to expand the company's product portfolio with new product development.

Competitive Section

The global leaders in the sports nutrition market are Maxinutrition, Glanbia, PepsiCo, GNC Holdings, Clif Bar & Company, The Coca-Cola Company, and Universal Nutrition.

Frequently Asked Questions

Global sports nutrition market was valued at around US$ 40.00 Billion in 2021.

Increasing adoption of healthy lifestyles among consumers and rising usage of organic ingredients for the development of nutritional supplements are fuelling the market.

The growing trend of consuming plant-based and vegan supplements is expected to accelerate the market.

Limited adoption of sports nutrition due to the negative perception among the majority of consumers is expected to restrict the market

The global leaders in the market are Maxinutrition, Glanbia, PepsiCo, GNC Holdings, Clif Bar & Company, The Coca-Cola Company, and Universal Nutrition.

The market is estimated to grow at around 8.2% CAGR in the forecast period (2022-2030).

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