Tahini is one of the popular spreads or condiments and is widely consumed with Mediterranean cuisine. It is also used as a garnish in salads and topping on vegetables and meat. They can be classified as paste & spreads, desserts, and sauces & dips.
The North America, Middle East & Mediterranean Tahini Market is accounted for US$ 1,406.4 Mn in terms of value by the end of 2019.
Growing awareness regarding the health benefits of the Tahini among the consumers of North America is expected to propel the market growth of North America, Middle East & Mediterranean Tahini. Sesame paste has various nutritional content such as zinc, calcium, molybdenum, iron, phosphorus, magnesium, selenium, vitamin B1, and dietary fiber. Moreover, the consumption of tahini also helps to prevent various diseases such as diabetes and colon cancer. Furthermore, the growing demand for organic tahini is also expected to augment the market growth over the forecast period. For instance, in February 2017, Rushdi Foods Industries, Ltd., launched Mighty Sesame Co., a creamy, patent-pending tahini condiment in a ready-to-use, squeezable bottle. The high-protein, organic, and vegan spread just landed in 26 Whole Foods supermarkets in New York. Mighty Sesame Co. tahini is a healthy, super food-derived mayonnaise alternative, derived from just a single ingredient: sesame.
Expanding retail industry in the North America region and these sectors includes supermarkets, hypermarkets, convenience stores, and unorganized retail is expected to offer potential growth opportunities. Various supermarket companies are investing heavily across developing countries to expand their presence. Moreover, a growing number of restaurants in the North America region are also expected to foster market growth. This is expected to provide lucrative growth opportunities to the market of North America, Middle East & Mediterranean Tahini.
The high cost of the premium quality sweet sesame seed is expected to hamper the market growth of North America, Middle East & Mediterranean Tahini. For example, sesame seeds from Israel are sweet and expensive whereas sesame seeds from India are comparatively bitter and less expensive.
Medditerian region in the North America, Middle East & Mediterranean Tahini Market was valued at US$ 880.3 Mn in 2019 and is forecast to reach a value of US$ 1,214.7 by 2027 at a CAGR of 3.9% between 2020 and 2027. Growing inclination towards seed based spreads and the increasing demand for Mediterranean food is driving the growth of Mediterranean Tahini Market.
On the basis of product type, Paste & Spread segment dominated the North America, Middle East & Mediterranean Tahini Market in 2019, accounting for 59.2% share in terms of value, followed by Dessert and Other Sweets and Sauces and Dips, respectively. Paste & Spread consists of hummus and tahini spread. These are being widely used as ingredients in several products and dishes such as hummus, baba ghanoush, salads, sandwiches and fish fillets, which is expected to drive demand for tahini paste & spreads during the assessment period.
On the basis of distribution channel, Conventional Retail segment dominated the North America, Middle East & Mediterranean Tahini Market in 2019, accounting for 35.2% share in terms of value, followed by Modern trade and exports, respectively. The modern trade segment is expected to experience growth owing to the rising preference of the consumers towards online shopping.
On the basis of Product size, 50-150 Grams segment dominated the North America, Middle East & Mediterranean Tahini Market in 2019, accounting for 57.0% share in terms of value, followed by Above 150 Gram and Below 50 Gram, respectively.
Various companies are entering into long-term agreements with suppliers for procurement of continuous raw material. This trend is projected to propel the market growth of North America, the Middle East & Mediterranean Tahini. This approach is beneficial for both supplier and manufacturer for fixed price and production of the sesame seed. Increasing focus on adopting such strategies by manufacturers for continuous raw material procurement is expected to fuel market growth.
Manufacturers are opening a new facility for increasing production capacity of the sesame seed and to cater to rising demand is a current trend in the market. For instance, in February 2019, Krotaj, a joint venture company formed between an Israeli company named Genuine and Ethiopian Sesame Export, has opened a new sesame processing factory in Ethiopia. The firm seeks to generate $10 million annually by processing 3,700 metric tons of sesame known as Tahina.
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