Impact Analysis of Covid-19
The complete version of the Report will include the impact of the COVID-19, and anticipated change on the future outlook of the industry, by taking into the account the political, economic, social, and technological parameters.
Definition of Market/Industry:
Tahini is condiment prepared from toasted ground hulled sesame and is widely used across the Middle East, Eastern Mediterranean, and the South Caucasus cuisines. They are also in a variety of breakfast foods, dietary supplements, and salads.
The North America, Middle East & Mediterranean Tahini Market was accounted for US$ 1,406.4 Mn in terms of value by the end of 2019.
The increasing popularity of Mediterranean cuisine coupled with the growing adoption of western culture is predominantly fueling the growth of North America, the Middle East & Mediterranean Tahini market. Availability of variety in Tahini flavors such as wild oregano and roasted garlic herb which can be used across a variety of dishes in North America and the Middle East & Mediterranean region is further expected to augment the market growth.
Growing demand for Middle Eastern cuisine and rising consumption of traditional Arabic flavors and value-added tahini products across countries such as Canada, Mexico, the U.S., Brazil, Spain, China, and India, is fueling the market growth. Moreover, products such as tahini pastes and hummus are gaining popularity in the North America region which is further projected to foster the growth of North America, Middle East & Mediterranean Tahini market.
Mediterranean region dominated the North America, Middle East & Mediterranean Tahini Market in 2019, accounting for 62.6% share in terms of value, followed by North America, and Middle East, respectively.
Figure 1. North America, Middle East & Mediterranean Tahini Market Share (%), in Terms of Value, By Region, 2019
The volatile price of the sesame seeds is expected to pose challenges for the market as it affects the overall price of the tahini product. This factor is projected to hamper the market growth of North America, Middle East & Mediterranean Tahini.
The risk of salmonella contamination in the tahini product is one of the major threats to the market of the tahini. This is projected to restrict the market growth of North America, Middle East & Mediterranean Tahini.
North America, Middle East, & Mediterranean Tahini Market Report Coverage
||Market Size in 2019:
||US$ 1,406.4 Mn
|Historical Data for:
||2016 to 2019
||2020 to 2027
|Forecast Period 2020 to 2027 CAGR:
||2027 Value Projection:
||Over US$ 2,022.5 Mn
- U.S., Canada, Middle East, GCC, Saudi Arabia, UAE, Oman, Oatar, Kuwait, Bahrain, West Asia, Israel, Iraq, Lebanon, Syria, North Africa, Algeria, Egypt, Libya, Morocco, Tunisia
- By Product Type:
- Paste & Spread: Hummus, Tahini Spread.
- Dessert and Other Sweet: Halwa, Other Sweets.
- Sauces and Dips.
- By Distribution Channel: Modern Trade, Conventional Retail, Exports, HORECA.
- By Product size: Below 50, 50-150 Grams, Above 150 Gram.
- By Production Process: Industrial Process, Conventional Process.
Dipasa, Sunshine International Foods, Inc., Kevala International LLC, Premier Organics, Joyva Corp, Halwani Bros. Co., El Rashidi El Mizan, Haitoglou Bros S.A., Al Wadi Al Akhdar SAL, Prince Tahina
- Increasing consumption of tahini paste and sauce in the food and beverage industry
- Growing demand for ready-to-eat food products
- Use of Tahini in Various Food Cuisines
|Restraints & Challenges:
- High price of tahini based product
- Large number of substitute pastes
The growing use of Tahini products in confectioneries and bakeries is expected to bring new opportunities to the market of North America, Middle East & Mediterranean Tahini. Moreover, the advent of gluten-free, vegan, non-GMO, and Kosher, without any artificial preservative is further projected to accelerate the market growth of North America, Middle East & Mediterranean Tahini over the forecast timeframe.
Various manufacturers are adopting marketing strategies to promote their products and reach target customers. This is expected to serve major growth opportunities to the market of North America, Middle East & Mediterranean Tahini. The growing popularity of the sauces & dips due to its wide application is expected to foster market growth. Moreover, growing demand for paste and spreads which can be consumed easily and have potential health benefits is also anticipated to propel the market growth.
Figure 2. North America, Middle East & Mediterranean Tahini Market – Opportunity Analysis
For any segment information:
On the basis of Production Process, industrial process segment dominated the North America, Middle East & Mediterranean Tahini Market in 2019, accounting for 76.8% share in terms of value, followed by Conventional Process.
Market Trends/Key Takeaways
Shifting preferences of the consumers towards on-the-go snacking food products is one of the major trends in the market. This trend is expected to augment the market growth. For instance, in Feburary 2018, Soom launched single-serve squeeze packs! It is ideal for quick breakfasts and is available in chocolate sweet halva spread. Thus, growing demand for an on-the-go snacking food product is projected to foster the market growth of North America, Middle East & Mediterranean Tahini.
Changing eating habits coupled with the increasing disposable income of the consumers is expected to foster the market growth of North America, Middle East & Mediterranean Tahini. The presence of a large number of domestic as well as international players and rising adoption of various business growth strategies by these players is further anticipated to augment the market growth over the forecast period.
- Sunshine International Foods, Inc.
- Kevala International LLC
- Premier Organics
- Joyva Corp
- Halwani Bros. Co.,
- El Rashidi El Mizan,
- Haitoglou Bros S.A.
- Al Wadi Al Akhdar SAL,
- Prince Tahina