Impact Analysis of Covid-19

The complete version of the Report will include the impact of the COVID-19, and anticipated change on the future outlook of the industry, by taking into the account the political, economic, social, and technological parameters.

Definition of Market/Industry:

Tahini is condiment prepared from toasted ground hulled sesame and is widely used across the Middle East, Eastern Mediterranean, and the South Caucasus cuisines. They are also in a variety of breakfast foods, dietary supplements, and salads.

Statistics:

The North America, Middle East & Mediterranean Tahini Market was accounted for US$ 1,406.4 Mn in terms of value by the end of 2019.

Drivers:

Driver 1

The increasing popularity of Mediterranean cuisine coupled with the growing adoption of western culture is predominantly fueling the growth of North America, the Middle East & Mediterranean Tahini market. Availability of variety in Tahini flavors such as wild oregano and roasted garlic herb which can be used across a variety of dishes in North America and the Middle East & Mediterranean region is further expected to augment the market growth.

Driver 2

Growing demand for Middle Eastern cuisine and rising consumption of traditional Arabic flavors and value-added tahini products across countries such as Canada, Mexico, the U.S., Brazil, Spain, China, and India, is fueling the market growth. Moreover, products such as tahini pastes and hummus are gaining popularity in the North America region which is further projected to foster the growth of North America, Middle East & Mediterranean Tahini market.

Statistics:

Mediterranean region dominated the North America, Middle East & Mediterranean Tahini Market in 2019, accounting for 62.6% share in terms of value, followed by North America, and Middle East, respectively.

Figure 1. North America, Middle East & Mediterranean Tahini Market Share (%), in Terms of Value, By Region, 2019

North America, Middle East, & Mediterranean Tahini  | Coherent Market Insights

Market Restraints

Restraint 1

The volatile price of the sesame seeds is expected to pose challenges for the market as it affects the overall price of the tahini product. This factor is projected to hamper the market growth of North America, Middle East & Mediterranean Tahini.

Restraint 2

The risk of salmonella contamination in the tahini product is one of the major threats to the market of the tahini. This is projected to restrict the market growth of North America, Middle East & Mediterranean Tahini.

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North America, Middle East, & Mediterranean Tahini Market Report Coverage

Report Coverage Details
Base Year: 2019 Market Size in 2019: US$ 1,406.4 Mn
Historical Data for: 2016 to 2019 Forecast Period: 2020 to 2027
Forecast Period 2020 to 2027 CAGR: 4.5% 2027 Value Projection: Over US$ 2,022.5 Mn
Geographies covered:
  • U.S., Canada, Middle East, GCC, Saudi Arabia, UAE, Oman, Oatar, Kuwait, Bahrain, West Asia, Israel, Iraq, Lebanon, Syria, North Africa, Algeria, Egypt, Libya, Morocco, Tunisia
Segments covered:
  • By Product Type:
    • Paste & Spread: Hummus, Tahini Spread.
    • Dessert and Other Sweet: Halwa, Other Sweets.
    • Sauces and Dips.
  • By Distribution Channel: Modern Trade, Conventional Retail, Exports, HORECA.
  • By Product size: Below 50, 50-150 Grams, Above 150 Gram.
  • By Production Process: Industrial Process, Conventional Process.
Companies covered:

Dipasa, Sunshine International Foods, Inc., Kevala International LLC, Premier Organics, Joyva Corp, Halwani Bros. Co., El Rashidi El Mizan, Haitoglou Bros S.A., Al Wadi Al Akhdar SAL, Prince Tahina

Growth Drivers:
  • Increasing consumption of tahini paste and sauce in the food and beverage industry
  • Growing demand for ready-to-eat food products
  • Use of Tahini in Various Food Cuisines
Restraints & Challenges:
  • High price of tahini based product
  • Large number of substitute pastes

Market Opportunities

Opportunity 1

The growing use of Tahini products in confectioneries and bakeries is expected to bring new opportunities to the market of North America, Middle East & Mediterranean Tahini. Moreover, the advent of gluten-free, vegan, non-GMO, and Kosher, without any artificial preservative is further projected to accelerate the market growth of North America, Middle East & Mediterranean Tahini over the forecast timeframe.

Opportunity 2

Various manufacturers are adopting marketing strategies to promote their products and reach target customers. This is expected to serve major growth opportunities to the market of North America, Middle East & Mediterranean Tahini. The growing popularity of the sauces & dips due to its wide application is expected to foster market growth. Moreover, growing demand for paste and spreads which can be consumed easily and have potential health benefits is also anticipated to propel the market growth. 

Figure 2. North America, Middle East & Mediterranean Tahini Market – Opportunity Analysis

North America, Middle East, & Mediterranean Tahini  | Coherent Market Insights

Statistics:

For any segment information:

On the basis of Production Process, industrial process segment dominated the North America, Middle East & Mediterranean Tahini Market in 2019, accounting for 76.8% share in terms of value, followed by Conventional Process.

Market Trends/Key Takeaways

Trend 1

Shifting preferences of the consumers towards on-the-go snacking food products is one of the major trends in the market. This trend is expected to augment the market growth. For instance, in Feburary 2018, Soom launched single-serve squeeze packs! It is ideal for quick breakfasts and is available in chocolate sweet halva spread. Thus, growing demand for an on-the-go snacking food product is projected to foster the market growth of North America, Middle East & Mediterranean Tahini.

Trend 2

Changing eating habits coupled with the increasing disposable income of the consumers is expected to foster the market growth of North America, Middle East & Mediterranean Tahini. The presence of a large number of domestic as well as international players and rising adoption of various business growth strategies by these players is further anticipated to augment the market growth over the forecast period.

Competitive Section:

Company Names 

  1. Dipasa
  2. Sunshine International Foods, Inc.
  3. Kevala International LLC
  4. Premier Organics
  5. Joyva Corp
  6. Halwani Bros. Co., 
  7. El Rashidi El Mizan,
  8. Haitoglou Bros S.A.
  9. Al Wadi Al Akhdar SAL,
  10. Prince Tahina

Tahini can be defined as a paste or condiment made from toasted ground hulled sesame. Tahini is a rich source of calcium, Vitamin B, proteins and fatty acids and therefore its consumption helps in maintaining good health. Tahini is used in numerous cuisines such as Eastern Mediterranean, the Middle East, and the South Caucasus.

Market Dynamics

The growth of the tahini market is driven by the high demand for nut and seed butter amongst the consumers. The young consumers are more health conscious and have their focus on consuming tahini as it provides health benefits such as detoxification, prevention from anemia, promotes skin health and assists in weight loss.  Furthermore, the public is becoming more inclined towards the consumption of ethnic dishes. This is increasing the demand for ethnic food and flavors used in cooking traditional cuisines. To cater to the demand, the food companies engaged in production and supply of tahini are majorly focusing on developing and offering different tahini varieties such as brown, white, and black and offer roasted seeds in various quantities.

The tahini is being extensively used in several foodstuffs including salad dressings, confectionaries, bakeries, sauces and dips. Accessibility of an extensive variety of products comprising Kosher, gluten-free, non-GMO, vegan, by way of nothing synthetic preserving, etc. will additionally increase the demand for the product. Furthermore, the increasing consumption of tahini as paste and sauce in the foodservice sector will be one of the key trends that will gain traction in the tahini market during the next few years.

Key features of the study:

  • This report provides in-depth analysis of the North America, Middle East & Mediterranean Tahini Market, market size (US$ Million), and compound annual growth rate (CAGR %) for the forecast period (2020–2027)
  • It elucidates potential revenue opportunity across different segments and explains attractive investment proposition matrix for this market. It provides valuable insights about market drivers, restraints, opportunities, new product launches or approval, sterile bottles products, regional outlook, and competitive strategies adopted by the leading players.
  • Key companies covered as a part of this study include Dipasa, Sunshine International Foods, Inc., Kevala International LLC, Premier Organics, Joyva Corp, Halwani Bros. Co., El Rashidi El Mizan, Haitoglou Bros S.A., Al Wadi Al Akhdar SAL, Prince Tahina among others.
  • It profiles leading players in the North America, Middle East & Mediterranean Tahini Market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, key developments, and future plans
  • Insights from this report would allow marketers and the management authorities of the companies to make informed decisions with respect to their future product launch, market expansion, and marketing tactics
  • The North America, Middle East & Mediterranean Tahini Market report caters to various stakeholders in this industry, including investors, product developers, distributors, sterile bottles manufacturing companies, research institutes, new entrants, and financial analysts
  • Stakeholders would greatly benefit in decision-making through various strategy matrices used in analyzing the North America, Middle East & Mediterranean Tahini Market

Market Taxonomy

  • North America, Middle East & Mediterranean Tahini Market, By Product Type:
    • Paste & Spreads
      • Hummus
      • Tahini Spread
    • Desserts & Other Sweets
      • Halva
      • Other Sweets
    • Sauces & dips
  • North America, Middle East & Mediterranean Tahini Market, By Product Size:
    • Below 50 Grams
    • 50-150 Grams
    • Above 150 Grams
  • North America, Middle East & Mediterranean Tahini Market, By Distribution Channel:
    • Modern Trade
    • Conventional Retail
    • Exports
    • HORECA
  • North America, Middle East & Mediterranean Tahini Market, By Production Process:
    • Industrial Process
    • Conventional Process
  • North America, Middle East & Mediterranean Tahini Market, By Region:
    • North America
      • U.S.
        • By Product Type:
          • Paste & Spreads
            • Hummus
            • Tahini Spread
          • Desserts & Other Sweets
            • Halva
            • Other Sweets
          • Sauces & dips
        • By Product Size:
          • Below 50 Grams
          • 50-150 Grams
          • Above 150 Grams
        • By Distribution Channel:
          • Modern Trade
          • Conventional Retail
          • Exports
          • HORECA
        • By Production Process:
          • Industrial Process
          • Conventional Process
      • Canada
        • By Product Type:
          • Paste & Spreads
            • Hummus
            • Tahini Spread
          • Desserts & Other Sweets
            • Halva
            • Other Sweets
          • Sauces & dips
        • By Product Size:
          • Below 50 Grams
          • 50-150 Grams
          • Above 150 Grams
        • By Distribution Channel:
          • Modern Trade
          • Conventional Retail
          • Exports
          • HORECA
        • By Production Process:
          • Industrial Process
          • Conventional Process
            • Middle East
            • GCC
        • By Product Type:
          • Paste & Spreads
            • Hummus
            • Tahini Spread
          • Desserts & Other Sweets
            • Halva
            • Other Sweets
          • Sauces & dips
        • By Product Size:
          • Below 50 Grams
          • 50-150 Grams
          • Above 150 Grams
        • By Distribution Channel:
          • Modern Trade
          • Conventional Retail
          • Exports
          • HORECA
        • By Production Process:
          • Industrial Process
          • Conventional Process
    • Medditerian
      • West Asian Countries
        • By Product Type:
          • Paste & Spreads
            • Hummus
            • Tahini Spread
          • Desserts & Other Sweets
            • Halva
            • Other Sweets
          • Sauces & dips
        • By Product Size:
          • Below 50 Grams
          • 50-150 Grams
          • Above 150 Grams
        • By Distribution Channel:
          • Modern Trade
          • Conventional Retail
          • Exports
          • HORECA
        • By Production Process:
          • Industrial Process
          • Conventional Process
        • By Country:
          • Israel
          • Iraq
          • Lebanon
          • Syria
      • North Africa
        • By Product Type:
          • Paste & Spreads
            • Hummus
            • Tahini Spread
          • Desserts & Other Sweets
            • Halva
            • Other Sweets
          • Sauces & dips
        • By Product Size:
          • Below 50 Grams
          • 50-150 Grams
          • Above 150 Grams
        • By Distribution Channel:
          • Modern Trade
          • Conventional Retail
          • Exports
          • HORECA
        • By Production Process:
          • Industrial Process
          • Conventional Process
        • By Country:
          • Algeria
          • Egypt
          • Libya
          • Morocco
          • Tunisia
      • South European Countries
        •  By Product Type:
          • Paste & Spreads
            • Hummus
            • Tahini Spread
          • Desserts & Other Sweets
            • Halva
            • Other Sweets
          • Sauces & dips
        • By Product Size:
          • Below 50 Grams
          • 50-150 Grams
          • Above 150 Grams
        • By Distribution Channel:
          • Modern Trade
          • Conventional Retail
          • Exports
          • HORECA
        • By Production Process:
          • Industrial Process
          • Conventional Process
        • By Country:
          • Albania
          • Croatia
          • France
          • Greece
          • Italy
          • Spain
          • Turkey
  • Company Profiles
    • Dipasa *
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Recent Developments/Updates
      • Future Plans
    • Sunshine International Foods, Inc.
    • Kevala International LLC
    • Premier Organics
    • Joyva Corp
    • Halwani Bros. Co.,
    • El Rashidi El Mizan,
    • Haitoglou Bros S.A.
    • Al Wadi Al Akhdar SAL,
    • Prince Tahina

“*” marked represents similar segmentation in other categories in the respective section

Table of Contents

  1. Research Objectives and Assumptions
    • Research Objectives
    • Assumptions
    • Abbreviations
  2. Market Purview
    • Report Description
      • Market Definition and Scope
    • Executive Summary
      • Market Snippet, By Product Type
      • Market Snippet, By Product Size
      • Market Snippet, By Distribution Channel
      • Market Snippet, By Production Process
      • Market Snippet, By Region
    • Coherent Opportunity Map (COM)
  3. Market Dynamics, Regulations, and Trends Analysis
    • Market Dynamics
      • Drivers
      • Restraints
      • Market Opportunities
      • Regulatory Scenario
      • Industry Trend
      • PEST Analysis
      • PORTER’s Analysis
      • New Product Approvals/Launch
      • Promotion and Marketing Initiatives
      • Opportunity Assessment
      • Market Attractiveness
  4. North America, Middle East & Mediterranean Tahini Market - Impact of Coronavirus (Covid-19) Pandemic
    • Trends of Tahini Market, By Region
      • North America
      • Middle East
      • Mediterranean
  5. North America, Middle East & Mediterranean Tahini Market, By Product Type, 2017 - 2027 (US$ Million)
    • Introduction
      • Market Share Analysis, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, 2020 - 2027
      • Segment Trends
    • Paste & Spreads
      • Hummus
      • Tahini Spread
    • Desserts & Other Sweets
      • Halva
      • Other Sweets
    • Sauces & dips
  6. North America, Middle East & Mediterranean Tahini Market, By Product Size, 2017 - 2027 (US$ Million)
    • Introduction
      • Market Share Analysis, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, 2020 - 2027
      • Segment Trends
    • Below 50 Grams
    • 50-150 Grams
    • Above 150 Grams
  7. North America, Middle East & Mediterranean Tahini Market, By Distribution Channel, 2017 - 2027 (US$ Million)
    • Introduction
      • Market Share Analysis, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, 2020 - 2027
      • Segment Trends
    • Modern Trade
    • Conventional Retail
    • Exports
    • HORECA
  8. North America, Middle East & Mediterranean Tahini Market, By Production Process, 2017 - 2027 (US$ Million)
    • Introduction
      • Market Share Analysis, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, 2020 - 2027
      • Segment Trends
    • Industrial Process
    • Conventional Process
  9. North America, Middle East & Mediterranean Tahini Market, By Region, 2017- 2027 (US$ Million)
    • Introduction
      • Market Share Analysis, By Region, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, By Region, 2020 - 2027
    • North America
      • Market Share Analysis, By Country, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, By Country, 2020 - 2027
        • U.S.
          • Country Trends
          • Market Size and Forecast, By Product Type,  2017- 2027 (US$ Million)
          • Market Size and Forecast, By Product Size,  2017- 2027 (US$ Million)
          • Market Size and Forecast, By Distribution Channel,  2017- 2027 (US$ Million)
          • Market Size and Forecast, By Production Process,  2017- 2027 (US$ Million)
        • Canada
          • Country Trends
          • Market Size and Forecast, By Product Type,  2017- 2027 (US$ Million)
          • Market Size and Forecast, By Product Size,  2017- 2027 (US$ Million)
          • Market Size and Forecast, By Distribution Channel,  2017- 2027 (US$ Million)
          • Market Size and Forecast, By Production Process,  2017- 2027 (US$ Million)
    • Middle East
      • Market Share Analysis, By Country, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, By Country, 2020 - 2027
        • GCC
          • Market Size and Forecast, By Product Type,  2017- 2027 (US$ Million)
          • Market Size and Forecast, By Product Size,  2017- 2027 (US$ Million)
          • Market Size and Forecast, By Distribution Channel,  2017- 2027 (US$ Million)
          • Market Size and Forecast, By Production Process,  2017- 2027 (US$ Million)
          • Market Size and Forecast, By Country, 2017- 2027 (US$ Million)
            • Saudi Arabia
            • UAE
            • Oman
            • Oatar
            • Kuwait
            • Bahrain
    • Medditerian
      • Market Share Analysis, By Country, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, By Country, 2020 - 2027
        • West Asian Countries
          • Country Trends
          • Market Size and Forecast, By Product Type,  2017- 2027 (US$ Million)
          • Market Size and Forecast, By Product Size,  2017- 2027 (US$ Million)
          • Market Size and Forecast, By Distribution Channel,  2017- 2027 (US$ Million)
          • Market Size and Forecast, By Production Process,  2017- 2027 (US$ Million)
          • Market Size and Forecast, By Country, 2017- 2027 (US$ Million)
            • Israel
            • Iraq
            • Lebanon
            • Syria
        • North Africa
          • Country Trends
          • Market Size and Forecast, By Product Type,  2017- 2027 (US$ Million)
          • Market Size and Forecast, By Product Size,  2017- 2027 (US$ Million)
          • Market Size and Forecast, By Distribution Channel,  2017- 2027 (US$ Million)
          • Market Size and Forecast, By Production Process,  2017- 2027 (US$ Million)
          • Market Size and Forecast, By Country, 2017- 2027 (US$ Million)
            • Algeria
            • Egypt
            • Libya
            • Morocco
            • Tunisia
        • South European Countries
          • Country Trends
          • Market Size and Forecast, By Product Type,  2017- 2027 (US$ Million)
          • Market Size and Forecast, By Product Size,  2017- 2027 (US$ Million)
          • Market Size and Forecast, By Distribution Channel,  2017- 2027 (US$ Million)
          • Market Size and Forecast, By Production Process,  2017- 2027 (US$ Million)
          • Market Size and Forecast, By Country, 2017- 2027 (US$ Million)
            • Albania
            • Croatia
            • France
            • Greece
            • Italy
            • Spain
            • Turkey
  10. Competitive Landscape
    • Market Share Analysis
    • Company Profiles
      • Dipasa   
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Sunshine International Foods, Inc. 
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Kevala International LLC
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Premier Organics
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Joyva Corp   
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Halwani Bros. Co.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • El Rashidi El Mizan
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Haitoglou Bros S.A.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Al Wadi Al Akhdar SAL.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Prince Tahina
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
    • References
    • Research Methodology
    • About us and Sales Contact

* Browse 45 market data tables* and 30 figures* on "North America, Middle East & Mediterranean Tahini Market” – global forecast to 2027

Frequently Asked Questions

Increasing consumption of tahini paste and sauce in the food and beverage industry is a major growth driving factor for the market.
Industrial process segment holds dominant position in the North America, Middle East & Mediterranean Tahini market.
The North America, Middle East & Mediterranean Tahini market is segmented on the basis of product type, distribution channel, product size, production process and region.
The market is expected to exhibit a CAGR of 4.5% during the forecast period.
Key players operating in North America, Middle East & Mediterranean Tahini market include Dipasa, Sunshine International Foods, Inc., Kevala International LLC, Premier Organics, Joyva Corp, Halwani Bros. Co., El Rashidi El Mizan, Haitoglou Bros S.A., Al Wadi Al Akhdar SAL, Prince Tahina
Mediterranean region holds dominant position in the North America, Middle East & Mediterranean Tahini market.
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